Names: Riley and Miriam

4. Business Idea – First Customer Interview Results

Your assignment was to interview a minimum of 5 potential customers. The interviews were to be
conducted in a face-to-face format and were to individually record their responses to your questions.

Group Directive: As a group, collectively review the interviews you conducted. Evaluate the responses
based on what you have learned from these initial interviews.

 How would you rate your customers’ level of interest in the problem or solution?
o strongly interested
o somewhat interested
o not interested
o unclear
o other
 Are you confident that this problem is worth solving or do adjustments need to be made?
We feel that this is a problem needs some adjustments.
 What, if anything, surprised you the most from this interview experience?
100% females that we interview needed to be pushed to do their work out and all the
guys that we interview liked working out on their own.
 What have you learned and how has your idea changed?
Not everyone wants a large group to work out some just want the one on one training.
 Which of your assumptions were accurate and which of them have changed?
Females want to lose weight and the males want to gain muscle.

Revise your problem analysis worksheet based upon what you have learned
from these initial interviews. Answer the following questions:
1) what’s the problem and who has it
a. There are not workout groups for people to join if they want, the females prefer
to have a group to push them.
2) how we are solving it
a. Creating group workout session for people to join
3) why you should care about solving it (is it a big market?)
a. We care because we want help people feel there best. We believe that it is a big
market especially for females
4) how we will win (what’s our sustainable competitive advantage?)
a. We are going to offer one on one training or group trainings with a meal plan,
because most gyms you pay your fee and you are on your own.
 Names: Riley and Miriam

Using the 4 questions above, write out your concise business concept in two
sentences.

 We plan on opening a gym that will offer group training. This would help out
with Fitness, Muscular, Strength, and Endurance.

What are your next action steps?

Market Research to see how many other gyms in our area offer what we plan on offering. If there is
any see what the cost of them are.

Who do you still need to talk to and what knowledge gaps still need to be filled?

Learn more about different types of workouts that we can offer. Learn more about meal plans to offer
for the different types of physical activity (Weight Loss, Building and Toning)

How can you test your assumptions in the real world with limited time, money, and resources?

We would test it out with our family and close friends to participate, we would do the group training
in our garage and the one on one at a current gym that is already in business.