Professional Documents
Culture Documents
“ Communication is essentially the ability of one person to make contact with another in order to make
himself or herself understood.”
John Adoir
“ It is a process by which meanings are exchanged between people through a common set of
symbols”
“Communication is essentially the ability of one person to make contact with another. It involves a
systematic and continuous process of telling, listening and understanding.
communication
Ans. Communication is essentially the ability of one person to share ideas with another. It involves a
systematic and continuous process of telling, listening and understanding.
technical communication
Ans. Technical Communication means the transmission of facts, figures and ideas and all sort of
scientific and technical information from one individual to another.
3
Ans.
7
1 Receiver gives
Sender has an the feedback
idea
Sender’s Receiver’s
External External
Environment 4 Environment
and internal 2 Channel or 6 and internal
stimuli(skills, Sender encodes Medium Receiver stimuli(skills,
Perception, the idea decodes the Perception,
attitude, etc.) message attitude, etc.)
3 5
Sender Receiver
transmits the receives the
message message
Noise
4
Communication is a dynamic, transactional (two-way process) in which there is an
exchange of ideas linking the sender and the receiver towards a mutually accepted
direction or goal.
It consists of seven elements:
1. Sender(Source)- The process of communication begins with a sender, the person who
has an idea and wants to share with.
2. Encoding-The sender must choose certain words or non-verbal methods to translate the
idea into a message. This activity is called Encoding. While encoding a message, one
needs to consider what contents to include , how the receiver will interpret it and how it
may affect one’s relationship.
3. Message-For communication to occur your receiver should first get the message. A
message is any signal that triggers the response of a receiver. Message could be verbal
(written or spoken) or non-verbal( such as appearances, body language, silence, sounds,
yawns, sighs, etc.)
4. Channel- How will you send the message? The choice of channel or medium (written or
oral) is influenced by the inter-relationships between the sender and the receiver. It also
depends on the urgency of the message being sent. Besides, one may consider factors
such as importance, no. of receivers, costs and amount of information.
5. Receiver- The receiver is any person who notices and attaches some meaning to a
message.
6. Decoding- the receiver must decode (absorb and understand) the message. The decoded
message must then be stored in the receiver’s mind. If all goes well, the receiver
interprets your message correctly, assigning the same meaning to your words as you
intended and responding in the desired way.
7. Feedback- After decoding the message, the receiver responds in some way and signals
that responds to sender. This feedback enables to evaluate the effectiveness of the
message. If the receiver has not understand what the se4nder meant, can be understood by
the response and refine the message
The sender sends the message. His message formulation or encoding depends upon
external factors and internal stimuli such as his experiences, attitude, opinions, emotions,
likes and dislikes etc. The message could be verbal or nonverbal and it could be sent by
any of the various media such as medium of sound, or medium of written words etc.
When the message reaches the receiver, he decodes it. His decoding again depends upon
external environment or internal stimuli. The way the receiver responds or gives feedback
shows how correctly or incorrectly the message was sent(encoded) and received and
reacted (decoded).
5
Explain with example the features of technical communication.
FEATURES OF TECHNICAL WRITING
Written communications are a powerful medium in all walks of life. Some important features of
a technical writing are mentioned below:-
1. Use of Familiar and Easy Words- In technical writing, instead of the abstract word,
familiar words should be used. The writer should not use too many words where few
would do since evasive talk will divert the attention of the writer as well as of the reader
from the main point.
2. Use of Clear Sentences- The writer should place the main idea at the outset. He should
follow normal word order- subject-verb-object. In this word order, the first sentence is
the topic sentence in which the main idea is presented. Later the writer develops the idea
in clear sentence.
3. Use of Sentences of Moderate Length- Experts is of the opinion that sentences should
be of moderate length. Too much short or too much long sentences make the writings
either too simple or too difficult.
4. Use of Active Voice- In the sentences written in active voice, the performer of the action
is more emphasized than the receiver. The active voice, therefore, helps the readers to
comprehend ideas more easily.
6. Avoid Inaccurate Expressions- Precision and accuracy are two important features of a
technical writing. As far as possible, give specific information rather than generalizations.
Inaccurate expressions may lead to obscurity that will ultimately mar the purpose of a
technical writing.
7. Logical Division of Paragraphs- In order to make technical document clear and
meaningful, thoughts should be properly arranged into different paragraphs.
