“THE ORGANISATION STUDY AT KARNATAKA STATE

TOURISM DEVELOPMENT CORPORATION”

Project report submitted to the Bangalore University in partial fulfilment of the

Requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Bangalore University

SUBMITTED BY

VIMAL. M

Register No: 18CQCMD164

UNDER THE GUIDENCE OF

Prof.V.S.Harshith Babu

Guide number: 18CQFG005

Assistant Professor

DAYANANDA SAGAR COLLEGE OF ARTS SCIENCE AND COMMERCE

SHAVIGE MALLESHWAR HILLS KUMARSWAMY LAYOUT BANGALORE 560078
Academic year 2018-19
 DECLARATION BY THE STUDENT

I hereby declare that “THE ORGANISATION STUDY AT KARNATAKA STATE TOURISM

DEVELOPMENT CORPORATION” is the result of the project work carried out by me under the
guidance of Prof V.S.Harshith Babu and in partial fulfilment for the award of Master’s Degree in
Business Administration by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it has not been submitted to any
other University or Institute for the award of any other degree or Diploma or Certificate.

Place: Bangalore Name : Vimal. M

Date: Register Number: 18CQCMD164

 GUIDE CERTIFICATE

This is to certify that the Project Report title Submitted by Vimal M 18CQCMD164 to Bangalore
University, Bangalore for the award of Degree of MASTER OF BUSINESS ADMINISTRATION is a
record of work carried out by her under my guidance.

Place: Bangalore

Date: Signature:
 ACKNOWLEDGEMENT

The successful completion of any project is always a consequence of team work and the guidance of a
number of people involved, I had the good fortune of working with a wonderful group of people whose
vast experience, kind help and advice has been a great help in completion of my project. I am greatly in
debt and would like to express my sincere thanks to one and all.

I am happy to express my deep sense of gratitude to DR. B R VENKATESH, DIRECTOR,

Dayananda Sagar College of Arts, Science and Commerce, Bangalore for his encouragement, guidance
and many valuable ideas imparted to me for my project.

I extend my sincere thanks to Prof V.S.Harshith Babu Assistant Professor (College guide) for
providing me all the information required the guidance throughout the project without his guidance and
encouragement this project wouldn’t have been possible. I have gained a lot of knowledge, both
theoretical and practical, throughout the course of carrying out this project; I also learnt a lot about the
actual business world. My special regards would be to the faculties.

Vimal M

REG NO: 18CQCMD164

 ABSTRACT

The journey by roads or in so far as voyages were concerned, to ports led to various kind of creative
activity which produced wealth directly and in directly because service were set up to cater to travellers
need. Such services constitute a factor of local economic development because they stimulated
agriculture besides art and craft and benefited the local population by creating a variety of jobs. The
cultural and commercial contacts between people of different countries, exchange of ideas and
commercial of various forms of civilization brought mankind progress and improved living condition
and the quality of life.Due to hasty transition in environment and increase in population, there is a
dramatic dramatic change in tourism pattern. It was found through different researches that preference
for Karnataka tourism has been affected in many ways. Increase in cost of travel expenses, basic
comfortable journey has become a luxury. . It was also found that there is a difference between the
tourist preference and service provide. so the people started to explore by themselves which is more
expensive and the exposure of the heritage, legacy, and harmony for the people is very less.
A research has to be carried on the tourism of Karnataka on their preference and habits of people to
travel. This study is to determine the market size and fluctuations in the market and travellers intentions
towards Karnataka tourism. Study has to be carried out to determine the approximate demand and
supply at different time intervals and also approximate the increase or decrease. To match the changing
preferences of the targeted population. Finally to create awareness among tourists and travellers
regarding the places in Karnataka to be explored.
The scope of the research is limited to Karnataka, India. This region includes 30 states of Karnataka.
where the places are exclusively dedicated for tourism and has its own importance in the Indian tourism
as compared to other regions of India.Different places will be perfect to be explored at a particular time
of a year i.e season Each season would show different customer purchase intention.
 LIST OF CONTENTS

SL NO PARTICULAR PAGE NO
1. INTRODUCTION
1.1 introduction to the topic
1.2 Conceptual background
1.3 Nature of the problem
1.4 importance of the study
1.5 Tourism department of Karnataka
1.6 background of KSTDC
2. LITERATURE REVIEW
2.1 Review of literature
3. COMPANY PROFILE
2.1 Karnataka State Tourism Development
Corporation
2.2 Nature of Business
2.3 Vision And Mission
2.4 objectives
2.5 SWOT Analysis
2.6 Hotel division
4 Data Analysis and interpretation
4.1 Descriptive Analysis on Responses
5 Summary of Findings and Conclusion
5.1 Findings
5.2 Conclusion
Bibliography
Annexure
 LIST OF TABLES

TABLE NO PARTICULAR PAGE NO

4.1 Frequency distribution of gender

4.2 Frequency distribution of occupation

4.3 Table showing age of the respondents

4.4 Frequency distribution of annual income

4.5 Frequency distribution of how often respondents go

on a tour

4.6 Table showing where people like to stay

4.7 Frequency distribution of mode of transportation

4.8 Table representing the choice to use tourist guide

4.9 Table indicating with whom people like to travel

4.10 Frequency distribution of how long do you spend on

a tour

4.11 Frequency distribution of purpose of travel

4.12 Frequency distribution of source of information

4.13 Frequency distribution of factors influencing choice

of destination

4.14 Frequency distribution of preference of tourist

destination
 LIST OF GRAPHS

GRAPH NO PARTICULARS PAGE

NO

4.1 Bar diagram showing gender of the respondents

4.2 Bar diagram representing occupation

4.3 Bar diagram representing age of the respondent

4.4 Bar diagram representing annual income

4.5 Bar diagram representing how often people go on a tour

4.6 Bar diagram representing where people like to stay

4.7 Bar diagram representing preference of mode of

transportation

4.8 Bar diagram representing choice to use tourist guide

4.9 Bar diagram representing with whom people like to

travel

4.10 Bar diagram representing how long do you spend on a

tour

4.11 Bar diagram representing purpose of travel

4.12 Bar diagram representing source of information

4.13 Bar diagram representing factors determining kind of

destination

4.14 Bar diagram representing preference of tourist

destination
 CHAPTER: 1
INTRODUCTION
 CHAPTER: 1
INTRODUCTION

1.1 introduction to the topic

Travel is as old as humanity. It was a dynamic force and the most crucial factor in society's social,
economic, spiritual and artistic growth, leading to its gradual integration right from the start. Man has
travelled in search of food, shelter and the fulfilment of his requirement since the earliest time. Travel is
primarily about commerce, the need for military conquest Travel along the trade routes largely
undertaken by group rites. Travel along the trade routes largely undertaken by group and caravan, was a
difficult and even perilous undertaking in ancient times. The journey by roads or in so far as voyages
were concerned, to ports led to various kind of creative activity which produced wealth directly and in
directly because service were set up to cater to travellers need. Such services constitute a factor of local
economic development because they stimulated agriculture besides art and craft and benefited the local
population by creating a variety of jobs. The cultural and commercial contacts between people of
different countries, exchange of ideas and commercial of various forms of civilization brought mankind
progress and improved living condition and quality of life.

