BACHELOR OF SCIENCE (HONS) IN PLANTATION

TECHNOLOGY AND MANAGEMENT

AT220

ENT600: TECHNOLOGY ENTREPRENEURSHIP

WRITTEN REPORT: NEW PRODUCT DEVELOPMENT

INNOVATION:
BAMBOO FACE MASK 2022 (BF-22)

CLASS: M3AT2205B

PREPARED FOR: DR. ZULKIFLI BIN MUHAMAD HANAPIYAH

PREPARED BY:

NAME MATRIC NUMBER

MUHAMMAD AMIR HAZIQ BIN GAZALI 2021119355

MUHAMMAD FIRDAUS HANAN BIN JASNI 2021101335

MOHAMAD ARRY IKMAL BIN NOOR AMRAN 2021120263

IKMAL HAKIMI BIN ABDUL MULOP 2021125887

MUHAMAD ALIFF NAJMI BIN KAMARUL ZUHAIRI 2021115015

 FACULTY OF BUSINESS AND MANAGEMENT Total Marks
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

ASSIGNMENT 2: NEW PRODUCT DEVELOPMENT (35%)

TECHNOLOGY ENTREPRENEURSHIP (ENT600)
SEMESTER: OCTOBER 2021 – FEBRUARI 2022

DECLARATION
I hereby declare that the assignment is based on my work, is not copied from any other person's work (published or unpublished), except for quotations and citations that
have been duly acknowledged. I also declare that this assignment has not been previously or concurrently submitted for credit, either at Universiti Teknologi MARA or
elsewhere. I confirm that I have read and understood the Faculty and University regulations on plagiarism.

FACULTY : FACULTY OF AGROTECHNOLOGY AND PLANTATION GROUP : 5B

Declaration of Submission
Student’s Name Student ID No. Date
(Signature)

MUHAMMAD AMIR HAZIQ BIN GAZALI

2021119355 AMIR
MUHAMMAD FIRDAUS HANAN BIN JASNI
2021101335 HANAN
MOHAMAD ARRY IKMAL BIN NOOR AMRAN 2021120263 ARRY 16 DEC 2022
IKMAL HAKIMI BIN ABDUL MULOP
2021125887 IKMAL
2021115015 ALIFF
MUHAMAD ALIFF NAJMI BIN KAMARUL ZUHAIRI

Accepted by :

Date :
 TABLE OF CONTENT

NO CONTENT PAGE

Executive summary
1
Introduction
1.0 2
NEW PRODUCT DEVELOPMENT
2.1 Definition
2.2. Classification of NPD
2.3. NEW PRODUCT DEVELOPMENT
PROCESS
2.0 2.3.1. Research & Development 3-14
2.3.2. Products Design/features & Technology
Used
2.3.3. Concept Testing
2.3.4. Build Prototype
2.3.5. Test Marketing
3.0 Conclusion 15
4.0 References 16
Appendix 17-19
Executive summary
1.1 Company Background

The D’ Bunga Smart SDN BHD company was founded in 2017 by Muhamad Amir Haziq and colleagues.
A year before, Muhamad Amir Haziq who was working at a small company that produce a fruit seed that
has gone bankrupt. Muhamad Amir Haziq took an advantage of his work experience to open his own
company that produce granule-mecha. This company specialized is produced the granule-mecha, that can
easier for people to apply the fertilizer to the crop. Muhamad Amir Haziq get an idea to innovation and
improve the existing product and the product was quite well receiving to the customer. The company product
was made by using the pvc and user friendly cause everyone can use it while applying the fertilizer. The
price is also very reasonable and easier for people to carry it. The company are also considering their
business as retail business as they supply our product directly to customer. In addition, they use social media
as their marketing strategies such as Instagram, Facebook Shoppe and Twitter.
Business name Granule-Mecha 2017(GM-17)
JA8953, JALAN DEBUNGA 5, TAMAN
Business address
DEBUNGA, MERLIMAU, 77300, MELAKA
Website DeBunga5@gmail.com.my
Form of business Partnership enterprise
Main activities Producing Granule-Mecha
Date of commencement 8th January 2017
Date of registration 9th February 2017
Registration number 9986098
Name of bank Maybank Berhad
Bank account number 97456702342

1.2 Vision

Our vision is to make agronomic innovation to the farmers.

1.3 Mission

Our mission is to make people easier for applying the fertilizer.

1.4 Target Market

Our target market is for customer that planted anything that have to apply the fertilizer and the company
that grows a lot of plant.
1.5 Purpose
• To give advantage to farmer without effect the back pain.
• To make customer interested to buy cause of user friendly and affordable.
• To make planters more spirit to planted more plant.

