Specific Question: Corporate social responsibility (CSR) is sometimes regarded as a buzzword

designed to create a positive image for a company. Comment on the statement.

Reference: Virginia, M. (2020). CSR for Purpose, Shared Value and Deep Transformation.
Bingley, U.K. : Emerald Publishing Limited.

The book "CSR for Purpose: Shared Value and Deep Transformation" explores the concept of
Corporate Social Responsibility (CSR) and its potential for driving meaningful change and
transformation in organizations. The central idea of the book revolves around the concept of
"shared value" and how it can be harnessed to create a positive impact on both businesses and
society.

This book was established on September 14, 2020 and there is no longer a further updated
version of this book. And, Dr Virginia Munro who authored this book works on CSR social
initiatives and shared value alongside stakeholder engagement to solve wicked problems with
impact, while adopting an interdisciplinary approach driven by both academic and business
discourse. Which I would say is a quite reliable source based on her background experiences.
And yet we believe that this book provides enough information needed for our topic without
needing any time update as 2020 and 2030 share some of the same characteristics.

In terms of relevance, the information directly relates to the answer of our topic and I suppose
that the intended audience of this research is researchers and economists who research deeply
in CSR and business relatives. Moreover, I did not go through other sources as we believe that
what I was doing was only a preparation for a further we will have to change our draft content
several times, so this is just a prior source that will be considered. I am sure that I would be
completely comfortable citing this source in our research paper.

Virginia Munro works across a number of departments and centers​including the Asia Pacific
Centre for Sustainable Enterprise, Griffith University. She is also well-known for some famous
articles like Embracing CSR 4.0 with Globalization 4.0 in 2019. And also implements Social
Impact Assessments for charities, NGOs, SMEs, government and corporates; suggests Social
Initiatives/Social Projects relevant to core business & assists Social Entrepreneurs & Social
Projects to measure their Impact for investment and funding. She also conducts sustainability
assessments/reports and designs strategies to fit employee and community preferences and
measures employee and community identification and engagement in the locations where
stakeholders and organizations reside. Even though she has an enormous profile background, I
have not yet found a particular organization that she is working for. Since then, her work is
mainly based on her experiences which made it less reliable.

The information comes from the conducted research and is supported by charts, experiences
and academic analysis. Moreover, it seems to be reviewed by the publisher and I can verify
some of the information in another source when I search for the content on the internet (ex:
Google Scholar). The used language and tone seems unbiased and emotional free, which help
improve the truthfulness of the article. Finally, there are no spelling, grammar or typographical
errors in the part I focus on.

In summary, "CSR for Purpose: Shared Value and Deep Transformation" advocates for a more
holistic and transformative approach to CSR that goes beyond philanthropy and compliance. It
highlights the potential benefits of aligning business purpose with societal needs to create
shared value, and provides practical guidance for organizations seeking to implement CSR
initiatives that drive deep transformation and positive impact.