PRESENTED BY-

AISHWARYA ARYA
UG THIRD YEAR
COLLEGE OF DENTAL SCIENCES,
DAVANGERE
Communication is regarded as a two way
process of exchanging or shaping ideas ,
feelings and information to bring about desired
changes in human behaviour.

According to the ‘ SOIL , SEED AND SOWER’

principle, the people to whom health education
is given can be compared to the soil, the health
facts to be given can be compared to the seeds
and the media used to transmit the facts can
be compared the sower.
1. ABILITY
2. TRANSFER
3. CYCLE OF COMMUNICATING MESSAGES
 Skill to compose the message
 skill to send the message

RECEIVERS PERSPECTIVE

The skill of receiving a message

 without assumptions
 placing biases aside
 actively listening
 SENDER
 RECEIVER
 MESSAGE
 CHANNELS OF COMMUNICATION
 FEEBACK
 Originator of message
 Objectives clearly defined
 The 3 KNOWS-
 The interests and needs of his audience
 Message
 Channels of communication
 Abilities and limitations
 CONTROLLED
 UNCONTROLLED
FEATURES-
 In line with the objective
 Based on felt needs
 Clear and understandable
 Specific and accurate
 Timely and adequate
 Interesting
 Culturally and socially appropriate
MEDIA SHOULD BE –
 Efficient in transmitting the message
 Easily understandable
 Good response and interaction
EXAMPLES-
Interpersonal or face to face
telvision , folk media
Flow of information from the
audience to the sender.
provides an opportunity to
modify your message and
render it more acceptable.
 UNIVERSITY OF ADELAIDE,
AUSTRALIA

No dental treatment is involved. No

acting experience is required. No
personal details are necessary.
The Volunteer Patient Program involves
members of the public helping dental
students and oral hygiene/therapy
students learn how to communicate
well with patients. The program is part
of the communication skills course in
the BDS and BOH degrees.
 WHO CAN BE A VOLUNTEER PATIENT ?
 WHAT IS IT INVOLVED?
 ONE WAY AND TWO WAY
 VERBAL AND NON VERBAL
 FORMAL AND INFORMAL
 DIADCTIC
It is a type of communication where the flow of
information is one way – from sender to receiver.

DRAWBACKS !
There is a participation from both the sender
and the receiver.
LEARNING IS
 Active
 Democratic
 Influences behavior
Formal- lines of authority
Informal – conversing with friends and colleagues
 Interpersonal or face to face
 Mass media
 Television
 Radio
 Folk songs and drama
 Posters
 PSYCHOLOGICAL
PHYSIOLOGICAL
ENVIRONMENTAL
CULTURAL
VERBAL BARRIERS
NON-VERBAL BARRIERS
 Personal contact
 Courteous
 Consistent and clear
 Listen
 Show interest
EDUCATIONAL AIDS
USED IN HEALTH
EDUCATION
 FEATURES

• Aids used for transmitting health education are

the main constituent of the armentarium of
health education process.

• If used properly –
Contribute to the formation of desirable
concepts
Provides interest for abstract ideas and make
learning permanent.
AUDITARY AIDS

BASED ON PRINCIPLES OF SOUND ,

MAGNETISM AND ELECTRICITY
THEY ARE-
 Microphones, gramophones records and discs
 radios , sound amplifiers and tape recorders
VISUAL AIDS
• A- PROJECTED AIDS- films, cinemas, slides,overhead
projectors,bioscopes, video cassettes.
• B- NON PROJECTED AIDS- blackbaord, charts, posters,
flashcards,pictures, cartoons, photographs, flannel boards,
printed materials, models, specimens.
COMBINATION OF AUDIO - VISUAL

• ADVANTAGE –
Sound and sight can be combined together to
create a better presentation
THEY INCLUDE –
Televisions
Tapes and slide combination
Video cassette payers and recorders
Motion picture ad cinemas
Multimedia computers
TRADITIONAL MEDIA
Folk dances and songs
Pupette shows and dramas
THANK YOU