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CULTURE 1.

Norms- are rules and expectations by


- Every society has a culture, no matter how which a society guides the behavior of
simple the culture may be, and every human its members.
being is cultured in the sense of participating
in some culture or other. Types of Norms
- Refers to the attitudes, values, customs, and  Mores- are customary behavior patterns or
behavior patterns that characterize a social folkways which have taken a moralistic value
group.  Laws- are formalized norms, enacted by
people who are vested with government
CHARACTERISTICS OF CULTURE power and enforced by political and legal
1. Culture is learned- the first essential authorities designated by government.
characteristic of culture  Folkways- are behavior patterns of society
2. Culture is shared by a group of people- which are organized and repetitive.
commonly shared by some population or  Rituals- are highly scripted ceremonies strips
group of individuals. of interaction that follow a specific
3. Culture is cumulative- new knowledge is sequence of actions.
being added to what is existing.
4. Cultures change- new cultural traits are 2. Material Components
added, some old ones are lost because they - refers to physical objects of culture such as
are no longer useful. machines, equipment, tools, books, clothing
5. Culture is dynamic- no culture is ever in a etc.,
permanent state it is constantly changing. Examples;
6. Culture is diverse- the sum total of human  Tools, Medicines
culture consists of great many separate  Books
cultures, each of them are different.  Transportation
7. Culture gives us a range of permissible  Technologies
behavior patterns- every culture allows a
range of ways in which men can be men and CULTURE IS TRANSMITTED THROUGH:
women can be women. 1. Enculturation- it is the process of learning
culture of one’s own group.
COMPONENTS OF CULTURE 2. Acculturation- it is the process of learning
A. Communication Components some new traits from another culture.
1. Language- defines what it means to be 3. Assimilation- it is the term used for process
human. It form the core of all culture. in which an individual entirely loses any
2. Symbols- form the backbone of symbolic awareness of his/her previous group identity
interactions. and takes on the culture and attitudes of
another group.
B. Cognitive Components
1. Ideas/Knowledge/Beliefs- are mental Importance and Function of Culture
representations (concepts, categories, 1. Culture helps the individual fulfill his
metaphors) used to organize stimulus. potential as a human being
2. Values- refers to defined standards off 2. Through the development of culture man
difficulty, desirability, goodness and beauty can overcome his physical disadvantages
which serve as broad guidelines for social and allows us to provide ourselves with fire,
living. clothing, food and shelter.
3. Accounts- are how people use that common 3. Culture provides rules of proper conduct
language to explain, justify, rationalize, for living in society.
excuse, or legitimize our behavior to 4. Culture also provides the individual his
themselves and others. concepts of family, nation, and class.

C. Behavioral Component (how we act)

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