Professional Documents
Culture Documents
FUNDAMENTAL OF ENTREPRENEURSHIP
(ENT 300)
‘BUSINESS PLAN: BURSTYLICS CLOTHING COMPANY”
PREPARED BY:
NAME MATRIC NUMBER
MUHAMAD AYREEQ BIN MAZLAN 2019241694
MUHAMAD AQIL AIYMAN BIN MOHD 2019666082
ROZZARI
WAN MUHAMMAD AMRIE BIN WAN
2019431088
ROSNA
AHMAD AZRI BIN ZAKARIA 2019433292
DANISH DANIEL BUDRIZ BIN ROSLAN 2019287856
MUHAMAMAD SYAFIQ BIN MOHAMAD
2019213322
BUSTAMAM
PREPARED FOR:
NUR HASLINA RAMLI
GROUP:
D1CS1104D
DATELINE:
4/07/2021
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TABLE OF CONTENT
CONTENT PAGES
2.0 INTRODUCTION
2. 2.1 BUSINESS DESCRIPTION 6 - 16
2.2 OWNER DESCRIPTION
3.0 ADMINISTRATION PLAN
3.1 ORGANIZATION CHART
3.2 LIST OF ADMINITRATION
PERSONNEL
3.3 SCHEDULE OF TASK AND
3. 17 - 29
RESPONSIBILITY
3.4 SCHEDULE OF REMUNERATION
3.5 LIST OF OFFICE EQUIPMENT AND
SUPPLIES
3.6 ADMINISTRATION BUDGET
3.7 BENEFITS OF THE PARTNERS
3.8 VISION, MISSION AND
OBJECTIVES
4.0 MARKETING PLAN
4.1 INTRODUCTION
4.2 PROFILE OF PRODUCT
4. 4.3 TARGET MARKET 30 - 43
4.4 MARKET SEGMENTATION
4.5 SALES FORECAST
4.6 SALES STRATERGY
4.7 MARKETING BUDGET
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8. 8.0 CONCLUSION 72 - 73
9. 9.0 APPENDICES 74 - 77
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EXECUTIVE
SUMMARY
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A business Plan is a written document on how a company would manage their business
and their goals in business. Content that usually written in business plan is marketing plan,
administration plan, financial plan, and operational plan, Most of the business especially a start-
up business will create a business plan as it will help to ensure the company is running according
to plan and smoothly. It is an important document as it helps to attract investor to invest in our
company. Business plans also shows whether is well prepared, have objectives, target and more.
Burstyltics Clothing is a new local company that venturing into the fast-fashion clothing
industry. We aim to be able to compete with the top of the line local and international brands in
terms of quality and pricing of our products. As a company, we target to lead the change in the
industry by implementing circular and renewable fashion which has been a massive problem in
the fast-fashion industry.
Our product is an invention of two fabric which is denim and microfibre, it is called as
Denimfiber Jacket. Denim jacket is a quite familiar to us especially in fashion industry. A lot of
people love to wear denim as its beautiful and aesthetic design however, it is quite vexatious since
the fabric is heavy and hot because of the thickness. Our company decide to innovate that product
and use a combination fabric so it will become lighter and more comfortable to wear.
As a bonus, our product came with one unique feature which is our Denimfiber Jacket can
be turned into a backpack. The main reason why we design our Denimfiber Jacket can turned into
a backpack is to provide our customers with a useful feature based on people daily basics without
additional charges or costs. Out product quality is equivalent with famous designer denim such as
Yves Saint Laurent, Givenchy, and Celine. Furthermore, our product price is cheaper compared to
the original Denim jacket that can reach up to thousands of Ringgit Malaysia
Based on the objective above, we are venturing into the world of fast-fashion industry and
Denimfiber Jacket has the potential of being a profitable business. We will expect that our business
will become more developed soon because with the innovation in our Denimfiber the demand will
increase not only during certain time, but it might be a new daily fashion. Producing this new
product is a challenge but we believe that this product will be love by many people all around the
globe.
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INTRODUCTION
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2.0 INTRODUCTION
2.1 BUSINESS DESCRIPTION
LOGO
DESCRIPTION OF LOGO
The logo we created is basic yet dynamic, and it provides an innovative and professional
style that may entice people to show interest in our firm and instantly recognise our brand.
The three triangles symbolize developing companies in fast-fashion industry which soon
become a leader in fashion industry. The colours symbolize the aesthetics and the modern design
of our product which keep up to today’s latest trends.
