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  • Business Policy & Strategic Management MM-621 (2) (1) MBA 771

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    purushottam.icfaiuniversity
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    This document outlines an internal assignment for a Business Policy and Strategic Management course. It includes 2 long answer questions worth 5 marks each on topics related to market entry strategy, the strategic management process, and gaining competitive advantage. It also includes 5 short answer questions worth 1 mark each on topics like micro environment analysis, the McKinsey 7S framework, corporate level strategy, vision statements, and strategic planning approaches. Students must answer 2 of the long questions and all 5 of the short questions.

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    This document outlines an internal assignment for a Business Policy and Strategic Management course. It includes 2 long answer questions worth 5 marks each on topics related to market entry strategy, the strategic management process, and gaining competitive advantage. It also includes 5 short answer questions worth 1 mark each on topics like micro environment analysis, the McKinsey 7S framework, corporate level strategy, vision statements, and strategic planning approaches. Students must answer 2 of the long questions and all 5 of the short questions.

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    4 views1 page

    Business Policy & Strategic Management MM-621 (2) (1) MBA 771

    Uploaded by

    purushottam.icfaiuniversity
    This document outlines an internal assignment for a Business Policy and Strategic Management course. It includes 2 long answer questions worth 5 marks each on topics related to market entry strategy, the strategic management process, and gaining competitive advantage. It also includes 5 short answer questions worth 1 mark each on topics like micro environment analysis, the McKinsey 7S framework, corporate level strategy, vision statements, and strategic planning approaches. Students must answer 2 of the long questions and all 5 of the short questions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Internal Assignment-2

    Course MBA Business Policy & Strategic


    Semester 3 Management
    Total Marks 15

    Q.1 Attempt any two questions ( 5 Marks each- Word Limit-500)

    1. Explain in detail how a businessman decides which market to enter for


    growth and development of the company
    2. Explain strategic management process.
    3. How do you craft a strategy for competitive advantage? Give an instance

    Q.2. Write short notes on the following topics (1 Mark each- Word Limit-
    100)

    A. Micro Environment Analysis


    B. Mckinesey’s 7 S frame work
    C. Corporate level strategy
    D. Vision statement
    E. Top Down and Bottom Up Approaches.

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