BBA- 6B

Supply Chain Management

Company: New Toor Cosmetics
Product: Oxy Glow Beauty Cream
Team Members
NAME ROLL NO
Nimra Naseer (Leader) BBHM-F20-214
Sahar Hadi BBHM-F20-203
Mahnoor Altaf BBHM-F18-203
Sobia BBHM-F20-146

Submitted to: Sir Kashif Mahmood

 Company: New Toor Cosmetics
Product: Oxy Glow Beauty Cream

Company Profile
The founder of “New Toor Cosmetics” started the business of quality of products with the mission
to provide exceptional quality for all the customers. By the grace of Allah Almighty, the founder
with help and delegation of his management successfully operated the manufacturing and store
which will be a successful place all over Pakistan in a certain time.

Vision
By ceaselessly developing high-quality, natural, innovative cosmetic products friendly to the user
and environment. We aim to take over the leading market position in the segment of cosmetic care
products that become the first choice of end users as well as professional users.

Mission
Minimizing unnecessary, costly marketing and advertising expenditure. Creating innovative, eye
catching, and desirable packaging. Creating cosmetic products of high quality.

Values
Our business operation is guided by the following core values:

Beauty
Reliability and affordability
Quality
Customer-focus
Social responsibility
Hardworking
Honesty and Trust
Product Profile:
Oxy Glow Beauty Cream is a popular cosmetic product that
claims to enhance the natural beauty of the skin. Here's a
product profile of Oxy Glow Beauty Cream:

Brand Name: Oxy Glow Cream

Manufacturer: New Toor Cosmetics Pvt. Ltd.
Key Ingredients: Oxy Glow Beauty Cream is formulated
with natural ingredients like Aloe Vera, Papaya, Cucumber, Turmeric, and Vitamin E. These
ingredients are known for their moisturizing, nourishing, and rejuvenating properties.

Benefits: The cream is designed to provide a number of benefits, including:

 Hydrating and moisturizing the skin
 Reducing dark spots and blemishes
 Improving skin texture and tone
 Reducing fine lines and wrinkles
 Protecting the skin from harmful UV rays

Usage: Oxy Glow Beauty Cream can be used on all skin types. It should be applied to clean and
dry skin in a circular motion until fully absorbed. It can be used twice daily for best results.

Packaging: Oxy Glow Beauty Cream comes in a small jar or tube packaging. The cream has a
smooth texture and is easy to apply.

Price: The price of Oxy Glow Beauty Cream varies depending on the size and packaging. It is
typically priced in the range of 350.

Availability: Oxy Glow Beauty Cream is available at most beauty stores and online
marketplaces.
Customer Profile
DESCRIPTOR
DEMOGRAPHICS

Age 18-35

Gender Male, Female

Target audience Skincare conscious, Students, Working women
Education N/A
Income level Moderate income
Religion N/A

Geographical

Country Pakistan
Area Allama Iqbal Town
City Lahore

Psychographics

Attitude Positive, effective skincare, trust

health-conscious, modern, values organic
Personality ingredients, social, elegant
Life Style Modish, up to date, Classy
Motivation Uneven skin, Looking gorgeous

Behavioral

Class Lower, Middle, Upper Class

Buying frequency More than Average
 Demographics
Segmentation

Based on the customer profile for Oxy Glow Beauty Cream, the following demographics can be
identified:

Gender: The target audience for Oxy Glow Beauty Cream is primarily women, but men can also
use the product.

Age: The product is suitable for customers in the age group of 18-35 years, who are concerned
about their skin's appearance and want to improve their skin's texture and tone.

Income: The product is affordable and targeted towards customers with a moderate income.
Education: There are no specific education requirements to use the product.
Occupation: The product is suitable for working women who have busy lifestyles and may not
have time for elaborate skincare routines.

Location: The product is suitable for customers living in areas with high levels of pollution, as
it protects the skin from environmental pollutants and in all aver Pakistan.
Region: The product can be used by customers in various regions across the world, but it may
be more popular in regions with high levels of pollution or harsh weather conditions, such as urban
areas or tropical regions.

Climate: The product is suitable for use in different climates, but it may be more popular in areas
with hot and humid weather, as it provides hydration and protection against environmental
pollutants.

Urban or Rural Area: The product can be used by customers living in both urban and rural
areas, but it may be more popular in urban areas where there is higher exposure to pollution and
environmental stressors.