6
8-Correctness(Accuracy) Technical communication should be free from mechanical or factual
mistakes. Accuracy is not easily achieved. It requires attention to minute details and critical review
by the writer.
Ans- Language arose out of the human need to communicate. Thus, language is closely
related to people and cannot exist in isolation. Thus in brief , the language is universal in
approach but is specific to individuals. Our use of language reflects our personality and gives
an insight into our thinking. People use language to express their experiences. Since language
is not exact, many a time it leads to misunderstandings. Being aware of the basic
characteristics of language can help us understand this better and communicate more
effectively.
Famous linguists Noam Chomsky and Ferdinand de Sasssure classified language as:-
7
Language is Artificial:-Language is created by people. It does not exist in isolation or
outside the minds of people. It is created by humans based on their needs. Every symbol is
attached to a particular thought or thing, called a referent.
Language is restricted:-When we think and translate our thoughts into language, some
meaning is lost in the process. No words or symbols can transmit our exact perception. Thus
sometimes we are unable to find words to express our feelings. This is because language is
restricted.
Language is creative:-Language has its ability to generate so many new words with each
passing day. Every year innumerable words are added to the dictionary. Like- edutainment
(education + entertainment), emoticons, keyboard etc.
Language is redundant:-Whatever language we use, it has the capacity for repetition and
redundancy. This may either improve or impede effective communication. Like-
In this sentence, the writer has five times repeated the fact that presence of more than one
person is there.
So we can say that these basic qualities of language make it an effective tool of
communication.
To succeed, an organization shares information with people both internally and externally.
Information flows in an organization both formally and informally. To function in a team- based
organization, it is necessary that information must travel down, up, and across an organization’s
formal hierarchy.
Channels of communication
It is of two types:
8
1. Formal Communication
2. Informal communication
Formal Communication
Horizontal Communication
9
10
Horizontal
G D
d
d r
r F C a
Upwa w
Diagonal n
w
E B o
D
A
Operative Employees
Lower Level Executives
Middle Level Executives
Departmental Heads UPWARD
DOWNWARD
Divisional Managers
Managing Director
DOWNWARD COMMUNICATION
Downward communication flows from people at higher levels to those at lower levels in the
organizational hierarchy.
Communication that flows from a higher level in an organization to a lower level is a downward
communication. In other words, communication from superiors to subordinates in a chain of
command is a downward communication.. An example of such could be a memo.
This communication flow is used by the managers to transmit work-related information to the
employees at lower levels. Employees require this information for performing their jobs and for
meeting the expectations of their managers. The purposes of Downward communication are-
Objectives
1. Distortion
2. Incomplete information
3. Time Consuming
4. Filtration of information
11
UPWARD COMMUNICATION
Objectives
1- To develop faith/trust for the superiors in the hearts of the subordinates so that they can
communicate freely.
2-provide a feedback.
Limitations
12
2. filtrations
3. time consuming
4. Inattention by superiors
5. Low morale
HORIZONTAL OR LATERAL COMMUNICATION
Communication that takes place at same levels of hierarchy in an organization is called lateral
communication, i.e., communication between peers, between managers at same levels or
between any horizontally equivalent organizational members.
Crosswise communication includes the horizontal flow of information, among people on the
same or similar organizational levels, and the diagonal flow, among persons at different levels
who have no direct reporting relationships.
Advantages
Limitations
DIAGONAL COMMUNICATION:
13
Advantages
Limitations
1. Incomplete information
14
2. Distortion
3. Unreliability
4. Leakage
5. Lack of authenticity
6. Problem in fixing responsibility
15
BARRIERS TO COMMUNICATION
Communication can be successful only when the receiver understands the message, sent by the
sender. But if there are some errors and misunderstandings in communication, the message will
be lost. Anything that inhibits or distorts the message sent is called a communication barrier.
Barriers to Communication can be classified as-
- Intrapersonal Barriers
- Interpersonal Barriers
- Organizational Barriers
INTRAPERSONAL BARRIERS
This includes an individual’s inbuilt barriers which may block the communication process. The
same message is often interpreted in different ways by different people.
