Local Space - Muslim Fest. 28-30 Nov Pitch Deck

28-30 NOV 2021
SHOPEE’S GROWTH
SHOPEE IS THE MOST POPULAR ONLINE SHOPPING PLATFORM IN INDONESIA
15 Billion Transactions
in the 2nd quarter of 2021
1.4 Billion
orders recorded regionally throughout Q2 2021
During H1 2021, Shopee was the #1 online

shopping platform in Indonesia with the highest
number of downloads on Google Play and Apple
#1 store as well as the #1 online shopping platform in
terms of monthly active users (South East Asia and
Taiwan)
“Most Tweeted About Brand” In Indonesia at the

annual #Best of Tweets Twitter Awards
3
INTRODUCING SHOPEE LOCAL SPACE
MUSLIM FEST.
A SPACE FOR LOCAL BRANDS, A SPACE FOR ALL GOOD THINGS
WHY JOIN LOCAL SPACE MUSLIM FEST. ?
Exposures
Through prominent in-app
exposures, Shopee Live and
Shopee social media
Shopee Local Space Muslim Fest. is a 3-days campaign around Campaign Planning
Landing Page, Limit Qty. per
local Muslim Fashion & Halal Beauty brands* within Shopee buyer, various payment
Mall options, and seller vouchers
*Originated in Indonesia & products made in Indonesia
5
EVENT DETAILS
SHOPEE LOCAL SPACE MUSLIM FEST. EVENT DETAILS
TEASER EVENT
D-2 D-DAY
26-27 November 2021 28-30 November 2021
Nantikan
Shopee Local Space Shopee Local Space
Muslim Fest. Muslim Fest.
28-30 November 2021
7
CAMPAIGN BREAKDOWN
VARIOUS PACKAGES TO SUIT YOUR BRAND’S NEEDS
TEASER
REGULAR FEATURED
100 SLOTS 27 SLOTS
9
PROMINENT EXPOSURES* TO FEATURE YOUR BRANDS
PACKAGE DETAILS REGULAR FEATURED
Brand Logo on Header - ✔
Promo Brand Pilihan - ✔
Participating Brand - Boosted - ✔

MAIN LANDING PAGE
Inclusion in Hot Products Collection ✔ ✔
Inclusion in Koleksi Pilihan ✔ ✔
Inclusion in Produk Rekomendasi ✔ ✔
PARTICIPATING BRAND LANDING PAGE Inclusion in Participating Brands ✔ ✔
CATEGORY LANDING PAGE Inclusion in Kategori Pilihan Collections ✔ ✔
VOUCHER LANDING PAGE Inclusion in Brand Voucher Recommendation ✔ ✔
TOTAL MARKETING VALUE SUPPORTED BY SHOPEE (IDR) IDR 170 MIO IDR 280 MIO
PROVIDE MERCHANDISING & MEDIA SUPPORT^

HOW TO JOIN
REFER TO NEXT PAGE FOR BRAND SUPPORT
*Refer to Appendix for exposure illustrations
10
FULFILL CAMPAIGN REQUIREMENTS TO JOIN
Instagram Post & Story Product & Price Commitment Free Shipping
2x Post & 2x Story from Brand’s official Commit to have a) at least similar product
Instagram account using template from Shopee assortment and b) Top 10 and/ new SKUs to Activate Gratis Ongkir Xtra during campaign
with swipe up link to Shopee Local Space have >=5% lower price in Shopee vs other period 28-30 November
Muslim Fest. Landing Page platforms
Digital Ads
Shopee Live with KOL Brand Engagement
(Online Marketing)
Digital Ads (Online Marketing) > IDR 5 mio 1x KOL for Shopee Live provided by brand & Increase engagement by running giveaway, quiz,
redirecting to Local Space Muslim Fest Landing hosted by brand during campaign period or photo contest during the campaign period
Page Brand support is negotiable
Mandatory for packages: Featured Regular *Details can be seen in Appendix Page 22 11
CAMPAIGN TIMELINE
ROAD TO LOCAL SPACE MUSLIM FEST.
Package
Submission SKU Submission
Deadline
Submit SKU, hero

Seller to submit lifestyle image,
selected package, brand logo for
KOL & marketing collections
29 October barter form 28-30 November
4 November 8 November
Campaign
Socialization
RM to pitch to
sellers
13
APPENDIX
GRATIS ONGKIR XTRA TERMS & CONDITIONS (1/2)
Requirement for Seller:

