Analysis of different companies

Submitted by: Muhammad Nadeem Zulfiqar

Roll # BBA-20-115

Session: 2020-2024

Semester: 5th Morning (B)

Subject: Marketing Management

course instructor : Dr. ATIF GILL

SEPTEMBER 14, 2022

dePARTMENT OF BUISNESS ADMINISTERATION
Analysis of various companies
Volkswagen

Vision statement:
“To make this world a mobile, sustainable place with access to all citizens “.
The focus of this company in the vision statement is initiating, mobility changes across the world
through its product.
Mission statement:
“To offer attractive, safe and environmentally sound vehicles which can compete in an
increasingly tough market and set the world standard in their respective class”.

IBM (international business machines)

Vision statement:
We believe through the application of intelligence, reason and science, we can improve business,
society and human condition, bringing the power of an open hybrid cloud and Al strategy to life
for our clients and partners all around the world.
Mission statement:
“To lead in the creation, development, and manufacture of the industry’s most advanced
information technologies, including computer systems, software, networking systems, storage
devices, and microelectronics. And our worldwide network of IBM solutions and services
professionals translates these advanced technologies into business value for our customers. We
translate these advanced technologies into value for our customers through our professional
solutions, services and consulting businesses worldwide.”

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ZONG

Vision statement:
Lead the digital innovation
Mission statement:
To provide digital life and excellent service in Pakistan.

Ufone

Mission statement:
Our mission is to provide best services with best coverage that would eventually generate profit
for the company and its stakeholders.
Vision statement:
To be the leading telecommunication service provider in Pakistan by offering innovate
communication solutions for our customers while exceeding shareholders value and employee
expectation.

Telenor

Mission statement:
The mission statement for Telenor is a public document that details the value and strategic aims
of Telenor. The mission statement of Telenor also identifies the purpose of the organization
existence, highlighting the services and the products it offers. Further, the mission statement also

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identifies the organization’s operational goals for Telenor, the processes the company uses to
achieve those, the target customer groups, and region where the company operates.
Vision statement:
The vision statement of Telenor is its strategic plan for the future – it defines what and where
Telenor Company wants to be in the future. The vision statement is the Telenor is the document
identifying the goals of Telenor to facilitate its strategic, managerial as well as general decision
making processes.

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Company Clarity Length Remarks
Volkswagen Already doing best, It is working in Best performance.
moreover they prefer almost 153 countries. From 2016 to 2019, it
on the stylish and was the world largest
modern vehicles. automaker by sales,
selling 10.9 million
vehicals.it has
maintained the largest
market share in
Europe for over two
decades.
IBM IBM produces IBM is performing Excellent
computers, hardware, operations in more performance as it was
middleware and than 170 countries. on 2nd rank in top IT
software and provide companies in the
best computer world 2021.
machines of different
sizes.
Focus on innovation.
ZONG Zong 4G provides Zong4G has Good performance,
best internet packages introduce new gaining acceptance in
within less price. continental roaming society.
Focus on attitude, bundles covering 26
communication and countries across 3
team work. continents including
Europe, America and
Asia.
Ufone Uncleared. Ufone 4G currently Below average
caters for because the packages
international roaming are not in range of
to more than 288 live normal people.
operators.
Telenor It is an international Telenor group has Average feedback.
provider of tele, data mobile operations in
and media Nordics, including
communication Norway, Sweden,
services. Denmark, and
Finland and in Asia
including Pakistan,
Bangladesh,

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 Thailand, Malaysia.
Swot analysis of two companies:
Zong
internal Strength:
o Lowest rates nationwide.
o Strong image of parent
company.
o Network portability.
Weaknesses:
o Bad image.
o Brand standing.
o Bad MIS.
External Opportunities:
o Expand globally.
o Acquire/Merger.
o New product development.
Threats:
o Threat of new entrance.
o Bargaining power of buyers.
o Law and order situation.
o Economic and political
condition.
Telenor
Strength:
o Worldwide operations.
o Provide various services.
o Telenor’s experience.
Weaknesses:
o YouTube engagement.
o Network issues in rural areas.
o Lack of social media presence.
Opportunities:
o Better advertising.
o Specific requirements.
o Government agreement.
Threats:
o Global competition.
o Political or economical
differences.