The tourism industry has expanded over the past decade, even as it has been struggling to cope with
difficult situations. Global travel for at least 20 years will continue to grow rapidly. Global foreign
arrivals are forecast at 700 million in 2000, 1 billion by 2010 and 1.6 billion by 2020, from 66 million in
1991. Improving trade balance means more profits for visitors in Europe and Asia tourist destination.
Europe will remain the strongest for tourism with arrival growth holding between 3% and 4%annually.
In the world tourism depends on economic development and opens free societies. The source of data on
international tourism is provided by world tourism organization. The data using drawn from the
government stores also permit some analysis of the main generators of international tourism demands.
Although tourism has achieved a high degree of development in our part of the world structure in many
destination are efficient desperate efforts are made to create profiles for far too many branch in order to
survive in keenly competitive environment in doing so people overlook the fact that guest are not
interested in structure which have grown up the years that they are looking for its comprehension well-
coordinated service package. Tourism destination was famous for their situational pioneering unique
natural and cultural characteristics that were skilfully turned to be best advantages. The world tourism is
related to tour which is derived from Latin word Torun’s. It is a term to define the wheel of a circle or
turners. This is a world of compass or rather a pay at the end of a stretched string used to describe a
circle that has come from this world of "torsos" that the notion of a "round tour" or a "box tour" that has
a lot of tourism essence. The word was first used in the sense of going round or returning from it as late
as 1643.

1.2 Conceptual background:

Tourism is a part of government’s revenue. Contributing in GDP, which is increasing each year. This
shows the importance of the study. It includes various policies and strategies to help the tourism to
grow. Karnataka is a southern part of India, which has many beautiful places to visit. In recent times
Karnataka is one among the tourist attractions in India according to tourism sector report (2018). There
are many destinations and segments such as ecotourism, medical tourism, coastal tourism etc. In which
medical, rural, coastal tourisms are not identified by the government. There is a need to identify various
segments and work on it for as there are lot of opportunities on rural tourism and coastal tourism. The
present study has identified various new segments that the state of Karnataka can include to enhance the
growth of tourist attraction into the state.

1.3 Nature of the problem:

The study deals with the identification of various segments in the tourism sector along with highlighting
the focus and the strategy that is needed to be developed in a more precise manner. To deal with the
issues of both domestic and foreign tourist experiences. The problem in this study is focused on the
strengths that the state has, by virtue of having different destinations within its geographical territory
and the weakness that the state has that may be converted into opportunities across the extended term.
The statement of problem is to figure out growth opportunities of the tourism sector in Karnataka.

1.4 Importance of the study:

The importance of study lies in the fact that it gathers all previous findings from secondary data analysis
including sectoral data, information about current developments by the government and the work done
by major players for the growth of this sector in the state. The study highlights the various sections in
the tourism sector of the nation and identified gap of the segments prevailing in the sector in Karnataka.
The study shows the factors where the state is lagging and upon which it has to work. The study
concludes by providing few suggestions and recommendations that may prove to be useful for
developing policy initiatives in the government as well as providing inputs for developing strategic
plans by the major players in the sector.
1.5 Tourism department of Karnataka:

The tourism department in the state of Karnataka, assumes an important role towards providing the base
for ensuring that the sector grows and also serves as an impetus in setting Karnataka on the
consideration list of tourists planning trips across the country. Sectoral initiatives cover infrastructure
advancement, skill improvement for better work openings, concentrating on mega circuit development
and developing the last mile network. It additionally gives financial motivating forces that originating
from strategy plans like giving appropriations providing grants and budgets etc.The department of
tourism, which was setup in the year 1974, centres on actualizing the tourism department’s choices and
undertaking domestic and foreign advancement and reputation building. It has nineteen area workplaces
and eight traveller workplaces. It forcefully advances the interests of the state, and its managed
advertising advancements and crusades have at long last influenced the world to sit up and play heed to
the numerous worlds that make up this energetic state. There ae many government endeavours that are
working under the direction of the department of tourism, specifically for advancing the interests for
Karnataka State tourism.

1.6 Background of KSTDC

Traveling through Karnataka using the facilities and services of KSTDC is the joy of a traveller.
Discover luxurious hotels or restaurants. And, if you prefer, travel from the airports across Karnataka.
KSTDC offers travellers what to expect from India's best destination for tourism. The best as far as
equipment, programs and places are concerned. The KSTDC provides domestic and international
visitors with lodging and transportation facilities. The Company operates Mayura Chain of 22 hotels, 2
restaurants and 1 boat club in major tourist destinations in order to provide accommodation catering and
pleasure boating facilities. With the support of its own fleet strength of 52 vehicles including Luxury
Busses, Mini Busses and Volvo buses, the KSTDC also operates tour packages and safari services. The
KSTDC runs these tours from 1⁄2-day travel to 30-day package trips to different tourist destinations.
The KSTDC also provides the larger groups and student societies with vehicles on contract
basisThe KSTDC is also committed to providing transportation facilities in and outside the state for maj
or conferences and events. The name of the company is Karnataka State Tourism Development
Corporation Limited. The Karnataka State Tourism Development Corporation Limited (KSTDC) was
incorporated on 06.02.1971 as a Company wholly owned by the Government of Karnataka. The
company's registered office will be based in Karnataka State to take over the production and
management of tourist places in Karnataka State and elsewhere. To encourage and embrace tourism in
all ways and means, appropriate and required methods and tools to attract large numbers of tourists.
 CHAPTER: 2
Literature review
 CHAPTER 2
Literature review

2.1 Review of literature:

Poolad Daneshvar, HN Ramesh (2010):- This paper states that there is a significant differences
between the overall expectation and satisfaction level obtained by tourists. It also mentions that
international tourists are more concerned about the value for money services, whereas Indian tourists
care about security and safety. This paper provides sufficient implementable solutions relevant to the
tourism industry.

N Fukey Leena, V Jaykumar, Surya Sarah Issac (2015):- The result largely supports the CRM
process developed in hotels theoretically but does not seem to have the balance between the CRM levels
evenly. The result suggests that the hotels must understand today’s customer’s wants and needs. The
hotels need to be more proactive in developing a balance between CRM levels for effective CRM in
hotel diligence.

BS Gunarekha, TA Binoy: - This paper is an initial attempt to compare the domestic and foreign
tourists’ satisfaction with marketing strategies. The study explored that there exists significant
difference in product strategy between domestic and foreign tourists. It revealed that domestic tourists
were more satisfied with product strategy of tourism industry than foreign tourists.

