A PLEASANT

DAY!
Reporting by: Group 5
Purposive Communication
EVALUATING
MESSAGES
Reporting by: Group 5
Purposive Communication
 Learning OBJECTIVES
0 02 0 04
Understand the Identify Analyze the Illustrate certain
1
definition, individual 3
functions of such characteristics of
purpose and elements, aspects elements toward effective
importance of that contribute to the attainment of messages
evaluating the message the message
messages
1D THROUGH
THE LOOKING
GLASS Reporting by: Group 5
Purposive Communication
let’s observe and decipher!
huh? WHAT’S THAT?
huh? WHAT’S THAT?
huh? WHAT’S THAT?
huh? WHAT’S THAT?
LESSON 1
A PICTURE
PAINTS A
THOUSAND
WORDS
underlying codes in pictures!
• Grand narratives have come to extinction.
• These are no longer sufficient to make people understand
the phenomena around them.
• Evaluating messages in this era is made simpler.
• It conveys ideas that are distinct and rooted in myriad
abilities.
• Unlocking messages is central to evaluation
importance of evaluating messages

•The importance of evaluating the

effectiveness of our messages is by
developing and using strategic questions
to identify strengths and weaknesses
Guide questions in unlocking messages:
• What is the general motif of the picture?
• How does the motif reflect interrelatedness of the elements?
• What objects/elements stand out?
Guide questions in unlocking messages:
4. What objects/words seem out of place?
5. What culture prevails in understanding the meaning conveyed?
6. What general note can be drawn from the picture?
GUIDE questions TO EVALUATING
• How is
MESSAGES: the message conveyed?
• What belief is used to support the message?
• In what way is the message best delivered?
GUIDE questions TO EVALUATING
4. To what
MESSAGES: extent is the impact of the message felt?
5. Who is the addressee of the message?
6. What ethos does the message support?
Effective
messages
Evaluating messages through
communication
Evaluating messages does not only stop at defining or decoding pictures-- verbal,
nonverbal, texts and much more are need to be evaluated the same. There are other
strategies in evaluating messages or images.

There are four main qualities for an effective message:

• Simplicity - purpose and core message should be evident
• Specificity - ensure language is specific
• Structure - Ideas should be organized and easy to follow.
• Stickiness - The message should display coherence and unitary of
ideas
 easy steps in evaluating
messages
0 02 03
Determine Define your State your
1
what you will goal objectives
evaluate.
easy steps in evaluating
messages
04 05
Identify your Establish
audience your baseline
 WILDLIFE MANAGEMENT

CONSERVATION

PRESERVATION

Discursive REFORM ENVIRON MENTALISM

frames ENVIRONMENTAL HEALTH

DEEP ECOLOGY

ENVIRONMENTAL JUSTICE
 ECOFEMINISM

ECOSPIRITUALISM

Discursive GREEN

frames ANIMAL RIGHTS

 INFO
CORNER!
The ultimate goal of
development communication is
a higher quality of life for the
people of a society by social
and political change. - Rajesh
Kumar
 1. KISS
points to K - KEEP
I - IT
consider S - SHORT &
S - SIMPLE
2. The message can be of factual
and psychological aspect to
give the message its full
impact.
3. The message should be
relevant to the concerns of
the audience
 4. The language should be
points to appropriate to the audience
and communication
consider medium. Avoid jargons.
5. It should be positive and
focused on solutions.

6. The language should invite

participation and
engagement.
Thank you for listening
and
God bless!

Have a great day ahead!