IMT2442 BUSINESS PLAN Salashake

GMI German-Malaysian Institute
D I P L O M A P R O G R A M M E
BUSINESS PLAN
Academic Period: July 2022
Course
Code IMT 2442 Digital Entrepreneurship
Name
Program/ Group DPIC
Aiman Haqeem Bin Mohd Sani (PIC21010003)
Salladin Nurreffin Ayub
Group Members
Muhammad Izamuddin Bin Mohd Asri
Zebedee Franky Peter
Alqiemi Bin Aqos
TTO Name Azizah Binti Ahmad
No Assessment Criteria Full Marks Score Comment
1 Introductory Element 5
2 Executive Summary 10
3 Introduction to business 10
4 Administration Plan 10
5 Marketing Plan 15
6 Operational Plan 15
7 Financial Plan 15
8 Conclusion 5
9 Format 5
10 Report mechanics and creativity 10
Total 100
Total Marks
TTO Signature
Date Received
BUSINESS PLAN
Your Favourite Snacks at Your Favourite Places
(COMPANY NAME)
Salashake
(COMPANY ADDRESS)
German-Malaysian Institute,
Jalan Ilmiah, Taman Universiti,
43000, Kajang, Selangor, Malaysia
(COMPANY TELEPHONE NUMBER)

+6017-9493417
(COMPANY EMAIL)
salashakemilkshake@gmail.com
(NAME OF WRITER)
Aiman Haqeem Bin Mohd Sani
Salladin Nurreffin Ayub
Muhammad Izamuddin Bin Mohd Asri
Zebedee Franky Peter
Alqiemi Bin Aqos
2
Executive Summary
Our milkshake business caters to the dynamic tastes of students with a diverse range of
offerings. We take pride in presenting two classic flavors, vanilla and chocolate, alongside
our signature creations - the luscious banana shake and the indulgent Oreo shake. Our
commitment is to provide a delightful and customizable milkshake experience that
resonates with the vibrant preferences of our student customers.
In our comprehensive marketing strategy, we will harness the potential of online

platforms to connect with our primary audience – students. Focusing on engaging content
across social media, interactive website features, and collaborations with student-centric
online communities, our goal is to establish a compelling online presence. Through these
efforts, we aim to position our milkshakes as the perfect accompaniment to study breaks
and social gatherings, catering to the convenience and taste preferences of our student
demographic. Recognizing the substantial market demand for on-the-go refreshments, we
plan to expand our reach through strategic physical locations near educational institutions,
ensuring accessibility and visibility in key areas.
Our operational strategies center on securing quality product suppliers, optimizing

distribution, and maintaining efficient processes. We prioritize reliable partnerships for
high-quality ingredients, ensure streamlined production, and implement rigorous quality
control measures. Our distribution network is strategically positioned for accessibility near
educational institutions. Key resources include a well-equipped production facility, a skilled
workforce, and organized logistics. These strategies aim to deliver top-notch milkshakes
efficiently and cost-effectively, aligning with our commitment to quality and scalability.
Our financial strategies involve careful cost management, sales forecasting, and profit
projections. The total implementation cost covers production setup, supplier
arrangements, and initial marketing efforts. We've developed a realistic sales forecast
based on market analysis, informing our initial capital investment that encompasses
startup and operational expenses. Profit projections are grounded in both short-term and
long-term growth estimates. Through prudent financial planning, we aim to ensure
sustainability, meet capital needs, and achieve profitability in line with our business
objectives.
3
Table of Contents
1.0 Business/Company Description.................................................................................6

