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    The document provides information about a target audience for wearable technology and opportunities for brands and content providers to engage this audience through Garmin's wearable platform. Specifically, it notes that the target audience is active, tech-savvy early adopters who are loyal, affluent, and upload an average of 10 activities per month mostly running between 3-6 miles. It then outlines opportunities to create custom watch faces, data fields, widgets, and apps that deliver branded experiences and information to users on their Garmin devices. Examples provided include custom metrics, workout apps, and ways to surface weather and other relevant content.

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    The document provides information about a target audience for wearable technology and opportunities for brands and content providers to engage this audience through Garmin's wearable platform. Specifically, it notes that the target audience is active, tech-savvy early adopters who are loyal, affluent, and upload an average of 10 activities per month mostly running between 3-6 miles. It then outlines opportunities to create custom watch faces, data fields, widgets, and apps that deliver branded experiences and information to users on their Garmin devices. Examples provided include custom metrics, workout apps, and ways to surface weather and other relevant content.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    1 views11 pages

    SWP 2

    Uploaded by

    Pop
    The document provides information about a target audience for wearable technology and opportunities for brands and content providers to engage this audience through Garmin's wearable platform. Specifically, it notes that the target audience is active, tech-savvy early adopters who are loyal, affluent, and upload an average of 10 activities per month mostly running between 3-6 miles. It then outlines opportunities to create custom watch faces, data fields, widgets, and apps that deliver branded experiences and information to users on their Garmin devices. Examples provided include custom metrics, workout apps, and ways to surface weather and other relevant content.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 11

    Running a long run

    Achieving their personal best


    Reaching new heights
    Competing against the best
    Exploring new locations
    Getting healthy
    Pushing their limits
    Getting wet
    Living their life
    Tech Savvy
    Data Hungry
    Early Adopters
    Loyal
    Affluent
    10 ACTIVITY UPLOADS
    /USER/MONTH

    AVERAGE AGE
    70% 30% 30-50
    MALE FEMALE

    40% running activities


    between 3-6 miles
    15
    Watches
    125,000
    AccuWeather Downloads
    2
    Million
    5
    Handheld 2200 Apps

    Watches
    on Wrists 500,000
    5 Bike Computers
    on Bikes 16 Million
    Bike Computers Downloads
    COMPATIBLE devices
    Running Watches Outdoor Devices

    Fenix 3 Fenix 3 HR Fenix Oregon Rino


    FR 230 FR 235 FR 630 FR 735 FR 920
    Chronos 700 Series 700 Series

    Vivo Watches Additional Purpose Built Devices Cycling Computers

    VivoActive VivoActive HR Quatix 3 D2 Bravo D2 Bravo tactix Bravo EDGE EDGE Explore EDGE
    Titanium 520 820 1000 1000
    AccuWeather extends their Specialized utilizes an Strava brings their brand
    premium MinuteCast EDGE data field to display and premium suffer score
    feature into a wearable key e-bike information and metric in session through
    widget to help users plan provide simple assist level a real time data field
    their outdoor activities controls calculation
    Watch Faces

    Data Fields

    Widgets
    App Types
    Watch Apps
    Watch Create custom
    branded designs
    Example Ideas:

    Faces Stylish new design

    Branded watch face


    Build a custom
    watch face enabling Always on colorful Countdown to game time
    users to personalize watch experience
    their device with Watch face that changes
    your branded as step goal is reached
    experience
    Create a custom animation
    for an achieved step goal
    Display wellness data in
    innovative ways
    Data Create Custom Metrics
    and Views of the Data
    Example Ideas:

    Fields Strava Suffer Score

    Muscle Oxygen Sensor Data


    Build a custom
    experience inside Communicate and Beers Earned
    the Garmin control ANT Devices
    functionality by Custom Cycling Dashboard
    putting your brand
    and experience in
    front of the user
    while in session Record your data to
    the FIT file and display
    it in Garmin Connect
    Widgets Key Information
    at a glance
    Example Ideas:

    Build a custom AccuWeather MinuteCast


    experience Precipitation Forecast
    delivering
    Strava your
    Suffer Score
    Emergency Info Widget
    Muscle Oxygenand
    content Sensor Data
    controls Communicate with
    to the user quickly companion phone apps Calendar Widget
    Beers Earned the watch
    through and web services
    carousel Home Automation Status
    Custom Cycling Dashboard
    Check and Control
    Leverage activity
    tracking, location and
    other sensor data
    Device Leverage the full power
    of the Garmin device
    Example Ideas:

    through a device app

    Apps with a start and stop


    Gym Workout Apps

    Training Plan App


    Build a full custom
    experience on the Communicate with Soccer Score Keeper
    device, utilizing the companion phone apps
    full set of device and web services Ride Sharing Status App
    APIs, connectivity,
    performance metrics
    and interactivity Communicate with ANT
    devices and record
    data to FIT file
    Content
    Bring your content into
    our Garmin devices in a
    very relevant way for MinuteCast Widget
    the context and use Accurate precipitation forecast over
    case of the user. the next 2 hours
    Guides the athlete on how to plan next
    120 minutes of outdoor activity
    Ex. Rain for next 72 minutes then there
    is a 35 minute break. Therefore go for
    your run in 72 minutes.

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