16

Republic of the Philippines

BOHOL ISLAND STATE
UNIVERSITY
Main Campus
CPG, North Avenue, Tagbilaran City

May 30, 2022

Loboc, Bohol, Philippines

6316, Camayaan Road

Dear Ma’am:

Greetings in the name of service!

The undersigned currently are third year Bachelor of Science and Hospitality
Management students of Bohol Island State University main-campus. We are conducting
a research study entitled, “Digital Marketing of LGU towards tourists’ destination image in
Bohol” as partial fulfillment of the requirement of the degree, Bachelor of Science and
Hospitality Management.
In connection to this, we humbly request your good office to allow us to have the list of
the total number of employees who are currently working in your establishment. Rest
assured that the data gathered will be studied carefully and dealt with utmost
confidentiality.

We hope that this would merit your approval. Thank you & God Bless!

Respectfully yours,
Researcher

JOHN ROBERT H. MIGRIÑO LLOYD KENNETH C. ALO

JASPER MANUTA
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Republic of the Philippines

BOHOL ISLAND STATE UNIVERSITY
Main Campus
CPG, North Avenue, Tagbilaran City

April 5, 2021

MARIA JANNETTES BUSTRILLOS RENEGADO, MA Ed

College of Business, Art and Sciences
Bohol Island State University Main Campus
Tagbilaran City, Bohol

Dear Ma’am,

I am a third-year student of Bohol Island State University-Main Campus pursuing a degree in

Bachelor of Science in Psychology and is currently enrolled in Research in Psychology I.

I am writing this to humbly request for your service and expertise to serve as the technical adviser
of our research study entitled “DIGITAL MARKETING OF LGU TOWARD TOURISTS’
DESTINATION IMAGE IN BOHOL”.

I highly believe that your knowledge and insights will be valuable and will greatly enrich our work.

Thank you and God bless!

Respectfully yours,

LLOYD KENNETH C. ALO

Thesis Group Leader

Noted by:

Rufino M. Lorejo
Research Instructor

Approved by:

ARLEN E. ESCABARTE, MATVE

Dean, College of Business, Arts and Sciences
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Confirmed by:

Mrs. Maria Jannettes Renegado

Technical adviser

APPENDIX B
Instrument

Republic of the Philippines

BOHOL ISLAND STATE
UNIVERSITY
Main Campus
C.P.G. Avenue, Tagbilaran City, Bohol 6300

Vision : A premiere S & T University for the formation of a world – class and virtuous human resource for sustainable development of Bohol and the country.
Mission : BISU is committed to provide quality higher education in the arts and sciences, as well as in the professional and technological fields; undertake
research and development, and extension services for the sustainable development of Bohol and the country.

Profile:

Gender (Put a check): M F

Instructions: Read each statement carefully. Put a check mark on the box that
will correspond to your answer that would best fit the statements stated.

Description Scoring Interpretation Level of

(Frequency) Digital Marketing
Always 3.25-4.0 Digital Marketing is continuously shared in digital
world.
Sometimes 2.50-3.24 Digital Marketing is occasionally shared in digital
world.
Rarely 1.75-2.49 Digital is seldom shared in digital world.
Never 1.0-1.74 Digital Marketing is not ever shared.

I. Social Media Marketing

Statement 4 3 2 1
1. I promote this place by posting on Instagram
2. I promote this location by their Facebook page
3. I create destination videos about the beauty of tourist
destination and posting it on YouTube.
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4. I communicate with my friends via social networking

sites by promoting this place.
5. I use Facebook to post and share photos about this
scenario.
II. CONTENT MARKETING
1. I create blogs about unfolding the majestic beauty of
this place.
2. I create video contents and posting it on social media.

3. I use webinars to promote the things worth seeing.

4. I write articles about the beautiful scenery of this
destination
5. I create podcast on social media about the iconic
wonders of this attraction.
III. Email Marketing
Statements 4 3 2 1
1.) I promote this destination via email to my friends
2.) I promote this tourist attraction by requesting feedback
through email
3.) I use SMS marketing to promote this location by sending
sales and promos.
4.) I promote this beautiful scenery by sending promotional
emails.
5.) I promote by creating attractive offers and informative
content such as blog post.
IV. Mobile Marketing
Statements 4 3 2 1
1.) I use mobile phone in marketing to send promotions,
deals, coupons, alerts about
2.) I use mobile phone by sending personal message about
this majestic beauty through SMS.

3.) I use a GPS function on smartphones to help marketers

show promotions and relevant content according to users’
locations on this tourist destination.

4.) I use mobile phone to update the promos and discounts

5.) I use in-app (TikTok) in advertising tourist attraction.

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APPENDIX B
Instrument

Republic of the Philippines

BOHOL ISLAND STATE
UNIVERSITY
Main Campus
C.P.G. Avenue, Tagbilaran City, Bohol 6300

Vision : A premiere S & T University for the formation of a world – class and virtuous human resource for sustainable development of Bohol and the country.
Mission : BISU is committed to provide quality higher education in the arts and sciences, as well as in the professional and technological fields; undertake
research and development, and extension services for the sustainable development of Bohol and the country.

Profile:

Gender (Put a check): M F LGBTQ

Instructions: Read each statement carefully. Put a check mark on the box that
will correspond to your answer that would best fit the statements stated.

Description Scoring Interpretation Level

(frequency) of satisfaction
Always 3.25-4.0 Very satisfied
Often 2.50-3.24 Satisfied
Sometimes 1.75-2.49 Very not satisfied
Never 1.0-1.74 Not satisfied

I. TOURIST PERCEPTION
Statements 4 3 2 1
1. I am comfortable visiting this tourist destination.
2. I am happy and excited to travel again in this place.

3. I am welcomed when I visit this location.

4. I find the tourist destination unique and amazing.
5. I am blessed once I visit this kind of tourist destination.

6. I found peace of mind when I visit this kind of tourist

destination.
7. I feel overwhelmed when visiting this kind of tourist
destination.
8. I am confident that this destination is a good
destination.
9. I am delighted when I visit this wonderful tourist
destination.
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10. I am grateful learning new things once I visit this kind

of tourist destination.

I. Guide interview question

 Have you been in this place? (Chocolate Hills, Baclayon Church, Bohol
Bee Farm, Loboc River, Alona Beach Resort?)
 How does digital marketing contribute by the image of tourists’ destination
in Bohol?