2.0 Business Owners/Partners..........................................................................................7
3.0 Product(s).........................................................................................................................8
3.1 Pictures of product....................................................................................................8
3.2 Product Unique Selling Propositions....................................................................9
3.3 SWOT Analysis..........................................................................................................10
3.4 PESTEL Analysis......................................................................................................11
4.0 Administration/Organizational Plan........................................................................13
4.1 Company’s logo........................................................................................................13
4.2 Company’s vision, mission and objectives.......................................................13
4.3 Manpower planning..................................................................................................14
4.4 Schedule of task and responsibilities.................................................................14
4.5 Remuneration Plan...................................................................................................15
4.6 Administrative budget.............................................................................................15
5.0 Marketing Plan...............................................................................................................15
5.1 Target market.............................................................................................................16
5.2 Market size..................................................................................................................16
5.3 Competitor analysis.................................................................................................17
5.4 Sales target................................................................................................................18
5.5 Marketing strategy....................................................................................................19
5.6 Marketing budget......................................................................................................19
6.0 Operational Plan...........................................................................................................20
6.1 Business operational hours and location..........................................................20
6.2 Operational process................................................................................................20
6.3 Production schedule................................................................................................21
6.4 Material requirement................................................................................................22
6.5 Machine and equipment requirement.................................................................22
6.6 Product suppliers.....................................................................................................22
6.7 Operational budget..................................................................................................23
7.0 Financial Plan................................................................................................................23
7.1 Project implementation cost..................................................................................24
7.2 Sources of finance...................................................................................................24
7.3 Cash flow statement................................................................................................25
7.4 Profit and loss statement.......................................................................................25
8.0 Conclusion.....................................................................................................................26
4
9.0 Appendices....................................................................................................................26
5
1.0 Business/Company Description
Name of company : Salashake
Nature of business : Beverages
Business ownership : Partnership

1) Aiman Haqeem bin Mohd Sani
2) Salladin Nurreffin Ayub
3) Muhammad Izamuddin Bin Mohd Asri
4) Zebedee Franky Peter
5) Alqiemi Bin Aqos
Company address : German-Malaysian Institute, Jalan Ilmiah, Taman

Universiti, 43000, Kajang, Selangor, Malaysia
Phone number : +6017-9493417
Email address : salashakemilkshakes@gmail.com
Date of registration : 8. Feb. 2022
Registration number : A-859206884262
Date of : 24/8/2022
commencement
Name of bank : CIMB Bank
Bank account : 7635266585

number
6
Facebook/ : Salashake
Instagram
2.0 Business Owners/Partners
Name of owner : Aiman Haqeem Bin Mohd Sani

ID number : PIC21010003
Telephone number : +6017-9493417
Date of birth : 30/7/2002
Capital contribution : RM50.00
Name of owner : Saladdin Nurreffin Ayub

ID number : IDE22010008
Name of owner : Muhammad Izamuddin Bin Mohd Asri

ID number : CPT22010036
Name of owner : Zebedee Franky Peter

ID number : IQM22010039
Capital contribution :RM50.00
Name of owner : Alqiemi bin Aqos

ID number : MTM22010040
7
3.0 Product(s)
The details of products offered by Salashake are:
Product Description Price
Regular A classic milkshake that comes with 2

Milkshake flavours and sizes which are chocolate RM6 (Medium),
and vanilla and the sizes are medium RM7 (Large)
and large.
Special A portray of a special milkshake where RM7 (Medium),

Milkshake we make either Oreo or banana RM8 (Large)
flavoured milkshake.
3.1 Pictures of product
Milkshake
Oreo Milkshake
8
Banana Milkshake
3.2 Product Unique Selling Propositions
The unique selling propositions (USP) for this product are:
Pick and Pay concept

USP 1
USP 2 Cheaper price than other competitors
USP 3 Fresh and high-quality ingredients
USP 4 Fix quality of taste
9
3.3 SWOT Analysis
A SWOT analysis has been performed as a strategic planning tool to identify the
strengths, weaknesses, opportunities and threats for the business and products.
Strength Weakness
1) Less competitors 1) Sales affected by weather
changes
6) Cheap price
2) Less healthy food & beverage
7) Offer delivery to customers
3) People may not notice
advertisements
Opportunities Threats
1) Many strategic place 1) Product defects
2) Accepted by wide range of 2) Expiry date

ages
3) Limited preparations time
3) Online ordering available
10
3.4 PESTEL Analysis
Upon a thorough analysis, the external factors that can influence the business
are summarized in the table below.
Politics The price of milk is a major concern in our product categories.

