13-09-2023

Name: Saiful Kabir Tonmoy

ID: 1722301630
Course: BUS 498.13
Faculty: SHH
7th Week Report ( 10th September - 16th September)

This week we had a meeting with Coca-Cola. We met with their marketing team to discuss our
services. We talked about how we can make new ad campaigns for them. They invest heavily
on their unique marketing approaches. We gave them a few ideas on how we can create
awareness with the help of Coca-Cola. They gave us a briefing on what they are planning to do
for their upcoming projects. They liked our pitch and presentations. Now we are making new
changes according to their need and submit it with the budget quotation. Hoping for the best
because it will be a very big project for our agency.

The rest of the week we had work from home because our office space is going under a
renovation. I thought work would be fun. But the pressure was more than a regular office day.
This week we had 4 days at the home office. I was given the usual task to call new clients and
fix meetings with them.

I called the BM of Bangladesh Finance. I fortunately learned how to keep up a regular

conversation with a stranger. I tried my best to retain his interest. After talking for a while I
managed to get a date for our meeting. I am now reading the materials for this upcoming
meeting. As my areas of responsibilities have broadened. I started here first with the
responsibility with client management and now attending client meetings is also another part of
my job.

I was given three pdf reports on three international resorts and hotels. I was told to find out what
they have included in all the materials, what information they contain. While studying the reports
I stumbled upon information like how the logos are made, what message each of the logos
carry, how the logos can be used in different projects, what colors can be used. This was pretty
interesting to know that everything carries a reason. I also got to know each of the businesses
has their own preferred brand color. They have their own font preferences too.

We lost two potential clients this week. It was hurtful for me cause I worked really hard on these
projects along with my team. They liked all our ideas and budget but unfortunately they changed
their mind for the campaigns. We were told to keep in touch for any future projects.

I am enjoying this work but at the same time I see the return is not proportionate to my effort.
That is how the digital marketing agency landscape is. The amount of effort it takes to return
often is not that satisfactory. Aside from that, I am actually learning so many new things.