Monthly SEO

Play to Learn Childcare

Generated on March 17, 2023

 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199

WWW.SEMRUSH.COM

Domain: PlaytoLearnChildcare.net
Device: Desktop
Location: us

Tra c

This reports provides insight into your website tra c. Followings are the details:
1. Sessions: Number of time pages visited by users.
2. New Sessions: Number of people visiting the page for the rst time.
3. Pages/Session: Number of pages the user viewed in one session(Visit).
4. Bounce Rate: Percentage of people who visited the page but left immediately without viewing
the page.
5. Average Session Duration: Average amount of time a session(Visit) lasted. In the following
report, the avg. Session time is 1 min and 55 secs.
6. Goal Completion: Number of goals completed for the total number of visits.

Google Analytics: Overview

Account: Play to Learn Childcare | View: All Web Site Data | Tra c channel: All | Segment: All Users

01 Jan - 28 Feb, 2023 vs 03 Nov - 31 Dec, 2022

Sessions New Sessions Pages / Sessions

−44.68% −6.40% +25.07%

239 vs 432 79.08% vs 84.49% 2.41 vs 1.92

Bounce Rate Avg. Session Duration Goal Completions

−29.06% +137.12% −77.78%

43.51% vs 61.34% 00:02:37 vs 00:01:06 2 vs 9

Google Analytics: Metrics Chart

The following report shows monthly number of visits per month. The blue line shows current
month and orange report represent previous durations.

Google Analytics: Metrics Chart

Generated on March 17, 2023 The report data is taken from Semrush 2
 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
WWW.SEMRUSH.COM

Account: Play to Learn Childcare | View: All Web Site Data | Tra c channel: All | Segment: All Users

50

25

0
Jan'02 Jan'09 Jan'16 Jan'23 Jan'30 Feb'06 Feb'13 Feb'20 Feb'27

01 Jan - 28 Feb, 2023: Sessions

03 Nov - 31 Dec, 2022: Sessions

Google Analytics: Top Tra c Channels by Google Analytics: New Vs Returning Visitors
Sessions Account: Play to Learn Childcare | View: All Web Site Data | Tra c channel: All |
Account: Play to Learn Childcare | View: All Web Site Data | Segment: All Users Segment: All Users

01 Jan - 28 Feb, 2023 01 Jan - 28 Feb, 2023

Organic search Returning visitors

118 (49.37%) 50 sessions (20.92%)

Direct New visitors

86 (35.98%) 189 sessions (79.08%)
Total: 239 sessions (100%)
Social
21 (8.79%)
Referral
14 (5.86%)
Total 239 (100%)
03 Nov - 31 Dec, 2022
Returning visitors
67 sessions (15.51%)
New visitors
365 sessions (84.49%)
03 Nov - 31 Dec, 2022 Total: 432 sessions (100%)
Organic search
240 (55.56%)
Direct
170 (39.35%)
Social
10 (2.31%)
Referral
12 (2.78%)
Total 432 (100%)

Generated on March 17, 2023 The report data is taken from Semrush 3
 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
WWW.SEMRUSH.COM

Google Analytics: Top Pageviews

The following report provides detailed information about how the page is performing. You can
nd details as follows:
1. Pageviews: Number of time website users open the page.
2. Unique Pageviews: Number of times the user opens a page for the rst time.
3. Average Session Duration: Average time a session(Visit) lasted. In the following report, the
avg. Session time is 1 min and 55 secs.
4. Entrance Rate: Number of times the page becomes the entry point for visits.
5. Bounce Rate: Percentage of people who visited the page but left immediately without viewing
the page.
6. Exit Rate: Number of times the user left the website from the respective page.

