AVALIAÇÃO

CURSO PROFISSIONAL DE TÉCNICO DE PROCESSAMENTO E

CONTROLO DE QUALIDADE ALIMENTAR

INGLÊS
Módulo 7 – Os Jovens e o Consumo AVALIAÇÃO
12.º ANO ANO LETIVO: 2021 / 2022

DATA / / NOME: N.º

CLASSIFICAÇÃO ,  RUBRICA DO PROFESSOR Class:

Pair Work

Research on the topic “Advertising”.

School Subject: English

Module 7: Teens and Consumerism
Advertisers are very clever. They know what will help to sell a product and will use as
many techniques as they can.

Ways advertisers persuade Techniques

Use of: Language:
 Statistics – numbers make us believe things o Music/slogans; stick in your mind and
that are true. e.g. “98% of dentists recommend reminds you of advert
Oral B” o Quotes (from experts/famous
 Expert opinions – makes us believe in things people/users of the product)
e.g. Dentist: “I always recommend Sensodyne.” o Facts and statistics
o Repetition of key words
 Famous or attractive people – we all want to o Exaggeration
be as rich and/or good looking as they are. o Use of “you” – speaks directly to audience
 Idea of fitting in – e.g. latest fashion trends; o Comparisons with other similar products
everyone else has one… Layout:
 Making you feel good – if you buy this, you’ll o Large headlines
be a better person because… o Underlining of key words
e.g. “If you eat Shredded Wheat you’ll have a o Bold or colour
healthier heart.” o Boxed text
 Being up to date or knowledgeable – we all o Lists
want to be modern and clever. o Photographs or illustrations
e.g. the newest phones, X-box 360, PS3 o Bullet points

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 New Product Launch
You are now in charge of launching a brand new product.

Type of Product

Product Name

Slogan

Who will buy it?

Choose your target audience.
Male/female/both
Age?
What sort of lifestyle?
Professional, students, business
people, retired, children

Adjectives to describe this

product

Where you are going to sell the

product?

Price

Picture of your product

Decide what is special about

your product compared with
similar items on the market

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Write and present an advertisement for your new product

Advertisement Script Example

A: Hello. Today we are going to talk about our new product

called…………………..(product name).

B: It is ………………………. (type of product) that

……………………………….

(describe the product).

C:You should buy this product because …………………………………………..

(Why should people buy this product?).

A: It is only ………………………………(price) and you can buy it at

………………… (Where can I buy it?).

B: We think it is the perfect product for ……………………………………

(target market) because ………………………………….. .

C: …………………… (your product) is better than……………(similar existing

product)because …………………………….

Now you’re ready to create your advert!

Be creative!

Good Work!
Teacher Paula Fontes

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