This is often a major cause of misunderstanding among people. Individual differences are a main
reason for this. Intrapersonal barriers are often linked to the following causes-
- Wrong assumptions
- Varied perceptions
- Differing background
16
- Wrong inferences
- Impervious categories
- Categorical thinking
Wrong assumptions
At times, the sender assumes that the receiver already knows some terms. This may not be so. In
such a case, the message may be distorted, as a wrong meaning is attached to such a message. It
is not advisable to overrate or underrate the knowledge of the audience.
Varied Perceptions
We perceive things differently. The same object may be perceived from different angles. If the
angle from which the sender has perceived an idea is different from the way the receiver receives
it, a barrier may develop.
Differing Backgrounds
Wrong Inferences
Conclusions that are not based on what actually exists could make a speaker/writer to send a
wrong message, just as they can make the receiver to wrongly decode the message. “Inferences
are more dramatic than facts, and for this reason they give more scope for gossip and rumour to
burgeon. Inferences supported by facts are essential for professionals when they analyze
material, solve problems and plan procedure”. If a fact has not been established, expressions, like
“in my opinion”, “evidence suggests” could be used.
Impervious Categories
There are some people who are too rigid and have closed their minds to new developments. They
react negatively to unfavorable information in any or all of these ways: rejection, distortion,
and avoidance. They find it difficult to accept anything that contradicts their points of view.
17
Categorical Thinking
This refers to ‘know-it-all attitude. People with such attitude are called pan sophists. The speech
of such people is dominated by words like all, always, everybody, and their opposites
none/never, and nobody. This attitude makes such people to refuse information.
INTERPERSONAL BARRIERS
These are barriers which occur as a result of inappropriate transaction of words between two or
more individuals. identify the following basic interpersonal barriers:
- Limited vocabulary
- Emotional outburst
- Communication selectivity
- Cultural variations
Limited Vocabulary
The amount of one’s vocabulary determines one’s choice of words. Somebody with limited
vocabulary has limited choices to make. This also limits the range of meanings such a one could
express. But it is not just enough to have good and rich vocabulary; it is equally important to
know how to string the vocabulary items together to suit the occasion, the topic and the audience.
This is only when such vocabulary becomes effective.
For communication to be effective there must not be mismatch of verbal and non-verbal
messages, particularly in a speech to be read; both should complement each other. If the facial
expression, gesture, and other non-verbal cues of the sender are incongruous with the verbal
message, communication could be hindered. “Non-verbal cues provide a deeper insight into the
sender’s message. Ignoring non-verbal cues or misinterpreting them can result in the message
being completely misunderstood”. Besides, the physical appearance of the sender can have
18
significant impact on conversation. Each occasion demands a particular form of appearance. In
order to improve your appearance, note the following guidelines:
Emotional Outburst
Emotion cannot be divorced from human living. The ability to keep one’s emotion under check
is a great virtue. Emotion could be positive or negative. The positive ones include joy, happiness,
and excitement; while the negative ones include anger and sorrow. Emotion could both intensify
and inhibit communication. A speech made in anger is doubtlessly going to be ineffective.
Similarly, too much display of happiness in communication could be conceived as pride.
Therefore, moderation should be exercised in the display of emotion in communication.
Communication Selectivity
This refers to choosing which part of communication to pay attention to. This could break the
flow of communication, as some other useful information is made to filter away. This can affect
the kind of feedback the receiver will give. In written form of communication, this manifests in
choosing which part of the material to read.
Cultural Variations
This applies to interactants from different cultural backgrounds. Some behaviors permitted in
some cultures may be disallowed in other cultures. If the sender does not take into cognizance
the cultural peculiarities of the receiver(s), communication could be hindered. Just as the sender
needs to understand the cultural perspective of the receiver, so also does the receiver need to
understand the cultural perspective of the sender.
Listening is different from hearing. The former connotes attention, while the latter does not. If
people do not listen, they may not adequately decode the message. Some of the factors that
hinder listening are wandering attention, indifference, aggressiveness, and emotional
disturbances (Lucas, 2001).
Noise constitutes a major barrier to communication. The transmission of information from the
sender to the receiver can be disturbed by noise. Noise can be defined as “any unplanned
19
interference in the communication environment, which causes hindrance in the transmission of
the message”.
Broadly, there can be channel noise and semantic noise. The former concerns any interference
in the mechanics of the medium employed in sending a message. In oral communication, it
comes in form of faulty background, high volume/pitch from loudspeaker, unclear telephone
lines, and so on. In written communication, illegible handwriting and unclear font could
constitute noise.
