WHAT IS A MESSAGE?

WHAT IS TEXT?

EVALUATING MESSAGE/IMAGES • In literary theory, a text is any object

that can be "read", whether this
vA v e r b a l , w r i t t e n , o r
recorded communication
of DIFFERENT TYPES OF TEXT object is a work of literature, a
street sign, an arrange me nt of sent to or left for a
buildings on a city block, or styles recipient who cannot be
of clothing. It is a coherent set of contacted directly.
signs that transmits some kind of
informative message.

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DIFFERENT TYPES OF TEXTS

PURPOSES OF MESSAGE DIFFERENT TYPES OF TEXTS PERSUASIVE TEXT

A persuasive text is any text where the main purpose is to present a
1. To Inform or educate 2.To Entertain 3. To persuade • Persuasive texts point of view and seeks to persuade a reader.

• Instructive text
• Descriptive text
• Informative text

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DIFFERENT TYPES OF TEXTS DIFFERENT TYPES OF TEXTS DIFFERENT TYPES OF TEXTS

INSTRUCTIVE TEXT
DESCRIPTIVE TEXT INFORMATIVE TEXT
An instructive text is
a text that instructs or A descriptive text usually
tells you how to do
Informative text
focuses on describing a educates the reader
something. single location, object, event,
person, or place.
about a specific topic.

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 WHAT IS MULTIMODAL TEXTS? EVALUATING MESSAGES
FIVE SEMIOTIC SYSTEMS
The importance of evaluating
Linguistic
Multimodal texts –texts the effectiveness of messages
that combine two or more is by developing and using
Visual
semiotic systems. strategic questions to identify
Audio strengths and weaknesses

Gestural

Spatial
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EVALUATING IMAGES EVALUATING IMAGES

FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE”

It is important to critically evaluate
images you use for research, study
and presentation images should be
evaluated like any other source, such
as journal articles or books, to
determine their quality, reliability and
appropriateness.
It is important to critically evaluate
images you use for research, study 1. Simplicity
and presentation images should be
evaluated like any other source, such 2. Specificity
as journal articles or books, to 3. Structure
determine their quality, reliability and
appropriateness. 4. Stickiness

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FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE” FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE” FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE”

1. SIMPLICITY 2. SPECIFICITY 3. STRUCTURE

In order to ensure that our messages have simplicity,
we should ask ourselves two questions:
– is my purpose evident?
– Is my core message clear?
*Refers to our choices of language and its usage on
order to ensure language is specific we may ask
*Ideas should be organized and easy to follow.
ourselves:
– Is my language specific? – Do my messages have a STRUCTURE?
– is my language concrete, rather than abstract? – is there a more effective way to arrange my ideas?
– am i suing words which have additional meanings
and could perhaps be misconstrued?

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