The name Burstlytics is originally came from the combination of burst, style and aesthetics
which symbolize the top of the line quality of the product that we produce. As a conclusion, our
logo is simple but embrace a lot of meanings.
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COMPANY DETAILS
Phone: 09-727766
Contacts www.burstlytics.com
Email: burstlyticsclothing@gmail.com
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LOCATION OF BUSINESS
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Burlystic Clothing is in the heart of Kuala Lumpur, Malaysia. Our office is in the Bukit
Bintang neighbourhood. Our office is surrounded by urban convenience and city atmosphere. Our
office is in the centre of Kuala Lumpur's golden triangle CBD, within walking distance of the Tun
Razak Exchange, and is just a step away from the epicentre of fashion and entertainment for retail
therapy.
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NAME:
MUHAMAD AYREEQ BIN MAZLAN
POSITION:
FOUNDER/CEO
DATE OF BIRTH:
02/04/2001
PHONE NUMBER:
0182067076
ADDRESS:
LOT 2772, BATU 3, JALAN KUALA KRAI, 15050 KOTA BHARU KELANTAN.
ACEDEMIC QUALIFICATION:
UNIVERSITI TEKNOLOGI MARA: DIPLOMA IN COMPUTER SCIENCE
EXPERIENCE:
CREATIVE DIRECTOR AT AU-DESSUS DE LA RELIGION
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NAME:
WAN MUHAMAD AMRIE BIN WAN ROSNA
POSITION:
EXECUTIVE SECRETARY
DATE OF BIRTH:
27/05/2001
PHONE NUMBER:
01140273792
ADDRESS:
LOT 2251, KG TENDONG HULU TENDONG, 17030 PASIR MAS KELANTAN.
ACEDEMIC QUALIFICATION:
UNIVERSITI TEKNOLOGI MARA: DIPLOMA IN COMPUTER SCIENCE
EXPERIENCE:
OPERATING OFFICER AT ALLIANCE BANK MALAYSIA BERHAD
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NAME:
MUHAMAD AQIL AIYMAN BIN MOHD ROZZARI
POSITION:
MARKETING VP
DATE OF BIRTH:
09/10/2001
PHONE NUMBER:
01131726826
ADDRESS:
3-A 1003 PANDAN VILLA CONDOMINIUM JALAN PANDAN INDAH 1/16
AMPANG 55100 KUALA LUMPUR.
ACEDEMIC QUALIFICATION:
UNIVERSITI TEKNOLOGI MARA: DIPLOMA IN COMPUTER SCIENCE
EXPERIENCE:
CREDIT AND ACCOUNT RECEIVABLES CLERK CIMB BERHAD
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NAME:
AHMAD AZRI BIN ZAKARIA
POSITION:
PRODUCTION VP
DATE OF BIRTH:
16/06/2001
PHONE NUMBER:
01117812565
ADDRESS:
LOT 48A KG PAYA KERANJI, PASIR HOR, 15150 KOTA BHARU
KELANTAN.
ACEDEMIC QUALIFICATION:
UNIVERSITI TEKNOLOGI MARA: DIPLOMA IN COMPUTER SCIENCE
EXPERIENCE:
PRODUCTION ASSISTANT MANAGER AT ADECCO MALAYSIA
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NAME:
DANISH DANIEL BUDRIZ BIN ROSLAN
POSITION:
SALES VP
DATE OF BIRTH:
27/05/2001
PHONE NUMBER:
01140204057
ADDRESS:
LOT 2720 TAMAN TANJUNG PASIR PEKAN 16250 WAKAF BHARU
KELANTAN.
ACEDEMIC QUALIFICATION:
UNIVERSITI TEKNOLOGI MARA: DIPLOMA IN COMPUTER SCIENCE
EXPERIENCE:
PRODUCTION ASSISTANT MANAGER AT ADECCO MALAYSIA
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NAME:
MUHAMMAD SYAFIQ BIN MOHAMAD BUSTAMAM
POSITION:
SALES VP
DATE OF BIRTH:
23/04/2001
PHONE NUMBER:
01140003082
ADDRESS:
LOT 28A KG PAYA KERANJI, PASIR HOR, 15150 KOTA BHARU
KELANTAN.
