Stakeholder

Classification
and
Identification
PHRCM-4
(AHAD NAZIR)
Stakeholders

Can represent
Impact the Impacted by
individuals or
project the project
groups

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Stakeholder classification

Interest in the project Influence/Power in the project

decision-making

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Behavioral Bias in decision-making

MAJOR CAUSE OF PROJECT INCLUDE UNINTENTIONAL INCLUDE INTENTIONAL

FAILURE COGNITIVE BIASES STRATEGIC AND POLITICAL BIAS

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 Power-in
terest
Matrix

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Steps to classify
Primary vs. Internal vs.
Categorization by
Secondary External
Role or Function
Stakeholders Stakeholders

Environmental,
Ethical or Moral Social, and
Connectedness
Classification Governance (ESG)
Criteria

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Primary vs. Secondary Stakeholders

Primary Stakeholders Secondary Stakeholders

These are the individuals or groups directly
affected by or directly affecting the project or
organization
They have a significant interest and often
significant influence
These are individuals or groups that have an
interest in the project or organization but are
not directly affected or do not have significant
influence.

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Internal vs. External Stakeholders

Internal Stakeholders External Stakeholders

These are individuals or groups within the These are individuals or groups outside the
organization, such as employees, management, organization, such as customers, suppliers,
and shareholders government agencies, and community members

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 Categorization by
Role or Function
Stakeholders can be categorized based on their
roles or functions, such as regulators,
customers, suppliers, competitors, employees,
community representatives, or special interest
groups.

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Connectedness

Stakeholders can be classified based Some stakeholders might have Understanding these connections
on how they are connected to each strong connections, while others can help in managing relationships
other might be more isolated effectively

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 Ethical or Moral
Classification
Stakeholders can be classified based on ethical
or moral considerations, such as whether they
are advocating for a cause or principle.

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Environmental, Social, and Governance
(ESG) Criteria
Stakeholders can also be classified based on their alignment
with ESG criteria, which are used to assess a company's
impact on the environment, society, and governance.

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Steps for stakeholder identification
Define the Project Stakeholder Stakeholder Identify Specific
or Initiative Categories Mapping Stakeholders

Analyze
Engagement and Manage
Stakeholder Document and
Communication Stakeholder
Interests and Maintain the List
Plan Relationships
Influence

Monitor and
Adjust

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Define the Project or Initiative

CLEARLY DEFINE THE PROJECT, UNDERSTAND ITS OBJECTIVES, SCOPE,

PROGRAM, OR INITIATIVE YOU ARE AND GOALS
WORKING ON

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Stakeholder Categories
Stakeholders can be categorized into different groups based on their level of influence and interest

Primary Stakeholders
• These are directly impacted by the project and have high interest and high influence

Secondary Stakeholders
• They have less influence and interest but can still be affected.

Key Stakeholders
• These are not numerous but have significant influence or interest.

External Stakeholders
• These are not directly involved in the project but can be affected or have an interest.

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Stakeholder Mapping

Create a stakeholder map or matrix to visually represent the

relationships between stakeholders

This can help you understand their positions better.

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 Identify
Specific
Stakeholders
WITHIN EACH CATEGORY, LIST SPECIFIC
INDIVIDUALS, GROUPS, OR ORGANIZATIONS

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Sources of stakeholders
Project Team Members Public Records Surveys and Consultation
Documentation and Experts and Reports Questionnaires and Interviews
• Review project • Consult with • Look for • If applicable, • Hold
plans, team members publicly conduct interviews or
objectives, and and experts in available surveys or consultations
related the field who information questionnaires with potential
documents. can provide that mentions to gather stakeholders
insights into stakeholders. information on to gather their
potential stakeholders' perspectives.
stakeholders. concerns and
interests.

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Communication Strategies for various
stakeholders

Effective communication with project stakeholders is crucial for

the success of a project

Project managers often tailor their communication strategies

based on stakeholders' level of engagement and support

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 Goal
• To inform and raise awareness about
the project

Communication Strategy
Unaware • Send initial project announcements
• Use company-wide newsletters or
updates
• Provide high-level project overviews
• Schedule informational meetings or
presentations
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 Goal
• To address concerns and minimize resistance

Communication Strategy
• Identify their concerns and issues
Resistor • Meet one-on-one to address objections
• Highlight how the project benefits them or
the organization
• Engage in active listening to understand their
perspective
• Use change management techniques to ease
resistance

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 Goal
• To gain their support and keep them
informed

Communication Strategy
Neutral • Provide regular project updates
• Share the project's objectives and benefits
• Seek feedback and suggestions
• Make information easily accessible through
various channels
• Engage in two-way communication to build
trust
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 Goal
• To maintain their support and engagement

Communication Strategy
• Acknowledge their support and contributions
Supportive
• Keep them informed about progress and
milestones
• Seek their input for continuous improvement
• Express gratitude for their involvement
• Encourage them to advocate for the project
within the organization

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 Goal
• To collaborate closely and keep them
involved

Communication Strategy
Leading • Regularly update them on project status
• Involve them in decision-making processes
• Utilize their expertise for strategic guidance
• Foster a strong partnership and
collaboration
• Recognize their leadership in the project's
success
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Factors affecting communication
strategies

Remember that the effectiveness of these Project managers should be flexible and Document and track all communications to
strategies also depends on factors like the adaptive in their communication approach to maintain transparency and accountability
project's nature, the organization's culture, and ensure the best possible outcome throughout the project's lifecycle.
individual stakeholder preferences

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 Thank you

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