The current stock in the market is actually in a crisis. Even though
the government has already done many things to help business
sellers with this problem, it is still in a crisis state.
Source:
https://www.freemalaysiatoday.com/category/leisure/money/2022/
08/16/6-foods-with-biggest-price-increase-in-the-first-half-of-2022/
Environ Climate and weather may affect our business especially when it
ment rains. Other than that, statistic shows that people tend to buy
milkshake on a hot day.
11
Source: https://www.varsity.com.au/hot-weather-calls-for-cold-
drinks-milkshake-anyone/
Social Study finds only 58% of the people enjoy milkshake and are
catching up. Not all 58% have extra money to spend on a
milkshake and not all 58% will willing to buy milkshake from our
store.
Source: https://studyfinds.org/drinkable-desserts/#:~:text=The
%20most%20popular%20non%2Dalcoholic,(29%25%20vs
%2018%25).
Technol Technology helps with our marketing and helping the customers
ogy place orders. Because the majority of our target audience uses
social media, the presence of social media will greatly assist our
product’s growth. We can take advantage from this platform to
attract people to our store.
Source: https://www.meltwater.com/en/blog/social-media-
statistics-malaysia
Econom We are aware that the majority of our customers will be students,
y we have to sell our products at a reasonable price that also
corresponds to the allowance they receive. This is so the student
won’t feel any burden buying our products.
Legal The products that we are selling are included with expiry date for
legal food and beverage acts. We also ought to gain license for
12
our business from the ministry for legal purposes.
4.0 Administration/Organizational Plan
4.1 Company’s logo
4.2 Company’s vision, mission and objectives
Vision To be the main supplier Milkshakes in Taman Ilmiah and

create a community that enjoys the taste of variety of
milkshakes.
Mission Provide fresh beverages that can fulfill customers’ needs.
Objectives 1) To supply 90’ food and beverages to Taman Ilmiah

community.
2)To bring back and revive the taste of old snacks to current
13
era.
4.3 Manpower planning
The personnel involved in Salashake are summarized in the table below

Position Number of personnel
Chief Executive Officer 1
Marketing Director 1
Accountant 1
Supervisor 1
4.4 Schedule of task and responsibilities
The tasks and responsibilities for each personnel in Salashake have been
identified as in the table below.
Position Tasks/Responsibilities
Chief Executive Become the leader of the group and decide any path
Officer that will be taken by the company
Marketing Director Promote and expose the existence of the company to
outsiders
Accountant Manage the flow of money and calculate the budgets
Supervisor Supervise and help other company members.
Become the right hand of Chief Executive Officer
Barista Prepare milkshakes and packaging.
14
4.5 Remuneration Plan
The remuneration plan for each employee in Salashake is summarized in the

table below.
Position No Monthly salary Total (RM)

(RM)
Chief Executive Officer 1
Marketing Director 1
Accountant 1
Supervisor 1
Barista 1
Total
4.6 Administrative budget
The administrative expenses for Salashake are summarized in the table below.
Item Fixed expenses Monthly expenses

(RM) (RM)
Containers Asset
Table Asset
Canopy RM130
Blender RM200
Plastic bag RM10
Plastic cups RM10
Total RM130 RM20
15
5.0 Marketing Plan
Marketing is an organizational function for creating, communicating and delivering

value to customers. The marketing plan describes the marketing strategies for
Salashake. This includes identifying the target customers, market size, competitive
advantages and marketing mix.
5.1 Target market
Salahshake products are targeted for GMI’s Students and Staffs which health
status aren’t risked with the products we are selling. The age range are 12 to 50
above respectively.
5.2 Market size
Upon performing marketing research in targeted business location, the market

size for Salashake is summarized in the table below.
Segment Total size Target % Market size