1
 Organizational chart

GENERAL MANAGER
MUHAMAD AMIR HAZIQ
BIN GAZALI

OPERATIONAL MARKETING FINANCIAL

ADMINISTRATION
MANAGER MANAGER MANAGER
MANAGER
MOHAMAD ARRY IKMAL HAKIMI BIN MUHAMAD ALIFF
MUHAMAD FIRDAUS
IKMAL BIN NOOR ABDUL MULOP NAJMI BIN KAMARUL
HANAN BIN JASNI
AMRAN ZUHAIRI

2
1.0 Introduction

In order for a plant to grow and thrive, it requires a sufficient the number of elements that need by a
crop. There are some of elements that needed in a large quantity or known as macronutrient.
Nitrogen, phosphorus and potassium are the main elements in macronutrient. The plant's growth rate
will be slowed down if any of the macronutrients are deficient or difficult to extract from the soil.
Therefore, farmers should apply fertilizer sufficiently and in the right way so that the soil can absorb
the fertilizer optimally. There are several ways to practice manuring which are broadcasting,
placement, foliar application, fertigation and others.

The main focus for our business innovation is focus for placement manuring. Basically,
the farmers still using a hand for placement the fertilizer on the crop. Some of weakness using a
manual way in order to manuring plants are chemical exposure to body, non-ergonomic and less
productivity. Accident of chemical products to body may cause immediate health effects such as
burns, eye irritation and peeled skin. The consequences of poor ergonomic are reduced blood
circulation, less flexibility and less efficient digestion. What can be observed is when there is poor
ergonomic while doing work it would lead to less productivity.

Therefore, D’Bunga Smart SDN BHD has released the “Granule-Mecha” to facilitate
the farmers especially in manuring practice. The inspiration of this product is designed to create an
ergonomics for the user. Ergonomics is designing a job to fit the worker so the work is safer and
more efficient. The idea come from our experience when did placement manuring by using manual
or hand. Farmers have to bend their bodies when doing placement and it affects the spine in the
future. We noticed that there was no special product used to carry the fertilizer. Because of that, we
has come out with innovation to create ‘Granule-Mecha’ which is the tank that could fill with 4
kilogram of fertilizer and designed with spring at tip for fertilizer flowing out.

We have done research and development to develop final product of ‘Granule-Mecha’.

Improvement of the product have done by online survey form through Google form among farmer,
lecturer and plantation students. People who experience with plantation were responded well and
give a cooperation to comment for improvement. However, there are limitations regarding the
product because using the PVC which is not suitable for long term. For now, we are still in research
to choose the best material for ‘Granule-Mecha’
3
Consumer Trend Canvas
Analyze Apply

Inspiration Emerging Innovation Type

How are other businesses applying this trend? Expectations How/where could you apply
What points of tension and this trend to your business?
new customer expectations
The consumer wants to China is the country that Innovation in Thailand are emerging?
apply the new produce a lot of technology give an idea to create a This product can be used
innovation in products especially in new product in applying for the farmers in This product can be applied at
agriculture agriculture. fertilizer manuring activity for all farms as long as they use a
granule fertilizer to make granule fertilizer
a maximum productivity.
To help the consumer reduce
time when apply manuring
activity.

Drivers of Change To assist the consumer to GRANULE

Basic Needs Why is this trend emerging now? avoiding backpain while perform MECHA is a
innovation with
What’s changing? their task.
Which deep consumer technologies to
needs and desires does help the consumer
with various age
this trend address? Shifts Triggers and also give a very
good feedback to
(Long-term) (Short-term)
farmer’s

Environmentally Friendly The consumers expect the

Reducing The time to Apply
Granule Fertilizer
Effectiveness
product are convenient and easy
to use.
Who
Which customer groups could
Innovation in technologies
you apply this trend to?

Good Physical Condition This product is suitable to use for various age included
individual, farmers and the upcoming generation.
Innovation

Click on the following hyperlinks to find out more about TrendWatching’s complete Please note that our Consumer Trend Canvas is free to use and share under the Creative Commons Attribution-
NoDerivatives 4.0 Standard. Please use the following link to clearly attribute our page when you share or redistribute
Methodology and how to apply this Consumer Trend Canvas. it. https://www.trendwatching.com/toolbox/consumer-trend-canvas