Sweety Jamgade: - With the help of the study, it is found that the growth of MICE tourism in
Bangalore is 21-40% overall. It is also noted that there are number of companies which are the MICE
market segment like IT companies, Banking, Retail, Pharmaceuticals, Hospitality, Food production
companies, etc. It has been found that cosmopolitan cities of India like New Delhi, Mumbai, Chennai,
Bangalore, Hyderabad, Cochin and Kolkata are the progressive business centres in the country.

Sandhya R Anvekar (2012):- This research paper focuses on an integrated branding strategy by
understanding the various value drivers of the brand image of a medical tourism product. It builds the
PPP model for promoting medical tourism in India. India has a health tourism business with a line of
varied treatments and therapies. It is a global product having medical tourists from the US, UK,
Mauritius, south-east Asia, Mauritius, Fiji, Bangladesh, Afghanistan, and Singapore.

Silvia Fernandes (2018): - What Are the Challenges of Cyber-Physical Models in the Tourism
Business? This chapter reflects on how Portugal is in terms of digital transformation, through the
internet of things (IOT) and smart applications. Also, which impacts can these trends have in tourism,
facing the fourth industry challenge whose cyber-physical processes perform new services. Portuguese
firms increasingly focus on services and knowledge.

Chandrashekara Dharwad, 2006: - The research programme was commenced with a thorough review
of literature on the topic. The task of survey of literature had amply provided the scope to carry out
research work in the arena of tourism. The respondents identified for the present study are the officials
of Department of Tourism and KSTDC, domestic and foreign tourists, authorities at tourist destinations,
Tour Guides, Travel Agents, NGOs and environmentalists.

Christina Brooks UCL (University College London), 2007: - In this report concepts of heritage
management planning, stakeholder engagement and the Indian heritage industry are discussed in the
literature review which provides a framework for the case study of Hampi World Heritage Site,
Karnataka, India. In conclusion, a summary of the results is followed by recommendations and possible
guidelines for future community-based management planning at Hampi World Heritage Site, which take
a long-term, rather than counteractive view.

P Rane
International Journal of Economic and Management Studies: - This study is a concrete stepper as
first of its kind in North Canada. The main objective was to document all major issues and constraints of
tourists with reduced mobility in their travel cycle and assess its potential as a market segment. It s an
approach as well as movement aiming to provide and facilitate leisure and recreation opportunities to all
those who are desirous of it.

Shailendra Nigam:- Research on Tourism shows the different ways in which tourism can contribute to
economic growth, poverty reduction and community development. Paper intends to study the growth of
Home stays in Karnataka and growth of women entrepreneurs in tourism industry with Specific focus
on Home stays.
TS Devaraja, K Deepak (2018):- This study intends to identify the dimensions of the relationship
between the two parties and importance attained to different guiding roles both by tour operators and
guides. It also explores the attitude gaps between tour operators and guides on various guiding
attributes.

Medhekar and Haq(2012): conducted a research about how important spiritual tourism have become.
This study focuses on the promotion of spiritual destination in India and details how Spiritual intentions
among tourists attract more domestic and foreign travellers who seek various combination of travel
package options. The report says that this spiritual segment of tourism is a niche segment which needs
to be marketed well and has the potential to provide sustainability in the tourism business. The study
highlights the different spiritual tourism circuits that have been identified considering diversity of
religions in the country. The study concludes that spiritual tourism has a great potential to flourish on a
long-term basis in the country and in any state if appropriate strategies can be formulated by the
Government. This study concludes by highlighting the need and potential of spiritual tourism as an
important segment of tourism in India, along with the necessity for developing suitable marketing
strategies for encouraging its growth.

Chandrasekhar & Nagaraju (2014) conducted a research about the coastal region in Karnataka and
have discussed about the impact of coastal tourism, along with the steps that are required to be taken for
its development in the state. The study has highlighted how the coastal region of the State is
contributing towards the GDP, providing revenue to the Government, providing employment generation
options, offering nature protection mechanisms as well as infrastructure development. According to this
report the best way to develop the coastal region of the state is by using mangrove rehabilitation, waste
management, marketing, infrastructure focus, eco-tourism and coastal environmental management etc.
The study concludes by stating how coastal tourism in Karnataka is still in its infancy stage with a great
potential for growth. Sultana & Haque (2014) conducted a research on how medical tourism
attractiveness is influenced by various factors. The study shows why it is essential to have service
quality dimensions properly monitored in order to deal with medical tourism efficiently and effectively.
The study also highlighted the fact intense competition prevails among different destinations for
attracting tourists for medical tourism. One of the import factors discussed in the study is about the cost
of medical treatments which is considered to be an important attribute is a very sensitive aspect, which
along with the attribute of tourist attitudes provides different possibilities of choice options of tourism
destinations. The study concludes by highlighting how multiple factors by prospective tourists seeking
medical preference of prospective tourists in choosing their preferred destinations for medical tourism.

Lakshmi & Manjunath (2014) observed the need for Government policy in order to help sector grow
in the long term. This study analysed the tourism policy of 2009- 2014 a suggested few reforms which
could be done later in the long run by the concerned authority. According to this study there is a need to
uplift rural tourism which improves the economic status of the rural area and also tourists are likely to
develop knowledge about the culture and art of the place. Health tourism in such places has not be
concentrated upon as the infrastructure is perceived to be lacking behind other non-rural locations and
which has lot of scope for improvement. The study gives us the foundation for the need for
segmentation of this sector as little tourism, like cruise, medical in the rural area is lacking. Strengths
discussed for having waterfalls, such as medicinal plants and using those plants by the locals. This study
helps us to know how these places with waterfalls may help in developing the growth of medical
tourism across the world provided suitable strategies for the segmentation be developed by the
Government.

Sachin (2015) conducted a research on the identification of waterfalls in Kodagu, and it medicinal
effect. The study also discussed the significance of the waterfalls. There are different Rane (2016)
studied about the customer behaviour of travel intermediaries, tour operatives and travel representatives.
The study was done to understand the problems faced by the domestic tourist and foreign tourists for
amenities like transportation, accessibility, safety and security, banking facility, food and lodging etc.
Apart from the aforesaid aspects, the problems being faced by the tourist operators like information
about tourists 1s perceived to be insufficient. The study Showed different factors related to consumer
behaviour on marketing which has a great impact in the tourism sector. The different tour operators
have different ways of giving experiences, hence providing various facilities that could help tourists in
choosing destination on time and without much of stress.

