Table of Contents

TABLE OF CONTENTS...................................................................................................................................................1

PURPOSE BLACK ETHIOPIA.......................................................................................................................................2

COMPANY VISION.................................................................................................................................................................3
COMPANY MISSION...............................................................................................................................................................3
COMPANY TARGETS..............................................................................................................................................................3

SHARE PURCHASE INFORMATION...........................................................................................................................4

INCOME TYPE..................................................................................................................................................................4

WHO ARE PURPOSE BLACK CUSTOMERS?...........................................................................................................4

THE CORE VALUES OF PURPOSE BLACK ETHIOPIA..........................................................................................5

PURPOSE BLACK ETHIOPIA FOREIGN EXCHANGE............................................................................................6

THE PROBLEM OF THE COMPANY...........................................................................................................................6

SOLUTION FOR THE COMPANY WE INVESTIGATED.......................................................................................7

IS THE COMPANY IS PROFITABLE?.......................................................................................................................9

STRATEGIES PLANNED TO IMPROVE THEIR COMPANY...............................................................................10

PURPOSE BLACK ETHIOPIA IMPACT ON THE MARKET PLACE.................................................................11

AGRICULTURAL FRANCHISE FARMS....................................................................................................................12

AGRO PROCESSING DIVISION..................................................................................................................................13

RETAIL DIVISION.........................................................................................................................................................13

E-COMMERCE DIVISION............................................................................................................................................14

WHAT IS THE PRODUCT RETAILER WANT FROM PBE?..........................................................................14

WHAT SERVICE IS THE CONSUMER WANT?.......................................................................................................15

UNIQUE SELLING POINT OF PBE............................................................................................................................16

CONCLUSION.................................................................................................................................................................17

HOW TO GET INTOUCH WITH PURPOSE BLACK ETHIOPIA?.......................................................................18

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 Purpose Black Ethiopia
Purpose Black is a new initiative launched in May 2020 through collaborative
effort of more than 135 individuals. AS the name indicates the goal of
Purpose Black is to offer economic solutions to some of the major problems
of Black people all over the world.

Public Share offering information.

The Purpose Black Ethiopia initiative will be a multi- billion birr endeavour
which encompasses the Construction and launching of a mega agro- processing
Complex, an ecommerce market place

How many stores they have?

Five huge markets, 10 big supermarkets, a chain of more than 1000 retail and
distribution. Store’s all over Ethiopia and multiple agricultural endeavors which
will be established through joint ventures with farmers throughout Ethiopia.

Why the Company created?

To helping the formers. The project will also help. Reduce the price of products
to consumers, thus helping Stabilize the market and creating a win-win
situation for all involved in the process. The Project also plans to mobilize the
Ethiopian diaspora to invest in the project, which contribute to foreign currency
earning.

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Company Vision

 Helping Black farmers to produce globally competitive Products and get

fair prices for their products.
 Reducing Youth Unemployment.
 Promote diaspora Investment.
 Selling products at fair price and stabilizing the consumer market.
 Promoting export and increasing foreign currency earning.
 Facilitating agricultural technology transfer.
 To see an economically developed, influential and respected Black
Community In the world.
Company Mission

Using technology as a tool to fulfil the company's vision. It aims to leverage tech to
drive economic growth and respect for black communities globally.
Company Targets

 To create a 10 billion birr Share Company Offering Shares to the

public.
 To construct a mega agro-processing complex that Has Go factories
within i4.
 To establish 10 Hyper markets.
 To establish 15 biggest Supermarkets in Ethiopia .
 To build 1000 retail and distribution stores throughout Ethiopia.
 To launch a big. Ecommerce Platform which Operates in Ethiopia and
910bally.
 To establish a media center to promote the And Products of PBE.
 To launch 500 joint farming projects with Ethiopian farmers.
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 SHARE PURCHASE INFORMATION

 10 Billion- authorized capital.

 100 Million shares-Total number of shares.
 100 Birr Share per valve.
 10 shares - Minimum number of shares one person can buy.
 1000 Birr Minimum amount one can buy.
 1 Billion birr Maximum amount one can buy.
 5% down Payment.
 In 2 years pay the rest.
Income Type

Retail distribution (1000 Small outlets___________________4.365,000,000

Shop rental on Hyper markets _________________________ 300,000,000
Advertisement & the media activities____________________ 200,000,000
E-commerce market place ___________________________0
Agro processing Exports ____________________________0
Total Annual Net income ____________________________- 4,868,000,000

Who are Purpose Black customers?

