UNIKL BUSINESS SCHOOL

UNIVERSITI KUALA LUMPUR

SEPTEMBER 2021

WBB10102 – TECHNOPRENEURSHIP

AC10

GROUP 3

NO. NAME STUDENT ID

1. MAISARAH BINTI NAZRI 62213221083
2. NURHIDAYAH BINTI SUHAIMI 62213221067
3. MUHAMMAD NABIL BIN MOHD KAMARUL 62213120298
4. NURFARAH HANINAH BINTI MOHD JOHAN 62213121378
5. NUR SABRINA BINTI ZULKIFLI 62213121398

LECTURER’S NAME:
MAHFUZ ABDUL MALEK

SUBMITION DATE:
8TH JANUARY 2023
 BUSINESS PLAN

BLOOM’S & CO

NAME: 1. MUHAMMAD NABIL BIN MOHD KAMARUL

2. MAISARAH BINTI NAZRI
3. NURHIDAYAH BINTI SUHAIMI
4. NUR SABRINA BINTI ZULKIFLI
5. NURFARAH HANINAH BINTI MOHD JOHAN

ADDRESS: GI, G2 & G3, 1 MEDINI HUB, PERSIARAN MEDINI 3

LEBUH KOTA ISKANDAR, BANDAR MEDINI ISKANDAR
79250 ISKANDAR PUTERI, JOHOR DARUL TA'ZIM

TEL : 03-41611822
FAX : 03-41611819
MOBILE : 019-275 5885
E-MAIL : enquiries@blooms.com
WEBSITE : www.bloomsessential.com
TABLE OF CONTENTS
1.0 EXECUTIVE SUMMARY..................................................................................................1
2.0 INTRODUCTIONS TO THE COMPANY ........................................................................2
2.1 NAME OF THE COMPANY.....................................................................................2
2.2 BUSINESS INTENT AND ACTIVITIES.................................................................2
2.3 INDUSTRY PROFILE ..............................................................................................3
2.4 VISION AND MISSION OF THE COMPANY .......................................................3
2.5 FACTORS IN SELECTING THE PROPOSED OF BUSINESS..............................4
2.6 FUTURE PROSPECT OF THE BUSINESS.............................................................5
3.0 EMPLOYMENT OF KNOWLEDGE WORKERS.............................................................6
3.1 MANAGEMENT TEAM ..........................................................................................6
3.2 ORGANIZATIONAL CHART ...............................................................................11
3.3 HUMAN RESOURCE PLAN .................................................................................12
3.4 ADMINISTRATIVE BUDGET ..............................................................................13
4.0 PRODUCT AND SERVICES ...........................................................................................14
4.1 PRODUCT TECHNOLOGY OVERVIEW ............................................................14
4.2 BENEFITS AND CUSTOMER VALUE.................................................................18
5.0 MARKETING PROGRAMS............................................................................................19
5.1 MARKETING OVERVIEW ...................................................................................19
5.2 MARKETING BUDGET ........................................................................................26
6.0 OPERATIONAL PLAN ...................................................................................................27
6.1 OPERATIONAL SETUP ........................................................................................27
6.2 OPERATION BUDGET...........................................................................................33
7.0 FINANCIAL PLAN..........................................................................................................34
7.1 STATEMENT OF PROFIT AND LOSS.................................................................34
7.2 CASH FLOW STATEMENT...................................................................................35
7.3 BALANCE SHEET .................................................................................................36
7.4 PERFORMANCE POTENTIAL AND TARGET...................................................37
8.0 APPENDICES ..................................................................................................................39
1.0 EXECUTIVE SUMMARY

Humidifiers can be helpful in adding moisture to your air at home or in combating the
symptoms or colds, flus, or allergies when they come knocking. Adding essential oils to your
humidifier is a great way to bring essential oils into your daily life and transform your home.

A humidifier is a household appliance that helps to maintain indoor humidity levels. They are
often used in winter when the air is dry or in regions with low humidity. Low indoor humidity
levels can cause health problems such as nosebleeds, static electricity, and increased risk of
respiratory infections. Your furnace may have a humidifier installed on it, and this can help
maintain indoor humidity levels. But when discussing humidifiers, we are generally referring
to a freestanding appliance.

Adding essential oils to your humidifier is a great way to enjoy the benefits of essential oils
and transform your home. Essential oils can help to boost your mood, improve your sleep, and
purify the air. Imagine having a humidifier that you can bring anywhere and enjoying the
benefits of essential oil anytime you want, it is such a great bargain. And we believe that by
producing a combination of humidifier and essential oil, adding on a few special characteristics
which is the portability, quality, and efficiency, this will bring a lot of benefits to the consumer
and bring on a new game in this business market.

In this business plan, we will show the idea of our product, business process, background of
the company, strategies used in our company and others. Besides, we will demonstrate on how
we manage and use financial company to run our daily business activity. With RM 982,687
including production cost for 6,200 units as our capital we able to start-up our business and
maintain the company performance. We advertise our product through social media, a talk in
university and others to get them know our product and aware about it. Not to mentioned, we
also create an exclusive design for limited edition for marketing and sales strategies.

Since, our product is something new to the market, it needed a lot of procedures and planning
to be done to attract customer to buy product. In this report, we will present the company
estimated budget in term of cost, expenses, raw materials, and others. We will prepare a
forecast report to attract investors or loans to guarantee that our product receives sufficient
funds. In the business process, we will demonstrate on how we organize and manage our
employees who are involved in daily business activities. Our company will effectively promote
ethical behaviour and encourage reporting unethical behaviour to keep our company
performances.
Page 1
2.0 INTRODUCTION TO THE COMPANY

2.1 INFORMATION ABOUT BUSINESS ENTITY

Name Of the Company

Bloom’s & Co Sdn. Bhd.

Shareholder’s Names
 Muhammad Nabil Bin Mohd Kamarul
 Maisarah Binti Nazri
 Nurhidayah Binti Suhaimi
 Nur Sabrina Binti Zulkifli
 Nurfarah Haninah Binti Mohd Johan
Each shareholder will get 8 % dividend from net income.

Capital
Start-up capital is RM325,000 and capital contribution from each partner is RM65,000.

Type Of Industry
Devices, Electrical Appliance and Technology

Date Of Business Registration

2nd August 2022

Location Of the Business

The company is headquartered at Bandar Medini, Iskandar Puteri, Johor. The shareholders
made this decision to manufacture our product here due to the reason of accessibility in
which the location is strategic and business-wise, surrounded by a stable business
environment. Moreover, the location is inviting and refined, creating a positive association
for clients and customer.