German Malaysian Institute 1200 80% 960
960
16
5.3 Competitor analysis
The competitive advantage that Salashake has as compared to its competitors

Factor Tealive Petronas Zus Coffee UKM Salashake

The products are Our products are
The products are
Product Price sold at low price sold at low price
sold at average
mostly for bundle regardless of quality
price
purchases and taste
The shop is The shop is
Competitor located at a gas located in Near our target
Place station. Easy to crowded place market which is
stop by. But fairly and is hard to GMI.
crowded stop by
Consist of rare
Famous for its Famous for its
Variety of milkshakes such as
teas not coffee not its
product banana and also
milkshakes milkshakes
oreo.
17
5.4 Sales target
Having a clear sales target will aid organizations to make business decisions and
predict short- and long-term performance. The monthly sales target for
Salashake is tabulated below.
Month Quantity sold Price per unit Total sales

July Regular (M):5 Regular (M):6
Regular(L):20 Regular(L):7
Special (M):6 Special (M):7
Special(L): 38 Special(L): 8 RM390
August Regular (M):5 Regular (M):6
September Regular (M):5 Regular (M):6
October Regular (M):5 Regular (M):6
November Regular (M):5 Regular (M):6
December Regular (M):5 Regular (M):6
Total RM2,340
18
5.5 Marketing strategy
The marketing strategy for Salashake is summarized in the table below.
Criteria Description
Product/ The products we sell is undoubtedly consistent in taste. Since
Service it is widely known, we don’t need much exposure to do to
attract customer into buying our product.
Pricing Our products are sold in very cheap and affordable prices. It
strategy is commonly known that beverages are sold at reasonable
price so that everyone can enjoy the unique taste of it with
little budget.
Place/ We plan on selling our products at several places that is
Distribution usually filled with people. Also, we only target GMI students
strategy as we know how hard it is to find good beverages with low
cost there.
Promotion The promotion we think of is by exposing the existence of our
strategy company to media socials. Since currently everything is
through the tip of our finger, it simplifies us to promote and
share any info about our company to outsiders. We also put-
up banner so that people nearby can spot our shop easily.
5.6 Marketing budget

(RM) (RM)
Banner 50.00 -
Phone Asset -
Social media marketing (internet) 0 10.00
19
Total 50.00 10.00
6.0 Operational Plan
The operational plan focuses on the business operations which involves the
processing of inputs into products/services. The operational plan for Salashake
includes the operational process, production schedule, materials and machine
requirements and budget.
6.1 Business operational hours and location
We will run our business on every weekend. Our group sells existing product
which is we will buy the products from our suppliers that we have surveyed and
we will make a new packaging depend on our prices. We will sell out product at
Canal Park, GMI Hostel and Sport Complex GMI. Available for pick up at every
night at A2-8-10.
6.2 Operational process
The operational process for Salashake is illustrated below.
Post product to all marketing media such as WhatsApp group and Instagram
We will Prepare on our store located at GMI
We start preparing our store
We will sell the product at the place that we have chosen which are Canal Park, GMI
Hostel and Sport Complex GMI 20
6.3 Production schedule
The production schedule for Salashake is summarized in the table below, based
on sales target and capacity planning.
Mont Product Selling Sales Sales (RM) Total Sales

