NAME OF THE BUSINESS

A Marketing Plan
Respectfully Submitted to:
PROF. ANNE JERE L. BAJARIAS
BSBA Faculty
College of Management and Entrepreneurship
Cebu Technological University - Main Campus

Respectfully Submitted by:

NAME OF STUDENT
NAME OF STUDENT
NAME OF STUDENT
NAME OF STUDENT
NAME OF STUDENT
NAME OF STUDENT
(Section)
Bachelor of Science in Business Administration

In Partial Fulfillment of the

Requirements in the Course
Marketing Management (BA-M 211)

DATE
1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary
2.1.1 Market Demographics
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth

2.2 SWOT Analysis

2.1 Strengths
1.
2.
3.
2.2 Weaknesses
1.
2.
3.
2.3 Opportunities
1.
2.
3.
2.4 Threats
1.
2.
3.

Table no. 1. SWOT Analysis

STRENGTHS WEAKNESSES
1. 1.
2. 2.

OPPORTUNITIES SO WO
1. 1. 1.
2. 2. 2.
 THREATS ST WT
1. 1. 1.
2. 2. 2.

(NEVERMIND DOING THE OTHER TABLE)

2.3 Competition
2.4 Product Offerings

3.0 Marketing Strategy

3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Market
3.5 Positioning
3.6 Strategies
3.6.1 Product
3.6.2 Price
3.6.3 Place
3.6.4 Promotion
3.7 Marketing Mix

4.0 Controls
4.1 Marketing Organization
4.2 Implementation
4.3 Contingency Plan