THE CONTEMPORARY WORLD
LESSON 1: GLOBAL MEDIA CULTURES
GLOBAL CULTURES-
-is shared by many worldwide and is based
on western ideals on consumption, and
attitudes towards the physical environment.
Pop music, fast food chain restaurants, and
Hollywood films are examples of global
culture, spread to all corners of the world.
-focuses on connecting with many countries
and connecting globally
LOCAL CULTURES
-focuses on culture in one place with a
common interest and connects locally
-· is everything that we create and share
as part of our lives in the place where we
live or work. Examples of Local Culture;
Murals & street art. Museums; Names of
places. Natural heritage such as beaches;
Norms. Norms enforcement; Parades
How can globalization affect the dynamic
of local culture?
Globalization has had both positive and
negative effects on local cultures and
economies. It has brought opportunities for
cultural exchange, cultural revitalization,
and economic growth. However, it has also
led to cultural homogenization (refers to
the process through which different cultures
become similar to each other.), economic
disparities(inconsistency,inequality), and
challenges to local industries and identities.
How various media drive the global
integration?
The mass media are today seen as playing
a key role in enhancing globalization, and
facilitating cultural exchange and multiple
flows of information and images between
countries through international news
broadcasts, television programming, new
technologies, film, and music.
How various latest media technology
drive globalization?
Increasingly, technology has also been
propelling globalization. Technology allows
for quick communication, fast and
coordinated transport, and efficient mass
marketing, all of which have allowed
globalization especially globalized media to
take hold.
GLOBAL MEDIA CULTURES-
- The course approaches past and current.
challenges concerning international
communication and explores and.
problematizes the power of media
representation.Global media refers to
forms of mass communication that reach
across the world. Today that includes
everything from traditional media, such as
TV, radio, and newspapers, to social media
like YouTube, Twitter, and Facebook.
4 MAIN FUNCTIONS OF MEDIA
1.SURVEILLANCE
● Includes the actions of
surveying,watching,observing,scrutin
izing,collecting evidence and
reviewing
● Helps to bring about awareness
through the information to the people
all around
● Refers to the coverage of a wide
range of important topics that impact
society.Example (Newspaper articles
about political decisions)
2.CORRELATION
● As part of Lasswell’s functions of
mass communication,is how
information is collected,told by
media,and interpreted by the media.
● Addresses how media present facts
that we use to move through world
3.CULTURAL TRANSMISSION
● Process of gaining knowledge of a
new culture by direct engagement
with it.This is constant learning
process that is done by individuals
who are adjusting to new
cultures.Holiday decorations are on
example of cultural transmission
4.ENTERTAINMENT
● The role of mass media in ·
entertainment is to both inform and
to entertain. Mass media provides
information about events, artists,
films, background information, etc.
Because of mass media, people
know more about entertainment
industries, productions,
personalities, and issues.
Why global culture is important?
The importance of global culture is
exposure to different languages, religions,
and interactions, which can create
connections and show diversity. The
development of global culture can give
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opportunities to marginalized and
disadvantaged groups
MEDIA CULTURE-According to Altheide
and Snow, media culture means that within
a culture, the media increasingly influences
other institutions (e.g. politics, religion,
sports), which become constructed
alongside a media logic. Since the 1950s,
television has been the main medium for
molding public opinion.
GLOBAL CULTURE IN HISTORY- These
are all of the cultural things that have
permeated their borders and spread
worldwide. These are things recognizable to
most of the planet from all different fields:
music, film, arts, media, social media,
branding, consumerism.
BENEFITS OF MEDIA TO CULTURAL
GLOBALIZATION
- Spreading Cultural Influences − As people
consume media from other nations and
cultures, this can spread cultural influences
around the globe.
EXAMPLE OF POPULAR CULTURE IN
MEDIA
● Boy bands (music)
● British rock (music)
● Childrens collectibles (toys)
● Comic books (media)
● Cosplay (clothing)
● Dance styles (dance)
● Daytime television & telenovelas
● Dolls and action figures (toys)
ROLE OF SOCIAL MEDIA IN
GLOBALIZATION OF CULTURE
To put it simply, globalization allows gaining
information about different cultures by
connecting with people from all over the
world through social media platforms. This
allows us to learn more about one another
and decreases stereotyping of other
cultures, leading to better relationships.
EFFECTS OF MEDIA ON CULTURE
POSITIVE EFFECT-promoting cultural
diversity and providing information and
entertainment
NEGATIVE EFFECT-· reinforcing negative
stereotypes and contributing to the
homogenization of culture.
How does media influence various forms
of global integration?
-the mass media are seen today as playing
a key role in enhancing
globalization,facilitating culture exchange
and multiple flows of information and image
between countries through international
news broadcasts,television,programming,
New technologies,film and music
THE GLOBALIZATION OF RELIGION
-is a process parallel to globalization,in
which large regions are divided into smaller
regions areas or districts.
