EVALUATING MESSAGE/IMAGES

of DIFFERENT TYPES OF TEXT

GE 5: PURPOSIVE COMUNICATION
 WHAT IS TEXT?
• In literary theory, a text is any object that
can be "read", whether this object is a
work of literature, a street sign, an
arrangement of buildings on a city block,
or styles of clothing. It is a coherent set
of signs that transmits some kind of
informative message.

GE 5: PURPOSIVE COMUNICATION
WHAT IS A MESSAGE?

 A verbal, written, or recorded

communication sent to or left
for a recipient who cannot be
contacted directly.

GE 5: PURPOSIVE COMUNICATION
 PURPOSES OF MESSAGE
1. To Inform or educate 2.To Entertain 3. To persuade

GE 5: PURPOSIVE COMUNICATION
 DIFFERENT TYPES OF TEXTS

• Persuasive texts
• Instructive text
• Descriptive text
• Informative text

GE 5: PURPOSIVE COMUNICATION
 DIFFERENT TYPES OF TEXTS

PERSUASIVE TEXT
A persuasive text is any text where the main purpose is to present a point of
view and seeks to persuade a reader.

GE 5: PURPOSIVE COMUNICATION
 DIFFERENT TYPES OF TEXTS

INSTRUCTIVE TEXT
An instructive text is a
text that instructs or tells
you how to do
something.

GE 5: PURPOSIVE COMUNICATION
 DIFFERENT TYPES OF TEXTS

DESCRIPTIVE TEXT
A descriptive text usually focuses
on describing a single location,
object, event, person, or place.

GE 5: PURPOSIVE COMUNICATION
 DIFFERENT TYPES OF TEXTS

INFORMATIVE
TEXT
Informative text educates
the reader about a
specific topic.

GE 5: PURPOSIVE COMUNICATION
 WHAT IS MULTIMODAL TEXTS?

Multimodal texts –texts that

combine two or more semiotic
systems.

GE 5: PURPOSIVE COMUNICATION
 FIVE SEMIOTIC SYSTEMS
Linguistic
Visual
Audio
Gestural

Spatial
GE 5: PURPOSIVE COMUNICATION
 EVALUATING MESSAGES

The importance of evaluating the

effectiveness of messages is by
developing and using strategic
questions to identify strengths and
weaknesses

GE 5: PURPOSIVE COMUNICATION
 EVALUATING IMAGES

It is important to critically evaluate images

you use for research, study and
presentation images should be evaluated
like any other source, such as journal
articles or books, to determine their quality,
reliability and appropriateness.

GE 5: PURPOSIVE COMUNICATION
 EVALUATING IMAGES

It is important to critically evaluate images

you use for research, study and
presentation images should be evaluated
like any other source, such as journal
articles or books, to determine their quality,
reliability and appropriateness.

GE 5: PURPOSIVE COMUNICATION
 FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE”

1. Simplicity
2. Specificity
3. Structure
4. Stickiness

GE 5: PURPOSIVE COMUNICATION
 FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE”

1. SIMPLICITY
In order to ensure that our messages have simplicity, we
should ask ourselves two questions:

– is my purpose evident?
– Is my core message clear?

GE 5: PURPOSIVE COMUNICATION
 FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE”

2. SPECIFICITY
*Refers to our choices of language and its usage on order to
ensure language is specific we may ask ourselves:
– Is my language specific?
– is my language concrete, rather than abstract?
– am i suing words which have additional meanings and
could perhaps be misconstrued?

GE 5: PURPOSIVE COMUNICATION
 FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE”

3. STRUCTURE

*Ideas should be organized and easy to follow.

– Do my messages have a STRUCTURE?

– is there a more effective way to arrange my ideas?

GE 5: PURPOSIVE COMUNICATION
 FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE”

4. STICKINESS
The message should display coherent and unity of ideas.

-does the idea of the message flow smoothly?

GE 5: PURPOSIVE COMUNICATION
 STEPS IN EVALUATING AN IMAGE;

1. Identifying source
2. Interpret contextual information
3. Understand implications

GE 5: PURPOSIVE COMUNICATION
THANK YOU