Crowdsourced Mobile Experience Data

Collected from over 300 million mobile devices globally

Tutela collects
network quality
data from
millions of
mobile devices
every day.

2
We turn data into
actionable insights
for mobile companies.

3
Our insights enable operators to:
Benchmark & Gain Competitor Intelligence Analyse coverage

Plan & Optimise Infrastructure

Optimise and Reduce Drive Testing

August 19 4
Chosen by Global Leaders

5
Selected as the global standard

https://www.telefonica.com/en/web/press-office/-
/telefonica-deploys-tutela-as-the-global-standard- https://www.tutela.com/nokia-selects-tutela-
for-crowdsourced-network-customer-experience- announcement
measurement
6
Copyright Tutela Technologies Ltd. Confidential and under NDA.
Massive Global Dataset
Installed on >300 million devices
>1 Trillion Measurements per month

7
 Global Data Volumes
EUROPE
NORTH AMERICA 230 billion measurements
450 billion measurements per month
per month

APAC
AFRICA 300 billion measurements
30 billion measurements per month
per month
SOUTH AMERICA
320 billion measurements per
month

8
 Insights for Different Carrier Divisions

Marketing Operations Planning

Competitive benchmarking Network quality assurance Site selection and planning

Identify regional opportunities Network optimisation Roaming partner selection

and differentiation
Performance diagnostics Coverage optimisation
Analyse device and app trends

August 19 9
 Massive Data Set = High Resolution Analysis
Street
City

Country

August 19 10
Data is collected through app partnerships

Mobile Games and Apps Operator Apps

More than 3000 games and apps are paid by WiFi Finder and Operator apps can include our
Tutela to include our software. SDK to collect data.

We collect anonymous data in the background Insights and analysis from data collected is shared
with the operator.

11
 Methodology

Data collected from the Securely transferred to Analysis and visualisation

background of mobile our cloud-based database create actionable insights
apps

Distribution through over 3000 Stored on SQL Server hosted by Our analysts transform data into
mobile apps and games to maximise Google BigQuery insights and visualisations including
coverage charts, heat-maps and analysis tools.

12
Data products available as a Cloud service

Interactive Database
Reports
analytics access

Weekly and monthly reports, Interactive dashboards to explore

delivered in PDF format data and insights Direct real-time access to our full
datasets
Customised to market and use-cases Filter and explore

August 19 13
 Over 100 KPIs are collected

Device Data Connection Data Performance Data

Device make and model. OS version. Cellular and WiFi performance. Cell ID, Download and upload throughput.
Storage capacity. Altitude, Velocity Location, Service Provider, Jitter. Latency. Packet loss. RSRQ, SNR,
etc. 2G/3G/4G/WiFi. RSSI, RSRP, Cell ID and more

14
 Connection KPIs
KPI list KPI Field Name
for a full list visit support.tutela.com Connection Type ConnectionType
Mobile Technology ConnectionTechnology Quality KPIs
Service Provider ServiceProvider
KPI Field Name
Start Connection Timestamp ConnectionStart
QoS Collection QOS_QOSDate
End Connection Timestamp ConnectionEnd
Device KPIs Cell ID CID
Timestamp
Upload Throughput QOS_UploadThroughput
LAC LAC
KPI Field Name Download QOS_DownloadThroughpu
BSSID BSSID Throughput t
Device Manufacturer Name Device_Manufacturer
SSID SSID Latency QOS_Latency_Average
Device Model Device_Model
MCC MCC
OS Name & Version Device_OS Link Speed QOS_LinkSpeed
MNC MNC
Device Screen Resolution Device_ScreenResolution_Width Signal Strength QOS_SignalStrength
Width Timezone Timezone
Jitter QOS_Jitter_Average
PCI PCI
Device Screen Resolution Device_ScreenResolution_Height Packet Loss QOS_PacketLoss_LostPerc
Height Generation Category Generationcategory entage
Total Device Memory Device_Memory Service Provider Brand Name ServiceProviderBrandName Delta Transmitted QOS_DeltaTransmittedByt
Total Device Disk Storage Device_Storage Country Country Bytes es
Language Device_DeviceLanguage Region Region Delta Received QOS_DeltaReceivedBytes
City City Bytes
Speed QOS_Velocity_Speed
Geohash Geohash RSRP QOS_RSRP
Bearing QOS_Velocity_Bearing
Latitude QOS_Location_Latitude
Device Free Memory QOS_DeviceFreeMemory RSRQ QOS_RSRQ
Longitude QOS_Location_Longitude
Device CPU QOS_DeviceCPU
Altitude QOS_Location_Altitude RSSNR QOS_RSSNR
Device Battery Level QOS_DeviceBatteryLevel
Horizontal Accuracy QOS_Location_HorizontalAccur
Device Battery State QOS_DeviceBatteryState acy CQI QOS_CQI
Device Free Storage QOS_DeviceFreeStorage Vertical Accuracy QOS_Location_VerticalAccurac
System Uptime QOS_SystemUptime y TA QOS_TA
All data is anonymous.
No personal data is collected

