KINETIC COMFORT PILLOW

A BUSINESS PLAN PROPOSAL PRESENTED TO THE

FACULTY OF COLLEGE OF BUSINESS AND ACCOUNTANCY

OUR LADY OF FATIMA UNIVERSITY

QUEZON CITY

IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE HIGH

SCHOOL DIPLOMA

by

LEADER: CORPUZ, ADRIAN

ASSISTANT LEADER: MAOMAY, JOHN MICHAEL

MEMBERS:

DEPAZ, RIESMAE

LABAYEN, RIONA

MACAUYAG, NORLIKAH

MALITAO, ALEXANDRA SAMATHA

NEBRIDA, VIANCA

NIÑADA, JHON MARLO

OSIAS, MARIEL HEART

PAANOD, ELLYZA MAE

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 TABLE OF CONTENTS

Chapter 1: Introduction 3
Chapter 2: Marketing Aspect 4
Marketing Mix: Product 5
Place 5
Promotion 6
Price 7
Market Environment 7
Chapter 3: Operating and Technical Aspect 8
Manufacturing/Operating Process 8
Materials and Equipment 8
Chapter 4: Socio-Economic Aspect 9
SWOT Analysis 9
Appendices 10
Product/Service
Documentation
Group List

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1.0 INTRODUCTION

The product that we wanted to propose is that it will be a great investment and

the reason for that is it address a variety of challenges that most people face in all ages

whether a toddler, an adult, and specially elders that could really benefit the use of the

pillow, specifically in health, such as the common types of joint pains head pain, hip

pain, shoulder pain, and neck pain, etc. Not only the comfort pillow's kinetic feature will

help alleviate joint pain by functioning as a massage to the affected areas of the body

as users sleep, but it will also help relax the body muscles as they function from every

minute’s use.

A Kinetic Comfort Pillow may also be thought from the possible force or kinetic

energy standpoint, it will help aid the release of stress organism. The product will also

be user-friendly in that it will simply require a long-lasting battery to work. The product

will also improve their sleeping habits because it will make them feel more comfortable

while sleeping and allow them to wake up without experiencing any pain.

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2.0 MARKETING ASPECT

2.1 MARKETING MIX

2.1.1 PRODUCT/SERVICE

2.1.1.1 PRODUCT/SERVICE DESCRIPTION

The materials needed in order to make this Kinetic

Comfort Pillow is that the pillow will be stuffed primarily with

materials such as polyester fabric (synthetic), feathers, down, or a

combination of the latter two. Since this will have a kinetic feature, it

will be incorporated with a small massage machine and kinetic sand

inside the pillow. The proposed product aims to alleviate the

problems that many people are experiencing with common types of

joint pains when lying down, sleeping, or otherwise relaxing. It will

be an excellent aid in muscle relaxation for those constantly tired

from work, school, physical, and physical activities, and various

other activities. Massage for muscle relaxation is intended to target

the root of the body's pain by relieving stiff muscles, enhancing

mobility, and bringing ease to the muscles that are being treated. It

also seeks to alleviate stress, pain, muscle soreness, and tension in

the users' bodies, resulting in unexpected relaxation for their

bodies. The benefits of this product include improved circulation,

increased energy, and alertness, as well as decreased heart rate

and blood pressure.

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 2.1.1.2 PRIMARY FEATURES

It provides optimal head, neck, and shoulder support

and alignment when lying on the sides or back. It provides dynamic

responses to changes in body position.

Comfortable, soft, resilient, non-allergenic, latex free,

polyester fiberfill; No foam stiffness, matting, crumbling, or heat

retention; Provides natural and optimal head, neck, and shoulder

alignment and dual support; Readily adjusts to different body

shapes and sizes to maintain the best possible support; Position

responsive micro-adjustments with dynamic dual support that

readily adapts to side or back lying to maintain appropriate support

and alignment; Dynamically adjusts support and alignment to

optimally accommodate and sleep position between the back and

sides; Prevents lying face down.