2.2 BUSINESS INTENT AND ACTIVITIES

Blooms and Co was founded to prevail on people the health benefits for a long terms time
by using two tremendous products combined into one that can be use and take on anywhere
and anytime. Humidifiers are devices that boost the level of moisture or humidity in the air
by releasing water vapor or steam. Essential oils have a wide range of medicinal and
therapeutic properties. Their antifungal, antibacterial, and antiviral properties make them a

Page 2
useful product in your medicine cabinet. They have also been shown to promote healthy
sleep, relieve headaches, and alleviate pain. In addition, essential oils can improve skin
conditions, help treat the common cold, and encourage healthy digestion. Combining this
two would help people to achieve and excellent daily health routine and making sure they
are living a healthy lifestyle while benefitting the use of these two important products to its
utmost. Moreover, the current health trend surely would persuade a lot of people more to
invest in their health.

2.3 INDUSTRY PROFILE

Blooms and Co is a private limited partnership company that was founded by five main
shareholders in 2022 located in Iskandar Puteri, Johor in which all five shareholders engage
actively in the company activity. At Blooms and co, the company appreciate the power of
people and pure intentions to heal the world. Blooms and Co designed the business to
intentionally help people financially, emotionally, with education about healthy living, and
through a sense of belonging to a community. The company strive to share the resources,
education, tools and solutions that can empower anyone to make their own informed
decisions about the wellbeing of themselves and their loved ones. Blooms and Co choose to
source nature’s most powerful essences differently and set the standard for the rest of the
health and wellness industry. The company team of expert scientists and research partners
continuously revolutionize the landscape through state-of-the-art testing and unrelenting
innovation.

2.4 VISION AND MISSION OF THE COMPANY

Vision
To be trusted and friendly brand to help you achieve the perfect balance of outer beauty and
inner health by formulating blends of oils found in plants.

Mission
 To become a travel-friendly product.
We strive to ensure our products are accessible and convenient for the consumer to use.
Therefore, we created our product that is quick, portable, and convenient as it is travel-
friendly that is easier to bring along when travelling.

Page 3
 To increase awareness of organic and natural products.
We care and wants to show our concern to the society by using only natural and organic
ingredients as well as committed to using not genetically modified (GM) ingredients
with the aim to ensure our products are safe to be used and will not cause harm to anyone.

 We have never tested on animals.

We believe that healthcare products should be cruelty free as they are a highly
concentrated version of the oils found in plants. We also proactively monitor our
suppliers to ensure that our products are not tasted on the animals.

 We responsibly sourced paper and packaging

The paper and packaging we use is responsibly sourced, to help limit deforestation and
further reduce environmental impact.

2.5 FACTORS IN SELECTING THE PROPOSED OF BUSINESS

 Low barriers of new market entry

There is a lot of essential oils and humidifier that being sold separately, but no one produces
it with advance technology in which combing both inti one. Moreover, there’s no local
industry that engage actively in this kind of business. We found it will be more function to
add it with technology hence creating a new high-tech products and innovation especially
in the local industry. The risk to enter in this market is quite high considering there is a big
international name landed in the country that focusing on these two products. Hence, we
are doing the best try obtaining market attention to buy and own our products due to the
reason of its specialities, new technology, health benefits and most important, local sourced
and manufactured products bringing a lot of benefits to the community.

 High demands of products

Humidifier and Essential Oils are among most favourite products among the local as many
of them already know the benefits. By combining these two products, it surely would be a
game changer among the community that surely would increase the demands of this product.
Moreover, there’s also a huge opportunity for the company to expand it business locally and
worldwide due to the high demands and with the help of government through the SME’s
scheme that can help the company to boost its revenue and fulfil the consumer demands
within time.
 To be a travel-friendly product

Page 4
This product is designed to increase the relative humidity of a room to ensure that the dry
space has enough moisture for the comfort mainly for the active society nowadays as it is
very convenient and easy to bring along anytime and anywhere. It comes in a small-sized
which is east for the active society nowadays and for those who are travelling within or
outside the country. When it comes to convenient product, allow a small sized are
fundamental. In addition, Malaysia would be a strategic market to allocate our product due
to the country’s climate characterised by uniformly high temperatures, high humidity, and
abundant rainfall throughout the year. This in turn results in heavy reliance on mechanical
especially air-conditioning to achieve thermal comfort in the country. Therefore, our
product can ensure that the air is moisture to prevent dryness in the room space. It will be
easier for the users to keep it inside their bags because of the small size.

 The rise to awareness of organic and natural products.

Our company care and wants to show our concern to the society by using only from natural
and organic ingredients in developing our products in the market. Those ingredients can
bring a lot of benefits and give an effective outcome after consuming it as we serve our
valued customer with 100% organic ingredient in essential oils. Through this, we can build
a customer trust in our product and at the same time, create awareness towards organic and
natural products among the society. This is because the consumers have become more
education and concerned in leading a healthier lifestyle, making more informed and
conscious in purchase decisions. Hence, humidifier growing in popularity among the health-
conscious consumers.

2.6 FUTURE PROSPECT OF THE BUSINESS

In the next few years, Blooms and Co visioned to expand our business not only in Malaysia
but also overseas mainly among the Southeast Asian countries at the first phase. For
instance, Singapore is the best option to exporting our product there while expanding our
business actively in the country. We could see our company established a few branches in a
new environment. Aside from that, our product will be among the best choice in promoting
a healthy lifestyle of moisture and humidifying importance together with mother nature
benefits anytime and anywhere. It is all because we understand how much potential our
product has, and we are constantly working to improve our business game. We will maintain
our company’s mission and achieve a higher level of customer satisfaction by improve the
quality of our product and giving the best to the consumer.

Page 5
3.0 EMPLOYMENT OF KNOWLEDGE WORKERS

3.1 MANAGEMENT TEAM

3.1.1 GENERAL MANAGER

Name : Muhammad Nabil Dato’ Seri Mohd Kamarul

Identity Card Number : 950823-86-0237

Permanent Addresses : 15, Jalan P 10/C, Precint 10, 62000, Putrajaya

Correspondence Address : 77-1A, Emerald Bay, Puteri Harbour, 79000 Johor

Email Address : nabil@blooms.com

Date of Birth : 23 August 1995

Age : 28 years old

Marital Status : Single

Academic Qualifications : CA, ICAEW United Kingdom

MSc Economics, London School of Economics

Course Attended : Leadership Course, Harvard School of Business

Skills : Accounting and Management

Experience : Fund Accountant, Royal Bank of Canada

Capital Contribution : RM75,000

Page 6
 3.1.2 ADMINISTRATION MANAGER

Name : Maisarah Binti Nazri

Identity Card Number : 940720-10-7852

Permanent Addresses : No 29, Bukit Antarabangsa,68000, Ampang, Selangor

Correspondence Address : No 29, Bukit Antarabangsa,68000, Ampang, Selangor

Email Address : maisarahnazri@blooms.com

Date of Birth : 20 July 1994

Age : 29 years old

Marital Status : Married

Academic Qualifications : BSc in Business Administration, University of Glasgow

Course Attended : Human Resources

Skills : A team player with excellent communication and

interpersonal skills, high level of integrity and
trustworthiness, have skills in Basic First Aid and CPR.

