MN

Brand Guidelines
Designer: bondo neparidze
 1
Logotype
URBAN Symbol

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The logo typography

Georgian Logotype

Georgian Logotype

English Logotype

English Logotype

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The single color version of the
symbol

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Full color version of the symbol

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The logotype on the bright
background

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The logotype on the bright
background

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The logotype on the dark
background

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The logotype on the dark
background

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The single color version of the
logotype on the bright background

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The single color version of the l
ogotype on the bright background

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The single color version of the
logotype on the dark background

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logotype on the dark background

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Minimum size

50mm

40mm

30mm

20mm

10mm

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Exclusion Zone

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Logotype on dark backgrounds

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Logotype on corolful
backgrounds

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Logotype on the secondary
brand colors

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Logotype on the backgrounds
with photography and patterns

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 2
Color
Primary colors

C:89 M:78 Y:50 K:56 C:95 M:80 Y:50 K:65

PANTONE: 433C PANTONE: 296C
#1B2539 #041A30

C:90 M:70 Y:25 K:10 C:5 M:80 Y:85 K:0

PANTONE: 7685C PANTONE: 7579C
#2E5482 #E65A3A

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Secondary colors

C:11 M:8 Y:11 K:0 C:22 M:33 Y:40 K:0 C:44 M:36 Y:36 K:2
#E0E0DB #C9A995 #949495

C:20 M:0 Y:0 K:20 C:41 M:15 Y:4 K:0 C:66 M:17 Y:42 K:0
#A5C3D2 #93BCDC #5AA79E

C:22 M:33 Y:40 K:0 C:9 M:73 Y:55 K:0 C:31 M:100 Y:100 K:45
#C9A995 #DF6866 #710F11

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Primary dark

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Primary light

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 3
Typography
Typography
GL Universiteti Regular Geo

აბგდევზთიკლმნოპჟ
რსტუფქღყშჩცძწჭხჯჰ
GL Universiteti Regular Geo

abcdefghijklmnopq
rstuvwxyz
GL Universiteti Regular Eng

1234567890
GL Universiteti Regular numbers

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Typography
GL Tatishvili Metal Bold Geo Bold

აბგდევზთიკლმნოპჟ
რსტუფქღყშჩცძწჭხჯჰ
GL Tatishvili Metal Bold Geo Bold

abcdefghijklmnopq
rstuvwxyz
GL Tatishvili Metal Bold Eng Bold

1234567890
GL Tatishvili Metal Bold Bold numbers

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 4
The Identity Elements
URBAN sub brands

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 Logotype

5
backgroundS
The complex patterns

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6
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The photography
The photography style

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7
The photography style

stationary

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 name surname
Director
012 . 345. 6780
info@websiteurl.com
32 Blackwell Street

name surname
Director
012 . 345. 6780
info@websiteurl.com
32 Blackwell Street

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 8
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web template
 BUSI NESS
Design
LIVE TALKS
your text here QUALITY CATERING
WORKSHOPS BE THE BEST
CORPORATE FAIR Q&A ON THE MARKET
The passage experienced a surge COMPANIES The passage experienced a
in popularity during the 1960s surge in popularity during the
when used it on their sheets. 1960s when used it on their OUR STORY
sheets experienced a surge in
popularity. INSERT TITLE HERE

LIVE TALKS BUSI NESS

QUALITY CATERING
WORKSHOPS Design
Q&A
COMPANIES your text here

SATURDAY 5TH
INSERT TITLE HERE
The passage experienced a
surge in popularity during the
The passage experienced a surge in 1960s when used it on
experienced a surge.
popularity during the 1960s when
businesspsd.com
used it on their sheets.

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