Business opportunities created by the award of the 2022 World Cup to Qatar

Table of Contents
1. Introduction..............................................................................................................................3

2. Business Opportunities Ahead Of The FIFA World Cup In Qatar..........................................3

2.1. Infrastructure development...............................................................................................4

2.2. Tourism Industry...............................................................................................................4

2.3. Sports and Entertainment..................................................................................................4

2.4. Technology........................................................................................................................4

2.5. Online food delivery.........................................................................................................5

2.6. Retail sector.......................................................................................................................5

2.7. Combined ventures...........................................................................................................5

2.8. Accommodation services..................................................................................................5

2.9. Metro services...................................................................................................................6

2.10. Job Opportunities..........................................................................................................6

2.11. Other industries.............................................................................................................6

3. Conclusion................................................................................................................................7

4. References................................................................................................................................8
 1. Introduction
Since Qatar was chosen to host the 2022 World Cup, the country's economy has boomed. Qatar,
a tiny Middle Eastern country home to slightly more than 2 million people, is one of the world's
wealthiest nations thanks to its extensive hydrocarbon and gas deposits. This nation has already
started planning for holding the World Cup, and is well-known for its extravagant expenditure on
infrastructure.

Qatar, a nation renowned for its wealth and the warmth of the Gulf Peninsula, had hold the FIFA
World Cup 2022. We can expect a spectacular show thanks to the preparations of 32 teams, over
a million spectators, and eight of the best venues in the world on the part of the host nation. As
expected, the FIFA World Cup will be a delight for football enthusiasts all over the globe, and
the country's economy will likely see a significant lift as a result (Bisht, 2020).

2. Business Opportunities Ahead Of The FIFA World Cup In Qatar

In this essay, we'll look at some of the lucrative new prospects that have opened up for Qatar
since the country was selected to host the 2022 World Cup.

2.1. Infrastructure development

In order to successfully hold the World Cup, substantial improvements in the underlying
infrastructure are required. Because of this, there will be a lot of possibilities for local and
multinational companies to collaborate on the building of important infrastructure like stadiums,
hotels, highways, and other essential buildings. Qatar is making significant investments in the
development of its infrastructure, with a budget of over $200 billion allocated for the
construction of new highways, airports, subway lines, and other types of infrastructure. The
scope of the expenditure is unprecedented, and as a result, it creates possibilities for companies
operating in the engineering and construction industries as well as other connected fields.

The determination of Qatar to hold the World Cup in 2022 has been a primary motivator for the
country's development goals, as well as the revitalization of its construction industry
(WeBuildValue, 2021).

2.2. Tourism Industry

The FIFA World Cup Championship will give a stimulus not only to the travel business but also
to the tourist industry as well. Qatar will need to be prepared to accommodate a sizable number
of international tourists due to the fact that many people will be journeying great distances in
order to attend the World Cup. It will provide the nation with the opportunity to highlight its
customs and put more of an emphasis on cultural and sporting tourists. It will assist in the
development of Qatar's tourism industry and encourage people to explore the various tourist sites
that are located throughout the country (Henderson, 2014).

2.3. Sports and Entertainment

The fact that Qatar will be holding the World Cup has already sparked a substantial interest in
the country's sporting and entertainment scenes. The nation has made significant investments in
the sporting facilities, and the World Cup provides an opportunity for these facilities to be
displayed to the rest of the globe. The number of people who are interested in sports and other
forms of entertainment is growing, and as a result, there are more possibilities for companies that
sell sporting goods, garments, and other services in this industry. The country would also have
the possibility to hold other international sporting events, such as the Olympics, which would
further boost the sports and entertainment business if they were to take advantage of this
opportunity presented by the World Cup (John, 2021).

2.4. Technology
The World Cup provides Qatar with an excellent opportunity to demonstrate the technological
prowess of its nation. Qatar has been making significant investments in technology, with a
particular emphasis on the development of smart communities, cybersecurity, and sustainable
energy. As a result of holding of the World Cup, there will be an opportunity to demonstrate
these technologies to the rest of the world, as well as an opportunity for companies that operate
in the technology industry to demonstrate their goods and services.

The World Cup is also an opportunity for businesses to develop new technologies to support the
staging of the event, such as registration systems, security systems, and transportation systems.
These new technologies will be necessary in order to ensure the success of the World Cup. For
example, Seven of the eight venues for the 2022 FIFA World Cup in Qatar will use cutting-edge
refrigeration equipment to maintain a comfortable 68 degrees Fahrenheit throughout the venue
(TOMORROWSWORLDTODAY, 2022), (FARROW, 2022).
 2.5. Online food delivery
The rate of food utilisation will increase proportionately with the increase in the world's
population. There is a very good possibility that internet meal delivery platforms will bring in
enormous amounts of money. Travelers may find it more convenient to have their meals
delivered to them in the privacy and convenience of their hotel rooms rather than leaving their
rooms after a satisfying game of poker due to the congested conditions in hotels and restaurants
(MIB, 2021).

2.6. Retail sector

The fact that Qatar will be holding the World Cup creates an opportunity for the country's
shopping industry. During their time in Qatar, millions of tourists will want to take home
mementos, presents, and other things as mementos and gifts for family and friends. This will
create possibilities for local and international businesses. Businesses in the retail sector have the
opportunity to develop new products and services, such as commemorative items and
memorabilia, thanks to the World Cup, which provides an opportunity for these businesses.