Experience : Executive Administrator, Young & Living Sdn. Bhd.

Capital Contribution : RM65,000

Page 7
 3.1.3 MARKETING MANAGER

Name : Nurhidayah Binti Suhaimi

Identity Card Number : 950101-10-1856

Permanent Addresses : 7-2 The Encore The Glades Jalan Putra Perdana 3A,
47650 Subang Jaya, Selangor.

Correspondence Address : 7-2 The Encore The Glades Jalan Putra Perdana 3A,
47650 Subang Jaya, Selangor.

Email Address : nurhidayahsuhaimi@blooms.com

Date of Birth : 1 January 1995

Age : 28 years old

Marital Status : Single

Academic Qualifications : Msc Marketing & Strategy, Stanford University USA

Course Attended : Professional Digital Marketer Certificate

Skills : A creative, hardworking who stands out.

Defined as adaptable, ambitious, detailed-oriented.

Experience : Senior Associate, Marketing Solutions at Petronas,

Part Time Digital Marketer at Fashion Valet.

Capital Contribution : RM65,000

Page 8
 3.1.4 OPERATION MANAGER

Name : Nur Sabrina binti Zulkifli

Identity Card Number : 930920-10-1446

Permanent Addresses : No. 10, Taman Cheras Intan Fasa 2, 43300 Cheras

Selangor

Correspondence Address : No. 10, Taman Cheras Intan Fasa 2, 43300 Cheras

Selangor

Email Address : nursabrinazulkifli@blooms.com

Date of Birth : 20 September 1993

Age : 30 years old

Marital Status : Single

Academic Qualifications : Bachelor’s in Marketing, Yonsei University, S. Korea

Course Attended : Marketing and Finance

Skills : Time management and organizational skills, ability to

multitask, negotiation skills are needed in Marketing

Experience : Works at Business events, festivals, and ceremonies

Capital Contribution : RM60,000

Page 9
 3.1.5 FINANCIAL MANAGER

Name : Nurfarah Haninah Binti Mohd Johan

Identity Card Number : 930107-14-1084

Permanent Addresses : 41, Jalan KE 11/5, Garland Residence, 48000 Rawang,

Correspondence Address : 41, Jalan KE 11/5, Garland Residence, 48000 Rawang

Email Address : nurfarahhaninah@blooms.com

Date of Birth : 7 January 1993

Age : 30 years old

Marital Status : Single

Academic Qualifications : Bachelor’s in Accounting, Keio University, Japan

Course Attended : Accounting and Finance

Skills : Independent, responsibility and multi-language. A

detailed-oriented, hardworking Accountant who stands
out. Defined as adaptable, ambitious, and self-motivated.

Experience : Senior Auditor at Ernst & Young, Auditor at KPMG,

Part Time Accountant Assistant at BATS Aviation.

Capital Contribution : RM60,000

P a g e 10
3.2 ORGANIZATION CHART

Muhammad Nabil Dato’

Seri Mohd Kamarul
(General Manager)

Maisarah Binti Nazri

(Administrative
Manager)

Nurhidayah Binti
Suhaimi
(Marketing Manager)

Nur Sabrina binti

Zulkifli
(Operation Manager)

Nurfarah Haninah Binti

Mohd Johan
(Financial Manager)

P a g e 11
 3.3 HUMAN RESOURCE PLAN

3.3.1 POSITION AND NUMBER OF STAFFS

Table 3.1: Position and Number of Staff

POSITION NUMBER OF STAFF

General Manager 1

Administration Manager 1

Marketing Manager 1

Operation Manager 1

Financial Manager 1

TOTAL 5

3.3.2 SCHEDULE OF REMUNERATION

Table 3.2: Schedule of Remuneration

EPF SOCSO
MONTHLY
CONTRIBUTION CONTRIBUTION TOTAL
POSITION NO SALARY
(11%) (2%) (RM)
(RM)
(RM) (RM)
General
1 5,000 550 100 5,650
Manager
Administrative
1 3,200 352 64 3,616
Manager
Marketing
1 3,200 352 64 3,616
Manager
Operation
1 3,200 352 64 3,616
Manager
Financial
1 3,200 352 64 3,616
Manager

TOTAL 5 17,800 1,958 356 20,114

P a g e 12
 3.4 ADMINISTRATIVE BUDGET

3.4.1 LIST OF OFFICE EQUIPMENT

QUANTITY PRICE PER TOTAL COST

NO ITEM
(UNIT) UNIT (RM) (RM)
1. Computer and Tablet 1 12,500 12,500
2. Telephone 2 200 400
3. Fax 1 250 250
4. Packaging Machine 1 4,200 4,200
TOTAL 17,350

3.4.2 LIST OF FURNITURE, FIXTURE AND FITTING

QUANTITY PRICE PER TOTAL COST

NO ITEM
(UNIT) UNIT (RM) (RM)
1. Meeting Table and Chair Set 1 2,500 2,500
2. Air Conditioner 4 3,000 12,000
3. Office Chair 10 105 1,050
4. Office Desk 6 335 2,010
5. Fire Extinguisher 4 150 600
6. Dustbin 5 15 75
TOTAL 18,235

3.4.3 LIST OF STATIONERY

QUANTITY PRICE PER TOTAL COST

NO ITEM
(UNIT) UNIT (RM) (RM)
1. Pen (box) 5 15 75
2. A4 Paper (box) 2 65 130
3. Stapler bullet (box) 2 21 42
4. Marker Pen (box) 5 25 125
5. File 15 7 22
6. Fax Paper (box) 2 105 210
7. Stamp pad 10 25 250
8. Rubber Stamps 8 20 160
TOTAL 1,014
P a g e 13
 3.4.4 DEPOSIT EXPENSES

DEPOSIT FOR A
ITEM
MONTHS (RM)
Rental Deposit 5,500
Electricity Deposit 200
Water Deposit 90
Telephone deposit 150
TOTAL 5,940