Varghese (2016) conducted a strategic evaluation on destination management in Karnataka where the
emphasis was on the development of a particular destination along with its sustainability dimensions.
These organizations face lot of challenges because of dynamic changes happening in the external
environment. The study also highlighted the lack of collaboration between public-private-partnership
(PPP) options due to a lack of knowledge of destination management organizations.
Honnappa and Sujathamma (2016) lead a study on the complications and prospects on tourism. The
authors described various problems that are faced by stakeholders in the sector such as loss of valuable
culture, increasing crime rates, instances of terrorism, deforestation, staying options getting costlier
along with other safety and security issues. The study highlighted some of the policy aspects that could
be useful for the sector like waste disposal, landscaping, tourism education, public private partnership,
marketing strategy and safety and security. The study concludes that there needs to be two different
ways to market the sector for domestic and foreign tourists, which show the requirement of a single
platform where all the services will be provided in one website for the ease and convenience of tourists.

Reddy & Mallieswari (2017) identified the importance of information technology in tourism sector.
The report showed the role of information technology, and focused on how tourist nowadays depend on
mobile phones, websites, social media sites etc., to conduct search for information regarding any tourist
destination. This helps us to know that nowadays technology has a greater part in the evaluation process
for selecting the destination of choice by tourists.

According to this report, the Karnataka Government website for tourism has not been maintained well,
the transportation fare variation has not been mentioned leading to tourist exploitation without a facility
for quick grievance redressal option. Thus, the website not received to be handling tourist needs and
concerns appropriately despite the growth of technology. The study has suggested for conducting
research on e-marketing in this is highlighting how important it is for online marketing to be actively
promoted for tourism this state.

The Ministry of Tourism in its quarterly newsletter (2018) has published that there are various
promotional activities that are being done at the international level with the help of campaigns across
different TV channels. Also, along with other promotional activities, the "Incredible India' campaign
showcases the rich cultural heritage of India, with various exhibitions and melas that incorporate many
cultural performances at various international platforms. These initiatives show the Government
initiatives being undertaken to market the sector.

Research Gap Identified: From the review of literature as detailed above, there is a need to identify a
research gap for the present Study. 1nere are a number of research studies conducted in the tourism
sector that had concentrated on different Segments which appear to be lacking behind, but there is no
study done showing the various segments which all together need to be worked upon by the
Government and the major players such as tour operators.
 CHAPTER 3
COMPANY PROFILE
 Chapter 3
Company profile

3.1 KARNATAKA STATE TOURISM DEVELOPMENT CORPORATION

• Founded: Feb 06, 1971 · Karnataka, India

• Headquarters: Karnataka, India

• Subsidiaries: Golden Chariot, Bihar State Tourism Development Corporation

• Parent organization: Government of Karnataka

3.2 NATURE OF BUSINESS
 Nature of business

STRUCTURE
KSTDC is following divisional structure. Divisional structure enhances coordinated focus on market
place. Each departments head as defined rules, responsibility and super vision.
 KSTDC Divisional Structure

STYLE
Style mentions to the workers mutual and collective way of thoughtful and behaving-written norms of
performance and thought. KSTDC had autocratic leadership style. Autocratic style of leadership they
will follow here the leader is having a control over all choices and tiny input from group associates.

SKILLS
Skill is a character that should be possessed to perform the given task or duty with respect to KSTC all
employees are recruited for higher authority the company also looks for the development of their non-
skilled employees by training and development programme.

SYSTEM
■ Revamping of the KSTDC
■ MIS implemented for KSTDC Hotels and Transport
■ Extensive Digital Marketing of KSTDC Offerings through Social Media
■ Enterprise resource planning (ERP) implementation a major milestone in bringing about a transparent
and reliable system and ease the operations across KSTDC different verticals is in progress.
■ Launch of Mobile App for KSTDC and Airport taxis.
■ Vehicle tracking application for airport taxi.
■ Online booking through Central Reservation System and real time integration of the OTAs for online
booking.

STAFF
The organisation had established and always considered into its people, their contextual and
competencies.. KSTDC have highly skilful and well qualified employees who are talented of
performing the task resourcefully.
Overall, employees at Karnataka state tourism Development Corporation are extremely happy with their
team and co-workers as excellent. The majority of employees at KSTDC believe the environment is
positive. Moreover the employees at KSTDC are happy, based on their aggregated ratings of future
outlook, and their excitement going to work. The employees who participated believe the KSTDC is
positive

2.3 VISION AND MISSION

VISION
•To improve Karnataka as harmless, viable and most-favoured travel destination by cumulative national
& international visits. Contributing high worth experience to guests. Enabling and quickening funds and
enlightening livelihood breaks at the local level.

• To showcase rich and assorted Values, Heritage and Generous Nature of Karnataka to the national as
well as global tourists, by making sure safety, comfort and unforgettable journey by endorsing
sustainable tourism.

MISSION
• Promote tourism merchandises and services which reassure repeat visits, improved length of vacation
and expenditure by travellers.

• Preserve the social and traditional stuff of the state, encouraging financial growth and educating value
of service to international standards.

• Safeguard the environment & ecosystem and inspire safe viable and responsible travel in the state.

• Company mission is giving transport, housing and other services for both local and foreign travellers
visiting.

2.4 Objectives

• KSTDC launched one of its kind Women-only taxi Service at Kempegowda International Airport,
Bengaluru (BLR Airport). Special cabs driven by women, for women.

• The initiative is aimed at strengthening safety and security for women passengers, at the same time
generating chances for females drivers to be self-employed and empowered.

• The initiative has been jointly launched by the Karnataka State Tourism Development Corporation
(KSTDC) and Bangalore International Airport Limited (BIAL)

• The ladies drivers are fluent in several languages, well familiar with local areas and skilled in self-
defence tactics.

• Fleet of 10 taxis are well-appointed with several protection features, including GPRS and SOS switch.
• Collaboration of KSRTC and Red Bus for booking package tour and hotel rooms through Awatar
(Unit of KSRTC) and Red Bus Portal.

• Enabling of Wi-Fi Services in all KSTDC buses

• Launch of Mobile App for Airport Taxis

• Introduced customized package tours

• Installed tracking devices in 67 KSTDC Tourist vehicles for improved fleet management and safety of
tourists

Major Players in the Karnataka Tourism Sector: There are major players in the sector who are also
contributing or working parallel for the better working of the tourism sector. From Exhibit 15 it is seen
there are various service providers such as, housing and catering, conveyance, attractions, travel
representatives and tour operatives. There are players who are serving different segments, each one
being the housing, conveyance, attractions, travel agents and tour operatives and there are many
competitors in each segment as well. Thus, it is seen that the major players in the online domain is Make
my trip while in the hospitality sector it is The Taj Group, with Jet Airways being the most preferred
operator for airline travel purpose. Besides these, there are various tour operators who are present in the
sector as well. There are various players who are catering to the tourism sector all together, airline travel
who are catering to the tourism sector all together, Such as online booking, hotels, airlines, and tour
operators.

HOTEL CHAINS
There are enormous hotel chains that are a part of the tourism sector and all these hotel chains present in
Bengaluru, which are of high standards and are often expensive which thus prevent patronage from
domestic tourists. The lack of standard and average price hotels makes.