Semantic noise arises from error in the message itself. It could be due to misspellings, incorrect
grammar, ambiguity and incorrect punctuation, among others. Thus, while channel noise is
generated externally, semantic noise is generated internally. It is not only noise that hinders
communication. Noise and all other factors that hinder communication are referred to as
communication barriers.
ORGANIZATIONAL BARRIERS
These are barriers to communication in an organization. The communication barriers may exist
in an entire organization which often disrupts the smooth flow of communication. Some causes
are-
- Fear of superiors
- Negative tendencies
- Information overload
If there are too many intervening senders between the main sender and the receiver, there could
be distortion or loss of vital information. Transfer stations are useful but when they are too many,
they may be counterproductive.
Fear of Supervisors
20
Some subordinates are so afraid of their superiors that they find it difficult to communicate
effectively. Some of these subordinates find it difficult to speak frankly to their bosses. Some of
them avoid communication with their superiors. There are also some who present all the
information at their disposal. This often leads to verbosity, and bulky reports (Raman & Sharma,
2004:35).
Negative Tendencies
When there are groups or committees in an organization, there could be conflict of ideas and
interest between members and non-members. This could inhibit communication in such an
organization.
The medium through which the message is sent is important in communication. If the right
information is sent via the wrong medium, communication may be hindered. A message that
should be sent through e-mail, for instance, should not be sent through telephone.
Similarly, when an officer is designated to send a message, the status of such an officer in
relation to the receivers is important. For example, if the head of department (HOD) in a higher
institution wants to summon the teaching staff for a meeting and he/she sends it through the
secretary, some of the teaching staff may feel insulted that a secretary is summoning them to a
meeting. A way out is for such a secretary to end the message with the name of the HOD.
Information Overload
Information overload refers to the availability of huge amounts of data which are too much for
the receiver to handle effectively. The outcomes of this are fatigue, boredom, and lack of
interest. This negatively affects information flow; as vital information can be kept from the reach
of the receiver.
GATEWAYS TO COMMUNICATION
There are a few guidelines for overcoming communication barriers. These guidelines are listed
below:-
21
In order to foster open communication climate the number of the organizational levels should be
modified. Communication should flow freely in all directions upward, downward and lateral.
If the useful and useless information are put together, they result in the audience’s lose of interest
and he falls in concentrating upon the useful message. In order to avoid overloading of
information on communication network, some suggestions mention below should be taken into
consideration-
Technical communication has become the essence of the organizational life. All managerial or
administrative activities involve communication. It serves as an instrument to measure the
success or growth of an organization. An organization becomes an organized whole because of
its communication. It is the communication which enables employees to work together. It is the
vehicle through which management performs all its functions. It is impossible for an
organization to survive without communication. Thus technical communication both oral as well
as written has become the need of the hour of the modern industrial world as it help people to
reach their professional and organizational goals.
22
Technical Communication is important for the following points:
1. Essential for sustaining Knowledge-In recent years in order to cope
with knowledge we need communication. For example online communication
is needed to get wide information from the world. A man who wants to get
gold rates in America can be informed immediately.
Reading skills
Reading skills are abilities that pertain to a person's capacity to read, comprehend, interpret and decode
written language and texts.It is simply the ability to understand what you read.
1-SKIMMING
Before starting to read a text in detail, one should take a moment to preview of the text.
Skimming means reading quickly without pausing to study the details. It is an extensive form of
reading.
2-SCANNING
23
After having skimmed the text, you can study it in more detail. It means reading more slowly and
carefully and looking for specific information that you are interested in .It is also an extensive
form of reading
Skimming and scanning are reading techniques that use rapid eye movement and
keywords to move quickly through text for slightly different purposes. Skimming is
reading rapidly in order to get a general overview of the material. Scanning is reading
rapidly in order to find specific facts. While skimming tells you what general information
is within a section, scanning helps you locate a particular fact.
WHEN TO USE:
Use skimming in previewing (reading before you read), reviewing (reading after you
read), determining the main idea from a long selection you don't wish to read, or when
trying to find source material for a research paper.
Use scanning in research to find particular facts, to study fact-heavy topics, and to answer
questions requiring factual support.
3. Intensive reading
It involves learners reading in detail with specific learning aims and tasks. It
is used on shorter texts to extract detailed information.