3.4.5 ADMINSITRATIVE BUDGET.

Fixed Asset Monthly Other

Total
ITEMS Expenses Expenses Expenses
(RM)
(RM) (RM) (RM)
Fixed Asset:
Office Furniture, Fixtures and
18,235 - - 18,235
Fittings
Office Equipment 17,350 - - 17,350

Working Capital:
Remuneration - 19,750 - 19,750
Rental - 5,500 - 5,500
Utilities - 290 - 290
Stationeries - 1,014 - 1,014

Other Expenditure:
Operation Expenditure - - 6,500 6,500
Marketing Expenditure - - 10,300 10,300
Depreciation Of Office
- - 1,735 1,735
Equipment
Depreciation Of Office
Furniture, Fixtures and - - 1,823.50 1,823.50
Fittings

Pre-Operations:
Insurance - - 950 950
Deposit - - 5,940 5,940
Business Registration - - 70 70
TOTAL 35,585 26,554 27,318.50 89,457.50
P a g e 14
4.0 PRODUCT SERVICE DEVELOPMENT

4.1 PRODUCT TECHONOLOGY OVERVIEW

4.1.1 Product Image and Schematic Diagram

Smoke Hole

Ultrasonic Mist
Maker Driver Board
Battery

Water Tank Hang Strip

Diagram 4.1: Misty Humidifier

Misty humidifier products contained natural extract without a mixture of any chemical.
We produce this humidifier product that adds moisture to the air to prevent dryness that
can cause irritation in many parts of the body. Humidifiers can be particularly effective
for treating dryness of the skin, nose, throat, and lips. This Misty Humidifier comes
with 4 choices of colour (blue, purple, mint green and dark blue) and one limited edition
design (Disney edition). The size is about 12cmx4cm which is small and compact. The
price of the humidifier is more affordable, and the size is smaller, so it is easy to carry
anywhere.

Diagram 4.2: Essential Oil

The essential oils that extract from woody such as leaves or petals in order to get the
natural oil of that plant. It is made from wood-based extracts from Sabah and is suitable
for use by people of all ages, including children. In March 2020, the brand was tested
and officially approved by the Ministry of Health (MOH). This essential oil come with
P a g e 15
five choice of scent which is Sandalwood essential oil, Pine Needle essential oil,
Cedarwood essential oil, Vetiver essential oil and Tea tree essential oil. Each bottle
contains 15ml of essential oil. It uses a special lid that is more tapered so that it is easy
to fill essential oil into the Misty Humidifier. The lid is also easy to open and close
because it only needs to be turned slightly compared to other brands that need to open
the lid completely.

4.1.2 Core Technologies

 Ultrasonic Mist Maker Driver Board

It is a component that can be used in a humidifier or other device that uses ultrasonic
technology to create a mist or spray. The ultrasonic mist maker driver board and
atomizer plate work together to generate a fine mist through the process of ultrasonic
vibration. The low driving voltage and low power consumption make it energy efficient,
and the stable waveform and high conversion efficiency contribute to its reliability. The
round ring atomizer plate has a middle spray pattern and ultra-fine spray aperture, and
the oxidation-resistant silver layer on the surface of the atomizing sheet helps to extend
its lifespan. This component is made with environmentally friendly electronic
components.

 Dual-Function
Furthermore, Blooms & Co also has facilitated the Misty humidifier with an additional
function where the users can set and adjust it to be a cool or warm mist, up to their
preference according to the surrounding environment. Humidity levels tend to drop off
in the cold climate or in the air-conditioning environment and because of that, people
will be confronted with those challenges that have been mentioned earlier. Due to our
Misty humidifier having a dual-function purpose, that can be used in both cold and hot
climate weather, we can change its way of the function accordingly. These features can
differentiate our product from what the competitors offer in the market.

4.1.3 Current Development or R&D Status

We are currently in the process of evaluating the effectiveness and potential for success
of our product through a pilot program in which it is being distributed to a diverse group
of individuals, including women, teenagers, and employees. The purpose of this

P a g e 16
initiative is to collect valuable feedback and suggestions from these test users, which
will help us to fine-tune the product and ensure that it aligns with our mission and vision
before we launch it on a larger scale. Scaling up, as described by Hartmann and Linn
(2008), involves expanding, adapting, and sustaining successful policies, programs, or
projects over time in order to reach a greater number of people, and this is exactly what
we hope to achieve with our product.

4.1.4 Future Product Strategy

Our company is committed to diversifying the types of essential oils that we offer, and
we want to explore the natural ingredients that are available in Malaysia in order to do
so. Our goal is to use locally sourced resources as much as possible, in order to stay
true to our business concept of keeping things local. We are considering producing
essential oils made from a variety of flora, including flowers such as Asian Pigeonwings
essential oil, Etlingera Elatior essential oil, and Hibiscus essential oil. In addition to
these flower-based oils, we are also interest in making more various types of essential
oils from herbs like Citronella essential oil, Basil essential oil, Patchouli essential oil,
Lemongrass essential oil, and Eucalyptus essential oil, all of which are native to
Malaysia. By using these local resources, we hope to create a unique and diverse range
of essential oils that are both high-quality and reflective of the region's natural offerings.

4.1.5 Intellectual Property

Intellectual property refers to legal rights that protect creations of the mind, such as
inventions, literary and artistic works, and symbols, names, and images used in
commerce. By registering and protecting our company's intellectual property, we can
prevent others from using or exploiting our creations without our permission. This can
help us to maintain control over our brand and ensure that we are properly compensated
for our work.

 Trademark
Trademark is a type of intellectual property protection that applies to words, phrases,
symbols, and designs that are used to identify and distinguish a company's products or
services from those of others. Trademarks can include things like company names,
logos, and slogans.

P a g e 17
  Copyright
Copyright is a form of intellectual property protection that applies to original creative
works such as literature, music, art, and film. In order to protect our company's products
with copyright, we will need to ensure that we meet the requirements for copyright
protection and that we have taken steps to register our copyrights with the appropriate
authorities.

 Trade Secret
Trade secrets are a type of intellectual property that refers to confidential information
that gives a company a competitive advantage in the marketplace. This could include
things like recipes, formulas, customer lists, business plans, and other types of
information that are not generally known to the public.

