8

BRANDBOOK
 Paris: epicenter of fashion

Since its debut in 2007, Playtime Paris

has been a pioneer in the kids’ universe.
time pa
lay ri
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Since its debut in 2007, Playtime
artfullyParis hasabeen a
s-

Twice a year, Playtime curates

s
de pari

2 au 4 juill

pioneerselection
in theof kid’s
the topuniverse. Twice a year,
brands for children’s
ral

Playtime artfully
fashion, curates lifestyle,
accessories, a selection of the top
wellness,
lo

et
2022 arc f

brands and parenthoodfashion,

for children’s to present their Autumn/
accessories, lifestyle,
-p

Winter and Spring/Summer collections

wellness, and parenthood to present their
in the heart
Autumn/Winter of Spring/Summer
and Paris at Parc Floral. With
collections in
a strong identity and original offer,
the heart of Paris at the Parc Floral. With a strong
identityPlaytime has evolved to be the world
and original offer, Playtime has evolved to
reference for the kids’ market.
be the world reference for the kid’s market.
With over 400 brands exhibiting, a blend
With over 400
of new andbrands exhibiting,
old friends a blend
joins us each seasonof new
and oldtofriends
form thejoins
mostuscreative
each season to form the
and inspiring
most creative
trade showandthat
inspiring trade for
is unmissable show
kids’that is
unmissable
fashionfor kids’ professionals.
and lifestyle fashion andWithlifestyle
professionals. With its scenography
its incomparable incomparable scenography
featuring
featuring well-known
well-known artists
artists and creative
and creative minds, minds,
trend spaces
trend spaces installed
installed by our
by our partnerFashion
partner
Snoops,Fashion
and a Snoops, and a rich
rich program of program of
events including
events includingawards
trend presentations, trend presentations,
by MilK Magazine,
awards by MilK Magazine,
workshops, and new surprises each workshops,
season!
and new surprises each season!
 A premium selection of today's top brands...

With a selection that includes products for everything from toddlers to teens, babygear to illustrators, parenthood
to furniture, the comprehensive selection at Playtime Paris stands out to buyers and professionals from around the
ơŒŵŁþɍɷ
ɷøŒňöĪŊÚƄĪŒŊɷŒĜɷĪŊƄąŵŊÚƄĪŒŊÚŁŁƧɷŵąøŒĞŊĪưąþɷŁÚöąŁŻɷÚŊþɷĪŊþąűąŊþąŊƄɷþąŻĪĞŊąŵŻɎɷƄĦąɷþĪŻƄĪŊĞƊĪŻĦąþɷŒƴąŵɷűƊƄŻɷ
sustainability, creativity and inclusion on full display. Bringing their brand’s universe to life in their booths, the entire
show is full of inspiration and innovation.

WELL-KNOWN LABELS
IN LIFESTYLE &
IN FASHION:
PARENTHOOD: Alongside
Mini Rodini, Molo, Ao76, Bobo independent designers
Liewood, Konges Sloejd,
Choses, Morley, The New and illustrators
Veja, Tajine Banane, Sticky
Society,…
Lemon, Raduga Grez, …

SUPPORTING EMERGING
TALENTS
With two dedicated spaces and
unique scenography, New Now and
Singular,Playtime puts the spotlight
on emerging and new brands.
 The dreamlike details!

+ 2,660
Winter 2023 figures

ąĪŊĞɷ űÚŵƄɷ ŒĜɷ ƄĦąɷ —ŁÚƧƄĪňąɷ øŒňňƊŊĪƄƧɷ ŒƴąŵŻɷ ƄĦąɷ + 4800

post-pandemic (+ 6,000 pre-pandemic)
(+ 6,000 pre-pandemic)
ŴƊÚŁĪƹąþɎɷűŵŒĜąŻŻĪŒŊÚŁɷƠĪŻĪƄŒŵŻɷ
opportunity to meet with buyers from around the
from 53 countries
ŴƊÚŁĪƹąþɎɷűŵŒĜąŻŻĪŒŊÚŁɷƠĪŻĪƄŒŵŻɷ
world that are coming from department stores,
e-shops, concept stores, boutiques, and everything ĜŵŒňɷ65 countries
Europe 87.1%
in between, enabling you to connect with the type of Europe 85.8%
Asia 4.8%
Asia 5.3%
store that aligns perfectly with your brand and values. America 4.2%
America 5.2%
Middle
Middle East 2.7%
East 2.7%
Africa 0.8%
Africa 0.6%
Australia 0.4%

They wereCOMING
THEY'RE at the TO
last editions:
PLAYTIME:
¡¡ąŊŻąɷ ɝÚŊÚþÚɞɎɷ ¡ąŁĜŵĪþĞąŻɷ ɝ°cɞɎɷ ¡ĦÚŊɷ ÚŊþɷ ªŒÚþɷ
SSense
ɝ¡ÚƊþĪɷ (Canada),