The main customer groups and target markets for Purpose Black Ethiopia include:
Investors
The Company is seeking investors to help raise capital through purchasing shares in
the company's offerings. Both local investors and the diaspora community are targets.
NGOs and Government Agencies
Purpose Black aims to partner with NGOs and government organizations as
customers for outputs like agricultural products and agro-processed goods.
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Agribusinesses
Agricultural companies are potential customers for things like farming equipment,
seeds, technology, and other agricultural inputs.
Cooperatives
Farmer cooperatives could partner for agricultural production and purchase farming
supplies.
Retail Consumers
Individual consumers purchasing goods from Purpose Black's retail outlets and e-
commerce platforms are important customers.
Export Partners
Foreign importers and export partners will be key for Purpose Black's processed
export products.
Businesses Needing Supplies
Other companies could purchase supplies like packaging materials from Purpose
Black's operations.
Purpose Black Ethiopia has a diverse customer base spanning investors, businesses,
government entities, and individual consumers. The company aims to serve both B2B
and B2C markets across its initiatives.

The core values of Purpose Black Ethiopia

Agility: Purpose Black Ethiopia aims to be agile in launching new initiatives and
adapting to changing market conditions, as evidenced by their plans to launch a large
e-commerce platform and establish thousands of retail outlets.
Flexibility: The company plans to be flexible in establishing partnerships, working
with farmers, government agencies, and the diaspora community to fulfill their
vision.

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Adaptability: Purpose Black Ethiopia demonstrates adaptability in adjusting their
plans based on feasibility studies and market research. For example, they shifted
focus to franchises when faced with challenges in starting businesses from scratch.
Familyism: The company emphasizes collaborative effort, working with a large team
of 135+ individuals to launch the initiative. This suggests a familial, team oriented
culture.
Customer-focused: One of their main goals is to sell products at fair prices and
stabilize markets for consumers. Their plans for expansion are centered around
meeting customer needs.
Promise keeping: The company aims to follow through on major commitments like
mobilizing 10 billion birr in capital and establishing large-scale operations. This
shows dedication to keeping promises.
Fairness: Purpose Black Ethiopia wants to promote fair prices for both farmers and
consumers. Their values emphasize equitable treatment for all stakeholders.

Purpose Black Ethiopia foreign exchange

An Initiative with $ 100.000.000 investment that will distribute to 50.000
Ethiopian Enhancing the investment Participation of Ethiopian diaspora
community, to contribute to stabilization of the inflation through supplying
products, to increase the "feigner" Currency earning capacity of Ethiopia and
to enable the transfer of farming technologies

The Problem of the Company

Here are the biggest Challenges we identified in PBE. There are
1) Recruitment and retention - Wile last year's report found labour quality
issues such as employee requirement and retention challenges were a
major factors for this company

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 2) Inflation and Price Increases. - 8.6 percent. -increase in the consumer price
index (CPI). With inflation –driving up the cost of goods and service starting a
business this year is more expensive than in previous years
When it comes to inflation survey respondents said increased price
revenue loss and higher wages are the top three impacts.
3) LACK OF capital | cash flow Purpose Black Ethiopia (PBE) is the Cost
of starting. a new business, their Startup cost were between 10 billion –
20 billion
4) Supply Chain Issues - they don't watch their Inventory & Boost their
inventory issues.
5) Marketing and Advertising No matter what's going on in the market,
Potential customers need to know about you for your business is to be
successful. Looking ahead, a significant amount of small business owner
surveyed (28%) also -Plan to invest in traditional and digital marketing
this year.

Solution for the company we investigated

1. Increase compensation and find Quality Employees. To keep the
recruitments and retention Challenge from becoming a larger issue,
increase your employee Compensation And taste the time to find quality
labour. Employees also like to feel valued and appreciated. If. -the
company do, they develop the loyalty that drives Positive retention and
productivity rates.
2. Finance a Franchise. Smart business planning is the key to staying afloat.
During fluctuating market conditions. If it's a tougher. Year to start a
restaurant or Shop from scratch that - doesn't mean starting a franchise is
the same.

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 3. Reduce Expenses. The Rising inflation can be challenging for many.
Small businesses and cutting expenses can be the most effective way to
help offset those challenges
4. Get Smarter funding. those Challenges Many entrepreneurs and Small
business owners think of loans and other funding methods when
considering they access to Capital and cash flow needs. But loons can
be hard to secure and strap your business with long term. Debt. The
percentage of loans approved by the Small Business.