4.2 BENEFITS & CUSTOMER VALUE

The customer value the users would get is convenience value. The Misty humidifier is travel
friendly because of its small and fun size which is easy to carry and can even fit inside a
small-sized bag. People can bring it anytime and anywhere in order to ensure their daily
environment’s humidity level is in a good condition. Compared to other brands which are
Young Living, the humidifier is large, heavier, and not easy to carry anywhere. In addition,
it needs a power plug to turn on the humidifier. It is only suitable to be placed inside the
house. In view of this, people can easily bring it and turn it on without any doubt because
of its convenient size that can be used in class or at work.

Next, the core value of our product is customer’s health. Our special essential oil is suitable
for use by people of all ages, young or old, even children because the scent of our essential
oil is made from high-quality wood-based extracts from Sabah. Often described as smelling
"brown," these oils are reminiscent of the scents of a forest floor or damp soil. This essential
oil which has a deep, warm, and lingering scent that reminds us of earthy features have
multifunction benefit. Such as meditation properties, which make it great for reducing
anxiety. The scent of woody, like Sandalwood, was effective at reducing anxiety among
participants. In addition, it also can lift spirits, balance emotions, and promote feelings of
comfort, safety, and well-being in the users.

P a g e 18
5.0 MARKETING PROGRAMS

5.1 MAKETING OVERVIEW

5.1.1 Product Strategy

Bloom’s & Co will be a personal care product that is trusted and well-known brand in
Malaysia. Recognizing is a vital aspect of selling trusted brand by providing
compelling value content to inspire sales. Our company’s unique contents will
showcase the new and exciting opportunities for the brand. So, Bloom’s & Co will
strive to give a promise to provide an unparalleled experience and worth every cent
expenditure. This includes giving the highest quality product, a compelling shopping
experience, extensive content of interest and encouraging community in exchange
information and ideas.

Our products are specifically formulated to be safe for use anytime and everywhere
with family, children, and pets. So, we control our products in the highest quality in
order to be trusted by being concern on the ingredients contains in our products that
help our valued consumers to improve overall health of skin and reduce dryness,
redness, and irritation. As Malaysia is a country that rich in natural resources, this
becomes the opportunities to our company to extract it in our ingredients in raw
materials choices. Our range so far is mostly organic-based such as Sandalwood, Pine
Needle, Cedarwood, Vetiver and Tea Tree. However, our ingredients not 100%
organic, it also contains 10% chemical composition that is tested and approved that
can treat various condition of health. Other than that, as just starting up as new
business, we do not use machinery in process, rather, we hand-make our essential oils
using an energy-efficient twist on the traditional cold process technique to ensure the
majority of the oils are rarely heated and maintain the pH-balanced. Not only that, we
are also in the progress to manufacture according to exacting personal care standards
to be recognized by Ministry of Health Malaysia. So, index of our products’
ingredients is normal. This recognition can give our customer more trusted to Bloom’s
& Co.

Next, our products’ capabilities are mainly for the purpose Providing Relief for All
Health Condition and Easy to Carry, Easy to Use. Thus, we want to make certain that
our product is capable to solving consumer’s problem and bring convenience to them

P a g e 19
in the situation when needing something to moisture the air but they don’t have
enough space or pocket bag to carry the humidifier. First and foremost, packaging or
container to store a product is pivotal in purchasing power. As Bloom’s & Co is a
portable humidifier that claims to be a travel-friendly product, we are excited to bring
consumer to a fantastic, multi-tasking packaging. We produced a packaging that are
attractive and convenience to make our product as something that consumer definitely
going to remember to pack before they leave their homes. Our packaging is in a small
sized shape as our Misty Humidifier is about 12cmx4cm in size that are compact
enough to fit inside any bags for daily use. Moreover, we also have included a portable
holder for the kids’ packaging to avoid tarnishing and scratching as well as a
convenient silver tone clip that can attaches to their backpack to ensure their portable
humidifier always close to hand. In addition, our packaging is partially made with
recycled plastic which is can be biodegradable and compostable. We used plastic to
ensure its durability so that it can be Easy to Carry, Easy to Use.

Branding

Our company brand name is called Bloom’s & Co. established on the year 2022. The
reason on why we choose Bloom’s & Co. is because the meaning itself which means to
grow or developed successfully. The brand logo is presented with a wordmark featuring
capital B & CO. as it associates with the brand name. The logo then is followed by the
sign of flowers which illustrates the nature of our products which is natural and organic,
and often bring the feeling of refreshment and unity with the natural environment. The
chosen font is simple yet bold which makes it look neat and reflecting the mood of the
brand. On the other hand, the colour presented in the logo is a tint of blue with white as
the background. As we can see, the colour of tint blue supplements the brand image
bringing the feeling of trust, security and stability. Design in blue colours perfectly suits
to the products connected with nature. Meanwhile on the other side, the white portrays
the sense of purity, calm, simple as well as clarity.

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Packaging and Labelling

Bloom’s & Co. have taken a lot of efforts to ensure that every single piece of packaging
that we use is as eco-friendly as we can make it by using only a sustainable and totally
recyclable materials. We’ve thought long and hard about every packaging decision
we’ve made, and believe we are as close to the zero waste ideal as we can be. The small
size container that we provided in delivering our product is 100% recyclable and is
obviously made of polypropylene plastic making them totally recyclable.

On top of that, the packaging that we provide to our customers also come out with a
chain or to be more specific, a hang-strip. In order for Bloom’s & Co to trigger more
impulse buys, this chain can be used to hang the product and is considered as a one way
to grab the buyer’s attention towards our product. The use of display strips or hang-strip
is to meet the prime objective of Bloom’s & Co which is to provide a travel-friendly
product that is convenient and easy to bring along anytime and anywhere. As there
might be a customer who doesn’t want to keep it inside their bag or pocket, they can
use this alternative to hang it on their bag instead.

On the other hand, our packaging also serves as a promotion tools. A packaging should
be attractive in terms of the shapes, colour, texture, brandmark and etc. Bloom’s & Co.
provides two different types of design for the packaging to suit with the customer’s
preference and taste. The first packaging option (4 coloured design) are dedicated for
the general use meanwhile the another option (Disney edition) is offered for the kids.
This could attract and encourage the kids to buy it. As Bloom’s Co. in preference targets
the product to the whole layer of society, the colour of the packaging used are
appropriate and applicable to both genders and suitable for the adults and kids as well.