ŵÚöĪÚɞɎɷ Selfridges (UK), Shan
fĪƄƄŁąĦĪűŻƄÚŵɷ and
ɝFąŵňÚŊƧɞɎɷ
Toad (Saudi Arabia), Littlehipstar (Germany),
¡ąŊɣƄŒɣ¡ąŊøąɷ ɝaÚűÚŊɞɎɷ ¡ňÚŁŁÚöŁąɷ ɝDŵÚŊøąɞɎɷ NąƄɷ fÚŊþɷ
ÆÚŊɷ xŒĪƄɷ ɝąŁĞĪƊňɞɎɷ
Sen-to-Sence (Japan), cĪþŻɷ Ƚȼɷ ɝ¡ĪŊĞÚűŒŵąɞɎɷ
Smallable (France), cĪþŻɷ
Het
%ąűÚŵƄňąŊƄɷ ɝpąƄĦąŵŁÚŊþŻɞɎɷ cÚŵƧnÚŵĽąƄɷ ɝ¡ŒƊƄĦɷ
Land Van Ooit (Belgium), Kids 21 (Singapore),
cŒŵąÚɞɎɷ FÚŁąŵĪąŻɷ fÚĜÚƧąƄƄąɷ ɝDŵÚŊøąɞɎɷ pąĪňÚŊɷ nÚŵøƊŻɷ
Kids Department (Netherlands), KaryMarket
ɝ°¡
ɞɎɷ
ŊŻơąÚŵɷɝ—ŒŁÚŊþɞɎɷFŁŒöƊŻɷɝ¡ơĪƄưąŵŁÚŊþɞɎɷfĪƄƄŁąɷ
(South
pŒŵþĪøɷ Korea), Galeries
ÚöƧɷ ɝĦĪŊÚɞɎɷ Lafayette
nĪŊĪÚňűēŵąɷ (France),
ɝRƄÚŁƧɞɎɷ aŒƊŵēŻɷ
ɝDŵÚŊøąɞɎɷMarcus
Neiman nÚňڗÚűÚɷ ɝ
ƊŻƄŵÚŁĪÚɞɎɷ
(USA), ¡nxfɷ ɝfąöÚŊŒŊɞɎɷ
Answear (Poland),
¡øŒƊƄɷ ʮɷ Œɍɷ ɝ°cɞɎɷ ¡ĦĪŊŻąĞÚąɷ %ąűÚŵƄňąŊƄɷ ¡ƄŒŵąɷ
Globus (Switzerland), Little Nordic Baby (China),
ɝŒŵĆąɷþƊɷ¡ƊþɞɎɷªĦąɷDŵŒŊƄɷ¡ĦŒűɷɝ°¡
ɞɎɷŒŒĽĪą%ŒƊĞĦɷ
Miniampère (Italy),DŁÚňĪŊĞŒɷ
ɝfĪöÚŊɞɎɷ ÍąŁŁŒơɷ Jourès (France),
ɝDŵÚŊøąɞɎɷMamaPapa
nÚňÚxơŁɷ
(Australia), SMOL (Lebanon), Scout & Co. (UK)…
ɝ
ŊĞŁąƄąŵŵąɞɎɷfąŻɷűƄĪƄŻɷňŒŻƐŻɷɝÚŊÚþÚɞɷɑ
Communication to put you
in the global spotlight

Artful and targeted newsletters that promote our brands, industry

news and trends, and our vision of childhood to our international
community of buyers and professionals.

Long lasting relationships with media partners that includes

MilK Magazine, Doolittle, Scimparello, Lemon Magazine, Fashion
Network, Ninsmoda, Earnshaw’s Magazine, and many more.

The strongest community of any trade show on social media, with

more than 84,000
86,700 followers on Instagram alone.

Our own online magazine to highlight exhibitors at our shows,

industry news, and the latest fashion & lifestyle trends.

ŊɷąƦøŁƊŻĪƠąɷnąþĪÚɷ—ÚøĽɷƄĦÚƄɷŒƴąŵŻɷŒƊŵɷöŵÚŊþŻɷƄĦąɷŒűűŒŵƄƊŊĪƄƧɷ
ĜŒŵɷŻƄŵŒŊĞɷÚŊþɷąƵøĪąŊƄɷĜŒøƊŻąŻɍ

ɷűŵąŻŻɷŒƵøąɷƄĦÚƄɷąŊŻƊŵąŻɷŻƄŵŒŊĞɷƠĪŻĪöĪŁĪƄƧɷƄŒɷĪŊƄąŵŊÚƄĪŒŊÚŁɷňąþĪÚɷ
and a warm welcome to journalists that attend Playtime Paris.
 The easiest show to exhibit at, so visitors can step into your world

Fully equipped turnkey booths that allow you to customize and create your own visual
identity at your booth.

Booth sizes starting at 4 sqms (small accessories only) or 6 sqms (fashion brands) up
to 30 sqm according to available space. For more sqm, please contact our Sales Team.

Fair prices that are 2 to 3 times less than other major events in Paris.

•• ÇÚŁŁŻ
Walls • Area manager to • virtual tour available
• Playtime signage for 6 months to
your booth •• DƊŵŊĪƄƊŵą
Furniture help you during
with your brand
•• fĪĞĦƄĪŊĞ
Lighting the show ƠąŵĪƹąþɷöƊƧąŵŻɷŒŊɷƄĦąɷ
includes name and booth marketplace
•• —ƊöŁĪøɷơĪƹ
űƊöŁĪøɷÇĪƹ • Free storage area
number

%ąþĪøÚƄąþɷơĪƹ
• Electricity
• Wall coverings and/or
carpet
optional • Additional furniture
• Booth customization
costs • Delivery / pick up of
packages at your booth
• Media Pack to boost
your visibility
join us at the next edition!