LED Vans (6 month Traditional

with 5 Media
TV Ads Hoarding vans)
Lick for Luck : 30 secs ad (5 days) Lick for Luck (3pcs) Lick for Luck : 30 secs ad
Mischief Unwrapped : 35 secs ad Mischief Unwrapped : 35 secs
Mischief Unwrapped (3pcs)
(5 days) Launch ads (3 approx) (5
Product Product Launch for 5 months ad
Product Launch ads (3 approx)
days) (20pcs)
Traditional Media
Auto Ads
Lick for Luck : 1000 autos
Mischief Unwrapped : 1000
autos
Product Launch : 1000 autos
Newspaper Ads Lollipop Tasting
Lick for Luck : Jacket ad
Mischief Unwrapped : Jacket
ad
Product Launch ads : Jacket
ad
 Digital Media
Instagram Threads Snapchat
Digital Media
Whatsapp
ordering can be setup SMS A wicked callVoice
emphasing PLAY
It will engagment
Driving campaigns
clicks to bot after lauch IT
Post 10secs andlauch
SMOOTH till sms on
wise datawise
a. First with links of
for teaser external purchased database
so that sales can start coming autotrigerring will happen with
different events & keeping
in the whatsapp Link
 Traditional Media
TV Ads Hoarding LED Vans Auto Ads Newspaper Ads
1,000,000 5,000,000 1,980,000 3,000,000 4,000,000
1,000,000 4,500,000 30,000
2,500,000 5,000,000
4500000
Production cost:
75,00,000
12,000,000 14,500,000 2,010,000 3,000,000 4,000,000

Final Costing
Advertisment
Graphics cost Team of 3 people 1
Designing 45,559,800
year 1,100,000
Application for Event 20,000
DLT Cost 5,000
Agency Charges for a year 250,000
Influencer 300,000
Total 47,234,800
Addtional Cost on increasing campaigns 12,765,200
TOTAL YEARLY BUDGET APPROX 60,000,000
 Digital Media
Lollipop Tasting Instagram Threads Snapchat Whatsapp
Bots : 200000
Promotional
10,00,00,000 in a
year

300,000 1,300,000
 Voice SMS
2,69,25,195 in a 10,00,00,000 IN a
year blast year

500,000 1,300,000
 Traditional M
TV Ads Hoarding LED Vans
with larger-than-life lollipops
Use an oversized
surrounded by goodlollipop
luck
wrapper as the backdrop, with
the wrapper "peeling away" to
Traditional Media
Auto Ads Newspaper Ads Lollipop Tasting
 Digital Media
adventures, Instagram
whether it's trying Threadslollipop
Highlight a specific where users Snapchat
take snaps
a daring activity or exploring a flavor each week, sharing its showing off their most creative
turns users into quirky lollipop
and attention
unique to detail that
location. the upcoming
unique campaign.
characteristics, Use
flavor use
characters, complete withit's a
of lollipops, whether
goes into each
gym companion, treat.
or a stress- captivating visuals featuring
unique lollipop flavor, can apply lollipops
to their snaps when
animated and playful
relief treat. accompanied by playful in a lollipop-themed
they're dance-off
in specific areas of
Grand Launch Celebration - reactions as they taste the
Party by sending snaps of
Lollipop Carnival Extravaganza lollipop flavors, creating
themselves dancing creatively
influencers and celebrities
Countdown
sampling thetolollipops,
the Lollipalooza
sharing
who
their initial reactionsthroughout
have engaged and
Share a curated
the launch party.playlist
Select of
upbeat
carnivaland celebratory
snapshots songs
on their
that viewers
stories. can listen to after
designed to create memorable,
shareable moments.
Influencer Collaboration