Tai hotels: Taj hotels are the chain of hotels and restaurants, which is headquartered in Mumbai. It has
various sales and marketing strategies such as:-
 Digital Performance
 Loyalty Update
 Tajness rollout
 PR campaigns
 Awards and accolades.
Price:
Hotels or the leading set of hotels targeted at providing an supreme and exclusive experience for their
visitors. They are valued greater than the hotels in the similar group. Market leaders providing an
unmatched and unique service. Taj hotels have expanded their name international. Their consumers
contain the upper middle class to upper-class persons. The product is mostly famous for luxury pricing
strategy.

ONLINE BOOKING: The online booking sites are mostly preferred by the tourist for booking the
packages and etc. henceforth there are players in these segments such as Makemytrip, Yatra and Clear
trip etc.

Makemytrip.com

It is the ecommerce site where tourist can book tickets for everything necessary while going in a
vacation. Their public largely refers them as they have good experience and their publicity depends on
several values such as, Customer Cantered Approach: They are focusing on their customer both
externally and internally (Makemytrip.com).

Yatra.com

Yatra.com delivers an admittance to the finest tourism covenants across various nation-wide and
International destinations.. Marketing Strategy that Yatra.com use is:
Print media as a method of advertisement
TV advertisement
Endorsements
Online promotion using altered marketing Approach like Google Ad Words that facilitated the
corporation to grow rapidly.

Airlines: There are various airlines that is contributing to the tourism. Some of the famous airlines are
Jet airways and along with it, there are competitors like Indigo and Spice jet.
Jet airways
Jet Airways is the leading airways when looked for foreign tourism. Jet airways is a leading. flight
operator in the aviation industry and gets lot of foreign tourists in India. It has various pricing strategy to
have a hold on the customer. The hospitality and the user experience while travelling is also excellent
the booking facilities are easy and cost effective.

TOUR OPERATORS: The numbers of tour operators who are contributed in the tourism sector are
Thomas Cook with its competitor SOTC and Raj Travels.

Thomas Cook
Thomas cook is an integrated travel and travel related finance services, headquartered in India with
various domestic and international tour packages to provide with good user experience. The Marketing
strategy of the Thomas Cook are:
Tactical marketing
Viral marketing
Guerrilla advertising.

SOTC is the tourism organization with various subsidiaries, and mainly focuses on business travel,
leisure travel and incentives travel. They are more about customer centric company. There are few steps
they take:
 Electronic Advertisements
 Sales Campaign
 EMIs
 Publicity
 personal selling and telephone selling
 Displays/Trade
 Carnivals

After going through the research articles and industry report, it is found out that the segments that is
developed in national level are not even identifies in the state. There is great potential 1or few segments
in the state to growth in long term. The initiatives from the Government are much done in the segment
and in the concept of PPP which will help both the major players 4d the Government contribute towards
the development of the sector. In the further chapter analysis is described on how various Government
bodies can initiate actions. The analysis would help to identify the untapped segments which have
greater potential.

2.5 SWOT ANALYSIS

STRENGTH:

• Properties owned or taken on lease in the State of Karnataka a potential region for tourism for Indians
of foreigners.
• Reasonable good infrastructural by way of hotels, and restaurants as well as boat clubs.
• Vicinity of Karnataka, states such as Andhra Pradesh the land and adobe of lord Venkateshwara who
draws streams of tourists, Kerala, gods own country having Sabrimalai to which many pilgrims go every
year and excellent tourists destination beaches and sea resorts, tamil nadu which is the land having
famous hill station of ooty and kodaikanal and even a few famous pilgrim centers, as well as
Maharashtra and Goa, which states, too , draws lot of tourists.
• Good connectivity of international airlines to Bangalore which gets good number of foreign visitors.

WEAKNESS:
• Absence of chartered helicopters in its transport division as helicopters could transport small groups
over terrains which vehicles cannot easily travels and which could also provide good aerial views at
close quarters, as are a available for tourists abroad.

OPPORTUNITIES:
• Presence of innumerable MNC’s including development centres of global I.T, companies etc., which
can provide avenues for tie-ups for their employees leisure travel and tourism
• Possibility of collaborative tourism in case tie-ups could be forged with some groups of tourism
development corporations of neighbouring states.

THREATS:
• Private tour operators in the organized sector growing in strength by providing wider network of
tourist’s destination, operating their vehicles punctually and pegging their traffic at competitive levels as
they do not have large overheads.
• Depend of KSTDC on state/ central governments for funds for meeting sizeable infrastructural
requirements.
2.6 HOTEL DIVISION

RIVERVIEW SRIRANGAPATNA
➢ Established -1981
➢ Ownership: KSTDC/DOT
➢ Last up gradation: 2012
➢ 25 and 1 Inactive room accommodation and restaurant with bar

VALLEY VIEW MADIKERI

✓ Established -1981
✓ Ownership: KSTDC/DOT
✓ Last up gradation: 2012
✓ 36 Accommodation, Conference hall and Restaurant with Bar and 1 Swimming Pool
YATRINIVAS MYSORE (INTEGRATED WITH HOYSALA MYSORE)

✓ Established -1993
✓ Ownership: KSTDC
✓ Last up gradation: 2011
✓ 21 Accommodations, Conference Hall

HOYSALA MYSORE

Hoysala is situated quite in the core of the Mysore district and close to the railway station. Housed in a
heritage building.

✓ Established -1980
✓ Ownership: KSTDC
✓ Last up gradation: 2013
✓ 31 Accommodations, Conference hall and Restaurant with Bar
✓ Yatrinivas Mysore (21 rooms) has now been integrated with Hoysala Mysore
BHUVANESHWARI KAMALAPUR

✓ Established -1993
✓ Ownership: KSTDC/DOT
✓ Last up gradation: 2011
✓ 36 Accommodations, and Restaurant with Bar

CAUVERY KRS

✓ Established -1974
✓ Ownership: Cauvery Neeravari Nigam
✓ Last up gradation: 2009
✓ 20 Accommodations, and Restaurant with Bar
GERUSOPPA JOGFALLS

✓ Established -1997
✓ Ownership: KSTDC/DOT
✓ Last up gradation: 2009
✓ 11 Accommodations, and Restaurant

DURG (YATRINIVAS) CHITRADURGA

Yatrinivas Chitradurga is a property that near to Chitradurga fort.
✓ Established -2009
✓ Ownership: KSTDC/DOT
✓ Last up gradation : 2012
✓ 12 Accommodations, Conference hall and with Restaurant
SANGAMA MEKEDATU
✓ Established -2012
✓ Ownership: KSTDC/DOT
✓ 15 Accommodations and Restaurant

SUDARSHAN OOTY

✓ Established -1983
✓ Ownership: DPAR
✓ Last up gradation : 2007
✓ 22 Accommodations and Restaurant
 Chapter 4
DATA ANALYSIS
AND
INTERPRETATION
 CHAPTER: 4
DATA ANALYSIS AND INTERPRETATION

4.1 INTRODUCTION

This study is made by considering various steps taken by Karnataka state government towards the
evolution of tourism segment in Karnataka. This study is done to fill the gap of comprehensively
identifying segments that are mentioned all over India but which are lacking in Karnataka and not
highlighted as part of tourism sector. The research also highpoints the major players in the holiday
business sector and how fake are identified for the study may be fulfilled by participation of both
government and the various tourism sector service providers as well. The suggestions provided are both
for the layers and the government so that they could improve the sector as a whole. The torment
initiatives done at state level have some gaps which require appropriate strategic and tactical
interventions to reach the goal of growing tourism patronage in Karnataka.
Table 4.2.1 Frequency distribution of gender of Respondent

Frequency Percent
Male 98 81.7

Valid Female 22 18.3

Total 120 100.0

Fig 4.2.1 Bar graph representing gender of the respondents.