REGIONALIZATION IN CONWORLD?
-is a process or tendency of dividing regions
small parts and splitting large areas into
region or districts.it refers to breaking of a
large are into small one and it is process by
which geographers identify regions.
How globalization affects the religious
practices and beliefs?
-by diminishing the barriers among
distinctive cultures globalization lands
religion in conflicts which support social
identities, as some do not take delivery of
the new realities and turn to faith to
rediscover their own identity. Religion
presents a sense of attachment to a set
within the society.
How globalization influenced religion?
-encourages religious pluralism. Religions
identify themselves in relation to one
another, and they become less rooted in
particular places because of diasporas and
transnational ties.
ROLE OF RELIGION IN CONWORLD
● Giving meaning and purpose to life
● Reinforcing social unity and stability
● Serving as an agent of social control
of behavior
● Promoting physical and
psychological well-being
● Motivating people to work for
positive social change
EXAMPLES OF RELIGION IN
CONWORLD
-Christianity, Islam, Hinduism and Buddhism
are always included in the list, being known
as the "Big Four". Some scholars also
include other world religions, such as
Judaism, Sikhism, Taoism, the Baháʼí Faith,
Jainism, Confucianism, Shinto and
Zoroastrianism
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Why is it important to study religion in a
contemporary society?
The academic study of religion is an ideal
way to explore religious ideas from a variety
of perspectives. Religion is one of the
primary means for people wanting to
explore the human condition of existence.
Researching religion means having the
chance to learn how others understand
existence and our purpose.
What is the current state of religion in
the Philippines in the conworld?
-Christianity is the predominant religion in
the Philippines, with Roman Catholicism
being its largest denomination. Sizeable
minorities adhering to Islam, Indian
religions, and indigenous Philippine folk
religions (Anito or Anitism) are also present.
How does religion affect your life as a
student?-
-Students who lack a strong religious
foundation experience higher levels of
anxiety, depression, or school failure.
Having a strong religious belief system can
help prevent many mental health issues.
Religion affects the everyday behavior and
attitudes of college students in many ways
GLOBAL CITY IN (CONWORLD)
-is a city that has a significant influence on
the global economic, cultural, and political
landscape. These cities are typically centers
of international finance, business, and trade,
and they often serve as hubs for
transportation and communication networks.
How is global city relevant to conworld?
- it is suggested, have more
interconnectedness with other cities and
across a transnational field of action than
with the national economy and also said to
share many of the same characteristics
because of their connectedness and shared
experiences of globalization.
GLOBAL CITY (NOUN)
- A city that has international political
influence, home to multinational
corporations and non-governmental
organizations, in addition to a globally
influential mass media, and well-developed
communication and transportation system.
ROLE OF CITIES IN CONWORLD
● Facilitate trade and commerce by
providing super market places
● Serve as production and services
centers because the production of
many goods and services is more
efficient in a high-density urban
environment
EXAMPLE OF GLOBAL CITY IN
PHILIPPINES
Bonifacio Global City (also known as
BGC, Global City, or The Fort) is a financial
business district in Taguig, Metro Manila,
Philippines.
BEST EXAMPLE OF GLOBAL CITY
-Quintessential examples, based on most
indices and research, include New York
City, London, Paris, and Tokyo.
-Cities are seen as the centers of innovation
and diffusion and the “engines” of
economic growth and the locations for
economic activities that drive globalization.
-Cities are treated as locales through which
four globalizations economic, cultural,
political, and social are produced and
reproduced
How does cities influence globalization?
-the idea of spatial reorganization and the
hypothesis that cities were becoming key
loci within global networks of production,
finance, and telecommunications. In some
formulations of the global city thesis, then,
such cities are seen as the building blocks
of globalization.
What serves as an engine of
globalization?
-Cities are the engines of globalization.
They are social magnets, growing faster
and faster.
What are the attributes of global city and
how these serves as the engines of
globalization?
-The criteria of a global city have varied
over time and depending on the source;
common features include a high degree of
urban development, a large population, the
presence of major multinational companies,
a significant and globalized financial sector,
well-developed and internationally linked
transportation
ROLE OF CITIES IN GLOBAL ECONOMY
● Stems from the power within the
globalized world economy
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● This position gives varying degrees

of economic and cultural authority to
cities
● Act as gateways between global and
local regional hinterlands
● Refers to “nodal points” in a global
system
Is globalization an engine of economic
development?
-Globalization has paved the way for new
markets, enhanced trade and investment,
and fostered cross-border technology and
knowledge transfers. These developments
have contributed to greater economic
growth, improved productivity, and job
creation in numerous areas worldwide
What is considered as the engine of
economic growth?
-Industrialization is viewed as the most
important engine of economic growth. The
unique characteristics of the manufacturing
sector can be interpreted in many ways:
rapid technological changes, economies of
scale, and easy integration into global
production networks.

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