4
2.0. NEW PRODUCT DEVELOPMENT (NPD)
3.1 Definition

GRANULE MECHA are design to assist individual or farmers perform common task at the field. This
mechanization is very helpful to farmers or individual who wants to sustain the productivity of their yield. To
reduce the weight of this product has been made by polyvinyl chloride (PVC). The product designed is very
useful due to it comes with weight indicator, sensor, temperature and time on its body. The use of weight
indicator is to provide precise measurement of granular fertilizer that needed by each crop planted. Scanning
sensor is to detect the contain of granular fertilizer. This product also can measure surrounding temperature
to be run according suitable condition. Not only limit on that, it also come with a clock and timer to allow
individual to estimate the time of each crop receives granular fertilizer.
The use of flat surface of the tip able to avoid soil getting into the granule deliver. It is also has its own
lid to cover the granule from getting out and to prevent undesirable accidentally condition. Besides, when the
granule mecha is not in use, it is easy to hang because of its light weight and has its own body strap.

3.2 Classification of NPD

Granule Mecha is improvement on existing product.
3.2.1 Addition to existing lines
Our company offers new features such as scanning sensor, weight indicator, temperature and time that allows
consumers to easily perform their sowing activity. This addition could assist consumer to carried out their
particular activity precisely.

3.2.2 Improvement and revisions to existing products.

Our current products made better due to that our company use the advertising words such as “New and
improved” on our packaging. This helps us, to increase consumers awareness and create interest.

3.2.3 Cost reduction.

This refers to our existing product where we replace product material which by using polyvinyl chloride (PVC)
instead of previous material iron. The changes of this material give consumer similar performance with
reasonable price. The use of PVC make consumers from various ages could use this product due to the light
weight. Besides, the old material which is iron are very heavy compare to PVC that allow the consumer easy
to use. Next to, the changes of this product material also due to the cost of importation of iron material. Hence,
we decide to use PVC because it easy to get and at lower cost

5
2.3 New Product Development Process
Research and Development
The creation of new knowledge is what research and development do. It is a task that businesses
carry out to create new goods, methods, or services, or to enhance ones that currently exist.
Businesses frequently assume risk to achieve this. This is because, it is unclear whether what they
are attempting is technologically doable or, more frequently, that they are unsure of how they will
accomplish their goals. For many businesses, R&D is a crucial task. A company can stay profitable
and competitive by introducing new products or upgrading existing ones. The earliest phases for
developing a new which processing or service, and R&D is already existed. Experimentation and
innovation are often rife at this stage, along with risk. In the R&D cycle, ideation and theorizing are
frequently followed by research and exploration, design, and development.
-Idea generation
Ideas generate are from the observation of smallholders and farmers in doing the work of manuring
especially for pineapple farm. This is because, after conducting the survey, most farmers experienced
back pain due to bending over for too long while doing work. We have created some ideas that can
help these farmers to make manuring work easier. This idea has been shared with farmers so that
they can evaluate some as appropriate for their work. There are several ideas that have been created
to make it easier for farmers to fertilize. The first are Granule Mecha, Granule Tractor and Granule
Drone.
The first one is Granule Mecha. This product is used for manuring with granule fertilizer. Basically,
it makes it easier for farmers to read where farmers who apply granule fertilizer use their hands to
put fertilizer on the trees. So, this product can prevent farmers from using it automatically and
without having to bend down. It uses PVC material where it can last longer and is lighter than iron
material. It also has a technology where it has a sensor to know the capacity of the steel.
The second product is Granule Tractor. Basically, this product will be guided by farmers in the
manuring process. Fertilizer will be put into a container with a large capacity and will come out
according to the channels controlled by the driver. The amount of fertilizer that comes out can be set
on the driver's monitor and it has advanced technology where it can detect trees that have been
fertilized. This can make it easier for farmers to identify trees that have been fertilized because they
have GPS.

6
The third product is Granule Drone. As we know, the use of drones has been welcomed all over the
world, especially in the agricultural sector. Basically, this product is used in foliar fertilization. The
use of drones can only be done by those who are experts in operating drones. Not everyone can
control a drone because it requires a high level of technique and experience in operating a drone. It
can carry little fertilizer due to technological limitations and high cost.

