62

APPENDIX A

ST. LOUISE DE MARILLAC COLLEGE OF SORSOGON, INC.

HIGHER EDUCATION DEPARTMENT
No. 251 Burgos Street, Talisay, Sorsogon City, PHILIPPINES
Tel. Nos. (056) 211-1186, 421- 5557 FAX: (056) 421- 5556

October 27, 2023

Sr. Myrha Rowena G. Merene, D.C

College Dean

Dear Ma’am/Sir

We, the 4th Year Hospitality Management of St. Louise de Marillac College of
Sorsogon Inc., Sorsogon City are presently conducting a research study entitled
“Promotional Strategies of Local Dishes in Sorsogon City: Basis for
Improving Food Service of the Tourism Industry of Sorsogon City”
In this regard, we Group 7 researchers would like to ask your warmest
consent for us to conduct a survey using our prepared questionnaires. Rest
assured that all information acquired herein will be treated with utmost
confidentiality.
We hope for your kind consideration and favorable response.

The Researchers
Adeline Gacelo
Shaira Saenz Dolorica
Gener G. Futo
Steven Deocareza Realuyo
Daryl Cardel

Noted by:

Mr. John Arvic E. Policarpio

Research Instructor

Approved by:

Sr. Myrha Rowena G. Merene, D.C

College Dean
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APPENDIX B

St. Louise de Marillac College of Sorsogon

Higher Education Department
Sorsogon City

Dear Ma’am/Sir

We, the 4th Year Hospitality Management of St. Louise de Marillac College of
Sorsogon Inc., Sorsogon City are presently conducting a research study
entitled "Promotional Strategy of Local Delicacy in Sorsogon City: Basis in
Improving Food Service of Tourism of Sorsogon City."

In this regard, We Group 7 researchers would like to ask your

warmest consent for us to conduct a survey using our prepared
questionnaires. Rest assured that all information acquired herein will be
treated with utmost confidentiality.

Name:

Job Position:

1. What local delicacies do you offer in your restaurant?

Laing Law - Law
Bicol Express Suso
Baloko dish
Pinangat
Hito dish
Kinagang

2. What marketing strategy do you observe in your restaurant?

Social Media Fliers
Word of Mouth Brochure
Radio Ads
Tarpaulin
 64

3. How extensive is the effect of this marketing strategy

1- Not Effective
2- Effective
3- Very Effective
4- Highly Effective

Particulars:

Marketing Strategies 1 2 3 4

(Not (Effective) (Very (Highly

Effective) Effective) Effective)

1. Marketing strategies give us

constructive ideas to
improve the product in
customer service in the
restaurant,

2. Marketing strategies
encourage tourists to buy
our local delicacy thus
making our cuisine popular.

3. Strong
marketing strategy to
improve the image of the
local cuisine of Sorsogon
City.

4. Marketing strategy gives

class to Sorsogon City’s
local cuisine.
 65

5. Marketing strategies
encourage the business to
level up and continue to
innovate the local delicacies
of Sorsogon City.

4. What are the problems encountered by your business in offering Sorsogon

local delicacies/
Unavailability of Raw Materials
Prices of Raw Materials
Local Delicacy is not popular with everyone
Seasonal customers for this cuisine
Consistency in taste and quality
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APPENDIX C

STATISTICIAN’S
CERTIFICATION

This is to certify that this research study entitled, “PROMOTIONAL STRATEGIES OF

LOCAL DISH IN SORSOGON CITY: BASIS FOR IMPROVING FOOD SERVICE
OF THE TOURISM INDUSTRY” authored by Adeline Gacelo, Gener G. Futo,
Shaira S. Dolorica, Mark Steven D. Realuyo, and Daryl Cardel has been
statistically reviewed by the undersigned.

JULIUS JAMES J. NATIVIDAD, RPm, MAEd, CHRA, RGC

License Number: 0019338 (Rpm)

0004664(RGC)

APPENDIX D
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1. What possible recommendation may be proposed to improve the promotional

strategy of local delicacy?

TABLES GENERATED BY SPSS AND JAMOVI FOR YOUR REFERENCE:

Binomial Test

Level Count Total Proportion p

A 1 4 4 1.000 0.125

B 1 8 8 1.000 0.008

C 1 6 6 1.000 0.031

D 1 4 4 1.000 0.125

E 1 1 1 1.000 1.000

Note. Hₐ is proportion ≠ 0.5

Binomial Test

Level Count Total Proportion p

F 1 8 8 1.000 0.008

G 1 7 7 1.000 0.016

H 1 1 1 1.000 1.000

I 1 2 2 1.000 0.500

J 1 1 1 1.000 1.000

Note. Hₐ is proportion ≠ 0.5

Descriptives

N Mean SD

K 9 3.44 0.882
L 9 3.11 0.928
M 9 3.56 0.527
N 9 3.11 0.782
O 9 3.56 0.527
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Descriptives

N Mean SD
P 9 3.36 0.555

Binomial Test

Level Count Total Proportion p

Q 1 4 4 1.000 0.125

R 1 5 5 1.000 0.063

S 1 2 2 1.000 0.500

T 1 5 5 1.000 0.063

U 1 1 1 1.000 1.000

Note. Hₐ is proportion ≠ 0.5