Scribd Logo
Upload

Welcome to Scribd!

  • Tonicorp - Swot

    Uploaded by

    rivasjimenez1747
    2 views1 page
    Tonicorp is a holding company owned by Arca Continental and The Coca-Cola Company that operates dairy and plastic companies in Ecuador. It has extensive experience leading the dairy products market in Ecuador since 1978. However, its main yogurt product is not considered part of basic consumer goods and preferences are changing, posing threats. Opportunities exist in innovation, international expansion, and attracting strict customers.

    Original Description:

    Original Title

    TONICORP - SWOT

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Tonicorp is a holding company owned by Arca Continental and The Coca-Cola Company that operates dairy and plastic companies in Ecuador. It has extensive experience leading the dairy products market in Ecuador since 1978. However, its main yogurt product is not considered part of basic consumer goods and preferences are changing, posing threats. Opportunities exist in innovation, international expansion, and attracting strict customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views1 page

    Tonicorp - Swot

    Uploaded by

    rivasjimenez1747
    Tonicorp is a holding company owned by Arca Continental and The Coca-Cola Company that operates dairy and plastic companies in Ecuador. It has extensive experience leading the dairy products market in Ecuador since 1978. However, its main yogurt product is not considered part of basic consumer goods and preferences are changing, posing threats. Opportunities exist in innovation, international expansion, and attracting strict customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    SWOT ANALYSIS - TONICORP

    TONICORP IS A COMPANY OF ARCA CONTINENTAL AND THE COCA-COLA COMPANY, IS A HOLDING MADE UP OF THE
    COMPANIES: INDUSTRIAS LÁCTEAS TONI S.A, PLÁSTICOS ECUATORIANOS S.A AND DISTRIBUIDORA IMPORTADORA
    DIPOR. IT HAS EXTENSIVE EXPERIENCE LEADING THE SEGMENT OF DAIRY PRODUCTS AND HIGH VALUE-ADDED
    FUNCTIONAL FOODS IN ECUADOR SINCE 1978.

    STRENGTHS WEAKNESS OPPORTUNITIES THREATS

    S W O T
    Extensive Yogurt, which is Developing
    Strict Costumers
    Experience it's principal innovative
    product isn't products Changing
    Diversified part of the basic costumers
    products International
    basket. preferences
    Expansion
    Good products'
    Growing
    quality
    Competition

    You might also like