-Idea screening
The idea screening is to spot the good idea and drop the poor ones as soon as the product evaluated
according to certain criteria and to overcome the problem that farmer’s pineapple face. Our company
will proceed only with the product ideas that will turn into profitable products that will be successful
in the marketplace.
Based on the idea generated from the survey that we make, we decide to develop Granule Mecha for
our company which to overcome the problem for farmer’s pineapple. Some of the product tend to
spoil easily because they are very costly for farmers to get. This product has a much lower price and
is easy to find compared to other products. With the situation that will be faced by the whole world,
which is inflation, all farmers want to reduce production costs. The material used for this product is
also PVC where it is cheap, and durable compared to products in the market that use iron or aluminum
which have many disadvantages such as heavy materials and rust easily. Granule Tractor and Granule
Dron both have high service costs because there are not many spare parts, and they are hard to find
in the market. Fuel consumption is also a factor in the evaluation of this product. Granule Mecha is
an environmentally friendly and easy to use product. Meanwhile, other products use motors and fuel
such as diesel as a source for the motor to run and the price of fuel is also high at this time.
Granule Tractor and Granule Dron both have high service costs because there are not many spare
parts, and they are hard to find in the market. Fuel consumption is also a factor in the evaluation of
this product. Granule Mecha is an environmentally friendly and easy to use product. Meanwhile,
other products use motors and fuel such as diesel as a source for the motor to run and the price of
fuel is also high at this time. This product has a spring as the main part for the fertilizer to come out.
It is made of stainless steel that does not rust easily. Spare parts are also easily available and cheap
in the market.

7
2.3.1 PRODUCT DESIGN

Granule Mecha is the best product for manuring especially for granule fertilizer. Compared to the
other product in market, our product is more suitable and environment friendly because it made from
PVC material and few parts from stand less steel that can use longer and not rust.

Features Description
PVC Tank The tank of this product made from PVC that stronger and lighter
from iron. The capacity of this tank is 4kg that we can put the
granule fertilizer in tank.

Tip The tip size is slightly wide and flat to avoid getting in the granule
deliver.

Spring Main component for connect tank and granular deliver.

Monitor sensor It displays the temperature, time, granule left and product
condition.
Lid Open and closed the tank that will prevent granule getting out.

8
2.3.2 Concept testing

Developing and testing a product are crucial elements to ensure it fulfil the needs of the
target market. Preliminary description about the product idea is displayed to potential customers to
determine their interest and buying intent. Our product improvement is made based on consumer’s
feedback. The first test for the newest product designs is concept testing. Prior to a product's release
on the market, it entails the process of applying quantitative and qualitative methodologies to gauge
consumer reaction to a product idea. The creation of the prototype will come next if there is broad
acceptance.

Concept testing primarily serves to help our company to:

• Select the product or service concepts that seem most promising.

• Obtain an early understanding of the concept's commercial potential and consumer
approval.
• Discover the possible target market who is most interested to the idea of the product.
• Identify areas that need further development.
The usual procedure for conducting concept testing for a new product begins with defining the
test's goals or objectives. Next, a survey population is selected and identified. To guarantee that the
information gathered may be used for decision-making down the road, the survey population should
be representative of the intended market segment. Either a qualitative or quantitative research
methodology might be used to conduct the survey.

Depending on the survey's methodology, the product concept is explained through questions
or other types of illustrations. Following are some ways to communicate the idea behind our product
:

9
 I. Verbal description
This ‘GRANULE MECHA’ is built for plantation purpose to increase their
productivity in particular task. The colours available for this product are red and grey
. The weight of this product is below than 1 kilogram. The capacity of the product is
4 kilograms. Therefore, consumers from various ages could easily use this product.
This product comes with latest feature which is weight indicator, scanning sensor,
time and temperature. This feature makes it easier to consumer perform their
particular task precisely. The use of weight indicator is to measure the quantity of
granular fertilizer inside the product. Next, scanning sensor is to detect the granular
left in the tank. The use of time is to estimate the time of each crop receives granular
fertilizer. The function of temperature is to measure surrounding temperature to be
perform based on the weather condition. This product also has their own lid to cover
the granular from get out of their tank. Next to, the product is built with their own body
straps hence its easy to carry and store. The crucial part on this product is flat surface
tip. This is to ensure soil from getting stuck into granule deliver.

II. Sketch

A simple sketch of the product idea aids in the audience's understanding of

the suggested product idea. The sketch included is ‘GRANULE MECHA’ which is
installed together with lid, body straps, flat surface tip. The sketching of our product
is as follow:

Figure 1 The design of GRANULE MECHA

10
Analysis of Product Descriptions based 30 Respondents

No Question Answer Percentage

1. Are you agree that this product made I. Yes 85.7 %

from Polyvinyl Chloride (PVC) II. No
14.5 %

2. Do you think the weight of this I. Yes 82.5 %

product is suitable?
II. No 17.1 %

3. Do you think this material are strong I. Yes 74.3 %

enough for daily use.
II. No 22.9 %

III. Maybe

11
2.3.3 Build Prototype 3D/2D

2D VIEW

Brand Name: GRANULE MECHA

MATERIAL : Polyvinyl chloride
SIZE: 120 cm x 40 cm
Weight: 2kg
Colour: Red and Grey
Capasity: 4kg

12
Test Marketing

A test market is a market that receives a product on a restricted basis before it is released to the
public with the intention of gauging customer reaction to it. It's crucial to keep in mind that users of
the product can unknowingly be a member of a test group. Test marketing offers a number of
advantages. Before making a sizable investment in mass manufacturing, firms may use test
marketing to directly ask actual customers for feedback on how satisfied they are with a product.

