BVC 30314

USER
JOURNEY
NUR AFIQAH BINTI AZIZAN (09BVC23F3011)
PORTFOLIO PROJECT PROMPTS

DESIGN AN APP FOR A LOCAL GROCERY

01. STORE THAT HELPS SHOPPERS LOCATE
PRODUCTS AS THEY SHOP IN PERSON.
QUESTIONS
01. DO YOU THINK THERE’S AN EASY WAY TO LOCATE THE PRODUCT
IN PERSON WHEN WE SHOP?

WHAT IS YOUR MAIN ALTERNATIVES TO FIND A PRODUCT IN

02. GROCERY STORE?

DO YOU THINK IT’S BETTER TO USE AN APPS OR SUGGEST A WAY

03. TO LOCATE A PRODUCT YOU LIKE IN GROCERY STORE?

CAN YOU GIVE ME A FEW SUGGESTION BASED ON HOW YOU AS

04. SHOPPERS WANT TO LOCATE A PRODUCT IN LOCAL STORE?
 "In the book of life, I've learned that
gratitude is the best chapter. Each day is
a new page to be thankful for."

Goals Frustration
Ensure that store maps are I always rely on store maps that
regularly updated to reflect any are outdated, leading to
changes in the store layout. confusion when products have
NUR AFIFAH been relocated.

Age: 21
Education: Degree in Human Afifah’s main goal is to want regularly update store
Development maps because it leads to frustration and stress
because lack of outdated maps which is not a good
Hometown: Selangor
way to find product in shop.
Family: Yes
Occupation: -
 “"If life gives you lemons, make a
margarita and enjoy the unexpected
twist."”

Goals
Create a user-friendly mobile
app with an in-store navigation
feature to help customers find
products.
NARMATHA MATHIALAGAN
Frustration
I want more advanced technological
solutions, such as mobile apps or in-
store navigation systems, to help me
find products.

Age: 23
Matha’s main goal is please develop a mobile app for
Education: Diploma in Graphic
navigation to find product in person where she come
Design
to the grocery store. To prevent from frustration, she
Hometown: Skudai
needs more advanced apps to help.
Occupation: -
 "Life's too short to be serious. I'm on
a mission to find the fun in
everything."

Goals Frustration
Enhance aisle and product I always struggle to find
signage to be clear, visible, and products due to unclear or
easy to understand. insufficient aisle signage

NURUL IZZAH

Age: 24
Izzah’s main goal is to implement clear signage so
Education: Diploma in Graphic
that she can easily find the name of the product aisle
Design
without any assistance, solely for using apps. She
Hometown: Tanjung Malim
needs the technology to help her finding the product
Occupation: - due to unclear signage.
 a local grocery store that helps shoppers locate products as they shop in person

Persona: Persona: Persona:

AFIFAH MATHA IZZAH

Store Map Clear

Mobile App
ACTION or
Integration Signage
Directory

A. the store has clear and

A. Develop a mobile app
A. Develop a draft of visible signage
TASK LIST B. includes shopping lists B. Use large, legible fonts
the store map C. help customers plan
B. Use simple graphics C. Categorize and label
their route sections clearly,

FEELING Confused Overwhelmed Alert

ADJECTIVE Lost Satisfied Excluded

Can include more Can have better

IMPROVE Good suggestion suggestion other wayfinding other than
OPPORTUNITIES to have a map of than having rely on signage which
grocery local store is can be troublesome
shopping lists for disability people