For the labelling part, our brand have highlighted the features and information regarding
the product such as what kind of ingredients that we used in the production, where was
the product manufactured from, brief explanation about our products and includes
several details like the contact numbers, social media account, the bar code, as well as
the logos that represents our products quality such as 100% organic formula, recyclable
packaging and lastly is the eco-friendly logo. A complete information of the products
are really important and play a crucial roles on the packaging itself. With the help of
the labels which are simple and straightforward can help the customers to satisfy
themselves about the quality of the goods they tend to buy.
P a g e 21
5.1.2 Pricing Strategy

New Product Pricing Strategy

Bloom’s & Co. Company choose to employ Market Skimming Pricing as a pricing
strategy to introduce the portable humidifier at high initial prices when we first
introduce it in order to skim revenues layer by layer in the market. However, the price
will gradually reduce to make our product available to a wider market, making the
product more affordable for consumers from each level. By doing so, our company can
skim maximum amount of revenues from various segment in the market. Besides, the
company is very confident with our product’s quality. That’s why it sets a high price
for the product. Our company uses 90% natural and organic ingredients to produce the
essential oils, without adding any chemical elements. It is an ideal oils to treat various
diseases. Our portable humidifier quality and image is definitely supporting its high
price. Because the packaging and design of the portable humidifier container is
attractive, displaying a very unique appearance. It is worth enough to buy it at high
price. Bloom’s & Co. Company is confident that there will be enough buyers who are
willing to pay high price for the portable humidifier because most of our target
consumers are working adults who are able to afford it. Consumers who are aware of
their personal healthcare will also purchase our product. Moreover, by using this
skimming pricing, the company must make sure competitors should not be able to enter
the market easily. Indeed, the company has two nearest competitors which are Young
Living and doTERRA but both of these competitors are not offering the portable
humidifier as us. They only offer room-sized diffuser and different mist of essential
oils. We believe we’ll have loyal customers after they purchase portable humidifier
from us and undoubtedly, they will come back again.

Product Mix Pricing Strategy

Bloom’s and Co. practice of reviewing and setting prices for a product that our company
offers. Rather than looking at each product separately and setting its price, Bloom’s &
Co strategically aims to maximize the sales of products by creating more
complementary products. Some consumers want the best product available and are
willing to pay more for it, while other consumers just want a basic product and buy
primarily based on affordability. We are creating a product that offers mid-range and

P a g e 22
high-end pricing that lead consumers to believe that Bloom’s & Co products have
different values than others.

In order to set the price of our products, Bloom’s and Co. is using a product line pricing.
Since Bloom’s and Co. is still growing in the market and only produce portable
humidifiers along with the essential oils, therefore we use this pricing method to
differentiate the price of humidifiers for general design and the limited design (Disney
edition). The price of product line for Disney Limited Edition is slightly higher than the
general design due to the incremental cost in production.

Besides, Bloom’s & Co also has built an idea on consumer surplus by using product
bundle pricing. Our misty humidifier come out with four different scent due to the
different ingredients contained in our product and each scents have different types of
function which would work on reducing anxiety, lift spirits, balance our daily emotions
and to promote feelings of comfort and well-being of the consumers. Thus, we
combined these several scents in one pack at a reduced priced in order to give customers
a taste of each scents. As a result, by promoting different scent in one pack at a reduced
price, automatically consumer will tend to buy our product as they are attracted with
the offered price and the pack will avoid an ambiguity effect on consumers. Although
these consumers are loyal to other brands, but with the pack offered, they might want
to give a try to our product. Thus, this will not bring loss to our company by providing
a pack at reduced price because there must be increased in demand by consumers which
lead to increase in profits. Other than that, this pricing strategy helps our business to
increase efficiencies, thus reducing marketing and distribution cost.

Bloom’s & Co is not using much machinery in the process, instead we hand-made our
essential oils using the traditional cold process technique. Therefore, once our business
growth, we can embark our business by using more technology advance in the midst to
setting up our product by creating a new attractive portable case with variety design for
kids and general. This is to bring more convenience to our customers and ensure they
love our product and keep our product always with them. So, we will introduce to new
portable cases as an optional accessory to use along with the main product using an
optional-product pricing. This strategy is used to get consumers to spend a little extra
on our portable Misty Humidifier by purchasing extra features which is the portable

P a g e 23
case to enable them to attach or hang the product on their backpacks, handbags, or
luggage.

5.1.3 Place Strategy

A distribution plan is also known as a location strategy, and it is the process through
which an organization decides how a product will be delivered. The venue strategy
outlines where and how the company will place its goods and services in the market to
grow its market share and expand the number of clients it serves. Blooms & Co is in
the heart of the city, which is why we are confident that all of our clients will be able to
find us. Because many potential customers are already familiar with the demand for
products in and around the city, the city is an excellent place to launch a new enterprise.
In addition, we would want to offer this product in Kuala Lumpur, the capital of
Malaysia, which is now undergoing significant expansion. It is an excellent location for
beginning a company, and many choices are available.

5.1.4 Promotion Strategy

1. Event
We hold event for Misty Humidifier at strategic place that we have mentioned.
Through this event, we can enhance brand loyalty and generate sales. Besides,
we will also provide a template for the public to find out more in details about
the function and use of the Misty Humidifier.

2. Online
The primary goal of promotional method is to educate the target audience about
the product. Online marketing, sales promotions, and public relations can all be
used to encourage customers to purchase the products. We use social media such
as Facebook and Instagram for internet advertising. Bloom’s and Co. also is
using the platform to generate sales because it is becoming trendy. Customers
who wish to acquire our items online will be pleased with advertisements that
provide a detailed explanation of our products. As a result, customers are more
likely to buy it online as it is much easier and is not time consuming.

P a g e 24
 3. Personal Networking
Personal networks are also utilized to help people make new friends, locate new
career prospects, and spread the word about the Misty Humidifier. Entrepreneurs
can form networks to build ties with individuals and firms with whom they may
do business in the future. With this, we take the initiative to develop commercial
prospects and address network plan challenges.