ACEDEMIC QUALIFICATION:
UNIVERSITI TEKNOLOGI MARA: DIPLOMA IN COMPUTER SCIENCE
EXPERIENCE:
SALES EXECUTIVE AT TAN MOTORS KOTA BHARU
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ADMINISTARTION
PLAN
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NO ADMINISTRATIVE PERSONNEL
1 Office Coordinator
2 Office Administrator
3 Office Manager
4 Office Clerk
5 Office Assistant
8 Department Coordinator
9 Administrative Coordinator
10 Administrative Assistant
12 Administrative Associate
13 Administrator
15 Events Administrator
16 File Clerk
17 Personal Assistant
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SOCSO
MONTHLY EPF 13% TOTAL
POSITION NO. 2%
SALARY(RM) (RM) AMOUNT(RM)
(RM)
Executive
1 6000.00 720.00 120.00 6840.00
Secretary
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MONTHLY OTHER
FIXED ASSETS
ITEMS EXPENSES EXPENSES
(RM)
(RM) (RM)
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- According to the Employment Act of 1955, employers are required to offer EPF to all employees.
- This benefit is also provided to employees since SOCSO is an organisation that protects
employees from any conditions such as an accident before, during, or after working hours.
- If an event occurs, any employee may seek SOCSO from the employer, as specified in the
Employment Act of 1955.
- Contribution will be taken from the employee's pay at a rate of 2.5 percent.
Leaves
- This benefit is specified in the Employment Act of 1955, and employees may take leaves for any
reason as determined by the employer.
- Our company offers sick leave, yearly leave, emergency leave, and maternity leave to its
employees.
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Sick Leaves
- Our company gives sick leave for workers who have worked for less than two years for 14 days,
two years to five years for 18 days, and more than five years for 22 days.
Annual Leaves
- We provide annual leave for workers who have worked less than two years for eight days, two
years to five years for twelve days, and more than five years for sixteen days.
Maternity Leaves
- Our female employees are also entitled to maternity leave for a minimum of sixty consecutive
days.
Emergency Leaves
- We will only allow our employees to take emergency leave if they have a genuine reason, such
as death, accident, or illness.
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MARKETING
PLAN
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4.1 INTRODUCTION
Marketing is the managerial activity of identifying and responding to customer wants. Our
marketing strategy is focused on increasing sales and services that are relevant to our customers'
requirements and wants to maximise profit from our target market.
To set Burstlytics Apparel apart from other clothing stores, we've created a new marketing
approach. In exchange for our services, we will give outstanding service to our customers.
Burstlytics Clothing is a new business in a crowded market. We provide personalised services to
our consumers for them to have delightful clothing and be happy with our work. Consequently,
they will buy more items since the clothing are better than those of the competition.
The objective of our marketing strategy is to ensure that people all over the world are aware
of our services, and in order to do so, we'll need to perform some competitive research. We'd take
advantage of their faults to bring attention to our products.
Marketing Objectives:
1. To use the most innovative marketing techniques to get more people to enjoy shopping.
2. Make sure that all employees are trained to ensure that all services provided to clients are
memorable and that they will return.
3. As our initial marketing goal, we want to create the most welcoming boutique for all
clients.
4. Use proper ethics when conducting a marketing campaign.
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The Denimfiber jacket is the newest addition to our apparel line. This jacket is the result
of a denim lover's complaint about having a lot of problems with old denim fabric. We all know
that denim was initially designed for miners, but in the twenty-first century, most people use denim
on a regular basis. Denim has been ingrained in our culture, and individuals want comfortable
apparel that they can wear all day. This prompted us to introduce the world to a new form of denim.
The fabric used in the product is a mix of denim and microfiber. As we all know, denim is
a tough, long-lasting, and hefty fabric, whereas microfiber is one of the most pleasant, soft, and
breathable fabrics to wear in our everyday lives.
Plus, our product has one last feature that distinguishes it from the competition: we worked
hard to build a hybrid product that combines the features of a bag and a jacket. Denimfiber jacket
is a unique design that can be transformed into both a jacket and a bag to carry a little amount of
weight.
Denimfiber jackets are distinct from other types of jackets available. We came up with the
brilliant concept of creating a brand-new jacket design. Our company has developed a novel jacket
design that combines a regular jacket with a bag.
This multi-function design was devised to make it easier for jacket wearers who find it
difficult to wear both a jacket and a bag at the same time. When someone goes out to a new place,
they may choose to utilise a bag in some situations, such as after purchasing something and not
wanting to carry it in their hands. As a result, the presence of a bag is critical at that moment.
The bag will be quite beneficial in assisting one individual who has difficulty bringing
something with them. The bag may be kept and released at any moment thanks to this invention.
With the goal of making a jacket user's life easier, this facility was created to introduce new jacket
concepts. The bags were tucked beneath the jacket and were not visible.
