Choose the right chart type based on the data you want to visualize

Comparison type Suitable chart types (selection) Typical insights

• Share of…
Stacked
Components (relative) Pie • Percentage of…
column
• Contributes to…

• Smaller / bigger than…

Items (absolute) Bar Waterfall • Before / after…
• First / second / third…

• Changes…
Time series Line Column • Increases / decreases…
• Fluctuates…

• Concentration at…
Distribution Column Line • In between X and Y…
• Normally distributed…

• Is related to…
Paired
Correlation Scatter Bubble • Grows with…
bars
• Changes when…

SOURCE: Adapted from Gene Zelazny - Say it with Charts

Copyright: Firm Learning