1.

Here are some such reasons why it is important that event planners should meet first their clients;
a) Making a personal connection with the clients having a quick chat with your client before going to business and taking
cues about client's event, the weather, the surroundings or other shared interests.
b) Listening to the clients very carefully, knowing the tangibles like what type of event they want, how many attendees
and generally the size budget and asking the clients hopes the event will feel, if they like it formal,classy, business-like, or
fun.
c) Offer recommendations and in preparing the timeline suggestions, venue ideas, budget-friendly ways to improve the
event.
A good event planner always seeks an understanding of the client's needs.

2. Providing several options for the locations of the event will help the client to choose the best and accessible location to
held the event and improves the number of attendees because there are some cases that other attendees would not come to
the event because of the choosen location. The concept of the proximity to the market, the rent price, demographics, the
infrastructure and accessibility of the venue or location and safety are the most important things to be considered in
choosing the locationa and venue of the event.

3. If the event fails in attracting the potential attendees will affect the variable cost which includes here the labor, utility
expenses, commissions and other raw materials and also the production will decreases and on the other hand the fixed
costs will remain no matter what or how much the company produces like the rent, property taxes, insurance and other
depreciation.