Table 1

Characteristics of the Respondents Profile

Sex Frequency Percentage (%)

Female 180 66.4
Male 91 33.6
Grade Level
G11 102 37.6
G12 169 62.4
Strand
STEM 132 48.7
ABM 33 12.2
HUMSS 33 12.2
TVL 43 15.9
MARITIME 30 11.1
Hours Spend in Social Media
Less than 3 hours 22 8.1
4 – 6 hours 114 42.1
7 – 9 hours 79 29.2
10 hours and more 56 20.7

Table 1 shows the profile and information of the Senior High School students of
Lyceum of the Philippine University - Batangas. Through the respondent’s sex, grade
level, strand, and the hours spend in social media, the researchers were able to meet
and answer their objectives. Majority of the respondents are females with a frequency of
one hundred eighty (180) with a percentage score of 66.4% while the remaining ninety –
one (91) respondent were males with a percentage score of 33.6%. Bujala (2012)
suggest that men are likely to have more time for the use of social network because of
gender expectations and roles. In other words, the societal expectations and norms
tend to favor men than women who are expected to take care of the private sphere
while men take care of the public sphere which the social network incorporates.
Volkovich, Laniado, Kappler and Kantenbrunner (2014) aver that societal expectations
tend to favor men. However, they argued that there are more women in the use of social
media than men. Gender is a pervasive topic in the history of sociolinguistics. Females
were likely to spend more time on visiting websites, sending/receiving emails, and on
instant messaging than males, whereas males were more likely than females to invest
time on computer gaming (Park and Lee, 2014). In other words, Volkovich et al. (2014)
suggest that women outnumbered men for most social networking sites with the
exception of LinkedIn. A 2009 Pew Internet Research report showed that women
outnumbered men on social media platforms (Kaplan and Haenlein, 2010).

The following variable in the table shows the respondents’ grade level with a
percentage score of 62.4% and a frequency of one hundred sixty – nine (169) were
from Grade 12. And the remaining one hundred two (102) respondents were Grade 11
students with a percentage score of 37.6%. On the other hand, the third variable
(strand) shows that among the two hundred seventy - one (271) respondents, one
hundred thirty – two (132) respondents were from STEM with highest percentage score
of 48.7%. It was then followed by TVL strand with a frequency of forty – three (43) and
percentage score of 15.9%. The other sixty – six (66) respondents were from ABM and
HUMSS strand, thirty – three (33) respondents from both strand and with the same
percentage score of 12.2%. Lastly, the thirty (30) out of two hundred seventy – one
(271) respondent were from MARITIME strand with a percentage score of 11.1%.
Results from this table were supported by Social Media and Teens (2018), they stated
that social media plays a big role in teen culture today. Surveys show that ninety
percent of teens ages 13-19 have used social media. Seventy five percent report having
at least one active social media profile, and 51% report visiting a social media site at
least daily. Two thirds of teens have their own mobile devices with internet capabilities.
On average, teens are online almost nine hours a day, not including time for homework.

Meanwhile, this table shows the hours spend in social media. Students
responded at all eight waves to one item regarding how many hours they spend in a
typical day using social networking sites (e.g., Facebook, Instagram). This was
assessed by asking participants, “How much time do you spend on social networking
sites, on a typical day?” Response categories ranged from less than 3 hours to 10 hours
and more. The statistical results show that one hundred fourteen (114) students spent 4
- 6 hours in social media and got a percentage score with 42.1%. It was followed by
seventy – nine (79) students who spent 7 – 9 hours on their social media accounts with
a percentage score of 29.2%. Fifty – six (56) students spent 10 hours and more and got
a percentage score with 20.7% while those students who spent less than 3 hours with a
frequency of twenty - two (22) got 8.1%. Ahn (2011) stated, “emerging studies find that
youth spend a considerable portion of their daily life interacting through social media.”.
And according to the study conducted by El-Badawy and Hashem (2015), it is a true
statement given that most of the students spend between one to six hours daily on
social media platforms, such as Facebook and Google. Additional to that, in Digital
2021, Filipinos continue to lead the world in terms of hours spent on social media and
are spending even longer hours on social networks, a marketing firm and a social media
management platform. We Are Social and Hootsuite (2021) said Filipinos spent an
average of 4 hours and 15 minutes each day on social media. This was a 22-minute
jump from the country’s Digital 2020 average of 3 hours and 53 minutes. In contrast, the
global average for social media usage was 2 hours and 25 minutes. Despite the country
lagging behind its neighbors in terms of internet speed and reliability, the Philippines
also came in first in daily time spent using the internet, logging in an average of 10
hours and 56 minutes. This was also higher than last year’s average of 9 hours and 45
minutes. In contrast, the global average for internet usage was 6 hours and 54 minutes.
References:

Ahn, J. (2011b). The Effect of Social Network Sites on Adolescents' Social and
Academic Development: Current Theories and Controversies. Journal of the American
Society for Information Science and Technology, 62(8), 1435-445.
http://dx.doi.org/10.1002/asi.21540

Bujala, A. (2012). Gender Differences in internet usage, Acta Universitatis Lodziensis,

43, 49-67.

https://core.ac.uk/download/pdf/301372559.pdf

El-Badawy, A.T. and Hashem, Y. (2015). The Impact of Social Media on the Academic
Development of School Students. International Journal of Business Administration. Vol.
6, No. 1; 2015

https://www.researchgate.net/publication/273770861_The_Impact_of_Social_Media_on
_the_Academic_Development_of_School_Students

Kaplan, A.M. and Haenlein, M. (2010). Users of the World, Unite! The Challenges and
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https://www.researchgate.net/publication/222403703_Users_of_the_World_Unite_The_
Challenges_and_Opportunities_of_Social_Media

Park, N. and Lee, H. (2014). Gender Differences in Social Networking on Smartphones:

A Case Study of Korean College Student Smartphone Users. International
Telecommunications Policy Review, 21(2), 1-18.

https://www.semanticscholar.org/paper/Gender-Difference-in-Social-Networking-on-A-
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Social Media and Teens. (2018). American Academy of Child and Adolescent
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https://www.aacap.org/AACAP/Families_and_Youth/Facts_for_Families/FFF-
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Volkovich, Y., Laniado, D., Kappler, K.E and Kantenbrunner, A. (2014). Gender
Patterns in a large online social media network.

http://www.dtic.upf.edu/~akalten/volkovich_etalSocInfo2014.pdf

We Are Social and Hootsuite. (2021). Filipinos lead the world in time spent on social
media, internet.

https://news.abs-cbn.com/business/02/01/21/filipinos-lead-the-world-in-time-spent-on-
social-media-internet