Matias, John Ivan T.

BMM 2101
PROF. MA. VICTORIA LINGATONG GUEVARRA

ACTIVITY 1: DEFINITION OF SALESMANSHIP/PERSONAL SELLING

1) DESCRIBE (IN DETAIL) A MAJOR PURCHASE MADE RECENTLY. If not you, a member

of your family that you accompanied to purchase will do.

a) What did you purchase?

 Nike Basketball shoes

b) ELABORATE:

 Where: SM Grand Cenral

 When: AUG 13 (Saturday)
 How: I use giftcheck
 Why did you purchase: I like the design and I need new shoes because my old
shoes is damaged

2) WHAT MADE YOU WANT TO BUY? CITE THE MAJOR FACTOR/s THAT MADE YOU BUY

IT. Include points below:

a) Identify your needs:

 I need comfortable and light shoes

b) Present the features and benefits:

updated lace positioning and midfoot webbing loops help you stay secure in your shoes and
free from distractions.

c) What did the salesperson do to convince you to buy? :

 he told me the shoes that I like is very light and comfortable in foot and its cling to the
court floor

3) Enumerate all your objections during the presentation of the salesperson and how it was handled by
the salesperson?

 The salesperson ask me what shoes do I need and he bought me a basketball shoes,
first I like adidas basketball shoes but I don’t like the design and not comfortable in
feet but he took the nike and explaine to why nike is so comfortable in foot and so
light