5.1.5 Breakdown Of Sales for 3 Years

Sales budget per annum

- YA 2022: budgeted 5,000 units

- YA 2023: budgeted 7,500 units
- YA 2024: budgeted 10,000 units
Selling price: RM225, 30% closing inventory

YA 2022 YA 2023 YA 2024

Budgeted sales in unit 5 000 7,500 10,000

Selling price per unit (RM) 245 245 245

Total budgeted sales (RM) 1,225,000 1,837,500 2,450,000

Production budget

YA 2022 YA 2023 YA 2024

Budgeted sales in unit 5,000 7,500 10,000

(+) Closing inventory 30% 1,500 2,250 3,000
Total needs 6,500 9,750 13,000
(-) Beginning inventory - 1,500 2,250
Required production 6,500 8,250 10,750

P a g e 25
 5.2 MARKETING BUDGET

Fixed Assets Monthly Other expenses

Item
Expenses (RM) expenses (RM) (RM)

Working capital
Fuel allowance 350
Food allowance 500
Tools and equipment 6,400
Entertainment allowance 500

Pre- Operation and Other

Expenditure
Advertisement
5,450
(Social6Media)
Paid review (Influencer) 2,000
Brochure 1,000
Sponsorship (event) 3,500
Content creator 3,500
Total 6,400 10,300 6,500

BUDGET ACTUAL AMOUNT

MARKETING BUDGET PLAN
(RM) (RM) (RM)

Market Research 2,100 1,800 500

Social Media Advertising (Instagram

2,300 1,900 300
and Tiktok)

Marketing Platform 1,000 1,000 0

Creative/Design Software 1,500 1,200 700

Marketing Staff 3,200 2,800 500

Website and Maintenance 2,300 2,300 400

P a g e 26
6.0 OPERATIONAL PLAN

6.1 OPERATIONAL SETUP

6.1.1 Process flow chart – production

Below are the universal symbols that used in process chart. All symbols have every
meaning and represent a process.

Symbols Type of activity Description

Process or action carried out by

Process
and employee

Used whenever there is decision

Inspections
or approval to be made

Start / End Start or End point of process

Connection between different

Arrow
steps or processes

P a g e 27
Flow Chart Production

P a g e 28
 6.1.2 Materials Requirement Planning (MRP)

The forecast demand per month is 5,000 units of Misty Humidifier set. If the amount
of safety stock at the end of the month is 10% of the amount to be produced, then the
total units of Misty Humidifier set to be manufactured will be

= 5,000 misty humidifiers set + (10% x 5,000 misty humidifiers set)

= 5,000 misty humidifiers set + 500 misty humidifiers set
= 5,500 units of misty humidifiers set per month

Part
Unit to Total part Price per Total Cost
Item required per
produce requirement unit (RM) (RM)
humidifier
Misty Humidifier:

Battery 1 5,500 5,500 10.50 57,750

Hang Strip 1 5,500 5,500 10.00 55,000

Casing 1 5,500 5,500 20.00 110,000

Mini tank 1 5,500 5,500 10.50 57,750

Ultrasonic disc 1 5,500 5,500 30.00 165,000

Essential oil:

Bottle 1 5,500 5,500 8.00 44,000

Bottle cap 1 5,500 5,500 3.50 19,250

Woody accent 1 5,500 5,500 30.00 165,000

TOTAL 673,750

P a g e 29
 6.1.3 Machine and equipment

Price per Total cost

Item Quantity Supplier
unit (RM) (RM)

FUJI MACHINERY CO, LTD

Packaging 111 Jalan Aminuddin Baki Taman
4,200 1 4,200
machine Tun Dr Ismail 60000 Kuala
Lumpur

Microsoft (Malaysia) Sdn Bhd

Level 26-27, Menara 3 Petronas,
Computer &
12,500 1 12,500 Persiaran KLCC, Kuala Lumpur
tablet
City Centre, 50088 Kuala Lumpur,
Malaysia.

Chairs 105 10 1,050 IKEA Tebrau @ Toppen

Shopping Center
Tables 335 6 2,010
33, Jln Harmonium, Taman Desa
Tebrau, 81100 Johor Bahru, Johor
Racks 450 10 4,500

TOTAL 24,260

6.1.4 Manpower Requirements

Number Monthly EPF SOCSO

Total
No Position of Staff salary (RM) (RM)
(RM)
Required (RM) 11% 2%
Operation
1. 1 3,200 352 64 3,616
Manager
2. Supervisor 1 2,400 264 48 2,712

3. Distributor 1 1,800 198 36 2,034

4. Employee 5 8,500 935 170 9,605

Total 17,967

P a g e 30
Fixed Cost

Item RM
Factory Insurance 950
Factory Rent 4,500
Total Overhead Cost 5,450

Selling and Administrative

Variable Expenses: 2022 (RM) 2023 (RM) 2024 (RM)

Sales Commissions 2,500 3,000 4,500

Delivery Expenses 1,500 1,700 2,000
Total Variable Expenses 4,000 4,700 6,500

Fixed Expenses:
Sales Salaries 3,000 3,000 3,000
Total Selling Expenses 3,000 3,000 3,000

Administrative Expenses

Fixed Asset 2022 (RM) 2023 (RM) 2024 (RM)

Office Supplies 500 600 650

Rent Expenses 2,000 2,100 2,300

Total Administrative Expense 2,500 2,700 2,950

P a g e 31
 6.1.5 Production schedule

DATE DETAILS LOCATIONS

15/10/2022 Do some market research and discuss about the features

Sabah
of product and raw materials with team.

21/10/2022 Make a site visit for 3 chosen factories to find best

Johor
supplier that can customize the product

30/10/2022 Started to send the details of the product to the factory Johor

5/11/2022 Operation managers visit the factory to check the

Johor
progress.
12/11/2022 Products arrive at the warehouse Sabah

12/11/2022 Placed the product in the storage room before

Sabah
distributing to the store

16/11/2022 Check the product and segregate the broken ones Sabah

22/11/2022 Distribute the products to the store in a mall and agent. Malaysia

24/11/2022 The product will be displayed at the store and agent start
Malaysia
to sell the product

6.1.6 Location and Why

Our business is focusing and distribute the product to the chosen places which is Johor
as the most populous city and stable business environment. Besides, we choose several
malls in Johor as ideal location for distributing our product. We also distribute to our
agent which can help growing our business and easy interact with the customer about
the product. Otherwise, customer in areas can getting the product through the ‘cash on
delivery’ from agent if they don’t have time to buying at mall. Our targeting location
strategic also as there are complete facilities provided in that area which are needed by
our business such as public transport that everyone is assessable and easily to get.

Other than that, we choose Sabah as our raw material suppliers that provide fresh wood
based to protect our good quality product. Why Sabah? Because Sabah, the second
largest tropical island in the world have a lot of quality-proven resource for our
products. According to the Ministry of Natural Resources, Borneo part of Malaysia is

P a g e 32
 rich in tropical rain forest consists of various flora with over 3000 species of medicinal
herbal plants. In Sabah, it is also comprising 241,098 hectares of forest land (Sabah
Forestry Department, 2022). Besides, as Blooms & Co is in Malaysia, we want to make
sure that an originality of our product is purely made in Malaysia as well as bring
Malaysia’s name in worldwide.