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This implies that the bag will accompany the jacket wherever it is worn, and it may be kept
or released at any moment. This feature will assist our product's user wherever he travels. The
jacket that we have created here is made of standard and high-quality materials, and it is also
comfortable to wear at any time and in any place.
Malaysia
Product Level:
enthusiast.
to save of time.
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Our company has made efforts to define and target a certain set of consumers in order to
guarantee that the marketing effort satisfies the needs and desires of customers while also
generating revenues. This is to ensure that our marketing strategies are within our company's scope
and capabilities.
A target market is a group of customers with specific needs and preferences that may be
met by a company's products and services. After we've identified our target demographic, it's much
easier to select where and how to promote our products.
Our company has made efforts to define and target a certain set of consumers in order to
guarantee that the marketing effort satisfies the needs and desires of customers while also
generating revenues. This is to ensure that our marketing strategies are within our company's scope
and competence.
A target market is a group of customers with specific needs and preferences that may be
met by a company's products and services. After we've identified our target demographic, it's much
easier to select where and how to promote our products.
The target market is composed of men and women, 18-40 years of age, with mid-range
incomes. The target customer is very fashion forward and trend conscious, residing in an urban
area. They are either shopping for themselves or for their children. Customers are definitely
sensitive towards having the most up to date and fashionable clothing but at an affordable price.
People who complain about how uncomfortable the old denim fabric makes them feel while
wearing it and who desire a fresh trend in denim fashion are our target customers. Our denim fabric
will provide customers with a new perspective on denim clothes.
We meet the needs of our customers by offering denim apparel for men and women of all
ages who like wearing denim in their daily lives. Our target customers are regular individuals who
have issues with old-style denim fabrics and are uncomfortable with them.
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Market segmentation is the study of how your company splits its customers or cohort into
smaller groups based on factors such as age, income, personality qualities, or behaviour. These
divisions can then be used to tailor products and advertisements to specific customers.
Market segmentation is the process of separating your target market into segments that may
be approached. Market segmentation divides a market into subgroups based on demographics,
requirements, priorities, shared interests, and other psychographic or behavioural characteristics
that help to better understand the target customers.
• Geography
Kuala Lumpur is where we want to launch our company. We chose Kuala Lumpur because
it offers a wide range of services, including lodging, transportation, and more. Furthermore, Kuala
Lumpur is easily accessible by public transportation, such as the LRT. As a result, customers may
easily visit our company. It’s also at the main town of Kuala Lumpur. So, the community can go
and buy our products.
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• Psychographic
Our business is close to the house. It is a location where the residents' lifestyle is busy and
stressful. A hectic lifestyle will necessitate some time to rest and unwind. They require a change
of scenery to relieve their tension. As a result, our boutique may help residents relieve tension by
allowing them to purchase at our store for a better day. Furthermore, the location has residents that
enjoy shopping and may provide them with opportunity to do so during their free time.
• Demographic
Age, education, income, family size, race, gender, occupation, nationality, and other
demographic factors are used to segment a market. Because the products and services we buy, how
we use them, and how much we are prepared to spend on them are largely based on demographic
variables, demographic segmentation is the most often utilised kind of segmentation.
The target market is composed of men and women, 18-40 years of age, with mid-range
incomes. The target customer is very fashion forward and trend conscious, residing in an urban
area. They are either shopping for themselves or for their children. Customers are sensitive towards
having the most up to date and fashionable clothing but at an affordable price
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There are four methods of marketing strategies that we used to market our products which are:
- Product
- Price
- Place
- Promotion
• PRODUCT
Essentially, our company just makes one sort of clothes. Our items are unique in that they
come with our own design. We add added features to the jacket that set it apart from competitors
to get more people to buy our unique and inventive jacket. We also produce the jacket in a variety
of colours to make it more appealing and to make it the most popular jacket among Malaysians.
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• PRICE
All groups of people can regard our jacket costs to be acceptable and inexpensive. We use
the cost-based pricing methodology to determine the price of our knitwear. The cost-based
pricing notion is the most basic and often utilised pricing method.
We utilise competitor-based pricing for our pricing strategy, which means we compare our
prices to those of other businesses in our industry. This is because we want our price to be
comparable to that of the market.
• PLACE
In marketing tactics, one of the corporate strengths is place. This refers to how customers
may acquire products or services, as well as the business's decision on where to locate.
To put it another way, location may be described in terms of how the context in which the
service is used affects sales. To fulfil the company, aim, the location must be carefully chosen.
We have opted to operate our firm in Bukit Bintang, Kuala Lumpur, after conducting research.