Interpretation: From the above table number of male respondents is more that is 82% when associated
to woman respondents which is 18%. By this we could be able to notice male population fonder of
travelling and exploring new places. Female population spend their earnings on cosmetics, jewelry,
wardrobes.

Table 4.2.2 Frequency distribution of occupation of the respondent

Frequency Percent

Student 106 88.3

private Employee 12 10.0

Business person 2 1.7

Total 120 100.0

Fig: 4.2.2 bar graph representing livelihood of the respondents.

Interpretation: The table above displays the occupation that the respondents belong to. Most of the
respondents who filled the questionnaire are students. People making business or employees does not
get ample amount of time to be spent on tourism. Most of the students belong to the middle age who
likes travelling adventures.
Table 4.2.3 Frequency distribution of Age of the respondent

Frequency Percent

15-20 8 6.7

Valid 21-30 112 93.3

Total 120 100.0

Fig4.2.3 bar graph representing age of the respondents

Interpretation: we could able to observe that the respondents mostly belong to the age group between
21 to 30. People of these age group travel a lot, like to explore and go for adventure. Total number of
respondents who responded for the questionnaire are 120. In that the number of male respondents are
112. Number of female respondents are 8. Which is 93% of male and 7% of female.
Frequency Percent

Table 300000 90 75.0 4.2.4 Frequency distribution of Annual

income 300000-500000 12 10.0 of the respondents
Valid 500000-
18 15.0
1000000
Total 120 100.0

Fig.4.2.4 bar graph representing Annual income of the respondent

 Interpretation: represents the annual income of the respondents, where 75% of the people belong to
the category of earning Rs.300000 per anum. 15% of respondents earn 300000 to 500000Finally10% of
the people fall under group of earning Rs.500000 to Rs.1000000 per anum.

Table 4.2.5 Frequency distribution of Table showing how often respondents go on a tour.

Frequency Percent
Weekly 6 5.0
Monthly 68 56.7
Twice a year 32 26.7
Valid
Once in a
14 11.7
year
Total 120 100.0
 Fig 4.2.5 bar graph representing how often people go on a tour
Interpretation: The above figure shows that 57% of the respondents go for a tour on a monthly basis.
27% of the people prefer going for a tour twice a year. 12% of the people go on a tour yearly once. And
as least 5% people of like to go on a tour every week.

Table 4.2.6 Frequency distribution of Table showing where people like to stay in a tour

Frequency Percent

Home stay 28 23.3

Hotel/Resort 54 45.0
Valid
Farm house 38 31.7
Total 120 100.0
 Fig 4.2.6 bar graph representing where people like stay.
Interpretation: From the bar graph above 45 percent of the people like to stay in a hotel or resort. 32%
of the respondents prefer staying at a farm house. And rest of the respondents that is 23% of the people
like to stay at home.

Table 4.2.7 Frequency distribution of preference of mode of transportation

Frequency Percent
Bike 20 16.7
Car 70 58.3
Bus 10 8.3
Valid
Train 18 15.0
Aeroplane 2 1.7
Total 120 100.0
 Fig 4.2.7 bar graph representing preference of mode transportation
Interpretation: This is the representation of people preferring mode of transportation while going on a
tour. This table shows that 58% of the respondents selected car as their mode of transportation.17%
prefer bike, 15% choose train and the remaining 8% prefer bus.

Table 4.2.8 Table showing choice to use tourist guide

Frequency Percent

Yes 50 41.7

Valid No 70 58.3

Total 120 100.0

 Fig 4.2.8 bar graph representing choice of using tourist guide
Interpretation: The above table is about whether the respondents prefer a tourist guide services or not.
From the representation we could see that 58% of the respondents have said that they does not require a
tourist guide services.42%b have choose to have a tourist guide service.

Table 4.2.9 Frequency distribution of showing with whom people like to travel

Frequency Percent

Valid Alone 6 5.0

 Family 66 55.0
Friend 46 38.3
Colleagues 2 1.7
Total 120 100.0

Fig 4.2.9 bar graph representing with whom you like to travel
Interpretation: This shows with whom the people prefers to go on a tour. In the table 55% of the
people said their tour will be with their family. 38% of people prefer going with friends. 5% people
have chosen to be going on a tour lonely and only 2% of respondents prefer going with colleagues.
Table 4.2.10 Frequency distribution of how long do you spend on a tour

Frequency Percent
1day 6 5.0
2-4days 92 76.7
Valid 5-7days 20 16.7
15days 2 1.7
Total 120 100.0

Fig 4.2.10 Bar graph showing how long do you spend on a tour
Interpretation: This graph shows us how much time a person wishes to spend in a tour. Most of the
respondents choose 2-3 days that is 77% of the total response. 17% people have said 5-7 days. 5%
people choose to spend 1 day in a tour. And 5% of respondents like to spend 15days in a tour.
Table 4.2.11 Frequency distribution showing the purpose of travel.

Frequency Percent
Pleasure 102 85.0
Pilgrimage 12 10.0
Educational
Valid 4 3.3
trip
Business trip 2 1.7
Total 120 100.0

Fig 4.2.11 Bar graph representing purpose of the travel

Interpretation: The bar graph above shows us the purpose of which the people go on a tour. Here 85%
of respondents go on a tour for pleasure and relief. 10% of respondents go on a tour to visit pilgrimage
site. 3% of people go on a educational trip. 2% of the remaining people go as a business trip.
Table 4.2.12 Frequency distribution of source of information.