Read our privacy charter

16
About Tutela
Investors
Offices in Victoria, Canada (HQ) and London, England
Founded in 2011

Hunter Macdonald Tom Luke Brennen Chow

CEO VP Sales and Partnerships VP Operations
tom@tutela.com

London: +44-7775-705583
New York: +1-347-305-1213
skype: tomluke

17
 Access our complementary
reports for over 30 countries

insights.tutela.com

18
Sample Insights
& Use Cases

19
Benchmarking

24/7 nationwide benchmarking for all operators

Benchmarking
Analyse any KPI, any network and in any location

Download speed over time

August 19 21
Network Coverage & Quality

See mobile coverage and quality

across a country or region

Filter and drill-down by operator,

network type, device and more

Visualise any KPI – signal strength,

download speed, latency and more

August 19 22
Competitor Intelligence

Understand competitor’s quality and infrastructure

23
Spectrum Intelligence
Understand spectrum usage locations and performance by operator

Data usage per LTE band

Number of LTE sites with

each active band

August 19 24
Competitor Site Locations
Available from Q4 2019
AT&T site
Tutela SiteMapper provides the estimated
locations of cell sites for any operator globally,
estimated to within 110 metres (average), updated
monthly.

• Notifications to new site locations (in a Verizon site

monthly or quarterly report)
• LTE band information per site
• Identification of sites with highest data
volume

Gain detailed knowledge of competitor

infrastructure investment and locations.
T-Mobile site

25
Planning

Data and insights to inform strategic network planning

Data usage
Shows the locations, operators and sites with the highest data usage.
Identify locations for additional coverage and capacity
High data usage locations

August 19 27
Indoor / Outdoor Performance
Available from Q4 2019

Tutela’s database contains a

new indoor/outdoor field to
make it simple to filter and
analyze traffic between these
types.

A machine learning algorithm is

used to estimate
indoor/outdoor measurements
with >90% accuracy

Outdoor Indoor

28
Indoor / Outdoor Performance

Understand network conditions and

QoE separated by Indoor and
Outdoor location for all operators.

29
Street-Level Analysis / Small Cell Planning

Analyse single streets or blocks

Understand high data usage

and performance locations for
small cell, DAS and WiFi
planning

30
Roaming Performance
Analyse performance, steering and data usage for roaming users
Analyse inbound and
outbound roamers

August 19 31
Optimization

Identify optimisation opportunities

Performance measurement in high density locations
Identify locations requiring additional capacity

Filter by time of day

August 19 33
Usage Analysis

Understand subscriber usage trends for all

operators, all networks

Analyse market penetration and user

behaviours

Drill-down by operator, location and more

34
Trend Analysis

Analyse any KPI over time

Filter and drill-down to specific

dates/times and locations to explore cause
and effect

35
Device Performance

Analyse mobile device

performance against any KPI

Drill-down and compare by

region, operator, network type
and more

August 19 36
More insights and data
available at tutela.com
Tom Luke
tom@tutela.com
London: +44 7775 705583
New York: +1 347-305-1213
37