Before a significant product launch, test marketing is used to evaluate a product's feasibility and
provide businesses the chance to enhance or make changes to their product strategy and marketing
plans. There are certain advantages to test marketing since it allows you to assess things like product
performance or acceptance, the degree of material support needed for a complete launch, and
distribution needs.

Google form survey

For our product we have conducted a survey to study several common problems that farmers
need to encounter and introduced our products, GRANULE MECHA. This survey has been
distributed 30 respondents. There are from different age and sector by using Google form. We just
shared the link to our friends and also society to give a feedback for our products. The questionnaires
also ask them about opinion from our product based on technology and new knowledge they get to
apply at field. From the form, can get combined all the feedback and improve our products before
launch to marketplace.

13
Analysis of Test Marketing based 30 Respondents

No Question Answer Percentage

1. What is the price of our products that RM 80- RM 150 62.9 %

you are willing to buy? RM 150- RM 200 25.7 %

RM 200- RM 300 11.4%

2. If the products were price according to I would definitely not purchase the 5.7%
your expectations, how likely would products
you be to purchased the product within 20%

next year? I might or might not purchase the

product

I would definitely purchase the 74.3%

product.

3. Comments ⚫ No
⚫ Very good
Any suggestions for our products? ⚫ Make for suitable planting bed
⚫ Try a stainless steel one to avoid
rusting.
⚫ Maybe can make tank bigger for
facilitates the farmer.
⚫ Use aluminium
⚫ Nice concept, can add
measurement part as we farmer
can accurate amount of fertilizer
to apply
⚫ Good products.
⚫ The price make sense
⚫ Suitable to everyone
⚫ Not give a pollutions.

14
3.0 Conclusion
In conclusion, in the present market, our product named granule-mecha will be one of the
easier product for the farmers to apply the granule fertilizer. Many big company should use this
product for their workers to facilitate and speed up the apply fertilizer proses. Our product that user
friendly and affordable price will make the customer interested to. The product that made by using
Polyvinyl Chloride (PVC) and light easy for people to bring anywhere. Our product also has the
temperature sensor that can detect the temperature of the fertilizer. Besides that, it also has the
capacity sensor that can detect the capacity of the fertilizer. Our product that been innovated by
using a quality tools so that it is not easier to broke and rusting. We hope our product can into the
market and can sell to the worldwide.

15
4.0 References

Harmancioglu, N., McNally, R. C., Calantone, R. J., & Durmusoglu, S. S. (2007). Your new product
development (NPD) is only as good as your process: an exploratory analysis of new NPD
process design and implementation. R&Amp;D Management, 37(5), 399–424.
https://doi.org/10.1111/j.1467-9310.2007.00486.x

Šarauskis, E., Naujokienė, V., Lekavičienė, K., Kriaučiūnienė, Z., Jotautienė, E., Jasinskas, A., &
Zinkevičienė, R. (2021). Application of Granular and Non-Granular Organic Fertilizers in
Terms of Energy, Environmental and Economic Efficiency. Sustainability, 13(17), 9740.
https://doi.org/10.3390/su13179740

Agritech, T. N. A. U. (Ed.). (2014). METHODS OF FERTILIZER APPLICATION. Nutrient

management :: Methods of Fertilizers Application. Retrieved December 16, 2022, from
https://agritech.tnau.ac.in/agriculture/agri_nutrientmgt_methodsoffertilizerappln.html

Engineering, N. (2020, September 2). What is Ergonomic Design? An introduction to workplace

improvement. NGS Industrial Hardware. https://ngsindustrial.com/article/what-is-
ergonomic-design (https://ngsindustrial.com/article/what-is-ergonomic-design/)/

Schuman, S. H. (2002). Ergonomics in Agriculture. Journal of Agromedicine, 8(1), 9–18.

https://doi.org/10.1300/j096v08n01_02

16
APPENDICES

Figure 1: Data regarding gender, area and occupation

Figure 2: Data regarding types manuring application and crop planted

17
Figure 3 : Respond data regarding Polyvinyl Chloride (PVC) material, product weight and durability
of the product.

Figure 4 : Respond data regarding range of price, willing buy and suggestion for improvement of
the product.
18
Figure 5 : Product sketch

19