Top Business Financing Sources

Business Cash 19% Sba Term and Line of credit

financing loan 13% unsecured 3%
5.2% loans 4%

5. Prioritize cash flow. Consistent cash flow is. especially crucial for small
businesses today, and improving especially crucial for small. it can be
achieved by encouraging clients to pay faster, offering early Payment

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 discounts. Or requesting front deposits for larger Predicts of service
These strategies can help PBE owners manage inflation and keep their
business owners manage inflation and keep their businesses running
monthly and give them an extra cushion in case of further Economic
fallout
6. Shop in Bulk and be flexible
 Watch your inventory
 Boost Your inventory
 Find alternate Product
Be for the coming (Tell your loyal customers you are running into Supply
Chain issues so they know)
7. Define and outsource. Marking and advertising are how you get your
business name out and generate ideal customers for larger companies, an
entire team may work toward this goal

Is the Company is Profitable?

It does not seem that Purpose Black Ethiopia is currently profitable, as it is still in the
early stages of launching its initiatives. it will likely take 2-3 years for the company to
become profitable, depending on expenses and business model.
Some key points about Purpose Black Ethiopia's profitability:
 It is a new initiative launched in 2020, so it is likely still incurring startup costs
and has not reached profitability yet.
 The company is still in the process of raising capital, establishing operations,
and launching its platforms.
 The financial projections in shows estimated future revenue streams, but do not
indicate current profitability.

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  Expansion plans for things like retail outlets, e-commerce, and agro-processing
factories will take time to implement and generate returns.
 Strategies for improving profitability like expanding the business, reassessing
costs, increasing conversion rates, and evaluating pricing. This implies profits
are not currently where they want them to be.

So in summary, while Purpose Black Ethiopia has significant growth plans and
revenue projections, the information provided suggests it is still in the pre-
profitability startup phase typical of new ventures establishing themselves. But the
company has strategies to eventually become profitable over the next few years.

Strategies planned to improve their company

Here are some ways Purpose Black Ethiopia plans to improve company profitability:
 Expand their business - By launching new initiatives like e-commerce
platforms, retail outlets, and agro-processing factories, they can increase
revenue streams.
 Reassess costs - Evaluating operating costs and finding areas to cut expenses
can improve profit margins.
 Increase conversion rates - Getting more customers to purchase
products/services drives profits. They can boost conversion rates through
marketing and offers.
 Remove unprofitable product lines or services - Stopping offerings that lose
money will improve overall profitability.
 Reevaluate pricing and customer service - Optimizing pricing and providing
better service can increase sales and customer retention.
 Utilize staff more effectively - Ensuring employees are productive and efficient
helps profitability through lean operations.
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  Invest in real estate - real estate investments like KEGEBEREW can be highly
profitable.
 Partner with farmers - Contracting farmers helps secure agricultural inputs and
share risks.
 Leverage partnerships - Partnering with government/NGOs can help access
resources.
 Offer franchises - Franchise models provide established business systems with
less risk.
 Seek investor funding - Raising additional capital can fuel expansion and
growth.
 Centralize purchasing - Bulk purchasing drives volume discounts.
 Use cash flow strategies - Options like discounts for early payment improve
cash flow.

Purpose Black Ethiopia impact on the market place

Purpose Black Ethiopia aims to impact agriculture, manufacturing, retail,
e-commerce, exports, and investment in the Ethiopian market. Its initiatives span
across sectors with the goal of economic development
Here are some of the key areas where Purpose Black Ethiopia aims to have an
impact:
Agriculture Division:
 Establishing agricultural franchise farms to partner with farmers on crop
cultivation.
 Acquiring 5000 hectares of land for agricultural production.
Agro-processing Division:
 Launching agro-processing factories to add value and process agricultural
outputs.
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  Producing processed food products under a "Made in Ethiopia" brand.
Retail Division:
 Establishing supermarkets, retail shops, and distribution centres to sell products
directly to consumers.
 Providing training and improving management of retail outlets.
E-Commerce Division:
 Developing an e-commerce platform and online sales channels.
 Using call centres and fulfilment operations to enable online retail.
Overall Impact:
 Supporting farmers and agricultural development.
 Contributing to import substitution through local production.
 Creating jobs in retail outlets and factories.
 Making products more affordable for consumers.
 Driving export growth through agro-processing.
 Attracting investment from diaspora community.
Agricultural franchise farms

As one of the three major Purpose Black agricultural Franchise (PAF)

Shareholder model project was designed to benefits investors who are engaged
in agriculture and with. A will to transfer their farm of agribusiness.
Goals of PAF
 To become the longest PAF system in Africa.
 To raise 1 billion ETB or dollar equivalent of
 Investment for the PAE System
 To a acquire and develop 5,000 Ho of land within
 One year.

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 Agro processing Division
APD accepted the target of reaching 50 factories by constructing a mega
project. In order to meet the target of Agro-processing division set by the
Purpose Black Ethiopia. The agro processing team first developed the
department Structure.
•Two Pilot projects such as integrated traditional food processing and banana
chips and aligned Products were given. A high Priority Based on that
business Plans, feasibility Studies –and Product design development were
conducted. The division's One Year Plan was to launch and processing factory
with a “Made in Ethiopia" Brand.