Google Analytics: Top Pageviews

Account: Play to Learn Childcare | View: All Web Site Data | Tra c channel: All | Segment: All Users

Avg. Time Bounce

No. Page Pageviews Unique Pageviews on Page Entrances Rate % Exit

1 /

01 Jan - 28 Feb, 2023 195 (33.91%) 163 (35.28%) 00:01:37 154 (72.64%) 41.72% 46.15%

03 Nov - 31 Dec, 2022 291 (35.02%) 225 (32.10%) 00:01:22 221 (52.00%) 34.67% 40.21%

% Change -32.99% -27.56% +17.33% -30.32% +20.34% +14.79%

2 /toddlers-daycare-stamford/

01 Jan - 28 Feb, 2023 43 (7.48%) 33 (7.14%) 00:02:12 2 (0.94%) 50.00% 27.91%

03 Nov - 31 Dec, 2022 39 (4.69%) 32 (4.56%) 00:00:33 6 (1.41%) 66.67% 25.64%

% Change +10.26% +3.13% +301.48% -66.67% -25.00% +8.84%

3 /contact-us/

01 Jan - 28 Feb, 2023 41 (7.13%) 27 (5.84%) 00:00:58 7 (3.30%) 45.45% 21.95%

03 Nov - 31 Dec, 2022 83 (9.99%) 74 (10.56%) 00:00:22 25 (5.88%) 80.77% 50.60%

% Change -50.60% -63.51% +165.68% -72.00% -43.72% -56.62%

4 /infant-daycare-in-stamford/

01 Jan - 28 Feb, 2023 41 (7.13%) 37 (8.01%) 00:01:24 5 (2.36%) 71.43% 41.46%

03 Nov - 31 Dec, 2022 38 (4.57%) 34 (4.85%) 00:00:32 3 (0.71%) 50.00% 28.95%

Generated on March 17, 2023 The report data is taken from Semrush 4
 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
WWW.SEMRUSH.COM

Avg. Time Bounce

No. Page Pageviews Unique Pageviews on Page Entrances Rate % Exit

% Change +7.89% +8.82% +162.24% +66.67% +42.86% +43.24%

5 /contact-bright-minds-learning-center/

01 Jan - 28 Feb, 2023 40 (6.96%) 27 (5.84%) 00:01:19 11 (5.19%) 33.33% 30.00%

03 Nov - 31 Dec, 2022 41 (4.93%) 38 (5.42%) 00:00:35 23 (5.41%) 86.96% 73.17%

% Change -2.44% -28.95% +124.84% -52.17% -61.67% -59.00%

6 /early-education-program-faq/

01 Jan - 28 Feb, 2023 36 (6.26%) 33 (7.14%) 00:01:26 3 (1.42%) 50.00% 50.00%

03 Nov - 31 Dec, 2022 57 (6.86%) 50 (7.13%) 00:01:36 11 (2.59%) 72.73% 57.89%

% Change -36.84% -34.00% -10.35% -72.73% -31.25% -13.64%

7 /contact-us-cheshire/

01 Jan - 28 Feb, 2023 35 (6.09%) 21 (4.55%) 00:01:16 5 (2.36%) 62.50% 34.29%

03 Nov - 31 Dec, 2022 46 (5.54%) 40 (5.71%) 00:02:26 17 (4.00%) 100.00% 60.87%

% Change -23.91% -47.50% -47.65% -70.59% -37.50% -43.67%

8 /about-us/

01 Jan - 28 Feb, 2023 34 (5.91%) 26 (5.63%) 00:01:38 3 (1.42%) 66.67% 35.29%

03 Nov - 31 Dec, 2022 39 (4.69%) 31 (4.42%) 00:01:37 11 (2.59%) 100.00% 61.54%

% Change -12.82% -16.13% +1.07% -72.73% -33.33% -42.65%

9 /preschool-center-in-stamford/

01 Jan - 28 Feb, 2023 25 (4.35%) 22 (4.76%) 00:02:48 4 (1.89%) 33.33% 24.00%

03 Nov - 31 Dec, 2022 14 (1.68%) 14 (2.00%) 00:00:21 3 (0.71%) 100.00% 42.86%

% Change +78.57% +57.14% +688.92% +33.33% -66.67% -44.00%

10 /careers/

01 Jan - 28 Feb, 2023 17 (2.96%) 13 (2.81%) 00:02:26 2 (0.94%) 50.00% 17.65%

03 Nov - 31 Dec, 2022 33 (3.97%) 27 (3.85%) 00:00:09 13 (3.06%) 100.00% 54.55%

% Change -48.48% -51.85% +1449.04% -84.62% -50.00% -67.65%

Generated on March 17, 2023 The report data is taken from Semrush 5
 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199

WWW.SEMRUSH.COM

Keywords

Following is the keyword performance report. We are tracking keyword ranking monthly. The
Report shows the following details.
1. SERP Features: Type of result for which your page is appearing such as, Local Listing, QA
(Acknowledge panel) search, Image search, Google ads and site links.
2. Previous Month: Keyword rankings for the previous month.
3. Current Month: Keyword ranking for the current month.
4. Di : This column compares keyword rankings for the current month and a month before.