Frequency Percent
Internet 90 75.0
Friends 28 23.3
Valid Travel
2 1.7
agency
Total 120 100.0

Fig 4.2.12 Bar graph representing the source of information

Interpretation: This table is to know about the source of the respondents knowledge towards tourism.
75% of people get information from internet. 23% of the people know about tourism through friends.
Only 2% of the respondents gain information through travel agency.
Take 4.2.13 Frequency distribution of factors in choosing the destination

Frequency Percent
Comfort and
40 33.3
accessibility
Value for money 22 18.3
Entertainment and night
Valid 24 20.0
life
Attractive natural or
34 28.3
Cultural location
Total 120 100.0

Fig 4.2.13 Bar graph representing factors in choosing destination

Interpretation: The bar graph 4.12 represents the influences that the respondents consider before
choosing tourist destination. 33% of the people gave preference to the comfort and accessibility. 28% of
people said they need attractive natural or cultural location. 20% of respondents mentioned that they
consider destination based on entertainment and night life.18% residents consider value for money.
Table 4.2.14 Frequency distribution of preference of tourist destination

Frequency Percent
Hill station 44 36.7
Beaches 34 28.3
Historical
30 25.0
places
Temples 10 8.3
Total 118 98.3
Missing System 2 1.7
Total 120 100.0

Fig 4.2.14 Bar graph representing preference of tourist destination.

Interpretation : The table above represents the kind of tourist destination preferred by the respondents.
In this 37% of the respondents have preferred hill station kind of destination. 29% of respondents
choose beach destinations. 25% of people prefer historical places and finally 8% of the residents prefer
Temples.
 CHAPTER 5
SUMMARY OF
FINDINGS AND
CONCLUSION
 Chapter: 5
SUMMARY OF FINDINGS AND CONCLUSION
5.1 Findings

1) The findings obtained from descriptive analysis shows that 82% of the respondents are male and
the rest that is 18% of the respondents are female.

2) The study states the occupation the respondents, as it is the important factor that affect their
tourism pattern. Out of 120 respondents 106 are students that is 88.3%. 12 respondents are
private employees.

3) It is observed that highest number of the respondents according to the age is 21-30 years that is
93%. And the least number of respondents were at the age of 15-20 that is 7%.

4) From the analysis it is found that 75% of the people belong to the category of earning Rs.300000
per anum. 15% of respondents earn 300000 to 500000Finally10% of the people fall under group
of earning Rs.500000 to Rs.1000000 per anum.

5) IT is found that 57% of the respondents go for a tour on a monthly basis. 27% of the people
prefer going for a tour twice a year. 12% of the people go on a tour yearly once. And as least 5%
people of like to go on a tour every week.

6) It is also noticeable that above 45 percent of the people like to stay in a hotel or resort. 32% of
the respondents prefer staying at a farm house. And rest of the respondents that is 23% of the
people like to stay at home.

7) Table representation of people preferring mode of transportation while going on a tour shows
that 58% of the respondents selected car as their mode of transportation.17% prefer bike, 15%
choose train and the remaining 8% prefer bus.
 8) Also it was asked whether the respondents prefer a tourist guide services or not. From the
representation we could see that 58% of the respondents have said that they does not require a
tourist guide services.42%b have choose to have a tourist guide service.

9) The data collected also shows with whom the people prefers to go on a tour. In the table 55% of
the people said their tour will be with their family. 38% of people prefer going with friends. 5%
people have chosen to be going on a tour lonely and only 2% of respondents prefer going with
colleagues.

10) From the bar graph 4.10 above shows us the purpose of which the people go on a tour. Here
85% of respondents go on a tour for pleasure and relief. 10% of respondents go on a tour to visit
pilgrimage site. 3% of people go on a educational trip. 2% of the remaining people go as a
business trip.

11) It is inferred that the source of the respondents knowledge towards tourism. 75% of people get
information from internet. 23% of the people know about tourism through friends. Only 2% of
the respondents gain information through travel agency.

12) The study also represents the factors that the respondents consider before choosing tourist
destination. 33% of the people gave preference to the comfort and accessibility. 28% of people
said they need attractive natural or cultural location. 20% of respondents mentioned that they
consider destination based on entertainment and night life.18% residents consider value for
money.

13) It is also obsereved that the data represents the kind of tourist destination preferred by the
respondents. In this 37% of the respondents have preferred hill station kind of destination. 29%
of respondents choose beach destinations. 25% of people prefer historical places and finally 8%
of the residents prefer Temples.

Major Initiatives and Achievements

▪ PBT has seen consistent growth since FY 2014-15. From Rs 0.27 Cr PBT in 2014-15 to Rs 1.31 Cr
PBT in 2018-19 (provisional) at CAGR 48%
▪ shifting of all offices of KSTDC to BMTC TTMC at Yeshwanthpur has led to better coordination and
greater efficiency across the organisation ▪ Centralised Procurement of provisions from Metro
Department Stores
▪ Rationalisation of Accounting and Banking processes
▪ The interests from Banks in FY 20-18-19 Is INR 14,716,819 (1.47 Cr).
▪ Publicity across multiple channels including hoardings, newspaper advertisement, brochures, coffee
table books, cinema theatres, calendars
▪ Regular review meetings and awarding best employees to increase motivation ▪ Regular promotions
and upgradation of positions
▪ Implementation of salary fixation of the employees as per G.O. (6th Pay)
▪ Minimum wage for contract employees and regular performance appraisal
▪ Special allowance introduced for the employees
▪ Operation and Maintenance of Kumarakrupa State Guest House of Government of Karnataka to
KSTDC
▪ Average Occupancy in Hotels has increased to 44 % for 2018-2019
▪ All 19 hotels have shown improved occupancy over last three years
▪ KSTDC branding of products – Water bottles, toiletries, housekeeping items, etc
▪ Improvement in maintenance and service standards across properties
▪ MIS implemented for KSTDC Hotels and Transport
▪ Enabled dynamic pricing and exposure to OTAs Major Initiatives and Achievements: Projects
Division
▪ Successfully addition of 2 new properties to KSTDC ROMT (Kodachadri and Yagachi )
▪ Construction of a New property opened in BR Hills, Hotel Maurya Biligiri
▪ Capacity building of 260 KSTDC staff across all KSTDC hotels in collaboration with Food Craft
Institute (FCI), Mysore
▪ Skill development training provided in Food Production and Housekeeping to candidate from rural and
tribal areas . Training imparted along with an assured opportunity of job for 50 % of the candidates.
▪ In reference to the Budget 2018-19- Started 17 new projects pertaining to construction of new 3 star
properties in four locations at Belur, Badami, Vijayapura and Hampi and renovations of the remaining
properties. ▪ Commencement of construction of Arts and Craft bazar at Hampi.
▪ Renovation of Heritage properties in Ooty, along with construction of 2 new cottages in the existing
property. ▪ Construction of new restaurant in Bannerghatta Biological Park, TB dam and Barachukki.
▪ Renovation of Heritage Block at Hotel Mayura.
ACHIEVEMENTS AND AWARDS