Our store is located at 168 Bukit Bintang St, Bukit Bintang, Kuala Lumpur, Federal Territory
of Kuala Lumpur, 55100 Kuala Lumpur, Malaysia.
The reason we chose this site to start our company is because it is in A strategic location.
People travelling from Shah Alam to Kuala Lumpur will see our shop because it is close to the
main route. Because the distance is so close, people in Kuala Lumpur will have the opportunity
to visit our shop.
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• PROMOTION
We have sales on significant occasions such as Independence Day, Christmas, and the
holiday season. A seasonal offer can help us increase sales by boosting consumer exposure.
Providing a promotion tied to the day or occasion, whether it's for Independence Day on
August 31st or the more well-known Chinese New Year, may offer us a revenue boost that
accounts for sales while also bringing in possible new consumers.
We create a business card that will be sent to our suppliers and clients. There is
comprehensive information about us on our website, making it simple for suppliers and
customers to contact us. For our company, we created a Facebook profile and an Instagram
account. Nowadays, the internet is the most essential and widely used tool among
communities.
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PROMOTION PLATFORM
- Instagram Platform
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- Facebook Platform
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• Budget advertisement
Our company created a marketing budget strategy. The most cost-effective and low-
budget method of selling our goods through social media advertisements. We may
use any social media site, such as YouTube, to post our marketing video for as low
as $10.
• Artist endorsement
Our company prefers to work with an artist on an endorsement contract. Because they
frequently wear a fashion style throughout the concert, our goal is a well-known
fashionista.
• Signboard advertisement
Building a large signboard variety to market our goods is a sensible approach to keep
costs down. Our firm prefers to construct the signboard in close proximity to our
company. The signboard may also have a lifespan of 5 to 6 years.
Budget advertisement 50
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OPERATION
PLANNING
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5.1 INTRODUCTION
Operation planning is one of the most vital section in business planning. It is a section
where strategic goals and objectives are planned. It can help employees to plan and manage their
work especially during processes of the products. Other than that, this section shows how the
business will be operating later. It plays a big role as it controls the flow of the business from the
business’ production and sales.
The objective of operation planning is to ensure the process of product can be executed
smoothly without having to face any difficulties. With that being the case, that is why the objective
and goal must be set up clearly, as it will be the guidelines for the business to soar high and thrive.
Operation plan can help in every aspect such as money budget, raw materials storing and process
of product. It is without a doubt, a carefully planned operation surely will be able to boost the
company’s productions and sales.
With the use of the newest machines and technologies, production time for each product
can be shortened furthermore increases the sales of the business to be able to compete with other
much-publicized companies. Modern technologies that will be used in producing our garments are
of high-quality machines, hence will help in increasing the productivity of the company whilst also
reducing the number of employees. This plan is beneficial for the company in the distant future as
those high-end machines will be able to reduce the monthly cost of paying the employees’ salary.
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Design
Pattern Making
Fit Sample
Making
Production
Pattern Making
Grading
Marker Making
Fabric
Spreading
Fabric Cutting
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Cutting Parts
Sorting or Bundling
Sewing
Garments
Inspection
Garments Ironing
and Finishing
Final Inspection
Garments Packing
Cartooning
Shipment
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Firstly, is design stage. Garment design is the process of developing clothing ideas and
then translating those ideas into the creation of clothing products. Secondly, is pattern making
stage. A pattern is the template from which the pieces of the garment are traced to the cloth before
being cut and assembled. Patterns are typically made of paper and are often made of tougher
materials, such as paperboard or cardboard, if they need to be more durable to withstand repeated
use. Thirdly, fit sample making stage. The Fit Sample, also known as the First Sample, Production
Sample or Design Sample, is created from a template used to create a toile. It's important that it's
made in your final fabric, otherwise it's going to be wrong to hang your clothes. It is typically
devoid of trimmings and is designed to test the designer's idea and to get the design, manufacturing
and fit right. Fourthly, production pattern making stage. Production pattern making is the first step
in the production of clothing. When creating the garment as per design, the prototypes are used to
draw the different sections of the garment of a similar style onto the fabric prior to cutting and
assembling. Fifthly, grading stage is the method of producing a variety of sizes for a particular
type of clothing. The aim of grading is to match a pattern to a range of sizes. Grading does not
build form; it rather increases or decreases the size of the original shape.
