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This chapter presents the analysis and interpretation of data obtained through a denotative
To determine the demography of the respondents in terms of age and gender, the
researchers made use of the data from their survey questionnaire. These are presented in the
following tables.
Table 1.1
16-20 26 78.79
21-25 6 18.18
26-30 1 3.03
Total 33 100
Majority of the respondents (26 or 78.79 %) were within the age of 16-20, six (18.18%)
Total 33 100
Among the 33 respondents, eleven (11) were male or 33.33 % and twenty two (22) were
female or 66.67 %.
hours, and type of English television program, the researchers made use of the data from their
Percentage
Viewing Preference Frequency Rank
(%)
Number of Days
Everyday 8 24.24 2
Others 7 21.21 3
Total 33 100
Table 2.1 shows the respondents viewing preference in terms of the number of days.
Ranking first, majority of the respondents (17 or 51.52%) preferred viewing once a week.
Eight (24.24%) of them preferred viewing everyday and ranked second while seven (21.21%)
answered others (five answered when there is time, one answered twice a week and one
answered every other day) which ranked third and only one (3.03%) preferred viewing for once a
month.
Considering the respondents’ type of program, some programs were only previewed once
a week like talk shows during weekends, others have regular timeslot such as cartoons and drama
series while some can only be viewed once or twice a month like sports programs which only
preview big games such as championships which were not often. The type of programs may be
considered one of the reasons for the respondents’ different preferences in terms of the number
Table 2.2
of Hours in a Day
Percentage
Viewing Preference Frequency Rank
(%)
Number of Hours
Total 33 100
Table 2.2 shows the viewing preference of the respondents in terms of number of hours spent in
Ranking first, fifteen (15) or 45.45% of the respondents preferred viewing English
television programs for 1-2 hours a day. Eight (8) or 24.24% of them preferred viewing English
television programs for less than one hour and also eight (8) or 24.24% of them preferred
viewing for three to four hours a day which both ranked second while two (2) of the respondents
or 6.06% preferred viewing English television programs for more than four hours a day.
The type of programs may be considered one of the reasons for the respondents’ varied
preferences in terms of the number of hours per days in viewing English television programs.
Some television programs like cartoons only have duration of thirty (30) minutes while drama
series, musical shows and talk shows commonly have duration of one (1) hour same a sports
programs which commonly exceeds to more than an hour. Hence, the respondents’ time spent in
Table 2.3
Table 2.3 shows the viewing preference of the respondents in terms of the type of English
television programs.
The researchers ranked the type of English television programs from first as the most
viewed type of English television program of the respondents and fifth as the least.
Ranked as first, twelve (12) or 36.36% of the respondents preferred viewing drama series
while eight (8) or 24.24% of them preferred viewing musical shows, five (5) or 15.15% in sports,
Ranked as second, ten (10) or 30.30% out of 33 respondents preferred viewing cartoons.
Only even (7) or 21.21% preferred viewing drama series while six (6) or 18.18% in sports, five
21.21% preferred viewing cartoons, six (6) or 18.18% sports, five (5) or 15.15% in musical
Ranked as fourth, nine (9) or 27.27% preferred viewing musical shows while seven (7) or
21.21% preferred viewing drama series, sports and talk shows and only three (3) preferred
cartoons.
Ranked as least or fifth, nine (9) or 27.27% preferred viewing cartoons and sports, six (5)
or 18.18% in musical shows, five (5) or 15.15% in talk shows and only four (4) or 12.12%
The age and gender of the respondents’ may be considered one of the reasons for having
varied preferences in the type of English television programs. Most of the male respondents
preferred viewing sports rather than the female while the female gender prefer watching talk
shows and musical shows which may not best preferred by the male respondents. Also, majority
of the respondents are 16-20 years old and most of them still prefer watching cartoons, drama
series and musical shows while the older respondents mostly prefer viewing sports and talk
shows.