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Group 7

By:
Group: 7

Class : HUMSS 5A
 Table of Content
Group 7
1 Definition of Persuasion Structure

2 The Art of Rhetoric

3 Elements and Format of Persuasion Structure

4 Target Audience and Steps of Persuasion Structure

5 Grammar and Language, Importance of Persuasion Structure

 1 Definition of Persuasion Structure

Group 7 Persuasion structure refers to any text

whose primary goal is to persuade its Graphic Organizer:
audience to agree with its point of view. It
TOPIC
also refers to the arrangement and
presentation of arguments to influence an Point 1

audience's beliefs or actions. The structure

Point 2
of a persuasive essay is similar to the
discussion in that you will present your Point 3

ideas on a topic.
 2 The Art of Rhetoric

Group 7
0 Aristotle is a famous philosopher
for his idea of winning an ● Pathos - Emotions

2
argument, often known as the art of - Empathy + Sympathy
rhetoric, which essentially means - Love
the art of persuasion. And he stated - Hopes + dreams
that three critical elements are - Fear + Guilt
required to win an argument. ● Ethos - Credibility
● Logos - Logic - Expert
- Well-reasoned arguments - Experience
- Common sense - Respect
- Experiment - Cause and
effect
- Statistic, fact, reason
 3 Elements of Persuasion Structure

1. Attention Grabbing Opening

Group 7
● Anecdote: “I want to start by telling you a story…”
● Hypothetical: “Imagine a world where…”
● Rhetorical Question: “How would you like it if…”
1. Introduction
2. Background
3. Thesis statement
4. Supporting evidence
6. Counter Arguments
7. Refutation
8. Conclusion
9. Call to action
 4 Target Audience and Steps of Persuasion Structure

Group 7
Target Audience
You'll first think about who you're trying to
persuade. That is your target audience; You Steps
have to know your target audience. If you
● Pre-Writing
know who you are trying to convince, then
you'll begin to understand how to manipulate ● Drafting
the audience. ● Revising
● Know your audience ● Editing
● Engage them - Spark their interest. ● Publishing
● Appeal to their values, desires, emotions,
fear, etc.
● Don’t insult them.
 5 Grammar and Language, Importance of Persuasion Structure

Group 7 Grammar and

language conventions Importance of Persuasion structure:
used Structures provide a clear and organized
● Words with high framework for the writer to build their
modality
argument on, making it easy for the reader to
● Emotive, Descriptive
words follow and understand. They improve clarity
● Formal voice and coherence; structures help to ensure that
● Repetition of words or the idea is clear, concise, and coherent,
phrases increasing its persuasiveness.
● Connectives
● Present tense
REFERENCES:
● Nonfiction Text Structure: Persuasiv. (2015, DEC 9)
- https://www.linkedin.com/pulse/nonfiction-text-structure-persuasive-br
ian-kissman#:~:text=A%20persuasive%20text%20structure%20states,i
dea%20is%20right%20or%20wrong
.
● Remember the five basic elements of persuasion (2000,SEPT 25)
- https://www.bizjournals.com/albany/stories/2000/09/25/smallb5.html
● 4 Modes of Persuasion and How To Use Them (2021, JULY 7)
- https://www.indeed.com/career-advice/career-development/modes-
of-persuasion
 Question – Answer Session
Group 7
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Your Name

Thank You