Example
Reading your insurance claim before signing it
4.Extensive reading
It involves learners reading texts for enjoyment and to develop general
reading skills. It includes reading of longer texts for pleasure and business
report to know about the general trends.
Example
• Reading a novel before going to bed
5.Churning
❑ After you skimmed or scanned, you need to churn the ideas so as to get
the gist of the text.
❑ It also helps us infer the unstated facts in the text.
Knowledge of word-meanings is very important for churning.
24
It is intensive form of reading.
6-ASSIMILATION
When after reading we say that we have understood the text and we are able to answer the
questions of the text, it is assimilation. It includes understanding the structure of the text,
structure of the paragraphs, punctuation, author’s view point, and summarizing. It is also
intensive form of reading.
There are a variety of ways you might improve your reading skills. You might practice speed
reading to improve your fluency or make notes each time you encounter unfamiliar vocabulary.
25
The following steps also help outline what you might do to improve and further develop your
reading skills.
Barriers to reading
Lack of concentration
Eye fixation
Regression
Reading aloud or turning head from side to side
Indiscriminate use of dictionary
Sentence: - A sentence is a group of words that conveys some meaning. These words are used
to say something about a person or thing.
Subject: - The part which refers to the person or thing about which we say something is called
the subject of the sentence.
Predicate: - The part in which we say something about the subject is called the predicate of the
sentence.
26
Example--- She is a beautiful girl. (Affirmative)
We should not tell a lie. (Negative)
Interrogative sentence: - A sentence in which some question has been asked is called an
interrogative sentence.
Exclamatory sentence: - A sentence which expresses feelings such as joy, sorrow, anger,
surprise etc. is called an exclamatory sentence.
Imperative sentence: - A sentence in which some command, advice or request is made is called
an imperative sentence.
The phrase:- A phrase is usually small group of words without a predicate which makes sense
but not complete sense.
The clause: - The clause is a distinct part of a sentence including a subject and predicate.
Examples:
Independent Clauses
27
They are complete sentences. They can stand alone and express a complete thought.
Examples:
I want some cereal.
Marie likes cats.
Joseph is a good soccer player.
Dependent Clauses
They contain a subject and a predicate, but they do not express a complete thought.
Examples:
When it is raining
Because you were late
Before you go to bed
Types of sentence structure
1. Simple
2.Compound
3.Complex
4.Complex-compound
1. Simple Sentence structure
A simple sentence consists of one independent clause. (An independent clause
contains a subject and verb and expresses a complete thought.)
I like coffee.
Mary likes tea.
The earth goes round the sun.
Mary did not go to the party.
2.Compund Sentences
A compound sentence is two (or more) independent clauses joined by a conjunction or
semi-colon. Each of these clauses could form a sentence alone. I like coffee and Mary
likes tea.
Mary went to work but John went to the party.
Our car broke down; we came last.
There are seven coordinating conjunctions:
and, but, or, nor, for, yet, so
3. Complex Sentences
A complex sentence consists of an independent clause plus a dependent clause. (A
dependent clause starts with a subordinating conjunction or a relative pronoun, and
contains a subject and verb, but does not express a complete thought.) We missed
our plane because we were late.
Our dog barks when she hears a noise.
He left in a hurry after he got a phone call.
Do you know the man who is talking to Mary?
Here are some common subordinating conjunctions:
after, although, as, because, before, how, if, once, since, than, that, though, till, until,
28
when, where, whether, while
Here are the five basic relative pronouns:
that, which, who, whom, whose
4.Compund –complex sentences
A compound-complex sentence consists of at least two independent clauses and one
or more dependent clauses.
John didn't come because he was ill so Mary was not happy.
He left in a hurry after he got a phone call but he came back five minutes later.
A dependent clause is also called a subordinate clause.
The above sentences are basic examples only. In some cases other arrangements are possible
(for example, a dependent clause can come before an independent clause).
(1) Avoid odd sentence structure:-Absurd or awkward sentence structure should be avoided.
Example:
(2) Choice of appropriate words:- Words should be selected in accordance with the theme in
question. Example:
A dog barks. (Not mews or roars)
(3) Avoid sentence fragments: - Sentence fragments should be avoided since fragments often lead
to confusion.