● All sellers must join in Gratis Ongkir Xtra program for entire campaign period (28-30 November).
● Seller needs to fulfill requirements of Gratis Ongkir Xtra Program:
○ Shop has at least 1 product active with 1 min. stock.
○ Accumulated penalty points < 3.
○ Active and receive orders in the last 7 days.
○ Shop must activate at least one of 3PLs: Shopee Express Standard, Shopee Express Instant, J&T Express, J&T Jemari, J&T
Economy, SiCepat REG, SiCepat Halu, Ninja Xpress, ID Express, or Anteraja on:
■ Minimum 1 product with Shop that has active product <100
■ Minimum 1% of total product with Shop that has active product >=100
○ Already registered in Program Gratis Ongkir.
○ Not in seller vacation mode.
○ Do not have fraudulent activities (e.g. abnormal order history & seller’s activity, misuse of Shopee’s program for personal
interest).
● Seller must opt in Gratis Ongkir Xtra by themselves by latest 21 November for the program to be activated by 28 November.
● Seller will be required to manually opt out of the program when Local Space Muslim Fest. campaign is over.
● Further details regarding Gratis Ongkir Xtra Program can be found in:
○ Seller education article: https://seller.shopee.co.id/edu/article/1728
○ Legal documents: https://shopee.co.id/docs/6914
15
GRATIS ONGKIR XTRA TERMS & CONDITIONS (2/2)
Support from Shopee:

● Lower free shipping minimum spend compared to shops not participating in Gratis Ongkir Xtra.
● Shopee will subsidize seller shipping fee with amount below:
Region Minimum Spending Max. Free Shipping for Buyer

IDR 30,000 IDR 10,000
Java Island
IDR 120,000 IDR 20,000
Non-Java Island IDR 30,000 IDR 40,000
● Eligible 3PLs: Shopee Express Standard, Shopee Express Instant, J&T Express, J&T Jemari, J&T Economy, SiCepat REG, SiCepat Halu,
Ninja Xpress, ID Express, or Anteraja.
● Exposure of seller’s products on Gratis Ongkir Xtra Page.
● Included on Gratis Ongkir Xtra filter block.
● Exposure on recommendation page.
Penalty:
If seller fails to activate Gratis Ongkir Xtra Program on all SKUs featured in campaign landing page during entire campaign period, seller will
be removed entirely from the running campaign exposures. Seller will forfeit all slots granted in package and no replacement slots will be
given.
16
BRAND ENGAGEMENT DETAILS (1/2)
Requirements for Featured Seller:
● Participating Brands with approved Featured Package is required to run 1 X brand engagement based on the set schedule
(excluding Shopee Live)
Day Number of Brands

Sunday, 28 Nov 9 Brands (Selected)
Monday, 29 Nov 9 Brands (Selected)
Tuesday, 30 Nov 9 Brands (Selected)
● Brands can choose the preferred engagement types, such as

○ Photo contest and giveaway : To post photo using #LocalSpaceMuslim and tag @Shopeebarokah Instagram account
○ Giveaway : gift for selected followers who have liked and posted comment on Local Space Muslim Fest.
posted by Brand
○ Quiz : Through instagram Live/ instagram Poll
● The minimum of item for giveaway is 3 items.
17
BRAND ENGAGEMENT DETAILS (2/2)
References
Requirements for Featured Seller:
● Post must include our campaign details, such as:

○ Local Space Muslim Fest. logo
○ Event date (28 - 30 November 2021)
Penalty:
If seller fails to run the engagement based on the set schedule, the
brand exposure will be removed entirely from the running campaign
exposures. Seller will forfeit all slots granted in package and no
replacement slots will be given.
18
WHAT DOES SHOPEE OFFER TO INCREASE THE HYPE
MARKETING EXPOSURE
In-app home banner 3 days
Curated Search* From start of teaser
Category banner From start of teaser
Shopee Mall - homepage banner 3 days
Shopee Mall - popular banner 3 days
Shopee Mall - category banner From start of teaser
LP (countdown, top deals, bundle, flash sale) From start of teaser
Brand Logo on LP Header From start of teaser
Shopee Live Yes
Push notification 1x
Social Media - ShopeeID (FB and IG) 2x Feed, 1x Story, 1x FB
Social Media - Shopeebarokah 1x Feed, 2x Story
* Keyword using Campaign Name
19
PREMIUM EXPOSURES FOR SHOPEE LOCAL SPACE BRAND FEST.
MARKETING EXPOSURE
LP (countdown, limited time deals, collections) From start of teaser
Shopee Live Yes
Social Media - Shopee Barokah 1x Feed, 2x Story
Images above are for illustration purposes only. 20

DEDICATED LANDING PAGE TO FEATURE YOUR PROMOTIONS
MARKETING EXPOSURE
Shopee Live Yes
● We will create a dedicated landing page, Social Media - Shopee Barokah 1x Feed, 2x Story
customized only for Shopee Local Space
Muslim Fest. Sellers
● All promotions will be featured in this page * Keyword using Campaign Name
● We will also have Teaser page with

“Ingatkan Saya” feature to remind shoppers
to visit the LP on the campaign live date.

