11/12

Media and
Information
Literacy
Quarter 2 – Module 4:
Text Media and Information
 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the Text Media and Information. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module is divided into two learning outcomes, namely:

LO 1 – Describe the different dimension of text information and media

(MIL11/12TIM-IVb-4)

LO 2- Evaluate the reliability and validity of text information and media and its/
their sources using selection criteria (MIL11/12TIM-IVb-5)

After going through this module, you are expected to:

a) Identify the different dimension of text information and media;
b) Create a text design using text principle and elements; and
c) Evaluate the effect of text messages through various text elements.
Definition of Terms

Formal text-based materials

Are created and distributed by established institutions (such as publishing

companies, news agencies, etc.) and go through a rigorous process of editing or
evaluation and are usually governed by censorship of the state.

Informal text-based materials

Information that comes from personal opinions

Text

A simple and flexible format of presenting information or conveying ideas whether

hand-written, printed, or displayed on-screen.

Text media

Are publications that disseminate information through media products.

Typography

The style, arrangement, or appearance of printed letters on a page

 Text Media and Information

Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. This module covers all the above-
mentioned concepts.

What’s In

A media literate individual means being able to decode, analyze, and evaluate
information. In addition, a media literate is able to analyze the benefits and
challenges of media to himself/herself and to the different local sectors.

Part of the understanding of information from media is understanding its content

and format. Text media and information offers comprehensive knowledge on how to
effectively evaluate information.

To learn more about the lesson, let us take a look at the next activity.

Notes to the Teacher

Prepare a slide show for this discussion. Use examples such as existing
posters/visuals that students see everyday
 What is It

TEXT MEDIA

Text refers to a simple and flexible format of presenting information or conveying

ideas whether hand-written, printed, or displayed on-screen. It is available in
different sources whether formal or informal. Formal text-based are created and
distributed by established institutions and go through a rigorous process of editing
or evaluation. Informal text-based on the other hand, come from personal opinions
or views on different issues.

Text media are publications that disseminate information through media products
such as newspapers, flyers, books, magazines, tarpaulins, advertisements,
television, banners, websites, and posters. Furthermore, design elements and
principles in text media are effective means of conveying a message. These design
principles and elements are as follows:

refers to the importance or value given to a part of the text-

Emphasis based content.

Appropriateness refers to how fitting or suitable the text is used for a specific
audience, purpose, or event.
refers to how near or how far are the text elements from each
Proximity other.

Alignment refers to how the text is positioned on the page. This can be left,
right, center or justified.
Organization refers to a conscious effort to organize the different text
elements on a page.
Repetition concerns consistency of elements and the unity of the entire
design.
Contrast creates visual interest to text elements. Contrast is achieved
when two elements are different from each other.
In our exposure to text media and information, we can either be a consumer or a
producer of content. As a consumer, these are the questions that you need to ask
with regards to the content of text media and information:
• Who or what institution is sending this message?
• What techniques are used to attract and hold attention?
• What is the language used by the writer?
• What views are represented? Are they balanced?
• How might the message be interpreted in different ways?
• What is omitted, slurred, or added in the message?
As a producer of text media and information, we need to review the media and
information design framework: target audience, author, or sender, key content,
purpose, form/style, and format .
Text as visual

a. Typeface (also called font, font type, or type) refers to the representation or style of
a text in the digital format.
b. A typeface is usually comprised of alphabets, numbers, punctuation marks,
symbols and other special characters. When fonts are installed in the computer, they
usually come in file formats such as True Type Font
c. In the absence of images or drawings, the text is the easiest way of communicating
to your audience. The use of various font types can express different emotions or
meanings.

Types of Typefaces:

Serif

Sans Serif
Slab Serif

Script

Decorative
Furthermore, study the image below on how text information and media create better
messages through the use of text elements and designs.

Enlarging and
emboldening
the text shows
emphasis.

Presentation
of
information
uses
appropriate
alignment. Text in white
over dark
background
Texts and creates visual
illustration interest to it.
were elements.
presented
through
compartmen
talization. Repetition of
text type and
shape suggests
consistency
and unity of
design.

Image Source: http://www.inquirer.net/page-one-single

Combination of text elements and design as shown in the newspaper above helps
improve understanding of the intended message towards the audience.
Understanding how these elements and designs function will lead to effective
learning.