(4) Emphasis on short sentences:- For better readability and to avoid misunderstanding, short
sentences should be constructed. On an average, there can be 16 to 18 words per sentence.
(5) Economizing on words:- Economizing of words actually means eliminate words i.e. not indulge
in the use of surplus words. It includes (a) avoid roundabout ways of saying things (b) not to use
cluttering phrases (c) avoid unnecessary repetition of words or ideas (d) avoid redundant phrases
(e) long winding sentences should be avoided.
(6) Sentence Emphasis:- Sentence should be constructed with right emphasis on content.
Example:
29
Computer education is a road to advancement.
(7) Avoid ambiguous sentences;-Ambiguity is a major hindrance to clarity as it often mars the
meaning of a sentence. To avoid ambiguity, it becomes essential that modifiers should be placed
in the correct position so that it would be easier to understand the sentence clearly. All sentences
should clearly state the writer’s thoughts and they should be properly punctuated and have
correct word order.
(8) Consistency;- All sentence should follow some pattern. That means the writer has to choose one
type of style formal or informal. Likewise he has to use words of correct connotations and
maintain grammatical consistency. Example;
The more you work the more satisfaction you get.
Seeing is believing.
paragraph development-
There are three techniques that are used in writing:
1. Unity 2. Coherence 3. Emphasis
TOPIC SENTENCE
The ‘main idea’ or the ‘theme’ of a paragraph is usually expressed by one sentence called a
‘topic sentence’. A topic sentence is a one-sentence summary of a paragraph. The other
sentences of the paragraph develop, support, exemplify, and explain the central theme. The topic
sentence may be place either in the beginning or at the end of a paragraph, depending on the
logical organization of the paragraph. Sometimes a topic sentence may not be included and the
main idea is expressed through details only.
1. Unity
One paragraph should explain one topic. A new topic should be introduced in a new
paragraph.
The main methods or orders of paragraph writing are as follows:
1.Inductive Order-An author moves from particular to general. The author gives
detailed arguments or illustrations which leads finally to the conclusion. It concludes
with the topic sentence.
Example
Ram dies, Mohan dies, they are human beings. Hence we can say that man is mortal.
2. Deductive Order
It is most popular among writers. It is a direct straight forward style . The movement is
from the general statement to particular details. The topic sentence is usually the first
sentence in the paragraph.
Example
Man is mortal. Since Ram and Mohan died and they are human beings.
3. Expository Method
In an expository paragraph, you give information. You explain a subject, give
30
directions, or show how something happens
The paragraph begins with a topic sentence. The writer explains the idea to make it
more and more clear. The entire paragraph is devoted to an explanation of the topic
sentence in simpler words.
Example
Perhaps , the most dramatic advancement has been made in the treatment of
premature babies. Less than two decades ago, hope was slim. For most of the
twenty-three thousand babies born might have been premature retarded are grown up
to healthy babies
4. Chronological and time order
This order is the natural order of narration, in which one event leads to the another. It
organizes the ideas in a paragraph in their order of appearance in time.This technique
gives importance to the date and time while organizing the
sentences. This method is mostly used to develop paragraphs that relate
historical events.
For example:
The demand for electricity is high during winter mornings. It is not so high in the
middle parts of the day, specially a sunny day. In the evenings the demand for
electricity is maximum,. It comes down a little after midnight.
5. Spatial or Space order
Here the author wishes to write about the location of a place oir the description of a
particular place or the description of a object. Writer describes what he has seen in
terns of space.
Example
The consumption of electricity os maximum in the metropolitan cities. Even in big
cities, it is enormous. The small towns do not consumes so much electricity.
6. Enumeration Method
This order is also used in mnarration, but eith a visible marks like ‘firstly”,
‘secondly’, “finally” etc.
Example
There are many things you can do to pass an exam. First, show uo on the first day.
Second, ask lots of question during class. Third, study and do your homework.
Finally, sit in the front of the class, so that you can see and hear. It will help you to get
better attention and score good marks.
7. Linear method
Linear means one dimensional. In a paragraph when on sentence leads to the next
one.
8-Interrupted method:- The interrupted method is not a popular method with the technical
writers. It is only occasionally used. Whenever the writer gives a break to the line of thought and
gives a turn to the ideas to produce the desired effect, interrupted method is said to be used by
the writer. In such organization the topic sentence may occur in the middle of the paragraph.