2.2.2 PLACE

2.2.2.1 DISTRIBUTION CHANNEL

They want to promote their product the Kinetic

Comfort Pillow, and their warehouse located at 152 Quirino

Hwy, Novaliches, Quezon City, and can be purchased

through social media site's such as Facebook Instagram,

and TikTok in order to raise awareness of it. They all know

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 that most individuals, even teens, use social media. They

have decided to promote their product on social media sites

as well because posting them on the internet can help to

reach out to more prospective clients.

2.2.3 PROMOTION

2.2.3.1 ADVERTISEMENT/PROMOTIONAL STRATEGIES

They want their buyers to be able to put their trust in

them, therefore they chose to establish a stand next to the location

where the Kinetic Pillow would be available for purchase, where

purchasers may try their product and see how it works. They will

also receive a 20% discount if they order the Kinetic Pillow before

the product's formal debut. Both the stall and the price are only

available for five days.

A Kinetic Pillow can really help, but the cost adds up

fast. So, it's well worth investing in a Kinetic Pillow device that you

may use at home or wherever you are on a daily basis. The

greatest Kinetic Pillows are flexible, practical, highly effective, and

can cost less than a single massage therapist appointment. With a

reassuring squeeze and moderate vibration, this unique Kinetic

Pillow is designed to help relieve tension or anxiety, encourage

quiet, and restore physical and emotional balance. These gadgets

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 may be beneficial to people who suffer from back, neck, or shoulder

pain.

2.2.4 PRICE

2.2.4.1 PRICING STRATEGIES

Kinetic Comfort Pillow will be using the cost-plus

strategy in pricing. Cost-plus pricing is a strategy where a fixed

percentage of profit will be added to the cost. The fixed percentage

will be taken to the manufacturer, wholesaler, and retailer. Simply

stated, the price of the product will be the sum of the cost of

manufacturing it plus a certain fixed percentage of the profit known

as the markup.

2.2 MARKET ENVIRONMENT

2.2 TARGET MARKET

2.1 TARGET MARKET PROFILE

The target market for this product is passengers because this

product provide support for the neck and head, alleviating some

pain and discomfort when combating an upright sleeping position

while traveling and help alleviate joint pain by functioning as a

massage to the affected areas of the body as users sleep. Our

product can be used between the ages of 13 to 60. This product’s

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 price is affordable enough that you or most people have enough

money to buy it. Because it is durable and long-lasting.

3.0 OPERATING AND TECHNICAL ASPECT

3.1 PRODUCTION AND OPERATING REQUIREMENTS

3.1.1 MANUFACTURING PROCESS/OPERATING PROCESS

Table 1.0 Manufacturing/Operating Process

Explain the step-by-step process based on the graph that you put

above this.

3.1.2 MATERIALS AND EQUIPMENTS

Materials Equipment

Polyester Fabric (synthetic) Electric Massager

Fiber Fill cotton Rechargeable Battery

Adjustable Straw String USB Port and Cord

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 Straps

Control Panel Kneading Nodes

Breathable Mesh Fabric Advanced Heating Function

Table 2.0 List of all Materials and Equipment

4.0 SOCIO-ECONOMIC ASPECT

4.1 CRITICAL RISK FACTORS

4.1.1 SWOT ANALYSIS

In this study, market complexities are linked to strength, weakness,

opportunity, and threats, trying to describe the influence of these changes

on the market. Kinetic Pillows provides a market overview. The study

categorizes the market and examines the trends and factors that may

influence it.

STRENGTHS WEAKNESSES

 Possess innovative sleep  Ability to deliver suite of smart

technology combining material features for the initial launch.
science and digital  Potentially low introduction of
technologies. new products.
 Global supply chain, providing
the ability to source materials
and manufacturing at the
lowest possible rate which
translates into optimal pricing
for the customers.

OPPORTUNITIES THREATS

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  First mover advantage.
 Adjustable firmness and
technology-integrated smart
pillow is a nascent market with
potential for future growth.
APPENDICES
PRODUCT
DOCUMENTATION
GROUP LIST
 Threat of new entrants is
initially low, given the difficulty
of combining the new material
technology with digital
technology; yet, once released,
copyright infringement will likely
ensue and require diligence
economic downturn, which
would more strongly affect
higher end product.
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