HOLY NAME

UNIVERSITY

MCDONALD'S

BAC 103 (B)

5:30 - 6:30 PM
MWF
Love ko to!
 DEFINITION OF THE LOGO

The McDonald's logo is based on a

stylized letter “M”, composed of two
Golden Arches; The M stands for
McDonald's.

MCDONALD'S
BAC 103 (B)
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MWF
McDonald's
HISTORICAL BACKGROUND
The world famous Golden Arches arrived In the
Philippines in 1981 when Dr. George T. Yang opened
the first-ever McDonald’s restaurant in the country. Mc
Donald’s operated a total of 40, 275 restaurants
worldwide in 2022 and 655 of it was from the
Philippines.
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 McDonald's
VISION MISSION GOALS
Una sa Pamilyang Pinoy! The To serve the Filipino McDonald's main aims are to
first to respond to the fast serve good food in a friendly
community by providing
changing needs of the Filipino and fun environment, to be a
great-tasting food and the
family. The first choice when it socially responsible company,
comes to food and dining most relevant customer
and to provide good returns to
experience! And the first delight experience. its shareholders. The
mention as the ideal employer company aims to provide its
and socially responsible customers with food of a high
company. The first to respond to standard, quick service and
the changing lifestyle of Filipino
value for money.
family.

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McDonald's
AWARD :
Accelerating digital
capabilities for the
growth in the next
normal

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 Page 2/9

TAGLINE
HOLY NAME
UNIVERSITY

McDo, Love ko to!

CHARACTERISTICS OBSERVED :
Effectiveness and Efficiency
Responsiveness
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INTERVIEWEES

Lea Joshua Ann

SHIFT LEADER MARKETING SERVICE CREW

BAC_103 (Group 2)
BAC 103 (B) 5:30 - 6:30 PM MWF

RESULTS AND DISCUSSION

1. McDonald's design its Mix and Match combo offerings to optimize
efficiency during special promotions, by:
SL M SC
Carefully planning and coordinating marketing efforts to promote Mix
and Match combos effectively, ensuring a smooth customer ordering
experience

Strategically pairing menu items with compatible preparation

processes to minimize kitchen complexity.

N.A N.A N.A

Using data analytics to predict popular combos and minimize food
waste.

BAC_103 (Group 2)
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RESULTS AND DISCUSSION

2. McDonald’s train its staff to be responsive to customer requests and
ensure a seamless dining experience, through:
SL M SC
Comprehensive customer service training emphasizing responsive and
streamlined service.

Encouraging staff improvement through continuous feedback and

performance evaluations.

N.A N.A N.A

Role-play and scenario-based training for real-world customer
interactions.

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RESULTS AND DISCUSSION

3. McDonald's continuously assess and optimize its supply chain to ensure the
timely availability of ingredients, contributing to the effectiveness of its menu
offerings, by:
SL M SC
Conducting regular supply chain audits and performance evaluations to identify
areas for improvement and enhance overall efficiency.

Leveraging technology and data analytics to monitor inventory levels and

demand patterns, ensuring just-in-time ingredient delivery.

N.A N.A
Maintaining strong relationships with suppliers and implementing quality control
measures to guarantee the reliability of ingredient sources.

BAC_103 (Group 2)
BAC 103 (B) 5:30 - 6:30 PM MWF

RESULTS AND DISCUSSION

4. McDonald’s collect and use customer feedback to enhance responsiveness and
service quality, through:
SL M SC

Customer surveys and feedback forms distributed online.

N.A N.A N.A

Data analytics to identify trends and areas of improvement based on customer
feedback.

Setting up a customer hotline or chatbot for real-time issue resolution and

responsiveness.

BAC_103 (Group 2)
BAC 103 (B) 5:30 - 6:30 PM MWF

RESULTS AND DISCUSSION

5. What technology-related elements enhance the efficiency at McDonald’s
establishments?
SL M SC

Automated Ordering Systems

Contactless Payment Options

Mobile App Integration

BAC_103 (Group 2)
BAC 103 (B) 5:30 - 6:30 PM MWF

RESULTS AND DISCUSSION

6. In what way does McDonald's promote awareness and advocacy for Ronald
McDonald House Charities causes among its customers and the broader public?
SL M SC
N.A By organizing community events, such as charity runs or donation drives,
to actively involve the broader public in supporting RMHC's causes.

N.A Through social media campaigns and online content that raise awareness
about RMHC's initiatives and inspire engagement.

N.A Through partnership with local influencers and celebrities who help
amplify the message and reach a broader audience

BAC_103 (Group 2)
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RESULTS AND DISCUSSION

7. What factors contribute to the effectiveness and efficiency in a McDonald’s
drive-thru operation?
SL M SC
Accuracy in Drive-Thru Orders

Options Quick Payment Processing

Speedy Order Taking

BAC_103 (Group 2)
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RESULTS AND DISCUSSION

8. How can the community get involved or contribute to McDonald's Philippines'
efforts with RMHC to help Filipino children in need, by:
SL M SC
N.A Patronizing McDonald's restaurants and participating in specific promotions or
campaigns where a portion of the proceeds goes to RMHC to contribute to
helping Filipino children in need.

N.A
ProcessingProviding donations or participating in fundraising events organized
by McDonald's Philippines to support RMHC's programs.

N.A N.A Volunteering their time and skills to assist with RMHC's initiatives or by
spreading awareness about the organization's mission in the community.

BAC_103 (Group 2)
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CONCLUSION
McDonald's showcases effectiveness through
consistent delivery of quality products and services.

The company's operational efficiency is evident in

streamlined processes and a swift drive-thru system.

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RECOMENDATION
DATA GATHERING PROCEDURE
McDonald's should gather data to predict customer preferences in food
combos, utilizing methods like surveys and purchase analysis.

LOCALIZED MENU INNOVATION

McDonald's should innovate its menu by introducing popular local flavors and
dishes, aligning with the specific preferences of the region.

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DOCUMENTATION

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HOLY NAME
UNIVERSITY

THANK YOU!
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5:30 - 6:30 PM
MWF