■ Most Popular Emerging Mobile App at the Global Mobile App Summit and Awards, GMASA 2017.
■ Awarded at the National Tourism Conclave, at Chandigarh for the Best Initiatives in IT in Tourism
Sector on 12th October 2017.
■ Revenue management system (RMS), for Hotels, has been implemented and dynamic pricing has
contributed for the revenue rise.
■ Centralized tally to facilitate for a secured and organized tally operations is in progress.
■ CCTV, Bio-metric (centralized based attendance system) were installed across all units.
■ RFID based Taxi monitoring system at Airport has been implemented.
■ Online software for the registration and renewal of Airport Taxis thereby creating the employment
benefit to the public.
■ Launch of 24/7 Help desk to assist the travellers.
■ Fuel efficiency was achieved through fleet management system.
■ Vehicle and Driver monitoring was incorporated.
■ Wifi facility in vehicles.
BIBLIOGRAPHY
REFERENCES:
.
 Tourism and hospitality sector report (2018) Retrieved from
http://cms.tn.gov.in/sites/default/files/documents/tourism_2.pdf
 Delhi reports in tourism industry Retrieved from
http://www.delhitourism.gov.in/delhitourism/tourist_place/index.jsp
 Tourism
and hospitality sector (2018) Retrieved from
http://cms.tn.gov.in/sites/default/files/documents/tourism_1_0.pdf
 Karnataka tourism report(2017) Retrieved from
http://karmatakatourism.org/policy/
 Karnataka Report(2017-2018) Retrieved from
https://www.ibef.org/down load/KarnatakaMarch-2018.pdf
 Government of Karnataka report(2018) Retrieved from
https://kstdc.co/about-kstdc/
 Indian tourism industry report(2018)
Retrieved from https://www.ibef.org/industry/tourism-hospitality-india.aspx
 Karnataka Tourism Vision Group (2014)Report
 Tamil Nadu State Report (2018)
 Uttar Pradesh State Report (2018)
 Kenneth E Clow, (2017), Services Marketing Operation Management and Strategy
 Philip Kotler (2017), Marketing Management
 Definition tourism http://www.2.unwto.org/content/about-us-5
 Honnappa S & Sujathamma (2016). Problems and prospects in tourism industry: With
Reference to Karnataka, Volume 2; Issue 7; July 2016; Page No. 47-50, ISSN: 2455-
 1627.
 B. Chandrashekaral & Nagaraju L. G2 (2014) Costal Tourism in Karnataka, Vol. 2,issue 6, Jun
2014, 57-72, ISSN(E): 2321-8878; ISSN(P): 2347-4564.
 Arvinda Reddy MN & Malieswari R (2017), Role of information technology in Karnataka
Tourism Industry, Volume-3, Issue-6 1.Volume-3, Issue-6, Jun.-2017, ISSN: 2394-7926
 Mrs. Lakshmi P. & Dr. S J Manjunan (2014), Volume 16, Issue 5., PP 49-52, E-ISSN:2278-
487X, P-ISSN: 2319-76680
 Government Of India, Ministry Of Tourism(Ministry Of Tourism (2017) vol 7
 Anita Medhekar& Dr. Farooy ky 012), Development of Spiritual Tourism Circuits:GSTF
Journal on Business Review (GBR) Vol.2 No.2, October
 Prakash V. Rane(2016),Operators and Travel Agents)-A Case Study of North Canara District of
Karnataka State. SSRG International Journal of Economics and Management Studies (SSRG-
JEMS)- volume3 issue8 Aug 2016.
 Bindi Varghese (2016), A Strategic Evaluation on Competency of Karnataka
Destinations through Destination Management Organizations, American Journal of
Industrial and Business Management, 2016, 6, 102-108.

 Seyama Sultana & Farzana Yasmin (2014) Factors Affecting the Attractiveness of
Medical Tourism Destination: An Empirical Study on India- Review Article, Iranian J
Health, Vol. 43, No. 7, Jul 2014, pp. 867-876.

 Sachin S (2015) Waterfalls and Health Tourism a Case Study on Kodagu District,
Karnataka, Volume: 1 issue: 2 30-Jan-201 5, ISSN_ NO: 2348 -2354

 Joseph, Tourism principles, practices and policies Volume: 1, ISBN No. 9

07-09.
ANNEXURE
QUESTIONNAIRE

1) NaMe

2) Gender

 Male

 FeMale

 Others

3) Age

 15-20

 21-30

 31-45

 45 and above

4) Annual IncoMe

 300000
  300000-500000

 5000000-1000000

 Above 1000000

5) How often do you go on a tour?

 Weekly

 Monthly

 Twice a year

 Once in a year
Required

6) Which Mode of transportation do you prefer for travel?

 Bike

 Car

 Bus

 Train
 Airplane

7) Do you prefer to use tourist guide services?

 Yes

 No

8) With whoM do you travel a lot?

  Alone

 FaMily

 Friend

 Colleagues

9) How long do you spend in a tour?

 1 day

 2-4 days

 5-7 days

 15 days

10) Which type of situation do you like to stay in?

 HoMe stay

 Hotel/resort

 FarMhouse

 Others

11) Purpose of travel.

 Pleasure

 PilgriMage

 Educational trip

 Business trip

12) How do you get inforMation about tourisM places?

  Internet Friends
 Travel Agency
 Newspaper

13) Which are the factors in choosing your destination?

 CoMfort and accessibility

 Value for Money

 EntertainMent and night life

 Attractive natural or cultural location

14) What kind of tourist destination do you prefer?

 Hill station

 Beaches

 Historical places

 TeMples
 PROGRESS REPORT 1

Sl. No. Particulars

1 Name of the Student VIMAL. M

2 Registration Number 17CQCMD164

3 Name of College Guide Prof.V.S.Harshith Babu (18CQFG005)

4 Name and contact no of the Co-

Guide/External Guide N.A

(Corporate)

5 Title of the Dissertation “THE ORGANISATION STUDY AT

KARNATAKA STATE TOURISM
DEVELOPMENT CORPORATION”

6 Name and Address of the

Company/Organization where
dissertation undertaken with Date
Academic Research
of starting Dissertation

Signature of the Candidate Signature of the College Guide

 PROGRESS REPORT 2

Sl. No. Particulars

1 Name of the Student VIMAL. M

2 Registration Number 18CQCMD164

3 Name of College Guide Prof.V.S.Harshith Babu (18CQFG005)

4 Name and contact no of the Co-

Guide/External Guide N.A

(Corporate)

5 Title of the Dissertation “THE ORGANISATION STUDY AT

KARNATAKA STATE TOURISM
DEVELOPMENT CORPORATION”

6 Name and Address of the

Company/Organization where
dissertation undertaken with Date
Academic Research
of starting Dissertation

7 Progress report : A brief note

reflecting ,Number of meeting
No. of meeting with guide-10
with Guides, places visited,
libraries visited, books referred,
meeting with persons, activities
Journal referred:5
taken up, preparations done for
collection and analysis of data
etc.,)

Preparations done:

 Data is collected through Structured

Questionnaire.
 Data analysis is done though structured
questionnaire.

Signature of the Candidate Signature of the College Guide

SUBMIT
SUBMIT