Then, marker making stage. Marker making is the method of deciding the most effective
arrangement of pattern parts for style, fabric, and size distribution. After that, fabric spreading
stage. Fabric spreading is a process in which piles of fabric are spread over a fixed length and
width according to the size of the clothing marker. Proper stretching of fabric in clothing can
influence the efficiency, quality and cost of production. Next, Fabric cutting stage. Fabric Cutting
is separating of the garment into its components and in a general form, it is the production process
of separating sectioning, curving, severing a spread into garment parts that are the precise size and
shape of the pattern pieces on a marker. Furthermore, sewing stage. Sewing is a craft of fastening
or attaching objects using needle and thread stitches. Sewing is one of the oldest textile arts in the
Palaeolithic era. Then, Garment ironing and finishing stage. Finishing refers to processes that turn
woven or knitted cloth into a usable material and, more precisely, to any process that is performed
after dyeing the yarn or fabric in order to enhance the appearance, efficiency or "hand" (feel) of
the textile or clothing finish. While ironing is the most important finishing process in the ready-
made clothing market, which is achieved by exposing a fabric to heat and pressure with or without
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steam to remove unnecessary creases and to give the clothing a flat appearance. ironing is often
performed to produce creases in the fabric. 27
Next, final inspection stage. Mainly the complete inspection of the fabric is carried out
during the final inspection since there is no facility to carry out the total inspection before that.
This is the most critical point of view of the consumer. Mainly the size, fitting and other defects
of the garments shall be examined in the final inspection. Then, Garments packing stage.
Garment’s packaging is one of the most important issues for the export of our garment product,
where the packing list can represent different vital issues such as shipping, transport, foreign and
local purchaser, product pieces, size, etc. Garment packing process is part of the finishing section,
which is the last section of the garment manufacturing process. After that, cartooning stage. The
products are shipped to the customer in cartons. Garments in poly bags are kept in a carton as
advised by the purchaser. Loading cartons of clothing is called packing. Garments are loaded into
cartons in a specified proportion of size and colour. This proportion is known as the assortment. It
is very important to preserve the designated assortment. Finally, shipment. Shipping refers to the
method of transporting items. It can be rendered by road, sea, or air, as it represents a collection of
objects that will be transported from one location to another.
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• Fixed
A fixed-term contract is a contract of employment whereby an employer employs an employee
for a limited period. The fixed-term contract must be in writing and can, in certain cases (for
example, in the case of a substitute for an employee’s sick leave or maternity leave), be ‘fixed-
term’ (the contract sets the end date and thus the period) or imprecise and may, in this case, allow
for a minimum duration.
• Full-time service
‘Full-time’ means an average of 30 working hours per week. On the other hand, full-time work
arrangements are stricter. Staff typically operate from 8AM until 5PM from Monday to Friday.
Anyway, a full-time work schedule allows staffs to be available all week.
• Shift
Shift work, as well as fixed or rotating schedules, may involve evening, night, and early
morning shifts. This covers the 6% who work evening shifts and the 4% who work night shifts.
People who work at night, early morning, or rotational shifts are at greater risk of experiencing
shift work and other issues with sleep.
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GROUND FLOOR
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1ST FLOOR
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UTILITIES
1
Water 150
Electricity 1,500
Telekom 200
TOTAL 1 850
MAINTENANCE
2
Shop 400
Machines 800
TOTAL 1 200
INSURANCE
3
Shop 1,000
Staff 750
TOTAL 1 750
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TOTAL 53 805
TOTAL 2,600
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FINANNCIAL
PLANNING
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The suggested business is successful since it provides our organization with a large sum of
money and a balance that we may put aside for the following month and subsequent months. Our
financing was also a good fit for our business because the earnings we received is so evenly
distributed.
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BUSINESS MODEL
CANVAS
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-Outlet / Distribution
Salaries Ad Revenues
Administration
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CUSTOMER SEGMENT
Our product is designed to make people feel comfortable while they wear it, we are
targeting people across the world, regardless of whether they are teenagers or adults. We want
them to believe that this is the best product we have ever produced. Instead of wearing it, they can
use it as a bag in which to store items that they will need to carry with them wherever they go.
Following that, we want people to see the product in the same way they see the pricey items: as
something they want to get right away. Aside from that, we want people to feel as like they are an
amazing person when they are wearing the merchandise. What are they going to do with the item?
Of course, they want to be able to utilize it in both directions. One is for wearing, while the other
is for carrying things about.
KEY RESOURCES
Key resources are strategic assets that you must have in place, and you must have them in
place to a greater or more targeted degree than your competitors. There are three basic sorts of
enterprises: product, scope, and infrastructure. There are a lot of Key Resources in common
between these two. To compete with others, our company must be active on social media by paying
influencer to be our brand ambassador and the benefit is our brand would be well known in fashion
industry.