h Price Target (RM)
(RM)
Regular(M) 6.00 5 30.00
Regular(M) 7.00 20 14.00 390.00
1
Special(M) 7.00 6 42.00
Special(L) 8.00 38 304.00
Regular(M) 6.00 5 30.00
Regular(M) 7.00 20 14.00 390.00
2
Special(M) 7.00 6 42.00
Special(L) 8.00 38 304.00
Regular(M) 6.00 5 30.00
Regular(M) 7.00 20 14.00 390.00
3
Special(M) 7.00 6 42.00
Special(L) 8.00 38 304.00
Regular(M) 6.00 5 30.00
Regular(M) 7.00 20 14.00 390.00
4
Special(M) 7.00 6 42.00
Special(L) 8.00 38 304.00
Regular(M) 6.00 5 30.00
Regular(M) 7.00 20 14.00 390.00
5
Special(M) 7.00 6 42.00
Special(L) 8.00 3 304.00
Regular(M) 6.00 5 30.00
Regular(M) 7.00 20 14.00 390.00
6
Special(M) 7.00 6 42.00
Special(L) 8.00 38 304.00
Total 2340.00
21
6.4 Material requirement
The materials needed for Salashake are listed in the table below.
Item Cost per unit Monthly Total cost

(RM) quantity (RM)
Milk
Vanilla ice cream 0.40 60 24.00
Chocolate ice cream 0.40 60 24.00
Banana 1.00 60 60.00
Oreo 0.80 60 48.00
Plastic cups 0.10 60 6.00
Ice 0.10 60 6.00
Total 168.00
6.5 Machine and equipment requirement
The machine and equipment required for Salashake are listed in the table below.
Item Price per unit Quantity Total cost

(RM) (RM)
Phone Asset 1 -
Table Asset 1 -
Blender Asset 1 -
Total -
6.6 Product suppliers
Materials for Salashake will be provided by trusted suppliers as summarized in

the table below.
22
Type of material Name of supplier Address of supplier
 Milk 1) Econsave 1) PT64442, PT63029,
 Plastic bag Bangi PT63030, PT63051, Jalan
 Plastic cups 2) Chuan Reko Sentral 1, 43000,
 Banana Heng Kajang, Selangor.

Trading 2) Bandar Kajang, 43000,
 Vanilla Ice
Co. Kajang, Selangor.
creams
3) FamilyMart 3) No. 17 GF, Jalan 15/1a,
 Chocolate
Seksyen Seksyen 15, 43650, Bandar
ice creams
15 Bangi Baru Bangi, Selangor.
 Oreo
6.7 Operational budget

(RM) (RM)
Raw Material 0.00 168.00
Machine and equipment 0.00 0.00
Transportation 0.00 20.00
Total 0.00 188.00
7.0 Financial Plan
A financial plan is important for a company to maintain a sound financial condition.

The financial plan for Salashake consists of four financial statements; namely
implementation cost, sources of finance, cash flow statement and profit and loss
statement.
23
7.1 Project implementation cost
The cost for setting up the business for Salashake is summarized in the project
implementation cost below.
Item Fixed cost (RM) Monthly cost (RM)

Administration & marketing
50.00 10.00
expenses
Operation expenses 0.00 188.00
Subtotal 50.00 120.00
Total 170.00
Contingency cost (10%) 17.00
Grand Total 187.00
7.2 Sources of finance
The sources of funds to finance the business implementation cost for Salashake
Sources Amount (RM)

A. Internal sources
Initial capital 250.00
Blender
Assets Table
Phone
Subtotal (A) 200.00
B. External sources
Loan 0.00
Subtotal (B) 0.00
Grand total 200.00
24
7.3 Cash flow statement
The projected statement of Salashake cash inflow and outflow is summarized in