This order is used when two or more things are compared or contrasted. This order emphasized
the difference between two subjects or things that are being compared. It is used especially at the
31
beginning of a sentence when the next thing that is mentioned is compared with something in the
previous sentence.
2. Coherence
Coherence means consistency of a speech, thought, ideas and reasoning which makes
the expression clear and easy to understand. Every sentence should logically follow
from the one preceding it. Linking should be there to make a single whiole or to add
coherence to the paragraph.
It can be brought about by the use of:
1. Pronoun
2. Synonyms
3. Repetition
4. Connectives
Pronouns-A pronoun is used as a substitute for a noun, and this always serves as a
reminder of the noun in the earlier sentence. Thus it maintains a continuity of thought.
Repitition -the repetition of some key words or phrases in the paragraph serves not only
to make the paragraph coherent but also to emphasize the author’s point of
view. But repetition should be used with care, as to much of it can make the
paragraph monotonous.
Synonyms-Synonyms are substitutes for words already used, and have similar
meanings. This device is helpful because it helps the writer avoid excessive
repetition.
Connectives-These are words or phrases which usuall occur at the beginning of a
sentence to show the relationship between the new sentence and the preceding
sentence. Some of these connectives are ‘and’, ‘but’, ‘or’ etc.
EMPHASIS
In order to get desired effect in writing, the writer gives proper emphasis to the items in a
paragraph. A paragraph may contain various facts and ideas and out of which some are
prominent. The writer gives each item. Fact or idea the emphasis it deserves.
Lesikar and Flatley list four techniques which are usually used by the writers:
1. Emphasis by Position:-
Generally the beginning and ending of the paragraph are more emphatic than the middle of the
writing unit. Lesikar and Flatley comment, “the first and last sentences of a message, the first
and last sentences of a paragraph, and the first and last words of a sentence all carry more
emphasis than the middle parts.” Thus, the writer should pay special attention to the beginning as
32
well as the ending of the paragraph. He should place in the organization plan the points he wants
to emphasize in the beginning or in the ending positions
It is the most commonly used device. It means to give more space to the idea to be emphasized.
In the words of Lesikar and Flatley, “the more you say about something, the more emphasis you
give it; and the less you say about something, the less emphasis you give it.”
Emphasis may be achieved through a specific sentence structure. Important points should be
placed in short and simple sentence. Sometimes emphasis may be achieved by repeating some
keywords or by introducing synonyms of words. Repetition of words, used carefully and
occasionally, at times helps in giving proper emphasis to a fact or idea.
The mechanical devices can also be used to give emphasis to an idea such common devices are
the underscore, question marks, italics, bold face type and solid capitals. Likewise, colours,
special drawings lines and arrows can also be used to get emphasis.
33
The major dimensions of communication are:-
34
Technical Style
Style in technical communication may refer to the way a person puts words together into
sentences, arranges sentences into paragraphs, and organizes paragraphs to frame a piece of
writing to convey technical information clearly and accurately. In short, it is the way one speaks
or writes when one deals with a technical or scientific subject.
The suitable ingredients of compatible technical style for professionals are:
1. Clarity of thought
2.Adaptability
3.Clarity
4.Economy
5.Sentence Variety
1. Clarity of thought
It is important to understand the subject clearly before we start writing in order to be able to
convey the message to the reader without any ambiguity.
2.Adaptability
To adapt our communication, it is essential for a professional to analyse the intelligence,
education, and maturity level of the organization.
3.Clarity
Clarity can be achieved by providing specific details, writing in the active rather than the passive
voice, and avoiding acronyms, jargons and difficult words.
4.Economy
Clarity can be achieved by providing specific details, writing in the active rather than the passive
voice, and avoiding acronyms, jargons and difficult words.
5.Sentence Variety
The sentences to be crafted very carefully to produce the text that is easily understandable. One
should try to bring in a variety of sentences-simple, compound, and complex- in order to sustain
the reader’s interest.
Tips for Technical Style
Objective Style
Clarity
Precision
Impersonal & Unbiased
Avoid difficult words
Avoid use of complex jargon
Use effective words
Avoid wordiness
Use exact words & Phrases
Moderate length sentences
35
Use direct language
Develop coherent paragraph
put main idea first.
Use normal word order.Sub-verb-object
Avoid Redundant pharases.
use simple and familier words.
36
37