Retail division.
The division has been engaged in different tasks. Including selling product with
optimum price to customers with different platforms like Supermarket track etc...
The Following are the major activities Purpose Black has done:-
 Minimized petty cash expense
 centralized the purchase Process (goods used for Super markets)
 Reshuffled the management staffs of all. Shops which brought tangible
result in sales volume
 Provided training to all levels of Management
 Worked to enhance 1 0gistics facility by working.
 With work units
 Planned sales target for the coming period.
 Developed fryer for retail department.

E-commerce division
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Below is the list of Maj of activities performed in the Past annual budget Year.
 KeCebecio.com online sales Platform was developed
 Fulfilment Of KeGebetew.com ecommerce.
 Management and operation structure of Ecommerce was prepared
 Call centers have been established In general, 34.654.392 birr volume of
products Were distributed by using the E-commerce Platform.

What is the product Retailer want from PBE?

Retailers would want a wide range of agricultural, processed, and other consumer
goods from PBE that meet demand, quality, affordability, and delivery requirements.
Reliable bulk supply and private label opportunities would also be attractive.
 Agricultural Products - This includes raw agricultural commodities like fruits,
vegetables, grains, etc. For example, tomatoes, onions, potatoes that retailers
purchase to then sell to end consumers.
 Export-Quality Products - Retailers would want agricultural and processed
products that meet export standards and certifications.
 Consumer Packaged Goods - Products like beverages, personal care items,
household goods that retailers need to stock their shelves.
 High-Demand Goods - Fast-moving consumer goods and products in high
demand would be attractive to retailers.
 Affordably Priced Items - Retailers would likely want competitively priced
goods that allow profitable sales.
 High-Quality Products - Retailers require fresh produce, well-processed foods,
and products of consistent quality.
WHAT SERVICE is the consumer want?

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Consumers expect accessible channels, flexible purchasing options, engaging
customer service, Omni-channel convenience, and competitive yet high-quality
offerings. Meeting these service expectations would drive consumer satisfaction.
 Accessible Platform to Purchase Shares - Consumers need an easy way to buy
shares in the company's offerings through banks, financial institutions, and
mobile payment platforms.
 Retail Outlets - Consumers want retail stores/supermarkets that provide
convenient access to purchase products.
 E-Commerce Platform - An e-commerce website and app would allow
consumers to purchase products online.
 Delivery/Fulfillment Services - Home delivery and online order fulfillment
options are desirable for consumers.
 Customer Support - Consumers expect services like customer service lines and
support for queries, complaints, returns, etc.
 Payment Options - Consumers want to be able to pay using cash, cards, mobile
money, etc. for flexibility.
 Loyalty Programs - Programs providing rewards, discounts and other benefits
would be valued.
 Omni channel Experience - Giving consumers a seamless experience across
retail, e-commerce, mobile channels.
 Product Variety - Offering a wide selection of products caters to consumer
needs.
 Competitive Pricing - Consumers want affordable and reasonably priced goods
and services.
 Quality Products - High-quality and safe products that provide value for money

Unique Selling Point of PBE

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 - Ambition & self-fulfillment.
- Refinement & mastery
- Relationships & commitment
- Reputation & Legacy.
- Competence & Experience.
- Durability Functions & features.
- Global presence & capabilities
- Market share | Popularity.
- Safety & security.
- Social Environment

Conclusion
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To conclude our research. Purpose Black Ethiopia create to mobilize Stakeholders,
capital and other resources to build sustainable faunal Communities throughout
Ethiopia and support the various projects of Purpose Black.
Purpose Black Ethiopia is an ambitious new initiative aimed at economic
empowerment and advancement of the global black community. Launched in 2020,
the company has bold plans to mobilize billions in investment, establish large-scale
agriculture projects, launch agro-processing factories, build an e-commerce platform,
and open thousands of retail outlets.
While Purpose Black Ethiopia is still in the pre-profit startup phase, it has strong
growth potential as it scales up operations across sectors like agriculture,
manufacturing, and retail. The company aims to leverage partnerships and technology
to drive development. Its vision ultimately focuses on creating economic prosperity,
influence, and respect for black communities worldwide.
Over all, the findings of this study provide important insights in to the relationship
between the company and the consumer and highlight the need for further research in
this area.

How TO get InTouch with Purpose Black Ethiopia?

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Location- Sengatera Negadewoch Hibre+ BLOG, Addis Abeba
Website- wwws Purpose black EtH.com
E-mail info & Purnoseblack. ET
Phone +251 946 54 5454
Po. Box. 9858

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