Persona: Magnus Spencerson, 27 years old, fitness trainer, married, 2 kids.

He lives in Kolding, Denmark.

He doesn’t want to use furniture just for a few years, He is looking for sustainability and quality. His is introvert,
deep
thinker, intuitive. He loves to play socker, video games, cleaning his apartment and paying with his two kids.
He are looking for a new furniture for his new apartment in Kolding. Because of his mindset he is looking for some
sustainable solution, even if he should pay more money for it. He is very environment focused.
Customer Journey

AWARENESS INTEREST DESIRE PURCHASE LOYALTY ADVOCACY

Searched local After consulting with
comapanies in google and sales person in Mencke
compared prices. Went to and Vangby, he ended up
Discusses her experience
Searched on google some local Mencke and Vangby with buying from to
Search a sustanable Uses the sustainable with her friends and
USER ACTIONS local company for and asked a sales person choose to rather go to
solution for furniture for furniture for many years. recommends the service
purchase. Make Nordic because of
comparison and looked Make Nordic provides.
quality and sustanability
better into prices. furniture what he was
looking for.
Yes because of the
Advertisement catalog + Going to the Make service she got. So he Website, showroom and
Ad for furniture on
TOUCH POINTS Make Nordic ad. Elgiganten website and Nordic showroom in would go back to in conversations with
internet.
Make Nordic website. Copenhagen. Make Nordic to purchase friends.
furniture.
Relived and feels Excited and happy with Happy with the furniture
informed after speaking the purchase. Even and the range of use. The
Frustrated because he is
to the sales person at though it was furniture is so well
confused about what he
EMOTIONS Anxious and frustrated. showroom because the expensive, he realized disigned and also Happy and excited.
needs and wich one is the
salesperon informed him that it was a investment sustainable.
best for his needs. .
about the best purchase for his future.
for him.
Too less ads and Hard to find out which
Furstrated by the fact that
information. one to get without
he has to research for a
Hard to know what to assistance.
PAIN POINTS sustainable furniture and High price. The design of furniture. None.
look for and understand Annoyed that he has to go
the amont of money it
the amount of the distance to Make
costs.
descriptions. Nordic.
Make a more clear and Catagorize their reviews They can offer extended
POSSIBLE
None. informative description better so that they are None. service afterward. Customer loyalty card.
SOLUTIONS
for their products. more informative.