This document contains summaries of advertisements that either captured or did not capture the attention of the author. It discusses a Netflix advertisement for the anime Trese that captured attention by slashing billboards to promote a comic people were not aware of. It also discusses a Nestle advertisement tribute to Philippine coffee farmers that captured attention for highlighting their efforts. However, it criticizes a Del Monte ketchup ad for reinforcing gender stereotypes and a Pampers ad for distorting history and making Lapu-Lapu's battle with Magellan look funny.
This document contains summaries of advertisements that either captured or did not capture the attention of the author. It discusses a Netflix advertisement for the anime Trese that captured attention by slashing billboards to promote a comic people were not aware of. It also discusses a Nestle advertisement tribute to Philippine coffee farmers that captured attention for highlighting their efforts. However, it criticizes a Del Monte ketchup ad for reinforcing gender stereotypes and a Pampers ad for distorting history and making Lapu-Lapu's battle with Magellan look funny.
This document contains summaries of advertisements that either captured or did not capture the attention of the author. It discusses a Netflix advertisement for the anime Trese that captured attention by slashing billboards to promote a comic people were not aware of. It also discusses a Nestle advertisement tribute to Philippine coffee farmers that captured attention for highlighting their efforts. However, it criticizes a Del Monte ketchup ad for reinforcing gender stereotypes and a Pampers ad for distorting history and making Lapu-Lapu's battle with Magellan look funny.
Section:BMM_3101 Prof:MA. VICTORIA GUEVARRA Advertisements like most. • Netflix this 2021 was Trese, the first Filipino comic-based anime. Based on the fantasy, crime-horror comic book series • CAPTURED YOUR ATTENTION? -slashed and vandalized billboards • Why? -People who were outside their target market and had no idea that such a series existed were suddenly bombarded with the campaign, and they were eager and excited to know what it was all about. • International Coffee Day, Nestlé Philippines pays tribute to the country’s farmers for their dedication and hard work in growing coffee as a staple in Filipino households.
• CAPTURED YOUR ATTENTION?
- tribute to the country’s coffe farmers • Why? - Because Nescafé’s continuing efforts to help local farmers increase their yield and income from coffee farming. Advertisements like the least. • This Del Monte Ketchup advertisement is telling us men are stronger than women. DISLIKE - this advertisement is also supporting the male gender WHY? -It is telling us only a man is strong enough to open a bottle. Women need help to open ketchup bottle as only stronger person has capabilities to open it. Only the advertised ketchup is designed for women as it is easy to open and doesn’t Require strong men for support. • SOLUTION/S? - Need to do another advertise and tell the bottle cap is Easily-without a knife blade, a bottle opener, or even a husband!” Lapu-Lapu was enraged after discovering Magellan gave him poor quality diapers, challenging the conquistador to a battle alluding to the revered Battle of Mactan. DISLIKE -Distorting history and making the Battle of Mactan look funny on TV Why? -Historically, Lapu-Lapu was a ruler of Mactan (an island in the Visayas) in the 1500s, widely known as the first national hero to have resisted the Spanish colonisation.
SOLUTION/S? they must help preserve the lessons of history and promote our country's culture and heritage, not mock it with crass commercialism,"