Keyword Rankings 1 - 20 (20)

playtolearnchildcare.net
Keyword SERP Features
14 Mar 17 Mar Di

1. daycare stamford ct 31 36 -5

2. stamford daycare 32 35 -3

3. childcare jobs in stamford ct 40 +60

4. childcare learning center stamford 23 25 -2

5. daycare centers stamford ct 45 51 -6

6. stamford daycare centers 47 49 -2

7. best daycare in stamford ct 23 27 -4

8. infant day care stamford ct 22 24 -2

9. daycare jobs stamford ct -

10. childcare stamford 16 18 -2

11. childcare learning center stamford ct 20 24 -4

12. a ordable child care in stamford ct 3 43 -40

13. a ordable child care stamford ct 3 86 -83

14. toddler programs in stamford ct 26 27 -1

15. toddler programs stamford ct 23 27 -4

16. stamford pre k programs 31 29 +2

17. child care learning center stamford ct 31 31 0

Generated on March 17, 2023 The report data is taken from Semrush 6
 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
WWW.SEMRUSH.COM

playtolearnchildcare.net
Keyword SERP Features
14 Mar 17 Mar Di

18. stamford ct child care 15 18 -3

19. child care stamford ct 2 21 -19

20. child care stamford 17 16 +1

Generated on March 17, 2023 The report data is taken from Semrush 7
 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
WWW.SEMRUSH.COM

Backlinks

Following is the backlink analysis report for your website. The report provides the following
details:
Backlink: Summary
1. Total backlinks: Total links(webpages) pointing at your website.
2. Referring Domains: Number of websites that are linking to your website.
3. Referring IPs: Number of websites with unique IP addresses pointed to your website.

Backlink: Types
1. Text Links: Number of links that are coming through textual content.
2. Images: Number of backlinks are coming from the image on external sites.
3. Form: Number of backlinks coming from online forms on external sites.
4. Frame: Number of links from webpage integrations such as videos or such.

Backlinks: Summary Backlinks: Types

Root Domain: playtolearnchildcare.net Root Domain: playtolearnchildcare.net

31
Text
TOTAL BACKLINKS 26 (83.87%)
Image
Referring Domains 17
5 (16.13%)
Referring IPs 16
Form
0
Frame
0

New & Lost Backlinks

Number of new backlinks are created for the website on said dates.

New & Lost Backlinks

Generated on March 17, 2023 The report data is taken from Semrush 8
 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
WWW.SEMRUSH.COM

playtolearnchildcare.net | 6 Months

5
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New Backlinks Lost Backlinks

Generated on March 17, 2023 The report data is taken from Semrush 9
 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
WWW.SEMRUSH.COM

Site Audit

The Site Audit report provides insight into the website's technical health. This includes best
practices per the guidelines of major search engines like Google. The details are as follows:
1. Crawled Pages: Number of websites crawled by search engines.
2. Website Errors: Number of pages that contain some issues or errors. Pages with these issues
are of high priority pages and the team is working on them.
3. Warnings: Number pages that are not complained as per the search engines. These pages are
on second-priority issues and are less harmful to the website's overall performance. These issues
will be addressed in a timely manner.
4. Top Issues: Top issues are the top priority issues that the team will start working on
immediately.

Site Health Crawled Pages

28

85 % Healthy (4) Broken (1) Have issues (16) Redirected (6) Blocked (1)

Errors Warnings Notices

16 38 25
20 40 32

0 0 0
14 Mar 14 Mar 14 Mar

Generated on March 17, 2023 The report data is taken from Semrush 10
 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
WWW.SEMRUSH.COM

Top Issues

14 structured data items are invalid errors 18% of total issues

1 page has slow load speed errors 1% of total issues

1 page returned a 4XX status code errors 1% of total issues

Generated on March 17, 2023 The report data is taken from Semrush 11