Theory of Reasoned Action and

Theory of Planned Behavior

Health Promotion Frameworks

Heide Cygan
Theory of Reasoned Action
Theory of Reasoned Action

External variables Behavioral

beliefs
Attitude
Demographic Evaluation of
variables behavioral
outcomes
Normative
Attitudes Intention to
beliefs
toward targets Subjective perform the Behavior
norms behavior
Motivation to
comply
Personality
traits

Other
individual
difference
variables
Theory of Planned Behavior
Theory of Planned Behavior

External variables Behavioral

beliefs
Attitude
Demographic Evaluation of
variables behavioral
outcomes

Attitudes Normative
beliefs Intention to
toward targets Subjective perform the Behavior
norms behavior
Motivation to
comply
Personality
traits
Control beliefs
Other Perceived
individual control
difference Perceived
variables power
Case Study: Theory of Planned Behavior

Behavioral Understand the attitude

beliefs about physical activity

Normative Assess factors that

beliefs influence subjective norms

Understand how easy or

Control
hard our patient thinks
beliefs
physical activity would be