6.2 OPERATION BUDGET

Fixed Assets Monthly Expenses Other Expenses

Item
Expenses (RM) (RM) (RM)

Machinery and
24,260
equipment

Raw materials 673,750

Salary and wages 17,967
Insurances 1,600
Maintenance 3,500
Packaging 4,200
Production Cost 13,500
Fixed Cost 5,450
Retail Display 4,500
TOTAL 703,110 41,117 4,500

P a g e 33
7.0 FINANCIAL PLAN

7.1 PROFIT AND LOSS ACCOUNT

Bloom’s & Co
Statement Of Profit and Loss for The Year Ended 31 st December

2022 2023 2024

(RM) (RM) (RM)
Sales 1,225,000 1,837,500 2,450,000
Less cost of sales;
Opening inventory 0 183,750 275,625
Add purchases 796,250 1,010,625 1,316,875
less closing inventory 183,750 275,625 367,500

Gross profit 612,500 918,750 1,225,000

(-) Selling expense 7,000 7,700 9,500

(-) Administrative expense 2,500 2,700 2,950
(-) Other operation expense 270,687 270,687 270,687

Operating profit 332,313 637,663 941,863

(-) Finance Cost 48,000 48,000 48,000

Profit before tax 284,313 589,663 893,863
(-) Taxation (26%) 73,939.58 153,330.60 232,422.60

Profit after tax 219,374 436,332 661,441

Workings; Other operating expense RM

Marketing expense 10,300
Business Registration 70
Salaries 241,368
Stationery 1,014
Fixed cost 5,450
Depreciation of office equipment 1,735
Depreciation of furniture, fixtures and fittings 1,823.50
Depreciation of machine and equipment 2,426
Operating expenditure 6,500
270,687

P a g e 34
 7.2 CASH FLOW STATEMENT

Bloom’s & Co
Statement of Cash Flow for The Year Ended 31 December

2022 2023 2024

Cash Inflows:
Capital contribution 325,000 325,000 325,000
Loan 600,000 0 0
Cash sales 1,225,000 1,837,500 2,450,000
Beginning cash balance 450,000 500,000 300,000
Total receipts 2,600,000 2,662,500 3,075,000
Cash disbursement:
Operating expense 6,500 6,500 6,500
Insurances 950 950 950
Interest on loan (8%) 48,000 48,000 48,000
Marketing 10,300 10,300 10,300
Purchases direct material 796,250 1,010,625 1,316,875
Business Registration 70 70 70
Rental 2,000 2,100 2,300
Salaries 241,368 241,368 241,368
Stationery 1,014 1014 1014
Utilities 500 600 650
Other expenses 5,450 2,000 2,000
Rental deposit 5,500 5,500 5,500
Electricity deposit 200 200 200
Water deposit 90 90 90
Telephone deposit 150 150 150
Purchase of Office equipment 17,350 0 0
Purchase of Furniture, fixtures and fittings 18,235 0 0
Purchase of Machine and equipment 24,260 0 0
Total cash disbursement 1,178,117 1,329,467 1,635,967

Ending Cash Balance 1,421,813 1,333,033 1,439,033

P a g e 35
 7.3 BALANCE SHEET

Bloom’s & Co
Statement Of Financial Position as at 31st December

2022 2023 2023

Non-current assets
Office equipment 17,350 17,350 17,350
Less accumulated Depreciation (10%) 1,735 3,470 5,205
Net office equipment 15,615 13,880 12,145
Furniture, fixtures and fittings 18,235 18,235 18,235
Less Accumulated Depreciation (10%) 1,823.50 3,647 5,470
Net Furniture’s, fixtures and fittings 16,411.50 14,588 12,764.50
Machine and equipment 24,260 24,260 24,260
Less accumulated Depreciation (10%) 2,426 4,852 7,278
Net Machine and equipment 21,834 19,408 16,982
Total Non-current assets 53,860 47,876 41,891.50
Current assets
Inventories 183,750 275,625 367,500
Accounts receivables 5,000 5,300 7,500
Cash 1,421,813 1,333,033 1,439,033
Rental deposit 5,500 5,500 5,500
Electricity deposit 200 200 200
Water deposit 90 90 90
Telephone deposit 150 150 150
Total Current assets 1,616,573 1,619,968 1,820,043
1,670,523.50 1,667,914 1,862,004.50

Capital
Capital contribution 325,000 325,000 325,000
Retained earnings 210,443 436,402 661,510
535,443 761,402 986,510
Non-current liabilities
Loan 600,000 600,000 600,000
Current Liabilities
Accounts payable 40,000 45,000 50,000
Other Liabilities 495,060.50 261,4512 225,494.50
1,670,523.50 1,667,914 1,862,004.50

P a g e 36
7.4 PERFORMANCE POTENTIAL AND TARGET

Based on the company’s financial data that we have provided; we feel confident in our
company’s performance. It shows that this data has the potential to stabilize and will even
finances, we did some proper management and made improvements in terms of product
production. With reasonable price, good quality customers can own our products. In
addition, we will focus on increasing production every year, based on the consumer demand
and current economic activity in the country and worldwide in order to result in increased
sales and product profits, hence increasing the revenue. To increase our sales mainly, we
will increase marketing costs by times in order to expand our business outcome and
consumers through all level of communities be it a worker's community, teenagers and many
more in which they can find out about this product everywhere resulting to more potential
consumer and expanding the product brand. We reduced some of the cheaper things, such
as utility bills and incidental fees, to a minimum while maintaining a comfortable and
productive workplace environment. Furthermore, we will use Key Performance Indicators
(KPI) in our organization. The KPI methodology aims to increase revenue, reduce costs,
increase efficiency and increase consumer satisfaction. Finally, this method can provide
good potential for the company to grow our organization in the future.

Break-even point for YA2022

As for the first year, we are forecasting a projection of revenue for around RM 219,374 in
which also a profit after tax with a total sale of RM 1,225,000.000 by gross profit of RM
612,500 with a total selling unit of 5000 products.

P a g e 37
Break-even point for YA2023

For 2023, we are planning to increase the number of products to sell by budgeting of 7500
units that leads to projected total sales of RM 1,857,500.00. Thus, this will lead to increase
of gross profit of RM 918,750 with a revenue o RM 637,733.

Break-even point for YA2024

As per all the three diagrams provided above, we can conclude and forecasting that the
company can obtain a huge profit in an increasing pattern in the next three years considering
that huge contribution factors of low cost while in the same time engaging and enhancing
more in the number of promotion and widening the horizon aspects of business that leads a
huge turnover in terms of profit before tax based on the numbers of sales and the revenue
or the company itself. The company would have a promising and stable financial for the
next three years.

P a g e 38
8.0 APPENDICES

P a g e 39