Advertising Project

Poor Fair Good

 
1 pts 5 pts 10 pts

Content Poor Fair Good

There were very There were very There were a sufficient number of facts and opinions to support why people should buy your product.
little, if any, facts few convincing
and/or opinions facts and opinions
given for the given for the
product product.

Audience Poor Fair Good

Persuasion
-It was unclear -Your -It was clear who your audience was.
who your advertisement did -You connected well with your audience and provided a convincing argument as to why they should
Did the group use audience was. not connect with purchase your product.
effective -Nothing about your intended
convincing and the audience
persuasive advertisement -Very little of the
language to get was convincing or advertisement
audience to buy useful for selling was convincing to
product. your product. buy your product.

Slogan Poor Fair Good

The slogan was The slogan was The slogan was very effective in describing and selling the product.
Did the group not effective in mildly effective in
create a slogan describing and describing and
that was effective selling the selling the
in describing and product. product.
selling their
product.

Advertisement Poor Fair Good

Presentation
The advertisment The The advertisement was over 3 minutes long.
Length was not 3 advertisement
minutes long. was only just 3
minutes long.
The advetisment is
to be between 3
and 5 minutes
long.

Final Poor Fair Good

Presentation
-The team did not -There is very -There is sufficient evidence of the creation process of your advertisement.