the table below.
Month 1 2 3 4 5 6
A. CASH INFLOW
390.0 390.00 390.00
Sales 390.00 390.00 390.00
0
200.0 0.00 0.00 0.00 0.00
Initial capital 0.00
0
Loan 0.00 0.00 0.00 0.00 0.00 0.00
410.0 390.00 390.00 390.00 390.00 390.00
Total cash inflow
0
B. CASH OUTFLOW
Fixed expenses 50.00 0.00 0.00 0.00 0.00 0.00
120.0
Monthly expenses 120.00 120.00 120.00 120.00 120.00
0
170.0 120.0 120.0 120.0 120.0 120.0
Total cash outflow
0 0 0 0 0 0
Cash inflow-cash 170.0
20.00 20.00 20.00 20.00 20.00
outflow 0
Opening balance 0.00 170.00 190.00 210.00 230.00 250.00
170.0
Closing balance 190.00 210.00 230.00 250.00 270.00
0
7.4 Profit and loss statement
The profit and loss statement summarizes the projected revenues and expenses
for Salashake, and the resulting profit or losses after a period of 6 months.
Item Amount (RM)
25
Sales 2340.00
Operational cost (Direct) 1128.00
Gross Profit: Sales – Direct cost 1212.00
Administration & Marketing cost (Indirect) 60.00
Total indirect cost 60.00
Net Profit: Gross Profit – Total indirect cost 1152.00
8.0 Conclusion
Summarize your business plan by:
 Restating your Snack & Chill and business nature

 Highlighting your product and its USP
 Emphasize what sets your business above your competitors
 Justify the potential of the business and outline the future expectations
9.0 Appendices
All relevant documents that support the business plan should be included in this
section.
 Business model canvas

 Promotional brochures
 Evidence of market research – population data/ competitors price list/
recent topics, articles, information on product
26

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GMI German-Malaysian Institute

Your Favourite Snacks at Your Favourite Places

(COMPANY TELEPHONE NUMBER)

In our comprehensive marketing strategy, we will harness the potential of online

Our operational strategies center on securing quality product suppliers, optimizing

1.0 Business/Company Description.................................................................................6

Name of company : Salashake

Nature of business : Beverages

Business ownership : Partnership

Company address : German-Malaysian Institute, Jalan Ilmiah, Taman

Phone number : +6017-9493417

Email address : salashakemilkshakes@gmail.com

Date of registration : 8. Feb. 2022

Registration number : A-859206884262

Name of bank : CIMB Bank

Bank account : 7635266585

2.0 Business Owners/Partners

Name of owner : Aiman Haqeem Bin Mohd Sani

Name of owner : Saladdin Nurreffin Ayub

Name of owner : Muhammad Izamuddin Bin Mohd Asri

Name of owner : Zebedee Franky Peter

Name of owner : Alqiemi bin Aqos

The details of products offered by Salashake are:

Product Description Price

Regular A classic milkshake that comes with 2

Special A portray of a special milkshake where RM7 (Medium),

3.1 Pictures of product

3.2 Product Unique Selling Propositions

The unique selling propositions (USP) for this product are:

Pick and Pay concept

USP 2 Cheaper price than other competitors

USP 3 Fresh and high-quality ingredients

USP 4 Fix quality of taste

2) Accepted by wide range of 2) Expiry date

Politics The price of milk is a major concern in our product categories.

4.0 Administration/Organizational Plan

4.1 Company’s logo

4.2 Company’s vision, mission and objectives

Vision To be the main supplier Milkshakes in Taman Ilmiah and

Objectives 1) To supply 90’ food and beverages to Taman Ilmiah

4.3 Manpower planning

The personnel involved in Salashake are summarized in the table below

4.4 Schedule of task and responsibilities

The remuneration plan for each employee in Salashake is summarized in the

Position No Monthly salary Total (RM)

4.6 Administrative budget

Item Fixed expenses Monthly expenses

Marketing is an organizational function for creating, communicating and delivering

5.1 Target market

5.2 Market size

Upon performing marketing research in targeted business location, the market

Segment Total size Target % Market size

The competitive advantage that Salashake has as compared to its competitors

Factor Tealive Petronas Zus Coffee UKM Salashake

Month Quantity sold Price per unit Total sales

The marketing strategy for Salashake is summarized in the table below.

5.6 Marketing budget

Item Fixed expenses Monthly expenses

6.0 Operational Plan

6.1 Business operational hours and location

6.2 Operational process

The operational process for Salashake is illustrated below.

We will Prepare on our store located at GMI