SHOPEE LIVE TO ENGAGE YOUR PRODUCTS
MARKETING EXPOSURE
Shopee Live Yes
To promote your newly launched products or to
review existing products, enjoy Shopee Live feature
hosted by your owned KOL to engage and
introduce the strengths of your products. The * Keyword using Campaign Name
Shopee Live Channel will allow viewers to directly

shop from the live session. Watched by >1,000,000 users each day
>3,000 live streaming session each day
Duration : 30 - 60 minutes
CRM TO TARGETED BUYERS
MARKETING EXPOSURE
Shopee Live Yes
Users can easily get the information about
Local Space Muslim Fest. through Push
Notification sent to their phone
Target Audience:
Age 20-30 Muslim Fashion Buyers
ABS: IDR >50k

SHOPEE SOCIAL MEDIA PUSH TO INCREASE AWARENESS
MARKETING EXPOSURE
Shopee Live Yes
To increase the awareness of Local Space
Muslim Fest, there will be dedicated posts to
promote the campaign on @shopee_id and
@shopeebarokah instagram account.
As right now Shopee ID is the No.1
Ecommerce Instagram account in Indonesia

OVERALL LANDING PAGE STRUCTURE
PROMO BRAND PILIHAN
4
7
1
9
LP Structure*:
5 1. Header (features 9 brands/day)
8 2. Brand Collaboration Collection
3. Koleksi Spesial
10 4. Promo Brand Pilihan (sliding
format features 10 brand/day)
2
SPESIAL KOLABORASI
BRAND 5. Vouchers
KOLEKSI TERBATAS
CHECK-OUT SEKARANG!
6. Hot Products
6 PRODUK KECANTIKAN HALAL
DISKON S/D 50% 7. Flash Sale
LIVE SKU LIVE SKU LIVE SKU
8. Koleksi Pilihan (3 collection)
SCROLL COLLECTION 9. Kategori Pilihan
KOLEKSI SPESIAL
10. Shopee Live
11. L1 Participating Brands (with CTA
11
HANYA BAYAR to all participating brands)
3
40% 12. Produk Rekomendasi
SCROLL COLLECTION
SEMUA TERJUAL 1000+!

PREMIUM MUSLIM
*to be curated by Shopee
DISKON S/D 70%
SCROLL COLLECTION 12
SERBA DI BAWAH
100RB
SCROLL COLLECTION
DEDICATED LANDING PAGE SECTION TO FEATURE YOUR BRAND
1. Landing Page Header 4. Promo Brand Pilihan 11. Participating Brands
PROMO BRAND PILIHAN
Section to feature your

brand logo, only 9 brands
per day Section for 15 selected
brands to be shown in the
first page
Special section only for 10

brands per day in scroller
format
26
DEDICATED LANDING PAGE SECTION TO FEATURE YOUR PROMOTIONS
2. Eksklusif di Shopee 7. Koleksi Pilihan 10. Shopee Live
SPESIAL SHOPEE LIVE

KOLABORASI BRAND
KOLEKSI TERBATAS
CHECK-OUT
SEKARANG!
SCROLL COLLECTION
Premium collection spot to 4 themed collections to suit

feature Spesial Kolaborasi your products and categories
SKUs in our campaign
Dedicated Shopee Live segment

to feature highlighted SKUs and
promotions
27
THANK YOU

Local Space - Muslim Fest. 28-30 Nov Pitch Deck

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28-30 NOV 2021

During H1 2021, Shopee was the #1 online

“Most Tweeted About Brand” In Indonesia at the

WHY JOIN LOCAL SPACE MUSLIM FEST. ?

*Originated in Indonesia & products made in Indonesia

PACKAGE DETAILS REGULAR FEATURED

Brand Logo on Header - ✔

Promo Brand Pilihan - ✔

Participating Brand - Boosted - ✔

Inclusion in Koleksi Pilihan ✔ ✔

Inclusion in Produk Rekomendasi ✔ ✔

PARTICIPATING BRAND LANDING PAGE Inclusion in Participating Brands ✔ ✔

CATEGORY LANDING PAGE Inclusion in Kategori Pilihan Collections ✔ ✔

VOUCHER LANDING PAGE Inclusion in Brand Voucher Recommendation ✔ ✔

PROVIDE MERCHANDISING & MEDIA SUPPORT^

*Refer to Appendix for exposure illustrations

Submit SKU, hero

Requirement for Seller:

Support from Shopee:

Region Minimum Spending Max. Free Shipping for Buyer

Requirements for Featured Seller:

Day Number of Brands

● Brands can choose the preferred engagement types, such as

● The minimum of item for giveaway is 3 items.

● Post must include our campaign details, such as:

* Keyword using Campaign Name

* Keyword using Campaign Name

Images above are for illustration purposes only. 20

● We will also have Teaser page with

Images above are for illustration purposes only. 21

Shopee Live Channel will allow viewers to directly

>3,000 live streaming session each day

Images above are for illustration purposes only. 23

Images above are for illustration purposes only. 24

SEMUA TERJUAL 1000+!

1. Landing Page Header 4. Promo Brand Pilihan 11. Participating Brands

PROMO BRAND PILIHAN

Section to feature your

Special section only for 10

2. Eksklusif di Shopee 7. Koleksi Pilihan 10. Shopee Live

SPESIAL SHOPEE LIVE

LIVE SKU LIVE SKU LIVE SKU

LIVE SKU LIVE SKU LIVE SKU

Premium collection spot to 4 themed collections to suit

Dedicated Shopee Live segment

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