2.7. Combined ventures

The use of joint enterprises is a key component in Qatar's preparations to deliver an unforgettable
World Cup experience to all attendees. Qatar has already committed 1.4 billion in the year 2017
in order to support the growth of small and medium-sized businesses. One of the most eye-
catching and notable highlights of this conference has been the combined endeavor that
MIDMAC and PORR Qatar have been working on. The construction of the Al Wakrah Stadium,
which is rumored to be the ultimate staging stage, has been handed over to the joint company as
its responsibility. The construction of Lusail Stadium has been committed to yet another
partnership between HBK Construction Co. (Quarati Contractor) and CRCC. This partnership
will be managed by CRCC (Albawada, 2017). These joint ventures will also create lot of job
opportunities.

2.8. Accommodation services

The availability of hotels, restaurants, and other places where people can stay is of the uttermost
significance due to the large number of travelers and visitors who are expected to visit. It is the
responsibility of the government of Qatar to make sure that every tourist has a place to stay,
complete with friendly service and comfortable accommodations. It will place a lot of pressure
on enterprises that are already in the accommodation industry. In order to address this issue, the
government of Qatar has devised plans to facilitate the establishment of new dining and lodging
establishments, such as motels and restaurants. In addition to this, cruise housing will also be
made available to tourists and other international guests. It is evidence of the significant
investment that has been made in the nation's infrastructure in preparation for the World Cup.

2.9. Metro services

The metro system in Qatar, which is expected to benefit significantly and assist in the
transportation of at least one million visitors during the competition, will be able to better
accommodate the massive inflow of tourists. The nation stands to gain a substantial amount as a
result of the initiative taken to construct this subway. It is said to have a network that is 300
kilometers long and contains more than 100 locations across it. The metro in Qatar will not only
make history by breaking records in the history of metros in Qatar, but it will also make a
significant contribution to the progression and development of the country.

2.10. Job Opportunities

The Qatar FIFA World Cup 2022 is anticipated to generate a substantial number of employment
possibilities in various industries, including construction, entertainment, transportation, and
shopping. The event will necessitate the building of new stadiums, motels, and other
infrastructure, which will result in the creation of new employment opportunities in the
architecture and construction industries. The arrival of millions of tourists in Qatar will result in
the creation of employment in the hospitality business. These jobs can be found in places like
hotels, restaurants, and coffee shops. Employment increase with the increase of demand of goods
and services due to ahead of FIFA World Cup (ZAWYA, 2022).

The transportation industry will also experience expansion as a result of the increased demand
for transportation systems that are both effective and dependable throughout the event.
Ultimately, it is anticipated that the World Cup will result in the creation of a large number of
employment possibilities in Qatar, as well as for employees from other countries.

2.11. Other industries

As the FIFA World Cup in Doha approaches, Qatar is poised to be bestowed with a plethora of
chances. Since the nation was selected to hold the World Cup, the stock market has surged.
Qatar plans to focus on private-public collaboration models to the tune of $100 billion while also
working to bridge societal divides between countries in the Middle East and Europe.

Many businesses will release new products in an effort to gain exposure and draw in customers
during the World Cup (MIB, 2021), (Bisht, 2020).

3. Conclusion
The fact that Qatar will be holding the World Cup in 2022 opens the door to a wealth of
commercial possibilities for companies both in the country and around the world. Opportunities
for growth exist in the construction and engineering industries as a result of the event's
prerequisite for the development of necessary infrastructure. Opportunities can arise for
companies in the tourist, athletics, and entertainment industries as a result of the anticipated
inflow of visitors. The fact that Qatar will be holding the event provides the country with an
opportunity to demonstrate the technological prowess of its nation, as well as gives companies
operating in the technology industry an opportunity to demonstrate the capabilities of their own
products.
4. References
1) ALBAWADA. 2017. Qatar: 2022 World Cup offers $385M in business opportunities
[Online]. Available: https://www.albawaba.com/business/qatar-2022-world-cup-offers-
385m-business-opportunities-958948 [Accessed 03 2023].
2) BISHT, A. 2020. An Insight Into The Business Opportunities In Qatar Around The FIFA
2022 [Online]. Available: https://www.myholidays.com/blog/an-insight-into-the-
business-opportunities-in-qatar-around-the-fifa-2022/ [Accessed 03 2023].
3) FARROW, B. 2022. All the technology in Qatar’s FIFA World Cup 2022 [Online].
Available: https://wired.me/technology/all-the-technology-in-qatars-fifa-world-cup-2022/
[Accessed 03 2023].
4) HENDERSON, J. C. 2014. Hosting the 2022 FIFA World Cup: opportunities and
challenges for Qatar. Journal of Sport & Tourism, 19, 281-298.
5) JOHN, D. 2021. Immense investment opportunities in Qatar’s sports sector: Expert
[Online]. Available: https://thepeninsulaqatar.com/article/31/05/2021/Immense-
investment-opportunities-in-Qatar%E2%80%99s-sports-sector-Expert [Accessed 03
2023].
6) MIB. 2021. Business Opportunities in Qatar Around FIFA World Cup 2022 [Online].
Available: https://makeinbusiness.com/business-oppurtunities-in-qatar-fifa-world-cup-
2022/ [Accessed 03 2023].
7) TOMORROWSWORLDTODAY. 2022. Technology Innovations at the 2022 FIFA
World Cup Qatar [Online]. Available:
https://www.tomorrowsworldtoday.com/2022/11/21/technology-innovations-at-the-2022-
fifa-world-cup-qatar/ [Accessed 03 2023].
8) WEBUILDVALUE. 2021. Qatar: big-ticket infrastructure beyond the World Cup
[Online]. Available:
https://www.webuildvalue.com/en/global-economy-sustainability/qatar-world-cup-
infrastructure.html [Accessed 03 2023].
9) ZAWYA, I. L. A. 2022. Qatar companies positive about World Cup business
opportunities in 2022 [Online]. Available: https://www.zawya.com/en/economy/qatar-
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