COST STRUCTURE
All expenditures incurred to execute a business model are described in the Cost Structure.
The most significant costs spent while operating under a specific business strategy are described
in this building block. Costs are incurred in the creation and delivery of value, the maintenance of
Customer Relationships, and the generation of income. After determining Key Resources, Key
Activities, and Key Partnerships, such costs can be estimated readily. However, some company
strategies are more cost-focused than others.
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VALUE PROPOSITION
- High-end product
- Multipurpose
If you describe someone or something as top-notch, you mean that they are of a
very high standard or quality. Of course, our product will be in a top-notch quality, as it’s
a high-end product. We will never produce a low-quality product because it is not our
dictionary. Therefore, we refuse to create a low-quality product. Something top-notch is
excellent—it's the highest quality. If you're used to camping, it'll be luxurious to stay in a
top-notch hotel. When you're recommending a movie as one of the best you've seen this
year, you might describe it as top-notch.
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CUSTOMER RELATIONSHIP
It is essential to give the customer any support that they need, thus we made a 24-
hour service which can benefits them and help to receive review for our products. In
commerce and industry, 24/7 or 24-7 service as it is usually pronounced "twenty-four
seven" is service that is available at any time and usually, every day. An alternate
orthography for the numerical part includes 24×7 usually pronounced "twenty-four by
seven". The numerals stand for "24 hours a day, 7 days a week". We are committed to make
our customers feel close to us at any time and if they have problems with our product, they
can contact us immediately at any time.
We use the online social platform to market our product. As we all know, social
platform is a main thing in this generation. Instagram, Facebook, Twitter, you name it. Our
product will be advertised in the social platform. We will use all of our technology in order
to advertise our products. An online platform is defined as a digital service that facilitates
interactions between two or more distinct but interdependent sets of users (whether firms
or individuals) who interact through the service via the Internet. Social networking is the
use of Internet-based social media sites to stay connected with friends, family, colleagues,
customers, or clients. Social networking can have a social purpose, a business purpose, or
both, through sites like Facebook, Twitter, LinkedIn, and Instagram.
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KEY PARTNERS
Key partnerships describe the network of suppliers and partners that make the business
model work Companies forge partnerships for many reasons, and partnerships are becoming a
cornerstone of many business models. Companies create alliances to optimize their business
models, reduce risk, or acquire resources. In Burstlytics Clothing, our key partners are
distinguished into 3 categories which are artists endorsement, top designers and raw material
suppliers. Artist or celebrities are endorsing our products simply by wearing them as well as
posting on their social medias for the eyes of the crowds to see. The people in their circles will
look at them and eventually see our branded jackets wrapped on their bodies or even on their hands
working as a ‘bag’. Subsequently, designers are the people who can influences their viewers.
That’s why, we have one of the top local designers in alliances with our company. Not to mention,
our raw material suppliers are of big names companies. It is vital for us to continue our production
of garments as they are our main suppliers. Our suppliers only provide best quality materials from
denims, microfibers, and sewing threads.
KEY ACTIVITIES
These are the crucial things the business needs to do to deliver on its propositions and make
the rest of the business work. Our company heavily relies on development, design making and
marketing to do our business. In design making process, our activities are run mainly by the
designers which has been set assisted by few workers. They are the people who does all the
designing productions before we make those into our productions. Then, development is also our
key activities which works on administration sites. They will increase our efficiency on the
business. For example, these people work in customer services. Finally, marketing. Marketing is
the people who promotes our products on our official sites such as Facebook, Instagram, and our
own website.
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CHANNELS
We use a variety of platforms and methods to inform customers about our company's
presence. We understand that word-of-mouth advertising will not propel our firm to greater
heights. By utilising social media, creative thoughts may be expressed. We used social media sites
like Facebook and Instagram to advertise our business and the items we offer. Our expectations
were not met by the response we obtained when testing these marketing techniques. Not only that,
but we're also expanding our business by opening new outlets in other states. Almost every year,
our company constructs new outlets. This is how our firm connects with and reaches out to its
various customer groups.
REVENUE STREAMS
A Revenue Stream is a component that shows how much money a company makes from
each customer segment. To make money, most businesses require at least one excellent income
source. Every purchase made by a consumer generates profit for our firm. Every money made by
a client to purchase items is theirs to do with as they want. Aside from that, there's the ad cash we
get from the advertising banners we display throughout the office and in other areas.