Psychographics for Oxy Glow Beauty Cream include:

Personality: The ideal customer for Oxy Glow Beauty Cream may be someone who is health-
conscious, concerned about their appearance, and values natural and organic ingredients in their
skincare products.

Lifestyle: The product is suitable for customers with busy lifestyles who may not have time for
elaborate skincare routines, but still want to take care of their skin.

Attitudes and values: Customers who value affordable, natural, and effective skincare
products may be more likely to purchase Oxy Glow Beauty Cream.

Behaviors: Customers who prioritize self-care and skincare may be more likely to purchase Oxy
Glow Beauty Cream.
Interests: Customers who are interested in beauty and skincare trends may be more likely to
purchase Oxy Glow Beauty Cream, as it is a popular cosmetic product.

Forecasting
Inventory forecasting
Inventory forecasting is the process of calculating the inventory needed to fulfill future customer
orders based on how much product you predict you will sell over a specific period of time. These
estimates take historic sales data, planned promotions, and external forces into account to be as
accurate as possible.

Forecast inventory in 4 steps

There are many factors that work together and assumptions to make to predict demand in both the
near and long term. Learn how to forecast inventory by using our simplified version below.

1. Choose a forecast period

A forecast period is the length of time used to determine the exact inventory quantities you’ll need
to order. To get a sense of seasonality, an annual view is helpful, but you can also choose weekly,
monthly, or quarterly.

2. Identify trends

Now that you’ve established your timeline, it’s time to analyze the data. To get a benchmark from
the raw data:

 Review seasonality and promotions you ran.

 Look at geographical growth (e.g., pay attention to whether you’re organically getting
international orders and to what countries).
 Look at how this changed from past periods (e.g., if you choose a full calendar year as your
timeline and have been in business for several years, consider looking at the prior year as
well).

3. Forecast the upcoming period

If you’re comfortable with the baseline you got from the previous period, map out your future
plans as you look ahead to understand demand.
Review upcoming marketing plans (announcements, promotions, new influencer campaigns, etc.),
including what’s similar and different from the prior period (e.g., Facebook ad effectiveness taking
a hit from recent iOS updates).
Incorporate projections for any product changes (e.g., new launches, if you’re retiring items, will
do limited drops that sell out and don’t get restocked, etc.).
Look at market share, including new competitors entering and exiting the space, along with the
current state of commerce in the markets you sell in (e.g., are there any COVID lockdowns in
place, or is life back to pre-pandemic habits?).
Create a timeline for inventory replenishment (e.g., consider any manufacturer issues, if you’re
diversifying your supplier mix, or will have new lead times, even from ocean freight port
congestion and other supply chain delays).
Planning for the unexpected and adding in a buffer for any unexpected publicity (good or bad) is
wise — though it’s also impossible to fully predict what will happen. However, it’s best to run a
few scenarios — conservative, average, and aggressive outcomes.
Product Planning: Quarterly
Demand: 2500 Products
Monthly: 625 Products
Product Ready in 1 day: 20 Products
Labor Required: 10 to 20 persons
Product Cost: Rs.190
Selling Price: Rs 330 to Rs 350

Market Share of Oxy Glow Cream

Market share can be used to understand a company's position in the market and its level of
competition with other brands. A high market share indicates that the company has a larger share
of the market and is more competitive, while a low market share indicates that the company has
less market presence and may need to improve its marketing or product offerings to increase its
share.
Overall, the market share of Oxy Glow Beauty Cream would depend on its sales and revenue in
relation to the total sales and revenue of the skincare market, as well as its competition with other
skincare brands.

Market share by Segment

Revenue in the Beauty & Personal Care market amounts to US$4.62bn in 2023. The market is
expected to grow annually by 2.77% (CAGR 2023-2027). The market's largest segment is the
segment Personal Care with a market volume of US$2.28bn in 2023.
Buying Consumption
Oxy Glow Cream is a skincare product that is designed to help improve the appearance of the skin
by reducing dark spots, blemishes, and other signs of aging. It can be used by people with various
skin types, and it is especially useful for those who want to brighten their complexion and achieve
a more youthful look.
There is no specific event or occasion that prompts people to buy Oxy Glow Cream, as it can be
used as part of a daily skincare routine. People may purchase Oxy Glow Cream if they are looking
for a product that can help them achieve brighter, more even-toned skin, or if they have specific
skin concerns such as hyperpigmentation or dark spots.

Brighten their More even-

Skin concerns
complexion toned skin

Signs of Dark spots

aging