RUBRIC Consumer Behaviour Assignment 2023

RUBRIC TITLE : BMCB5103 SEPTEMBER 2023
Category 4 3 2 1 0 Weightage
Introduction on the company and All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 1.5
product. good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
and respectful. Postings and respectful. Postings appropriate, good and relevant. OR postings given as
reflect active reflect participation meaningful and Comments are short proof of
participation within within assignment respectful. Postings responses that are not participation in
assignment timeline. timeline. show relatively short substantial nor meaningful. discussion.
participation time. Minimum effort (e.g. “I agree
with Tina”).
Explanation about the All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 3
characteristics (attitude, good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
personality, motivation, perception relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
and culture) of individuals who and respectful. Postings and respectful. Postings appropriate, good and relevant. OR postings given as
engage in indoor planting. reflect active reflect participation meaningful and Comments are short proof of
with Tina”).
Unique features and benefits All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 3
expected by existing adopters and good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
potential adopters of indoor relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
planting. (Features – Aesthetics, and respectful. Postings and respectful. Postings appropriate, good and relevant. OR postings given as
Durability, Maintenance, reflect active reflect participation meaningful and Comments are short proof of
Accessories, Image etc. Benefits participation within within assignment respectful. Postings responses that are not participation in
etc.) assignment timeline. timeline. show relatively short substantial nor meaningful. discussion.
with Tina”).
Influential factors affecting All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 4
decision making to engage in good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
indoor planting. The factors must relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
be obtained from various journal and respectful. Postings and respectful. Postings appropriate, good and relevant. OR postings given as
articles and five respondents. reflect active reflect participation meaningful and Comments are short proof of
(Social Influence, Lifestyle, participation within within assignment respectful. Postings responses that are not participation in
Personality, Socio Economic Status assignment timeline. timeline. show relatively short substantial nor meaningful. discussion.
etc.) participation time. Minimum effort (e.g. “I agree
with Tina”).
Quality of references. (i.e. High- All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 1
quality articles from refereed good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
journals) relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
with Tina”).
Introduction of business using All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 1
online retailing. (i.e. an academic good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
definition of online retailing) relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
with Tina”).
Differences (what, when, where, All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 2.5
why, how etc.) between how good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
consumers behave in an online relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
purchase environment as and respectful. Postings and respectful. Postings appropriate, good and relevant. OR postings given as
compared to physical store. reflect active reflect participation meaningful and Comments are short proof of
with Tina”).
Scenario (market size, adoption All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 2
rate, security concerns, good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
infrastructure etc.) in your country relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
(Note: refer to any study on online and respectful. Postings and respectful. Postings appropriate, good and relevant. OR postings given as
business in your country) reflect active reflect participation meaningful and Comments are short proof of
with Tina”).
The effects of doing business via All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 2.5
online in consumer selection of good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
products/services (need relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
recognition, information search, and respectful. Postings and respectful. Postings appropriate, good and relevant. OR postings given as
evaluation, purchase and post reflect active reflect participation meaningful and Comments are short proof of
purchase etc.) participation within within assignment respectful. Postings responses that are not participation in
with Tina”).
Marketers response to the issues in All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 2
developing their marketing good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
strategy (product or service relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
offerings, place or distribution, and respectful. Postings and respectful. Postings appropriate, good and relevant. OR postings given as
promotion, process, pricing, people reflect active reflect participation meaningful and Comments are short proof of
etc.) participation within within assignment respectful. Postings responses that are not participation in
with Tina”).
Quality of Postings Cognitive All five comments are Four of the comments Two or three of the One post submitted. OR All Postings done past 2.5
Domain (C3) good, appropriate, are good, appropriate, comments are posts done in one day. OR assignment
relevant, meaningful, relevant, meaningful, somewhat good, None of the comments are timeline. OR No
with Tina”).
This assignment will be marked based on your ability to:
1. communicate understanding of ideas and concepts in the chapter

2. made connections between course content and own practice; and
3. provide a critical analysis.
The following rubric will be used to assess your performance:

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RUBRIC TITLE : BMCB5103 SEPTEMBER 2023

1. communicate understanding of ideas and concepts in the chapter

The following rubric will be used to assess your performance:

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