Investment is the placement of a company’s surplus liquidity either in the financial
markets or the use of the excess liquidity internally within the company. The main objective of investment is to improve the return on the surplus liquidity over leaving the monies is a non-interest bearing bank account. However, investment decisions are not simple and mostly involve a balance between many different variables. The three main factors to consider when evaluating an investment are typically: first, how secure the investment is, or what is the risk that the principal won’t be recoverable; second, liquidity or how easily the investment can be converted into cash; and third, what is the return, or yield from the investment.