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CONCLUSION
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8.0 CONCLUSION
For the product that we have produce, we believe that our product will be in the right path
because we have design an unique product which is a Denimfiber Jacket with special features that
can be turned into a multi-functional backpack. We believe that our product will suit people who
are really interested in the new fashion designer clothing because our product is equivalent to
designer brands.
We believe that by preparing this business plan, we hope that it will give spirit and
encouragement to us and others who are interested in opening a business especially in fashion
industry business.
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APPENDICES
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9.0 APPENDICES
OUR PRODUCT
[DENIMFIBRE JACKET]
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REFERENCES
1. https://bizhumm.com/learn/how-to-start-a-business/
2. http://anyflip.com/fevbn/xpmq/basic
3. https://www.businessnewsdaily.com/4686-how-to-start-a-business.html
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DECLARATION
FORM
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Course :
Name FUNDAMENTALS OF ENTREPRENEURSHIP
Assignment/ :
Project Title BUSINESS PLAN
I hereby declare that the work in this assignment/ project was carried out in accordance with the regulations
of Universiti Teknologi MARA. It is original and is the results of my own work, unless otherwise indicated or
acknowledged as referenced work. This assignment/ project has not been submitted to any other academic
institution or non-academic institution for any degree or qualification.
I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti Teknologi
MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my study and
exams.
I am aware that disciplinary action (which may include the deduction of marks in the assignment/ project)
will be taken against me if I am found to be an offender.
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Course :
Name FUNDAMENTALS OF ENTREPRENEURSHIP
Assignment/ :
Project Title BUSINESS PLAN
I hereby declare that the work in this assignment/ project was carried out in accordance with the regulations
of Universiti Teknologi MARA. It is original and is the results of my own work, unless otherwise indicated or
acknowledged as referenced work. This assignment/ project has not been submitted to any other academic
institution or non-academic institution for any degree or qualification.
I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti Teknologi
MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my study and
exams.
I am aware that disciplinary action (which may include the deduction of marks in the assignment/ project)
will be taken against me if I am found to be an offender.
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Course :
Name FUNDAMENTALS OF ENTREPRENEURSHIP
Assignment/ :
Project Title BUSINESS PLAN
I hereby declare that the work in this assignment/ project was carried out in accordance with the regulations
of Universiti Teknologi MARA. It is original and is the results of my own work, unless otherwise indicated or
acknowledged as referenced work. This assignment/ project has not been submitted to any other academic
institution or non-academic institution for any degree or qualification.
I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti Teknologi
MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my study and
exams.
I am aware that disciplinary action (which may include the deduction of marks in the assignment/ project)
will be taken against me if I am found to be an offender.
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Course :
Name FUNDAMENTALS OF ENTREPRENEURSHIP
Assignment/ :
Project Title BUSINESS PLAN
I hereby declare that the work in this assignment/ project was carried out in accordance with the regulations
of Universiti Teknologi MARA. It is original and is the results of my own work, unless otherwise indicated or
acknowledged as referenced work. This assignment/ project has not been submitted to any other academic
institution or non-academic institution for any degree or qualification.
I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti Teknologi
MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my study and
exams.
I am aware that disciplinary action (which may include the deduction of marks in the assignment/ project)
will be taken against me if I am found to be an offender.
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Course :
Name FUNDAMENTALS OF ENTREPRENEURSHIP
Assignment/ :
Project Title BUSINESS PLAN
I hereby declare that the work in this assignment/ project was carried out in accordance with the regulations
of Universiti Teknologi MARA. It is original and is the results of my own work, unless otherwise indicated or
acknowledged as referenced work. This assignment/ project has not been submitted to any other academic
institution or non-academic institution for any degree or qualification.
I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti Teknologi
MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my study and
exams.
I am aware that disciplinary action (which may include the deduction of marks in the assignment/ project)
will be taken against me if I am found to be an offender.
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Course :
Name FUNDAMENTALS OF ENTREPRENEURSHIP
Assignment/ :
Project Title BUSINESS PLAN
I hereby declare that the work in this assignment/ project was carried out in accordance with the regulations
of Universiti Teknologi MARA. It is original and is the results of my own work, unless otherwise indicated or
acknowledged as referenced work. This assignment/ project has not been submitted to any other academic
institution or non-academic institution for any degree or qualification.
I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti Teknologi
MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my study and
exams.
I am aware that disciplinary action (which may include the deduction of marks in the assignment/ project)
will be taken against me if I am found to be an offender.
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4.7.2021 AMRIE
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