1.

Clear- the importance of being clear is that everyone can understands what you are
saying and it wont cause confusion around the office
2. Concise- the importance of being concise is that you dont make emails or your speech
really long and you dont repeat topics
3. Concrete- the importance of being concrete is that your message can laser a image in
your audiences mind and their is laser focus
4. Correctness- the importance of being correct is that there will be no errors and they will
understand what you are saying
5. Coherent- the importance of being coherent is that it is logical and that the flow of the
text is smooth
6. Complete- the importance of being complete is that everyone knows want you want
them to do
7. Courtious- the importance of being courteous is that you dont start officewide fights or
make people feel bad